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John Santaferraro

CEO and Head Research Analyst at Ferraro Consulting LLC

Monsummano Terme, Italy

Industry Analyst, Marketing Strategist, Teacher, Trainer, Speaker, Writer, Evangelist - As an imagineer for AI, data, and analytics, John's first love is helping organizations envision and realize the endless possibilities of what can be done with next-generation technology. Senior marketing and technology executive with 30 years experience in startup and Fortune 5 technology companies. Known for growing the business, launching new initiatives, and smoothing transitions. Drives vision, innovation and communication to create momentum across diverse organizations.

Available For: Advising, Authoring, Consulting, Influencing, Speaking
Travels From: Florence, Italy
Speaking Topics: AI, Analytics, Leadership

Speaking Fee $5,000 (In-Person), $3,000 (Virtual)

John Santaferraro Points
Academic 25
Author 238
Influencer 140
Speaker 27
Entrepreneur 20
Total 450

Points based upon Thinkers360 patent-pending algorithm.

Thought Leader Profile

Portfolio Mix

Company Information

Company Type: Company
Theatre: Global
Minimum Project Size: $5,000+
Average Hourly Rate: $200-$300
Number of Employees: 1-10
Company Founded Date: 2000
Media Experience: 30
Last Media Training: 10/01/2010
Last Media Interview: 01/10/2024

Areas of Expertise

Agentic AI 41.31
Agile
AI 32.62
Analytics 38.31
Architecture
Big Data 31.05
Business Strategy
Cloud 31.15
Coaching
Customer Experience
Customer Loyalty
Design Thinking 30.42
Digital Disruption 30.38
Digital Transformation 30.39
Digital Twins
Emerging Technology
Entrepreneurship
Generative AI 35.27
Innovation 30.34
IT Leadership 30.36
IT Operations 33.50
IT Strategy 32.34
Leadership
Management
Marketing 30.94
Personal Branding
Predictive Analytics
Product Management
RPA
Sales
Startups 30.33

Industry Experience

High Tech & Electronics

Publications

16 Analyst Advisorys
Ferraro Consulting FirstGlance Zenlytic
Ferraro Consulting
January 07, 2025
If you thought generative AI created a massive technology wave, wait until you see the coming agentic AI tsunami. Imagine a world where persona-based AI agents mimic the roles of today’s workforce, and even outnumber their human counterparts.

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Tags: Agentic AI, Analytics, Generative AI

Ferraro Consulting FirstGlance Zenlytic
Ferraro Consulting
January 07, 2025
If you thought generative AI created a massive technology wave, wait until you see the coming agentic AI tsunami. Imagine a world where persona-based AI agents mimic the roles of today’s workforce, and even outnumber their human counterparts.

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Tags: Agentic AI, Digital Disruption, Marketing

Ferraro Consulting POV - Cloudera’s Time Has Come
Solutions Review
October 10, 2024

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Tags: Analytics, Generative AI

Ferraro Consulting FirstGlance Keboola
Ferraro Consulting
July 10, 2024

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Tags: Agentic AI, AI, Analytics

Ferraro Consulting FirstGlance Promethium
Ferraro Consulting
July 04, 2024
In my coverage of unified data engineering, data fabric vendor Promethium is worth a FirstGlance and likely a second look. Having built an end-to-end data fabric from connection to compilation, the company is well positioned to fill a market need for quick, simple business insight, especially for the midmarket, departments, and enterprise customers without big IT.

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Tags: Agentic AI, Analytics, Marketing

Examining the Informatica Playbook
Ferraro Consulting
June 07, 2024

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Tags: Agentic AI, AI, Generative AI

Ferraro Consulting FirstGlance Datavolo
Ferraro Consulting
June 03, 2024

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Tags: AI, Generative AI, Startups

Big Boom at Boomi World: AI Orchestration Has Arrived
Ferraro Consulting
May 20, 2024

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Tags: Agentic AI, AI, Generative AI

Boomi's Journey: From Steadfast Leader to Innovator Extraordinaire
Ferraro Consulting
April 17, 2024

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Tags: AI, Analytics, Generative AI

The Evolution of Confluent
Ferraro Consulting
March 27, 2024

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Tags: Analytics, Big Data, IT Operations

Advancing Unified Data Engineering with Informatica IDMC
Ferraro Consulting
March 26, 2024

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Tags: AI, Analytics, Generative AI

ThoughtSpot Extends Their AI Leadership for Business Intelligence
Ferraro Consulting
February 07, 2024

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Tags: Agentic AI, Analytics, Generative AI

Automating Intelligence for Real Time Decisions
Ferraro Consulting
January 08, 2024

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Tags: Agentic AI, AI, Generative AI

Finally, a Unified Platform to Streamline Data Management
LinkedIn
July 19, 2023
PurpleCube, a forward-thinking data management software company, today announced the launch of its cloud-native unified data orchestration platform. This innovative solution aims to replace legacy data integration platforms, offering organizations a single platform to streamline their data processing efforts. Ferraro Consulting believes that organizations adopting new unified technologies are likely to gain increased agility, plus time and cost savings.

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Tags: Marketing

EMA Technical Case Study: Uber
EMA
June 14, 2021

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Tags: AI, Analytics, Big Data

2020 EMA Vendors to Watch: Analytics and Data Management
EMA
April 03, 2020

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Tags: AI, Analytics, Big Data

12 Analyst Reports
Hype Alert: Not All AI-Enabled Business Intelligence Makes the Grade
Ferraro Consulting
December 05, 2024
Who would have guessed that the foundation for an explosion of AI-enabled business in telligence would have been laid all the way back in 2018? At the time, we saw the emerging of a new category of business intelligence with augmented and automated intelligence built into the platform. In addition, was a shift toward the use of semantic layers to business-enable access to intelligence. While exisiting vendors were anticpating the coming trend with their investments in AI, business intelligence vendors were emerging from stealth, with AI at the core of their platforms.

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Tags: Agentic AI, Analytics, Marketing

Unleashing the Power of Generative AI for Data and Analytics
Ferraro Consulting
April 23, 2024

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Tags: AI, Analytics, Generative AI

Unified Data Engineering: Consolidating Engineering Functions to Harness Artificial Intelligence
LinkedIn
March 22, 2024
The next ten will be the demise of data integration, with modern technology replacing a generation of legacy systems. There are three reasons why unified data engineering will emerge as the replacement of what has become a very splintered market.

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Tags: Marketing

Unified Analytics in the Age of Cloud Supremacy: Creating Value From New Data, Old Data, and Fast Data
EMA
June 21, 2021

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Tags: AI, Analytics, Cloud

The 2021 State of Data and What’s Next
EMA
May 27, 2021

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Tags: AI, Analytics, Big Data

EMA Radar Report: Unified Analytics Warehouse – A Guide for Investing in Unified Analytics
EMA
May 26, 2021

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Tags: Analytics, Big Data, Cloud

Vertica Profile and Report Summary - EMA Radar for Unified Analytics Warehouse – A Guide for Investing in Unified Analytics
EMA
May 26, 2021

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Tags: AI, Analytics, Big Data

Navigating the Complexity of Hybrid Data Ecosystems: A Look at How to Modernize with Connected, Real-Time Intelligence
EMA
April 27, 2021

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Tags: AI, Analytics, Cloud

Digital Transformation, Analytics, and the Modern C-Suite: Research Report Summary
EMA
August 04, 2020

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Tags: Analytics, Digital Transformation, IT Strategy

Innovation in the Use of Artificial Intelligence and Machine Learning for Metadata Services
EMA
September 11, 2019

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Tags: AI, Analytics, Generative AI

Innovation in the Use of Artificial Intelligence and Machine Learning for Data Integration and Preparation
EMA
September 11, 2019

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Tags: AI, Analytics, Generative AI

Top 3: Innovation in the Use of Artificial Intelligence and Machine Learning for Business Intelligence
EMA
July 30, 2019

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Tags: AI, Analytics, Generative AI

5 Article/Blogs
Deep Seek: A Shot Over the Bow
Ferraro Consulting
January 29, 2025
WOW, I take one day off and the entire world of AI changes! In fact, according the 1,333,000 articles I read on what happened while I was cooking for my friends here in Tuscany, China is now ahead, the US is now behind, and the rest of the world is in trouble. Tech stocks crashed, trillions were lost in value, billions were lost in the sell off, and China now has an economic advantage with cost at about 4% of what their AI competitors are charging.

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Tags: Agentic AI, AI, Generative AI

Innovation Friday #1 - My New Friend, Notebook LM
Linkedln
January 24, 2025
I have decided to dedicate my Friday's to innovation in 2025. For more than a decade I have been reading about and commenting on companies dedicated to innovation, but I have not personally done anything about it. Today is a new day. Today is the beginning of my little experiment in exploration.

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Tags: Agentic AI, AI, Generative AI

Hype Alert: Not All AI-Enabled Business Intelligence Makes the Grade
Ferraro Consulting
November 05, 2024

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Tags: Agentic AI, AI, Generative AI

Faros AI Lands $20M with an Impressive Track Record of Success
LinkedIn
June 27, 2023
It is not often that I come across a company where I ask the question, “Why hasn’t anyone done this before?” Then, when I realize what they are actually doing, there is a moment when I see the flash of BRILLIANCE that must have ignited, not just the minds, but the hearts of the founders. Faros AI is one of those companies.

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Tags: Marketing

What Happens When the Creator of the Datamesh Concept Creates a Datamesh Company?
LinkedIn
January 19, 2023
Nextdata emerged out of stealth mode this week with a value proposition and technology designed to make the datamesh a reality. Up until today, my point of view on “datamesh” has been mostly sarcastic, laughing at the hype, and doing my best to be truthful with clients and vendors that there is no such thing as a data mesh. In fact, until today, I would say that there wasn’t even a single definition of “datamesh” since every vendor laying a claim to it, had created their own definition. This week, everything changed.

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Tags: Marketing

1 Founder
Ferraro Consulting
Ferraro Consulting
January 01, 2020
Ferraro Consulting grows your business with a unique combination of industry analyst services and marketing strategy consulting. When you align your sales and marketing efforts around common goals, a unified message, and integrated messages, you will grow.

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Tags: Agentic AI, Digital Transformation, Marketing

1 Instructor
Choosing the Right Analytic and Data Science Techniques
TDWI
July 28, 2015

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Tags: AI, Analytics

1 Journal Publication
Filling the Demand for Data Scientists: A Five-Point Plan
TDWI
December 09, 2013

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Tags: AI, Analytics

2 Keynotes
How to Spot an AI Imposter! | #ExpertKeynote with John Santaferraro
Insight Jam
December 13, 2024

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Tags: Agentic AI, AI, Generative AI

Supercharge Analytics with Innovation and Design Thinking
TDWI
December 10, 2015

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Tags: Analytics, Design Thinking, Innovation

1 Media Interview
“Generative AI is Just The Icing on the Cake”| John Santaferraro @ Big Data LDN
EM360
September 30, 2024

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Tags: Agentic AI, AI, Generative AI

1 Panel
Analysts Gone Wild | Analyzing Enterprise Software Stories | Jan 2025 | Episode 1
ElevateIQ
January 09, 2025

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Tags: Agentic AI, AI, Generative AI

10 Podcasts
The Chief Data Officer's Guide to Generative AI with Kevin Petrie
Youtube
January 24, 2025
John Santaferraro interviews Kevin Petrie / kevinpetrietech about the current state and future of GenAI adoption in enterprises. They discuss how generative AI has achieved widespread adoption with 92% of Fortune 500 companies implementing it in some way, while exploring the crucial role of data quality, metadata, and governance in successful AI implementations. The conversation highlights how CDOs need to bring together data, AI, and application lifecycles while ensuring proper governance and metadata management.

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Tags: Agentic AI, AI, Generative AI

2025: The Year Executives Go Back to (AI) School with Donald Farmer
Youtube
January 10, 2025
John sits down with Donald Farmer / donalddotfarmer to discuss the importance of AI literacy for executives in 2025. Why do business leaders need to understand AI fundamentals? How can they identify valuable AI implementation opportunities, and manage risks while leveraging AI for business transformation? Donald explains why AI education programs need to go beyond vendor presentations and help executives make informed decisions about AI investments.

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Tags: Agentic AI, AI, Generative AI

2025: The Year of the AI Agent with Sanjeev Mohan
Youtube
December 27, 2024
In this episode, John and Sanjeev Mohan talk about what's to come in the industry in 2025. Will AI agents will eclipse generative AI? Will we see enterprise-grade agent platforms? They explore the potential winners in the AI agent space, the rise of small language models, and the need for AI literacy among executives.

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Tags: Agentic AI, AI, Generative AI

What It Takes to Build Agentic Architecture with Ravi Ramachandran and Dave Brewster
Youtube
December 13, 2024
In this episode of The Digital Analyst, John sits down with Ravi Ramachandran and Dave Brewster, co-founders of ‪@EidolonAI‬, about their open-source agent architecture platform. They discuss the urgent need for frameworks to manage the coming proliferation of AI agents, the technical challenges of building agent architectures, and the importance of trust and governance in enterprise AI implementations. Tune in for insight on how AI agents will fundamentally transform business operations and why organizations need to start preparing for this shift now.

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Tags: Agentic AI, AI, Generative AI

How to Achieve Great Things with Analytics and AI with Cindi Howson
Youtube
November 29, 2024
John Santaferraro talks with Cindi Howson, Chief Data Strategy Officer at ThoughtSpot and host of ‪@thedatachief‬ podcast, about the current state of AI adoption in analytics platforms. They discuss how despite the widespread hype around GenAI, actual enterprise adoption remains narrow, with most use cases focused on marketing and sales. The conversation explores the challenges of implementing AI in analytics platforms, the importance of culture in technology adoption, and how to evaluate AI-enabled analytics solutions.

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Tags: Agentic AI, AI, Generative AI

Preparing for the AI Agent Revolution with John K. Thompson
Youtube
November 15, 2024
John sits down with John K. Thompson, Global Head of AI at EY, adjunct professor at the University of Michigan, and author, about the rapidly evolving world of AI agents and agent architectures. They discuss how AI agents are poised to overtake generative AI as the next major technological advancement, with predictions that organizations will soon have more AI agents than employees. The conversation covers different types of AI agents, the challenges of governance and regulation, and the importance of AI literacy among executives and employees.

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Tags: Agentic AI, AI, Generative AI

What's Next After Generative AI? with Mike Ferguson
Youtube
October 31, 2024
John sits down with Mike Ferguson, CEO of Intelligent Business Strategies and chair of Big Data London, about the rapid evolution of AI in enterprise tech. They discuss the explosive growth of generative AI across various business domains, the emergence of AI agents and their impact on automation, and the critical importance of implementing AI governance early. Ferguson emphasizes the need for organizations to focus on practical use cases identified by employees rather than getting caught up in technological hype, while also addressing concerns about scalability, cost, and compliance.

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Tags: Agentic AI, AI, Generative AI

The Digital Analyst - Shawn Rogers
Youtube
October 18, 2024
The inaugural episode of The Digital Analyst! Join John Santaferraro for his interview with Shawn Rogers, CEO of BARC USA, about the current state and future of artificial intelligence in business. They discuss the evolution of data analytics, the impact of generative AI, and how companies can leverage these technologies to achieve digital dominance. The conversation covers practical applications of AI in various industries, challenges in implementation, and the importance of vision and leadership in driving AI adoption

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Tags: Agentic AI, AI, Generative AI

Informatica: Predictive Data Intelligence and Leveling Up Your Business
EM360
January 16, 2023

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Tags: AI, Analytics, Big Data

Informatica: The Journey to Cloud Modernization
EM360
October 07, 2022

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Tags: AI, Big Data, Cloud

1 Profile
John Santaferraro - Thought Leader
Solutions Review
November 05, 2024

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Tags: Agentic AI, Analytics, Generative AI

2 Webinars
Enterprise Enablement in the Age of AI
Solutions Review
February 06, 2025
John Santaferraro sits down with William McKnight https://www.linkedin.com/in/wmcknight/ , founder of McKnight Consulting Group, about how enterprises are adapting to the age of AI. They discuss the importance of maintaining solid data architecture while embracing AI innovation, the evolution from BI to AI capabilities, and how organizations can prepare for the rise of AI agents. McKnight emphasizes the need for strong leadership, clear ROI focus, and thoughtful architecture choices in successful AI implementations.

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Tags: Agentic AI, AI, Generative AI

How to Navigate the Wild West of GenAI Analytics
ThoughtSpot
November 20, 2024

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Tags: Agentic AI, AI, Generative AI

1 Webinar
Digital Transformation, Analytics, and the Modern C-Suite
EMA
June 16, 2020

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Tags: Analytics, Digital Disruption, IT Leadership

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