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Razvan Codis

Principal Advisor at Codis Consulting

Dubai, United Arab Emirates

Decision Intelligence Architect specialising in Real-Time Interaction Management, Next Best Action, and operationalising AI/ML decisioning at enterprise scale. Built and scaled ENBD's RTIM program from zero to 200K+ weekly customer interactions across retail banking. Author of a peer-reviewed thesis on NBA decisioning in banking with 1,700+ downloads. Formerly CBA, NAB, Westpac, Suncorp, and Pega. Focused on turning model outputs into governed, explainable decisions that drive measurable business outcomes.

Available For: Advising, Consulting, Speaking
Travels From: Dubai, UAE
Speaking Topics: Real-Time Interaction Management, Next Best Action Decisioning, AI Operationalisation in Banking

Razvan Codis Points
Academic 30
Author 3
Influencer 0
Speaker 0
Entrepreneur 0
Total 33

Points based upon Thinkers360 patent-pending algorithm.

Thought Leader Profile

Portfolio Mix

Company Information

Company Type: Company
Business Unit: Advisory
Theatre: Asia Pacific / Middle East
Minimum Project Size: N/A
Average Hourly Rate: $200-$300
Number of Employees: N/A
Company Founded Date: 2010

Areas of Expertise

AI 30.04
AI Ethics
AI Governance
Analytics 31.46
Architecture
Customer Experience 30.40
Customer Loyalty
Digital Transformation 30.04
FinTech
Generative AI
IT Strategy
Marketing
Predictive Analytics 30.39
Transformation

Industry Experience

Financial Services & Banking

Publications & Experience

1 Masters Degree
Decision Management for Next Best Action in Retail Banking
University of Technology Sydney
December 31, 1969
Peer-reviewed research thesis examining NBA decisioning frameworks in retail banking. Explores arbitration logic, proposition prioritisation, and the operationalisation of AI/ML models in real-time customer engagement. Published via UTS OPUS. 1,700+ downloads.

See publication

Tags: Analytics, Customer Experience, Predictive Analytics

2 Miscellaneouss
From Database to Intelligence: The Evolution of Marketing Decision Systems
LinkedIn
December 31, 1969
Traces the evolution of marketing decision systems from database marketing to AI-powered real-time decisioning, and what it means for how organisations engage customers today.

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Tags: AI Ethics, Analytics, Customer Experience

Stop Building MarTech Backwards: Why Strategy Must Drive Technology, Not Follow It
LinkedIn
December 31, 1969
Most organisations deploy MarTech as an IT infrastructure project then wonder why adoption is low. Strategy has to come first — technology amplifies direction, it doesn't create it.

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Tags: Digital Transformation, IT Strategy, Marketing

1 Presentation
Your Models Are Fine. Your Arbitration Layer Isn't.
LinkedIn
April 08, 2026
Most banks have invested millions in models and data.
Neither is the problem.
The problem is what happens between a model producing a score and a customer seeing an action.

See publication

Tags: AI, Analytics, Digital Transformation

Thinkers360 Credentials

2 Badges

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Razvan Codis


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