Zhanna Zhuravleva, Chartered FCIPD

CEO at Tealsen

London, United Kingdom

I’m a Chartered FCIPD HR transformation strategist, HR consultant, and Executive & Generative Coach with 3,500+ hours of executive, team coaching and mentoring.
I help founders and senior teams build values- and product-oriented HR operating models that connect culture, behaviours and delivery.
As author of HR Archetypes Dynamics™ (the 13-level Game–Shadow–Value Matrix) and the 4D Compass™ (SELF–SOFT–SOUL–SPIRIT ), I convert the organisation’s unconscious patterns into a practical lever for transformation, helping businesses optimise costs by eliminating inefficiencies.
My background spans HRD/CHRO roles and advisory across 30+ countries, redesigning talent, performance, learning and wellbeing to raise psychological safety and measurable outcomes.
I blend deep psychology with modern AI HR/HRIS and disciplined operating-model design.

UK-based, working globally.

Available For: Advising, Authoring, Consulting, Influencing, Speaking
Travels From: London
Speaking Topics: Culture & Values, HR Transformation: Values- & Product-Oriented HR,New Human Capabilities, The Organisational Unconscious

Speaking Fee $1,000 (In-Person), $300 (Virtual)

Zhanna Zhuravleva, Chartered FCIPD	Points
Academic	0
Author	13
Influencer	24
Speaker	0
Entrepreneur	0
Total	37

Points based upon Thinkers360 patent-pending algorithm.

Thought Leader Profile

Portfolio Mix

Tealsen

CEO

Company Type: Company

Minimum Project Size: N/A

Average Hourly Rate: $150-$199

Number of Employees: 1-10

Company Founded Date: Undisclosed

Areas of Expertise

AI

AI Ethics

Change Management

Coaching

Culture 30.04

Digital Transformation

Future of Work 30.03

Health and Wellness

HR 30.48

Innovation

IT Leadership

Leadership 30.17

Management

Mental Health

Startups

Sustainability

Transformation 31.55

Industry Experience

Publications

2 Article/Blogs

The Compass: A dynamic tool to help end tick-box HR
HRZone
October 14, 2025

Summary: Most performance management systems aren’t working. HR is still using rigid frameworks that can’t keep pace with how people actually create value in fast-moving, AI-enabled teams. The Compass is a practical tool that tracks value creation across four interdependent dimensions: Self (resilience), Soul (meaning), Soft (execution), and Spirit (trust). Instead of asking ‘What skills do we have?’, you ask ‘Where are we creating value right now?’ The Compass helps you diagnose imbalances and redirect energy in real time, turning uncertainty from a threat into a resource for growth.

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Tags: Culture, Future of Work, Transformation

Why HRBPs Still Don’t Move the Needle: Metabolic Alignment with HR Archetypes Dynamics
Linkedin
August 12, 2025

Looking Within reframes today’s HR debate by shifting attention from structural reshuffles to the organisation’s psychological body. The article distinguishes a conscious layer (structures, rules, processes, competencies, behaviours) from an unconscious layer (imprints, trauma, shadow, unspoken values and the dominant “game” the system plays). It introduces HR Archetypes Dynamics: The Game–Shadow–Value Matrix (13×13), extending classic models to 13 developmental levels and 13 diagnostic factors, including the hormone–behaviour climate (e.g., cortisol for threat, dopamine for novelty/achievement).

By naming the prevailing unconscious game and developmental level, the model explains why HR often defaults to a firefighting archetype (the HRBP included): systemic inertia and metabolic misalignment pull HR back regardless of titles or frameworks. The proposed remedy is metabolic alignment—configuring or developing the HR archetype the system actually needs (typically one level ahead), and translating hidden patterns into practical levers for change and cost optimisation.

Part II will outline the diagnostic workflow and typical conflict loops; Part III will detail how to design metabolically aligned actions and build the HR Game-Change Leader archetype.

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Tags: Culture, Future of Work, HR

11 Author Newsletters

Meta-Adaptation : The Art of Changing the Game in an Era of Uncertainty
Linkedln
October 30, 2025

At the heart of our modern understanding of uncertainty lie quantum perspectives on the multi-dimensionality of the world and non-linear time. Quantum physics demonstrated that uncertainty is a fundamental characteristic of reality, not a defect.

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