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Annika Dunaway

Puerto de la Cruz, Spain

With over a decade of expertise in CRM, I’ve had the privilege of working with leading brands like HBOmax and Niantic, startup incubators like Rocket Internet, and start-ups like Delivery Hero and Kaia Health. My journey has now led me into product management, where I can focus on solving real customer problems—something that has always driven my passion. I see AI, machine learning, and customer insights as the keys to unlocking exceptional user experiences.

I’m hands-on and proactive, preferring to test, learn, and adjust rather than wait for the perfect moment. I believe in taking action and learning from it—it's better to try and adjust than to be stuck asking, "What if?"

Alongside my passion for customer-centric problem-solving, I’ve added another arrow to my bow by deepening my knowledge of psychology and neuroscience. Understanding human behavior is key to designing intuitive, impactful products.

It's all about creating seamless, intuitive experiences that foster long-term loyalty.

Available For: Authoring, Speaking
Travels From: Tenerife
Speaking Topics: CRM, Produc Management, Agentic AI

Annika Dunaway Points
Academic 0
Author 14
Influencer 27
Speaker 0
Entrepreneur 0
Total 41

Points based upon Thinkers360 patent-pending algorithm.

Thought Leader Profile

Portfolio Mix

Company Information

Company Type:
Minimum Project Size: Undisclosed
Average Hourly Rate: Undisclosed
Number of Employees: Undisclosed
Company Founded Date: Undisclosed

Areas of Expertise

Agentic AI 30.49
AI 30.13
CRM 30.03
Future of Work
Innovation 30.03
Lean Startup
Product Management 32.80

Industry Experience

Consumer Products
Healthcare
Other
Travel & Transportation

Publications & Experience

14 Article/Blogs
A Future Day in the Life of a CRM Manager: How AI is Redefining the Role
Christian Kobusch - 2025 CRM Horizons
March 10, 2025
CRM managers know about change. In the past, we changed from basic email blast campaigns to nitty gritty segmentation, using attributes in emails to personalize. Then, push notifications and in-app messages gave CRM managers more opportunities to engage their users. Now, we have to be ready and open for another change. This is not only a phase; it will change how we work. Not in a bad way. Agentic AI will help us finally personalize on a user level—something we have always wanted. The best thing is that you will generate even more data about your user's preferences. This article will tell you about it.

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Tags: Agentic AI, CRM

A New Chapter: My Leap from CRM to Product Management
Import from medium.com
February 24, 2025
For over a decade, my career was built in the world of CRM. I began as a junior CRM manager at a startup launched by Rocket Internet — a time filled with growth, learning, and genuine excitement. Although the learning curve was steep, I loved every moment. What truly attracted me was the chanc

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Tags: Agentic AI, AI, Product Management

Breaking Free from Static Apps: How Agentic AI Makes True Personalization Possible
Import from medium.com
December 02, 2024
We’ve all been promising personalized experiences for years, not only for our messages but for the whole user experience. I think I’ve never heard a word more used than “personalization,” no matter what company I worked for/ with. As product and marketing teams, we’ve tried everything ??

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Tags: Agentic AI, AI, Product Management

Are you missing opportunities because you are too focused on industry benchmarks?
Import from medium.com
August 14, 2024
Imagine you’re navigating through a dense forest. You’ve got a map, but it’s not specifically for your route — it’s a general map that everyone uses. It shows paths that others have taken, but not necessarily the best path for you. This map is like industry benchmarks in business, part

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Tags: Agentic AI, AI, Product Management

Why Change Is So Hard: A Journey Through the Human Mind
Import from medium.com
August 12, 2024
Change is a peculiar thing. We all know it’s necessary and often the key to growth, success, and happiness. Yet, when it comes to making a change, especially in deeply ingrained habits or long-standing beliefs, it can feel like pushing a boulder up a steep hill. But why? Why is change so hard for

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Tags: Agentic AI, AI, Product Management

Message Catalogs on Aampe
Import from medium.com
August 12, 2024
Traditional messaging campaigns, whether email, SMS, or push notifications, are designed to target specific user segments created based on arbitrary rules. Those rules are declared based on one’s intuition and limited understanding of their audience’s diverse preferences and needs.Teams have no

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Tags: Agentic AI, AI, Product Management

The Evolution of CRMs/ CEPs: Legacy vs. New Technology
Import from medium.com
April 15, 2024
Customer Relationship Management or Customer Engagement Platforms (CRM/CEP) have long been the backbone of marketing departments, offering tools and insights that help companies better understand and interact with their customers. Over the past decade, the landscape of CRM technologies has undergone

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Tags: Agentic AI, AI, Product Management

Personalization does not mean the first name is part of the subject line
Import from medium.com
February 21, 2024
Everyone is speaking about “hyper-personalization” in user communication. But what does that mean?What is hyper-personalization?In today’s digital age, personalization is no longer enough. Businesses need to go above and beyond by providing hyper-personalized customer experiences. This practi

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Tags: Agentic AI, AI, Product Management

B.Layer 3.0 — Product Redesign
Import from medium.com
February 21, 2024
B.Layer 3.0 — Product RedesignAt Phiture I took ownership of B.Layer, an in-app message builder without coding knowledge or integration. Making it easier for marketers to create and launch messages on Braze that are on brand.​What is B.Layer?B.layer is an in-app message builder. An extensio

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Tags: Agentic AI, AI, Product Management

Beyond Traditional A/B Testing: Embracing Reinforcement Learning for Superior Email and Push Campaigns
Medium
February 01, 2024
Traditional A/B testing has long been the go-to strategy for optimizing email and push notification campaigns in digital marketing. As marketers, we always want to incrementally improve engagement metrics such as click and conversion rates by comparing A and B variants. You may be doing multivariate testing and have more than two options.

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Tags: Agentic AI

Beyond Traditional A/B Testing: Embracing Reinforcement Learning for Superior Email and Push…
Import from medium.com
February 01, 2024
Beyond Traditional A/B Testing: Embracing Reinforcement Learning for Superior Email and Push CampaignsTraditional A/B testing has long been the go-to strategy for optimizing email and push notification campaigns in digital marketing. As marketers, we always want to incrementally improve engagement m

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Tags: Agentic AI, AI, Product Management

Go beyond the noise: Make data-driven decisions.
Import from medium.com
January 26, 2024
While working as a CRM manager in several startups, I’ve faced numerous challenges, a common experience in many professional roles. The issue of trust in my actions and decisions was particularly prominent.In my early career, I was still building confidence, learning best practices, and drawing in

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Tags: Agentic AI, AI, Product Management

Handling External App Deep Links in iOS with Swift
LinkedIn
January 02, 2024
Handling deep links to external apps in iOS using URL schemes is different from using Universal Links, particularly when integrating with services like Adjust or Branch. Universal Links provide a more seamless experience, allowing links to open in the app (if installed) or fall back to a webpage. These services use Universal Links to track and manage deep linking and provide analytics.

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Tags: Agentic AI, Analytics

The Fear of Innovation in the Age of AI: Why Control Shouldn’t Hold You Back
Medium
September 16, 2023
In a business climate where disruption is the new norm, innovation is more than just a buzzword — it’s an imperative. Despite this reality, a pervasive fear of innovation often prevents companies from achieving their full potential. Especially when it comes to AI-driven tools, the notion of losing control seems to be a particularly tough pill to swallow.

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Tags: Agentic AI, Innovation

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