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James Frost

London, England, United Kingdom

Chief Marketing Officer / Chief Commercial Officer / Interim / Advisory / NED

James Frost	Points
Academic	0
Author	2
Influencer	13
Speaker	0
Entrepreneur	20
Total	35

Points based upon Thinkers360 patent-pending algorithm.

Thought Leader Profile

Portfolio Mix

Areas of Expertise

Customer Loyalty 30.06

Marketing 30.36

Retail 31.59

Industry Experience

Publications

1 Advisory Board Membership

beBettor
beBettor
September 01, 2023

beBettor is a data analytics platform that specialises in evaluating the affluence and affordability of individual UK customers in a frictionless and non-intrusive way. Our innovative suite of products offer unique insights that help companies better understand their customers' financial standing, deliver more personalised customer experiences and power better business decisions

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Tags: Marketing, Retail, Customer Experience

2 Article/Blogs

Doubling down on data
beBettor
October 02, 2023

In my career as a CMO I am fortunate to have experienced a wide range of different industries, as diverse as Retail Loyalty, Payments and Insurance Services. These quite different experiences are something that have energised me, as you are constantly having to learn and at the same time challenge your preconceptions.

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Tags: Marketing, Retail

Industry experts join beBettor to revolutionise UK retail insights
beBettor
September 15, 2023

We are thrilled to announce a significant milestone in beBettor's journey. As we prepare to introduce our cutting-edge Customer Affluence Scores to the UK retail sector, it is imperative that our strategy, product development and market positioning is spearheaded by the industry's best. This week, we are delighted to announce that we have brought on board three highly experienced retail experts to support the roll out of our Customer Affluence Scores to UK retail clients.

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Tags: Customer Loyalty, Marketing, Retail