Unleashing Success: Navigating the Product Operating Model Revolution
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January 08, 2024
In a world where innovation is the heartbeat of progress, every business aims to dance to the rhythm of adaptability and customer-centricity. Picture a landscape where products aren't just solutions but tailored experiences, where companies seamlessly pivot to meet ever-changing needs. This is the realm of the Product Operating Model, a strategic framework redefining how businesses create, deliver, and innovate. Join me on this exploration of the Product Operating Model, where success is not a destination but a continuous journey.
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Tags: Digital Transformation, Product Management
Brand Building through Digital Marketing in 2019 – 5 Must do Things
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January 16, 2019
It’s the dawn of a new year, and digital marketing has been around for a while. And lately, it is seemingly becoming an integral part of our lives. Here, we analyse the role of digital in marketing life of a brand, and what are the pitfalls that needs to be overcome to make it successful. Considering it is the start of a New Year, and a time famous for making resolutions, brands and brand managers should make it their resolution to properly understand digital and use it accordingly, something we hope this article will help in.
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Tags: Digital Transformation, Marketing
How to Secure Your Brand from Digital Advertising Fraud
Linkedin
February 01, 2018
It has become critical to understand what digital ad fraud is. Globally, advertisers are losing at least 20% of their Ad Spend due to digital ad fraud. Ad fraud is constantly increasing, especially on the mobile platform, and as digital mobile penetration and the spends on mobile devices is going high, we are all now in a situation where we can’t afford to not to advertise on mobiles, since more than 70% of the impressions served are on mobile devices itself. Even though Brands have now started investing time and effort in identifying the ad fraud and taking measures to counter it, it is still not completely controlled.
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Tags: Cybersecurity, Marketing
7 Things for a Successful Digital Marketing Campaign
Linkedin
January 04, 2018
With the entire world going digital, building a successful digital marketing strategy is of the paramount importance. Though the fundamentals of marketing remain the same, it is critical to start building the strategy by researching and understanding consumer behavior irrespective of what channel or platform you use to reach the audience.
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Tags: Customer Experience, Marketing
Top 10 Digital Marketing Predictions of 2018. Are you Prepared?
Linkedin
December 06, 2016
This has been my favourite year as a Digital Marketer; with a huge increase in digital penetration and the entry of many brands into digital platforms to reach their consumers, it has helped in learning many new things and implementing new techniques.
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Tags: Marketing
