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Anirudh Mantha

Hyderabad, India

I oversee research, R&D, and Editorial of Mastek and ensure expert insights are effectively shared with relevant audiences.

Anirudh Mantha Points
Academic 0
Author 5
Influencer 117
Speaker 0
Entrepreneur 0
Total 122

Points based upon Thinkers360 patent-pending algorithm.

Thought Leader Profile

Portfolio Mix

Company Information

Areas of Expertise

Marketing 30.07

Industry Experience

Publications & Experience

1 Article/Blog
Google Marketing Live 2025: An SEO Perspective on AI, Paid+Organic, and the New Era of Answer Engine Optimisation
Linkedin
June 25, 2025
Google Marketing Live (GML) 2025 marked a definitive pivot from keyword-based marketing to AI-first, generative experiences. For SEOs, the announcements aren’t just about ad tech—they represent a fundamental change in how content gets found, ranked, and interacted with in both paid and organic landscapes.

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Tags: Marketing

4 Author Newsletters
Attribution Black Hole: How Do You Credit a Conversion That Started Inside ChatGPT?
Linkedin
May 07, 2026
A buyer spends six weeks inside ChatGPT and Perplexity. They compare your product against four alternatives. They read summaries of your G2 reviews, validate three of your case studies, and quietly eliminate two of your competitors — all without touching a single one of your tracking pixels.

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Tags: Marketing

Why AI Referral Traffic Converts 23x Higher Than Organic — And Why That Scares Me
Linkedin
May 04, 2026
In June 2025, Ahrefs published a finding that rippled through every SEO Slack group I'm in.

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Tags: Marketing

CTR Is a Vanity Metric Now. Here's What I'm Tracking in 2026.
Linkedin
April 30, 2026
That was the month Seer Interactive's longitudinal study showed paid CTR on queries with AI Overviews collapsed from 19.7% to 3.26% in the span of twelve months — the sharpest single-month drop in any performance metric I'd tracked in a decade. Organic CTR on the same queries had fallen to 0.61%, down from 1.76% a year earlier. A 61% decline. On the same queries. For the same brands.

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Tags: Marketing

Quora's Continued Relevance for Topical Authority: Why the Q&A Platform Still Matters in 2026's AI-Driven Search Landscape
Linkedin
April 27, 2026
A lazy consensus is forming in digital marketing circles that Quora has peaked. That it was useful once a decent link-building play circa 2018, a cheap traffic arbitrage trick and that in 2026, with AI Overviews dominating Google SERPs and ChatGPT capturing 20% of global search-related traffic, platforms like Quora are yesterday's news.

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Tags: Marketing

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