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Zhanna Zhuravleva, Chartered FCIPD

CEO at Tealsen

London, United Kingdom


HR & Culture Transformation Leader | Awakening Cultures & Leadership through Integral Vision and Spiritual Intelligence (SQ) | Founder of Awake Conscious Play & Tealsen | Executive & Generative Coach |

I help founders, CEOs, boards, and leadership teams navigate complex organisational and cultural transformations through an integral approach that brings together business performance, human development, consciousness, and leadership evolution.

With over 17 years of experience in organisational transformation and more than a decade in senior HR leadership roles, I have worked across international technology companies, startups, and scale-ups operating in more than 40 countries, including Silicon Valley.

My work sits at the intersection of organisational transformation, culture, leadership, systems thinking, and emerging technologies. I am particularly interested in how organisations can evolve in the age of AI while remaining deeply human, values-driven, and capable of creating sustainable impact.

I am a passionate advocate for conscious leadership and the development of Spiritual Intelligence (SQ) as a critical capability for navigating complexity, uncertainty, and systemic change.

I am the creator of HR Archetypes Dynamics™, the Game–Shadow–Value Matrix for organisational transformation, and the 4D Compass™ (SELF–SOFT–SOUL–SPIRIT), frameworks designed to help leaders and organisations navigate transformation in the AI era while integrating performance, culture, meaning, and human potential.

As the Founder of Awake Conscious Play and Tealsen, I explore new approaches to leadership, organisational evolution, culture transformation, and human development that combine integral thinking, behavioural science, deep psychology, and practical business application.

Based in the United Kingdom and working globally.

Available For: Advising, Authoring, Consulting, Influencing, Speaking
Travels From: London
Speaking Topics: Culture & Values, HR Transformation: Values- & Product-Oriented HR,New Human Capabilities, The Organisational Unconscious

Speaking Fee $1,000 (In-Person), $300 (Virtual)

Zhanna Zhuravleva, Chartered FCIPD Points
Academic 0
Author 25
Influencer 24
Speaker 9
Entrepreneur 0
Total 58

Points based upon Thinkers360 patent-pending algorithm.

Thought Leader Profile

Portfolio Mix

Company Information

Company Type: Company
Minimum Project Size: N/A
Average Hourly Rate: $150-$199
Number of Employees: 1-10
Company Founded Date: Undisclosed

Areas of Expertise

AI
AI Ethics
Change Management 30.03
Coaching
Culture 30.15
Digital Transformation
Future of Work 30.14
Health and Wellness
HR 30.84
Innovation 30.03
IT Leadership
IT Operations 31.91
Leadership 30.33
Management
Mental Health
Startups
Sustainability
Transformation 32.64
Transportation 30.74

Industry Experience

Publications & Experience

6 Article/Blogs
Skills define what is possible. State determines actual outcomes.
HR magazine
May 28, 2026
We have spent a generation cataloguing skills and almost no attention on the conditions that let capability become real.

Skills define what is possible. State determines actual outcomes.

Skills tell us what a person could do. State decides whether that potential ever wakes, ignites, and resolves into value.

The same skill, held in two different inner conditions, produces two entirely different worlds: in one, it lies inert, technically present but creatively mute; in the other, it comes alive and gives.

Value, in other words, is not stored in our skills or competencies. It is released through our states - the condition in which body, attention, emotion, vitality, meaning and purpose come together into something coherent and alive.

See publication

Tags: Culture, Future of Work, Transformation

Why change fails: The hidden games your organisation is playing
HRZone
May 05, 2026
The failure rate for organisational transformation hasn't shifted in 20 years. It’s not due to poor strategy or resistant employees, writes Zhanna Zhuravleva. It's because most change efforts are designed for how an organisation looks on paper, not the reality.

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Tags: Culture, HR, Transformation

Consciousness Between Worlds: Western Science, Buddhist Wisdom & Human Potential
https://www.linkedin.com/pulse/consciousness-between-worlds-western-science-buddhist-zhanna-5w31e/?trackingId=g%2Bq58OkUUWdcNsOVLPL2BQ%3D%3D
December 01, 2025

See publication

Tags: Culture, Innovation, Transformation

The Compass: A dynamic tool to help end tick-box HR
HRZone
October 14, 2025
Summary: Most performance management systems aren’t working. HR is still using rigid frameworks that can’t keep pace with how people actually create value in fast-moving, AI-enabled teams. The Compass is a practical tool that tracks value creation across four interdependent dimensions: Self (resilience), Soul (meaning), Soft (execution), and Spirit (trust). Instead of asking ‘What skills do we have?’, you ask ‘Where are we creating value right now?’ The Compass helps you diagnose imbalances and redirect energy in real time, turning uncertainty from a threat into a resource for growth.

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Tags: Culture, Future of Work, Transformation

Why HRBPs Still Don’t Move the Needle: Metabolic Alignment with HR Archetypes Dynamics
Linkedin
August 12, 2025
Looking Within reframes today’s HR debate by shifting attention from structural reshuffles to the organisation’s psychological body. The article distinguishes a conscious layer (structures, rules, processes, competencies, behaviours) from an unconscious layer (imprints, trauma, shadow, unspoken values and the dominant “game” the system plays). It introduces HR Archetypes Dynamics: The Game–Shadow–Value Matrix (13×13), extending classic models to 13 developmental levels and 13 diagnostic factors, including the hormone–behaviour climate (e.g., cortisol for threat, dopamine for novelty/achievement).

By naming the prevailing unconscious game and developmental level, the model explains why HR often defaults to a firefighting archetype (the HRBP included): systemic inertia and metabolic misalignment pull HR back regardless of titles or frameworks. The proposed remedy is metabolic alignment—configuring or developing the HR archetype the system actually needs (typically one level ahead), and translating hidden patterns into practical levers for change and cost optimisation.

Part II will outline the diagnostic workflow and typical conflict loops; Part III will detail how to design metabolically aligned actions and build the HR Game-Change Leader archetype.

See publication

Tags: Culture, Future of Work, HR

Stop the skills obsession: The six human states that drive real outcomes
HRZone
August 12, 2025
Have you jumped on the skills bandwagon? Most employers have. But skills alone won’t bring organisational success, warns Culture Transformation Leader Zhanna Zhuravleva. As AI increasingly picks up functional work, it's the human state – our lived experiences, attitudes and energy – that create the real value for organisations.

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Tags: Change Management, Culture, Transformation

19 Author Newsletters
The Games Organisations Play
Linkedln
July 02, 2026
In my previous article for Global Healthy HR Gazette , I offered a frame for why organisations respond to change so predictably - with resistance, quiet sabotage, and a slide back to the old ways six months after launch.

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Tags: HR, Leadership, Transformation

The Frequency Your Organisation Is Broadcasting - And Why It Matters More Than Your Strategy?
Linkedln
April 28, 2026
This article introduces the reader to the philosophy of the Awake Conscious Play school and to the author's approach to holistic leadership. It sets out the conceptual foundation - the system of ideas through which we look at the human being and the systems they create.

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Tags: HR, Leadership, Transformation

What Mycelia, Quantum Fields and Ancient Sages Know About Hierarchy That MBAs Don't
Linkedln
April 07, 2026
"Form is emptiness. Emptiness is form."

- The Heart Sutra, Prajnaparamita

The Tao Te Ching opens with a provocation that has unsettled philosophers for two and a half millennia: - the Tao that can be named is not the eternal Tao.

The true architecture of reality, in other words, always precedes the visible form it eventually inhabits.

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Tags: HR, Leadership, Transformation

Spiritual Intelligence vs Intellectual Ghettos: Rethinking Leadership
Linkedin
March 09, 2026
Tomorrow marks the fifth week of my leadership course Awake Conscious Play, and by this point we are well beyond “learning leadership skills”. We are rewiring the architecture of perception itself: working with the body and nervous system, hacking mental programmes, stepping beyond the ego, touching non‑dual states and learning to shift the assemblage point so radically that the very same stream of events crystallises into a different reality around you.

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Tags: HR, Leadership, Transformation

Awake Conscious Play: Leadership starts with Inner Architecture
Linkedin
February 03, 2026
Yesterday marked a special threshold for me. I am genuinely happy: we have launched our international leadership programme Awake Conscious Play - a space where deep leaders from different countries have come together: CHROs, senior psychologists, and business coaches.

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Tags: HR, Leadership, Transformation

The Marketplace of truths: AI, reality drift, and the crisis of choice
Linkedln
January 27, 2026
It was a statement about the nature of human truth. About how easily truth turns into a weapon. About how quickly “being right” becomes an excuse for destruction. About how instantly the world divides into “us” and “them”, and how painfully expensive it is to reclaim the ability to see a human being again.

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Tags: HR, Leadership, Transformation

The Assemblage Point: Why Rational Minds Still Create Limited Worlds
Linkedln
January 06, 2026
Yet in most management conversations, uncertainty is still described primarily as something external: “the market is unstable”, “the world is changing too fast”, as if it were a background that exists on its own and to which the leader merely reacts. This view misses the deeper nature of uncertainty as a phenomenon arising at the intersection of external processes and the inner mechanisms of consciousness through which this world becomes real for us in the first place.

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Tags: HR, Leadership, Transportation

The Value Creation Triangle: States of Consciousness That Create Value
Linkedin
December 18, 2025
In the first article of this series, I explored the question of consciousness and why it matters far beyond philosophy. What emerged from that inquiry was not a theoretical position, but a convergence.

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Tags: HR, Leadership, Transformation

Meta-Adaptation : The Art of Changing the Game in an Era of Uncertainty
Linkedln
October 30, 2025
At the heart of our modern understanding of uncertainty lie quantum perspectives on the multi-dimensionality of the world and non-linear time. Quantum physics demonstrated that uncertainty is a fundamental characteristic of reality, not a defect.

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Tags: HR, Leadership, Transformation

Spirituality in Leadership: the Courage to Look Within
Linkedin
October 13, 2025
In boardrooms from London to Silicon Valley, a quiet revolution is unfolding. Executives trained in the rigours of business school are beginning to speak about meaning, consciousness and energy. This is not a poetic distraction from profit; it is a sign of something fundamental. Leadership itself is being redefined.

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Tags: HR, Leadership, Transformation

The Hidden Games of Value: How to Stop Creating Anti-Value and Start Creating Legacy
Linkedln
September 12, 2025
I think this is more than a passing trend. It is the natural evolution of human consciousness. With the rise of AI and the turbulence of global crises, many are realising that the only sustainable anchor lies not in external certainty, but in the inner world: cultivating presence, clarity, and the courage to face one’s own shadows. Research supports this shift.

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Tags: HR, Leadership, Transformation

Energy, Love & the Multidimensional Future of Human Capabilities
Linkedin
August 26, 2025
In the last article, we uncovered the unconscious game that moves through us and our organisations, explaining how an inertial HR archetype ends up winning -or losing-that invisible game. I outlined 13 game-levels and 13 shaping factors, and introduced metabolic alignment: diagnose the current level and archetype, adjust precisely, and assemble a target archetype that changes the game itself.

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Tags: HR, Leadership, Transformation

Why HRBPs Still Don’t Move the Needle: Metabolic Alignment with HR Archetypes Dynamics
Linkedin
August 12, 2025
The HR discourse is boiling over. In the past weeks Perry Timms has launched The HR Operating Model— a must-read if you want to interrogate what’s really going on in our HR world. For the first time in many years, this book explores not only the external design of a system, but also the deep psychological context within an organisation - the very foundation of any architecture. It’s an approach that many authors and practitioners either overlook or fail to truly grasp

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Tags: HR, Leadership, Transformation

From Vibes to Vision: A Strategic Lens on Culture and Values
Linkedin
July 22, 2025
In today’s high-speed, hybrid, hyper-connected world, businesses have more frameworks, diagnostics, and engagement surveys than they know what to do with. And yet, many still struggle to answer the most important question

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Tags: HR, Leadership, Transformation

Team alchemy or recipe of great results
Linkedin
March 23, 2024
Last week there was an incredibly satisfying day for me and my team. We had just completed a challenging hiring project, and as we wrapped up, we all felt an incredible sense of happiness and fulfillment. We congratulated each other on a job well done, and in that moment, something special happened. We started sharing words of praise and encouragement, acknowledging each other's contributions and hard work. It was a beautiful moment that made me realize that this is the chemistry and magic that makes our team so great.

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Tags: HR, Leadership, Transformation

Skills of Future Leaders: SOFT vs SOUL
Linkedin
August 17, 2023
AI will replace us all! AI will replace all programmers and doctors, and then it will replace all leaders, as it can make decisions much more efficiently, and in general, AI will soon lead corporations and countries!

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Tags: HR, Leadership, Transformation

Multi-mindset leadership as a key to multiverse
Linkedin
May 02, 2023
We live in a multi-reality. For a long time, view records on Netflix belong to series and films promoting the idea of a multiverse. This metaphor expresses our understanding of how people, being nearby, can create different realities due to different values, beliefs, and perception filters.

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Tags: HR, Leadership, Transformation

How to treat investor's pain with magical creatures?
Linkedin
April 03, 2023
I recently re-analyzed the Theranos case, which was the biggest scam in the history of Silicon Valley startups. Of course, many factors converged in that story - the actual niche is health care (a hot topic for the US), the possibility of simplifying blood diagnostics and making it cheaper, and the brand of a young woman, as a new image of success, plus the growing popularity of Stanford.

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Tags: HR, Leadership, Transformation

Lessons in Chemistry: Happy Hormones and Company Culture
Linkedin
March 24, 2023
Have you ever wondered what defines culture and why it develops this way and not otherwise at different stages of company evolution?

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Tags: HR, Leadership, Transformation

1 Speaking Engagement
Beyond IQ and EQ: Antonio Giugno on the Rise of Spiritual Intelligence in HR
Kumo HR
April 30, 2026

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Tags: Future of Work, Leadership, Transformation

1 Video
CHANGE THE GAME TO CHANGE YOUR LIFE Zhanna Zhuravleva with Jane Applegath
Epic Vision Zone with Jane Applegath
November 25, 2025
WHAT IF LIFE ISN’T SOMETHING YOU SURVIVE…
BUT A GAME YOU GET TO PLAY?

Every one of us is playing a “game” often without realizing it.
Maybe it’s the Game of Survival. The Game of Perfection, of Pleasing, or Domination.

But the moment you can say,
“Ah… I see it. This is the game I’ve been playing,”
you’re already halfway to freedom.

BECAUSE AWARENESS IS THE ULTIMATE POWER MOVE.

Life is a divine game. One spirit playing with itself through infinite experiences.
And YOU get to choose your next level.

Step into the observer’s seat.
See your story with love, not judgment.
Recognize the game, then consciously CHOOSE A DIFFERENT ONE.

The game you play determines the life you create.
Choose the one that lets you win on purpose.

Save this post for the days you forget how powerful you are.

Zhanna Zhuravleva is the genius behind HR Archetype Dynamics, the 4D Compass, and the Awake Conscious Play Methodology, a fusion of psychology, quantum intelligence, somatic wisdom, and the work of understanding the “game” we’re playing. Her work bridges the gap between human potential and the unseen patterns shaping our choices. Recognized among Thinkers360’s Top 50 Transformation Leaders, she has guided executives across 40+ countries into deeper clarity, coherence, and conscious leadership.

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Tags: IT Operations

1 Webinar
Lunch & Learn: Beyond the Annual Review:The Compass as a Live GPS for Talent
Nicolas Behbahani
November 14, 2025

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Tags: Culture, Future of Work, Transformation

Thinkers360 Credentials

3 Badges

Radar

2 Predictions
Culture-First Digital Transformation

Date : October 17, 2025

In 2026, the “new house on old foundations” approach to digital change will be retired.
Leaders will recognise that real transformation begins with a cultural reset—clarified purpose, upgraded decision rights, and new behaviours that make change stick.
Next-gen methodologies will braid digitisation and culture work into a single cadence of value creation, aligning metrics and decision-making around what truly matters.
Measures of success will shift from go-live dates and budget conformance to realised value: adoption, cycle time, resilience, and talent energy.
Organisations that re-architect norms before platforms will compress delivery, cut waste, and build systems that learn and improve by design.

See Radar

Beyond HR+IT — Human+AI Value Ecosystems

Date : October 17, 2025

In 2026, the fashionable “HR+IT convergence” will prove a dead end; leading organisations will instead architect Human+AI ecosystems.
They will abandon the one-person–one-role–one-task paradigm in favour of non-linear, multi-dimensional capability networks.
The core unit of capability becomes a Human+AI pairing, dynamically composed for each problem and continually reconfigured to maximise value.
Legacy grading frameworks and static competency families will be retired, replaced by fluid, outcome-linked pathways and living skills graphs.
Operating models will pivot from rigid hierarchies and process cycles around fixed roles to value-stream orchestration with adaptive teams and governed autonomy.

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