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Dr Trudy Beerman, DSL
CEO at DBA. Influence Media - PSI TV
Tampa, United States
Dr. Trudy Beerman, TV Producer | App Developer | Author | Media Strategist for Experts 45+
Equipping leaders to Amplify Their Voice and Expand Their Influence Through Smart Media. She is a multi-published author with several best-sellers. Her most recent book, REACHology(TM), because measuring influential reach should be a science, not just an art, captures the core of her work, lifting brands to become a Nom de Valeur (French – a name of value).
Available For: Speaking Travels From: Tampa, Florida
Dr Trudy Beerman, DSL
Points
Academic
5
Author
109
Influencer
136
Speaker
6
Entrepreneur
10
Total
266
Points based upon Thinkers360 patent-pending algorithm.
Thought Leader Profile
Portfolio Mix
Company Information
DBA. Influence Media - PSI TV
CEO
Company Type: Company
Business Unit: Media
Theatre: North America
Minimum Project Size: <$1,000
Average Hourly Rate: $300+
Number of Employees: 1-10
Company Founded Date: 2025
Media Experience: 30
Areas of Expertise
Business Strategy 30.16
Coaching 30.40
Digital Transformation 31.52
Marketing 30.92
Personal Branding 43.01
Public Relations 35.76
Industry Experience
Media
Publications & Experience
1 Academic Whitepaper
Doctoral Research Project: Liberty University Doctor of Strategic Leadership
Dr. Trudy Beerman
October 26, 2025
This is my research paper on leadership competence and business success, specifically looking at the online coaching industry.
The EASY Button for Generating Authority Signals
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May 10, 2026
Getting discovered online for what you do as an expert will only happen when there are adequate authority signals around you and your work for the Algorithm to recognize and recommend you as a search result. Generating authority signals consistently is a challenge for most experts. I offer a solutio
Tags: Digital Transformation, Personal Branding, Public Relations
The Right Bait Framework: Not Every Audience Is Your Assignment
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May 09, 2026
If you think your message or offer is for everyone, you do not have a clear understanding of marketing, even if you have strong subject-matter expertise. This article covers a Biblical framework that aligns with secular strategies for achieving influential reach, allowing your message to go further
Tags: Digital Transformation, Personal Branding, Public Relations
Protective Truths That Keep Experts Safe Before They Become Visible
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May 04, 2026
My business started as a non-profit. It was my 'soft start' into business. I felt the call to offer value, but had not yet become the person who could sell, increase prices, and appear comfortably on camera. I told myself I could not sell, but I could do this. It worked until it didin't.
Tags: Digital Transformation, Personal Branding, Public Relations
Why “As Seen On” Still Matters in the New Algorithm
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April 25, 2026
As Seen On is a powerful authority signal, and those who earn the opportunity will proudly display it on their front-facing platforms. You should, too. Get the As Seen on PSI TV badge for your website, etc.
Tags: Digital Transformation, Personal Branding, Public Relations
Authority Signals: Build the Case, Don’t Just Make the Claim
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April 19, 2026
When selecting a service online without personally knowing the provider, trust signals matter even more to a prospect when choosing among the options offered. using a legal analogy, it's like those legal cases that build such a strong evidentiary record that you are clearly the best choice.
Tags: Digital Transformation, Personal Branding, Public Relations
SEO Is No Longer Just About Ranking Pages
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April 13, 2026
Search and algorithmic response is changing - AGAIN!
Before you think this is just for the retail space, consider this as the new direction of search, starting with retail experiences.
Tags: Digital Transformation, Personal Branding, Public Relations
What My YouTube Growth Taught Me About Attention, Authority, and Alignment
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April 08, 2026
I compared my YouTube reports for the month of March (2026) for my personal channel and my business channel. The data was very different, and even so, they are in alignment. Here is the breakdown of personal brand versus my influential reach engine.
Tags: Digital Transformation, Personal Branding, Public Relations
The ‘Doctor’ Framework for Positioning Your Expert Services
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April 02, 2026
There’s a difference between being present… and being the solution.
I break this down using a real client example and show exactly where most experts unintentionally weaken their authority.
Tags: Digital Transformation, Personal Branding, Public Relations
“Spam Likely.” That Is How Many Experts Show Up Online.
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March 29, 2026
Until you earn influential reach, your expertise rings up as 'spam likely' to your prospects. Expertise is not enough to get selected. This covers how to become a valuable connection to those you seek to serve.
Tags: Digital Transformation, Personal Branding, Public Relations
The Role of Media in Personal Branding: Why Social Media Alone Is Not Enough
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March 06, 2026
Experts ready to grow their brand think they need to post more on social media. Ignoring other media may be a big mistake, as media is a strong authority signal the algorithm loves. This article dives into the role of media (For example, TV and the press) in building a personal brand.
Tags: Digital Transformation, Personal Branding, Public Relations
How to Choose a Personal Brand Consultant in Tampa
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March 05, 2026
If you are an established expert who wants to move from private expertise to a visible authority, this is for you. Through media exposure, authority signals, and strategic digital positioning, Dr. trudy uses her service example to help you evaluate other strategists so you make an educated choice.
Tags: Digital Transformation, Personal Branding, Public Relations
I Am Not a Social Media Manager. I Architect Authority.
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March 02, 2026
As experts explore their online visibility options, they often assume I am a Social Media Manager or assist with social media in some capacity. While social media visibility benefits from the work I do with my clients, I am not in the social media space at all. I architect authority. There is a diff
Tags: Digital Transformation, Personal Branding, Public Relations
How to Tell Real Authority from Fake Authority
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February 25, 2026
A gemology story explains why people confuse posting with authority and how consistent exposure to real authority signals builds discernment and intellectual equity.
Tags: Digital Transformation, Personal Branding, Public Relations
Calling Yourself a Coach Is Not Branding. It’s a Declaration.
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February 23, 2026
Coaching is a low-barrier global marketplace. Calling yourself a coach is easy. Category authority is not. Learn why branding is perception and why branding work is probability management
Tags: Digital Transformation, Personal Branding, Public Relations
Being the Real Estate "Beach Guy” Is Not Branding. It’s a Claim.
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February 22, 2026
Real estate is credentialed and regulated. In other words, everyone is a 'yellow crayon'. There is a high degree of sameness that makes brand differentiation urgent, and often misunderstood. Category positioning is trending in real estate, but a niche claimed is not a niche controlled. This article
Tags: Digital Transformation, Personal Branding, Public Relations
Esquire. Passing the Bar Is Not Branding. It’s Entry.
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February 22, 2026
In law, minimum standards create maximum sameness. Passing the bar earns entry, but authority signals earn selection. Learn why branding is structural, not cosmetic.
Tags: Digital Transformation, Personal Branding, Public Relations
Broad Fame vs. Category Fame
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February 21, 2026
Most experts say they don’t want fame. But what they actually want is something far more powerful. This article breaks down the difference between broad recognition and positioned respect and why one builds revenue while the other fades.
Tags: Digital Transformation, Personal Branding, Public Relations
AI is Powerful. Why Buyers Still Need the Human Expert
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February 04, 2026
Authority in the Age of AI is not about information. It's about interpretation. Buyers still hesitate because they lack clarity, confidence, and context.
Tags: Digital Transformation, Personal Branding, Public Relations
Selling in the AI Era: The Hidden Cost of Delaying Niche Authority
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February 03, 2026
AI collapsed the distance between discovery, evaluation, and decision. When niche authority is unclear or delayed, it quietly erodes income and stalls brand growth.
Tags: Digital Transformation, Personal Branding, Public Relations
How Discoverability Works in an Authority-Driven Digital World
Import from wordpress feed
January 16, 2026
Most experts assume discoverability is a visibility problem. That assumption is outdated. Modern discovery systems reward verifiable authority signals.
Tags: Digital Transformation, Personal Branding, Public Relations
Why Content and Ad Conversions Fail.
Import from wordpress feed
December 26, 2025
In this video, I break down how emotional outsourcing shows up in both content and advertising, and why most content fails because it is built for the creator, not the audience.
Tags: Marketing, Personal Branding, Public Relations
1 Book
REACHology(TM). The Science and Study of Influential Reach.
Profitable Stewardship Inc.
October 26, 2025
Based on content from her doctoral research on influence and audience reach (influential reach), Dr. Trudy shares five pillars that amplify a brand's authority and digital findability. Expertise is no longer the principal value, as expertise is readily available in the global market, and innovative entrepreneurs delegate jobs to experts while focusing on building visibility and niche dominance. Many experts are therefore being marginalized because they are digitally invisible. This book guides personal brands to get found and famous for what they do.
Tags: Digital Transformation, Marketing, Personal Branding
1 Influencer Award
Best of Best 2024 Top Leadership Mentor in the field of media and brand influence
Best of Best Review
June 17, 2024
Top Leadership Mentor of 2024. This prestigious accolade is a testament to the outstanding achievements and leadership in the field of media and brand influence
REACHology is a registered trademark of Trudy A. Beerman (US Reg. No. 7757319). This is our influencer marketing services guiding personal brands to become celebrity CEOs in their space.
Tags: Marketing, Personal Branding, Public Relations
Thinkers360 Credentials
2 Badges
Blog
Opportunities
Events
2 Online Events
International Coaching Week Panelist 2026 (Marketing and Positioning)
Location: The Guiding Matrix Date : May 13, 2026 - May 13, 2026 Organizer: The Coaching Tools Company
A series of focused, live conversations exploring what coaching really looks like in practice, in business, in complexity, and in a changing landscape.
Location: Hybrid Date : October 27, 2025 Organizer: Dr. Trudy Beerman
This hybrid experience includes a free 5-day online challenge where participants build digital assets to amplify their brand's findability online. An optional upgrade allows for a 1-1 consultation to review the created authority assets. This experience is a tiny version of Dr. Trudy Beerman's Nom de Valeur program (Nom de Valeur - French, name of value).
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Influence Media News
REACHology(TM). The Science and Study of Influential Reach.
REACHology(R)
HarvardX Certificate in Persuasive Speaking and Writing
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International Coaching Week Panelist 2026 (Marketing and Positioning)
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