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Jasenka Rapajic

Jasenka Rapajic Points
Academic 0
Author 3
Influencer 0
Speaker 0
Entrepreneur 0
Total 3

Points based upon Thinkers360 patent-pending algorithm.

Thought Leader Profile

Portfolio Mix

Company Information

Areas of Expertise

Business Strategy 30.06
Change Management 30.03
Culture 30.02
Customer Loyalty 30.05
Management 30.04
Risk Management 30.03
Transportation 30.74

Industry Experience

Publications & Experience

2 Article/Blogs
The Connected Airline: How to Rise Above Complexity
Linkedin
May 28, 2021
In times of unprecedented uncertainty, airline leaders find it hard to adapt to the new circumstances. To survive the crisis, airlines need new approaches that will make strategy and operations work in sync.

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Tags: Change Management, Culture, Transportation

How To Bring More Clarity Into Your Business
Linkedin
July 30, 2015
Grand visions and strategies are not hard to think up; making them work is the problem. We are all exposed to numerous daily destructions which make obstacles to achieving the company's goals more and more hazy and even invisible. To see the major problems more clearly they need to be examined not long after they occur - the only place where clarity can be found. Letting them retire in long arrays of corporate numbers, and various mental makeups takes the clarity away, brings more confusion and further diversions from desired goals. When left unobserved, the causes of complex issues become dissipated through multiple organisational channels and cubbyholes losing their wholeness and authenticity and breaking links between visionaries and doers. Decisions made in such circumstances make corrective actions (unknowingly) ineffective.

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Tags: Business Strategy, Management, Risk Management

1 Post
Embracing the Economics of Loyalty as a Profit Driver
Jasenka Rapajic
December 17, 2025
In the pursuit of higher profits or reduced losses, many organisations turn to cost-cutting measures, including layoffs—often unaware that such actions quietly erode customer experience and loyalty, ultimately leading to future revenue loss. Practising the Economics of Loyalty reveals a different reality: retaining an existing customer can be up to ten times more rewarding than acquiring a new one.

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Tags: Business Strategy, Customer Loyalty, Economics

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