How marketing and HR can work together to increase sales
Import from fastcompany.com
September 07, 2026
The secret to boosting sales lies in having happy and fulfilled employees.
Over nearly two decades in the branding industry, I’ve seen way too many highly imaginative marketing departments and ad agencies give it their all to develop and launch impactful sales campaigns, only to see them fall fla
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Tags: HR, Marketing, Personal Branding
How to nurture a great company culture as you scale up
Import from fastcompany.com
August 24, 2026
Culture does not have to become a casualty of growth.
The larger your business grows, the more difficult it is to maintain a highly engaged culture where employees are excited about the work they do and are committed to helping the organization meet its business and branding goals. Why? Because gro
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Tags: HR, Marketing, Personal Branding
How Airbnb reinvented its HR department
Import from fastcompany.com
August 18, 2026
What Airbnb’s former head of HR teaches leaders about engaging employees and preserving culture during rapid growth.
“Don’t mess up the culture as we scale!” That’s the family-friendly version of what one of the founders of Airbnb told the employee experience specialist Mark Levy when
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Tags: HR, Marketing, Personal Branding
You can’t buy employee engagement. Here’s what to do instead
Import from fastcompany.com
May 29, 2026
Research shows high salaries and flashy perks may attract talent, but they don’t drive engagement.
I once consulted with a company whose senior leadership was genuinely perplexed about the organization’s overwhelming levels of employee disengagement. Their company’s remuneration packages
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Tags: HR, Marketing, Personal Branding
Want to grow your business? Stop hiring so many “can’ts”!
Linkedin
May 05, 2026
For much of the early twentieth century, running a four-minute mile was considered a physical impossibility – an unbreakable barrier that not even the most elite athletes could push past. Physicians, scientists, coaches, athletes, and medical experts all believed the human body simply could not sustain the speed required to run a mile in under four minutes.
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Tags: Business Strategy, Leadership
Three ways to attract employees who will love their jobs
Linkedin
April 20, 2026
f you’re a CEO, entrepreneur, recruiter or hiring manager, you know how important it is to hire the right people for the right roles. But hiring the right people for the right roles goes way beyond simply attracting “the best and brightest” of your industry. Just because someone is highly qualified, great at what they do and has impressive experience, it doesn’t mean they are a good fit for your organization or your culture. If you want your business to thrive in the marketplace, you need to filter out potential employees who may not be a great fit for your organization and attract those who are the most likely to thrive. Here are three ways to attract potential employees who are more likely to fall in love with your brand.
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Tags: Careers, Culture, Management
3 ways to attract employees who will love their jobs
Import from fastcompany.com
February 03, 2026
Employees who love their jobs can make a company—here’s how you can find them.
If you’re a CEO, entrepreneur, recruiter, or hiring manager, you know how important it is to hire the right people for the right roles. But hiring the right people for the right roles goes way beyond simply att
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Tags: HR, Marketing, Personal Branding
How to integrate integrity into your company culture
Linkedin
October 13, 2025
According to a recent study conducted by the global consulting firm, EY, 97% of respondents reported that it is important for companies to act with integrity. Many companies tout integrity as a core principle of their organizations in an attempt to reassure customers, employees and the wider public that their organization “plays by the rules”. By some estimates, integrity is ranked as one of the most cited corporate core values, with over 80% of companies listing integrity as a core value.
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Tags: Culture, Leadership
How to integrate integrity into your company culture
Import from fastcompany.com
September 26, 2025
Over 80% of companies list integrity as a value, but less than a quarter of employees say they know how to apply company values to their job.
According to a recent study conducted by the global consulting firm, EY, 97% of respondents reported that it is important for companies to act with integrity
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Tags: HR, Marketing, Personal Branding
Want better customer service? Treat your employees better.
Linkedin
August 21, 2025
Poor customer service can hurt your business. But just how badly might surprise you.
Just ask United Airlines. In 2008, musician Dave Caroll and his band Sons of Maxwell were traveling on United Airlines when the airline allegedly broke Caroll’s $3,500 Taylor guitar. United Airlines refused to pay for or replace the guitar, so Caroll and his band did what musicians do best. They wrote a song about the incident called “United Breaks Guitars” which details Caroll’s frustrating experience with the airline’s customer service reps. The song went viral on YouTube with 25 million views (and counting). Travelers who came across the humorous video took to the Internet to vent, recounting their own poor experiences with the airline industry, with United Airlines bearing the brunt of the criticism. It may be a coincidence, but a week after the video was posted, United Airlines lost 10% of its stock value – a value of $180 million.
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Tags: Behavioral Science, Culture
How to make your company’s core values meaningful
Import from fastcompany.com
July 25, 2025
Company values establish an organization’s culture and shape employees’ actions.
When I ran into a former client at the grocery store, and asked him how things were going, I expected some polite small talk. Instead, what he said blew my mind.
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Tags: HR, Marketing, Personal Branding
Want better customer service? Treat your employees better
Import from fastcompany.com
July 23, 2025
Companies in the top 25% of employee engagement have 10% higher customer loyalty.
Poor customer service can hurt your business. But just how badly might surprise you.
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Tags: HR, Marketing, Personal Branding
Five ways to compete for talent without a huge budget for salaries.
Linkedin
July 15, 2025
Sixteen years ago, I received a phone call that was both unexpected and surprising. On the other end of the line was Maria* who had previously been the leading applicant for an open job position at our agency. Maria had learned about our agency from some of her peers who worked with us and who had encouraged her to apply for a position in the firm. But, halfway through the interview process, Maria informed us that even though she really wanted to work with us, she had received an offer from a competitor that she just couldn’t refuse
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Tags: Careers, HR, Management
The real reason companies should put employees—not customers—first
Import from fastcompany.com
June 06, 2025
Your customers can only be as happy as your workers are. Here’s why that matters.
I once worked for a client who hired our agency to help them solve what they considered to be their biggest brand-related challenge—poor customer experience, which had them losing contracts. During our first
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Tags: HR, Marketing, Personal Branding
5 ways to compete for talent when you’re on a budget
Import from fastcompany.com
March 20, 2025
While salary is a big deal, it’s not everything. Here’s how one founder made his start-up attractive to employees.
Sixteen years ago, I received a phone call that was both unexpected and surprising. On the other end of the line was Lisa (a pseudonym) who had previously been the leading
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Tags: HR, Marketing, Personal Branding
How brand-savvy HR teams slash recruitment costs
Import from fastcompany.com
February 05, 2025
By treating candidates like customers and leveraging marketing strategies, HR can reduce hiring expenses and attract top talent.
Recruitment is a big part of what HR teams do, but it’s no secret that it can be both challenging and expensive. According to the Society for Human Resource Management
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Tags: HR, Marketing, Personal Branding
Why great leaders are also great listeners
Import from fastcompany.com
October 02, 2024
‘Listening Leaders’ must do more than know how to listen and engage their teams. They must also curate the right tools to listen to customers and track the organization’s presence on social media.
If you look closely enough, you can find business and leadership lessons in just about any envir
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Tags: HR, Marketing, Personal Branding
The quickest way to tell if an employee feels part of the team is to listen for this one word
Import from fastcompany.com
August 02, 2024
The words your teams use when talking about their organization or their coworkers are a big clue into employee engagement.
You don’t need a survey to gauge employee engagement. Sometimes, all you need to do is listen.
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Tags: HR, Marketing, Personal Branding
10 reasons why a happy employee is even more important than a happy customer
Import from fastcompany.com
July 26, 2024
It might seem anathema to those who believe the “customer is always right,” but there is plenty of evidence that happy employees lead to happy customers—and greater sales.
Over the past few decades, well-meaning business leaders have tried to build customer-centric workplaces to gain advant
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Tags: HR, Marketing, Personal Branding
Why the modern HR professional needs to be brand-savvy
Import from fastcompany.com
May 15, 2024
Human Resources is leading the charge on employer branding, marketing the company to both employees and recruits.
Modern HR professionals are getting more brand-savvy by the day. Why? In simple terms, HR professionals need to be as effective in branding their organizations in the minds of existing
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Tags: HR, Marketing, Personal Branding
Why HR deserves a seat at the branding table
Import from fastcompany.com
March 27, 2024
No matter how creative and innovative your marketing team or ad shop may be, they simply can’t build a strong brand on their own without engaged employees who are true believers.
“Customers will never love a company until the employees love it first!” This quote from Simon Sinek, author of th
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Tags: HR, Marketing, Personal Branding
Unleashing the secret power of marketing and HR collaboration
Import from fastcompany.com
February 23, 2024
From talent acquisition to brand storytelling and positioning, here are 5 reasons why it just makes sense for marketing and HR to team up.
There are certain pairings that just seem custom-made for each other. Macaroni and cheese, fish and chips, cookies and cream, and, of course, peanut butter and
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Tags: HR, Marketing, Personal Branding
