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Matthew Adam Smith

Founder & CEO at MAS Commerce

New York, United States

Retail Transformation Leader | Former Walmart Intrapreneur | RETHINK Retail "Top Retail Expert" | Forbes Technology Council | Retail AI Council | CoreSight Research "AI Influencer"

Available For: Advising, Authoring, Consulting, Influencing, Speaking
Travels From: South Orange, NJ
Speaking Topics: Retail Technologies/Transformation, Sustainability/Climate Technology, Team Building/Culture & Leadership

Speaking Fee $10,000 (In-Person), $5,000 (Virtual)

Matthew Adam Smith Points
Academic 0
Author 2
Influencer 81
Speaker 1
Entrepreneur 192
Total 276

Points based upon Thinkers360 patent-pending algorithm.

Thought Leader Profile

Portfolio Mix

Company Information

Company Type: Company
Minimum Project Size: $5,000+
Average Hourly Rate: $300+
Number of Employees: 1-10
Company Founded Date: 2023
Media Experience: 24 years
Last Media Training: 10/05/2023
Last Media Interview: 03/27/2024

Areas of Expertise

AI 30.17
Analytics
Business Strategy 33.57
Change Management 31.01
Climate Change
Creativity
CSR
Culture
Customer Experience
Design Thinking
Digital Disruption
Digital Transformation 30.30
Diversity and Inclusion
Emerging Technology
Entrepreneurship 31.25
ERP
Future of Work
Generative AI
Health and Wellness
Innovation 30.19
Leadership 31.82
Lean Startup
Management
Marketing 30.17
Personal Branding
Predictive Analytics
Public Relations
Retail 37.91
Sales
Social 32.21
Startups 31.28
Sustainability 32.27

Industry Experience

Consumer Products
Media
Professional Services
Retail

Publications & Experience

2 Advisory Board Memberships
Board Advisor
Nufabrx
December 01, 2023

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Tags: Business Strategy, Leadership

Board Advisor
GyftHint
August 01, 2022
Stage-A SaaS start-up transforming the Gift Registry experience through platform-agnostic Personalization

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Tags: Business Strategy, Leadership, Startups

1 Ambassador
AI Influencer
Coresight Research
August 01, 2023
Leaders from Business, Government, Technology and Academia driving the responsible and profitable implementation of AI within Unified Commerce

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Tags: AI, Retail

2 Article/Blogs
Through The Stack And Back Again: A Capex Carol
Linkedin
August 05, 2025
Janelle’s smart kettle didn’t sync with Enthrall-Mart’s operations dashboard, but she chalked it up to the Wi-Fi being a teenager again—moody, dramatic, unbothered. She stirred her collagen cloud-blend (market test #4) and logged in again.

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Tags: Leadership, Retail, Sustainability

"Re-Target": An Earnings Eve Take on How We Got to NOW [by ChatGPT Deep Research]
Linkedin
May 20, 2025
The following is a white paper produced using ChatGPT's "Deep Research" tool–from an initial prompt and 3 follow-up prompts for tweaking. The initial prompt was:

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Tags: Leadership, Retail, Sustainability

7 Executives
Group Leader, AI-Powered Future of Retail
Conversations On Retail
January 01, 2024

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Tags: Leadership, Retail

Head of Marketplace Strategy & Business Development
Walmart
June 01, 2021
Drove Walmart's Commercial Transformation as a launch leader of the world’s largest retailer’s 3rd Party Marketplace--focused on Acquisition of top eCom Sellers. Stood up Revenue, Operations and Marketing functions which scaled GMV to 10-figures in less than 2 years. Created Walmart's eCom Seller Community engagement framework supporting GTM and PMF.

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Tags: Change Management, Leadership, Retail

Head of Industry @ Walmart Connect
Walmart
June 01, 2019
Drove Walmart's Commercial Transformation as a launch leader of the Retail Media Network from the world’s largest retailer, Walmart Connect--originating and scaling the company's first JBPs with top 1P Enterprise suppliers within CPG. Stood up Revenue function which scaled GMV to 10-figures in less than 2 years. Created Walmart Connect's first integrated strategy for DE&I, Brand Reputation & Constituent Relations.

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Tags: Business Strategy, Change Management, Retail

SVP Revenue & Operations
Hornet
August 01, 2017

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Tags: Business Strategy, Leadership

Head of Advertising Sales, U.S.
The Dr. Oz Show
January 01, 2014

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Tags: Business Strategy, Leadership

Head of Enterprise Sales
Fast Company
April 01, 2011

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Tags: Business Strategy, Change Management, Leadership

Director, Advertising sales
WIRED
April 01, 2009

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Tags: Business Strategy, Leadership, Marketing

3 Founders
Founder & CEO
TWO ISAACS
November 01, 2023
Technology Solutions For Real Results–from Retail Insiders Turned Mad Scientists. My boutique consultancy helps retailers, brands, and solution providers navigate commercial transformation in the AI Age. Advising on GTM strategy, vertical productization, Build/Buy/Partner models, and the (sometimes messy but always fun!) intersection of commerce and innovation.

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Tags: Business Strategy, Digital Transformation, Retail

MAS Commerce
MAS Commerce
October 02, 2023
MAS Commerce AI is the world's first Commerce Consultancy fully focused on the power of AI and Advanced Tech to drive Business Transformation together with Public Good--helping Retailers, Brands and Platforms to simultaneously increase Profitability and Sustainability.

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Tags: Retail, Sustainability

Founder & CEO
Commerce Cares
September 01, 2023
A new nonprofit uniting Commerce & Technology professionals to drive positive change for our workforces, communities and society at large.

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Tags: Entrepreneurship, Social

1 Industry Council Member
Leadership Council Member
RTMNexus
May 01, 2025

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Tags: Leadership, Retail

2 Influencer Awards
Top Retail Experts 2026
Rethink Retail
January 01, 2026
The Top Retail Experts (TRE) distinction is one of the most prestigious global accolades in the Retail and Consumer Packaged Goods (CPG) industry. The honor is presented annually and includes several distinguished categories: Academia, Analysts, Associations, Consultants, Finance, Media, Real Estate, Specialists, and Technologists.

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Tags: Retail

Top Retail Influencer
Thinkers360
April 01, 2024

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Tags: Retail

5 Media Interviews
Rethink Retail Offstage at Expo West: A Special Episode with Top Retail Expert Matthew Adam Smith
Rethink
April 29, 2024
Join host Matthew Adam Smith and Joe O’Connor, President of Applegate, for an insightful discussion on integrating sustainability with AI in retail. Explore how strategic partnerships and advanced technologies are transforming business practices for sustainability. Gain insights from Joe’s experiences at industry events like Expo West, Applegate’s evolution under Hormel Foods, and their commitment to regenerative agriculture and sustainability.

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Tags: Leadership, Retail, Sustainability

Importance of AI to scale your ecommerce business - Matthew Adam Smith - EP# 185
Youtube
January 15, 2024
Would you like to learn how artificial intelligence and advanced technology can transform your business and generate a positive impact on society? Then don't miss this video, where we are honored to have the presence of Matthew Adam Smith, retail expert and founder and CEO of MAS Commerce.

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Tags: Leadership, Retail, Sustainability

S01 E08 - Ecommerce CEO Matthew Adam Smith on How to Approach Marketplaces
Spotify
December 01, 2023
Andrew Figgins of AOV Lab interviews MAS Commerce Founder & CEO, Matthew Adam Smith–on how brands can diversify their approach to 3P marketplaces, and embrace AI and advanced tech to accelerate.

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Tags: Leadership, Retail, eCommerce

Winning With Walmart.com Series - Featuring Matthew Adam Smith
Youtube
March 21, 2023
Join Ryan King, Founder & CEO of BlueRyse, as he introduces some of Walmart.com’s top 1P and 3P sellers, as well as some of the experts working behind the scenes to help sellers of any size succeed.

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Tags: Marketing, Retail

Building Brands & Driving Sales With Walmart.com
Conversations On Retail
March 21, 2022
Join Ryan King, Founder & CEO of BlueRyse, as he introduces some of Walmart.com’s top 1P and 3P sellers, as well as some of the experts working behind the scenes to help sellers of any size succeed.

About Matthew Adam Smith
Matthew Adam Smith joined Walmart in 2019 to launch the company’s retail media network—Walmart Connect. Since 2021 he has led Marketplace Strategy & Business Development, and Marketplace Community engagement, for Walmart eCommerce–driving new seller acquisition to scale the assortment of products available to Customers on Walmart.com. Prior to Walmart, Matthew was a veteran sales and marketing leader of “disruptor” media brands including Men’s Health, WIRED, Fast Company and Dr. Oz.

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Tags: Change Management, Retail, Mergers and Acquisitions

4 Memberships
Member
Retail Marketing Society
February 01, 2025

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Tags: Retail

Contributor
Forbes Technology Council
February 01, 2024

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Tags: Digital Transformation, Innovation

Member
Retail AI Council
January 01, 2024

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Tags: AI, Retail

Member
Retail Innovation Club
August 01, 2023

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Tags: Innovation, Retail

1 Panel
Ask Anything! - Scaling Your Business on Walmart.com
Youtube
May 23, 2024
Join Matthew Adam Smith and a panel of industry insiders as they host a live question-and-answer session, designed to help brands and sellers optimize and scale their business on Walmart.com.

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Tags: Leadership, Retail, Sustainability

Thinkers360 Certifications

3 Certifications

Thinkers360 Credentials

3 Badges

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