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Danilo Zatta, PhD, MBA

München, Germany

Danilo Zatta is one of the world’s leading advisors and thought leaders in the field of Pricing and TopLine Excellence. As a management consultant for more than 25 years, he advises and coaches many of the world’s best-known organizations.
The Financial Times defined him as ‘one of the world’s leading pricing minds’.

Dan has also been recognized amongst the Top 5 Pricing Thought Leaders on LinkedIn, in the list of the most engaging and impactful pricing thought leaders globally. The leading Italian business newspaper defined him as ‘as one of the most recognized monetization authors in the world’.

He has led hundreds of projects both at national and global level for multinationals, small and medium-sized companies as well as investment funds in numerous industries, generating substantial profit increases. His advisory work typically focuses on programs of excellence in pricing and sales, revenue growth, corporate strategies, topline transformations, and redesign of business and revenue models.

Dan acted as CEO, Partner and Managing Director at some of the world’s leading consulting firms, building up international subsidiaries, entire pricing and sales practices, and fostering growth.

Dan has also written 20 books including The 10 Rules of Highly Effective Pricing (Wiley, 2023), the international best seller The Pricing Model Revolution (Wiley, 2022), translated into 10 languages, At the Heart of Leadership (Routledge, 2023) and Revenue Management in Manufacturing (Springer, 2016). He has also published hundreds of articles in different languages and regularly acts as keynote speaker at conferences, events, associations, and at leading universities. He also supports as personal topline coach several CEOs of leading companies.

Dan graduated with honors in economics and commerce from Luiss in Rome and University College Dublin in Ireland. He got an MBA from INSEAD in Fontainebleau, France and Singapore. Finally, he completed a PhD in revenue management and pricing at the Technical University of Munich in Germany.

Connect with Dan on LinkedIn at linkedin.com/in/danilo-zatta

Available For: Advising, Authoring, Consulting, Influencing, Speaking
Travels From: Munich, Germany
Speaking Topics: Pricing, Sales, Commercial Transformation

Danilo Zatta, PhD, MBA Points
Academic 0
Author 182
Influencer 135
Speaker 0
Entrepreneur 0
Total 317

Points based upon Thinkers360 patent-pending algorithm.

Thought Leader Profile

Portfolio Mix

Company Information

Company Type:
Minimum Project Size: Undisclosed
Average Hourly Rate: Undisclosed
Number of Employees: Undisclosed
Company Founded Date: Undisclosed
Media Experience: 25 years
Last Media Training: 11/02/2023
Last Media Interview: 01/05/2024

Areas of Expertise

Business Strategy 36.17
Management 35.14
Marketing 32.56
Sales 35.81

Industry Experience

Aerospace & Defense
Agriculture & Mining
Automotive
Building Materials, Clay & Glass
Chemicals
Consumer Products
Engineering & Construction
Federal & Public Sector
Financial Services & Banking
Forest Products & Paper
Furniture
Healthcare
High Tech & Electronics
Higher Education & Research
Hospitality
Industrial Machinery & Components
Insurance
Manufacturing
Media
Metal Products
Oil & Gas
Pharmaceuticals
Primary Metal & Steel
Professional Services
Real Estate
Retail
Telecommunications
Textiles Production
Travel & Transportation
Utilities
Wholesale Distribution

Publications

2 Article/Blogs
Six RGM Levers to Win in the Current Crisis
Linkedln
October 31, 2023
How to tackle the current crisis with smart RGM moves
The largest European economy, i.e. Germany, is in a recession: the GDP decreased in the first quarter of 2023 by 0,3%. In the previous quarter the decrease was by 0,5%. Several countries in Europe and globally will be hit by the current recession: this is the conclusion of the International Monetary Fund after a series of studies.

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Tags: Business Strategy, Marketing

Pricing in times of inflation and rising factor costs
Linkedln
January 30, 2023
We are in very turbulent times. The global and domestic economy is characterized by inflation, disrupted supply chains, raw material shortages, volatile prices and increasing speed. As a result of expensive and scarce raw materials, prices for many products are having to be adjusted. This requires clear strategies and professional execution.

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Tags: Business Strategy, Marketing, Supply Chain

3 Books
Pricing Decoded
Routledge
December 02, 2024
Pricing has evolved to a key topic in recent years: while management consultants are creating entire pricing practices to serve the booming demand for pricing consulting and pricing software, corporations are establishing pricing functions and teams to address this key topic, which in the past was seldom on the agenda of the top management.
However, readers cannot find an authoritative but easy-to-read book on that indicates which “ingredients” are needed on a corporate level to make pricing successful with concrete case studies.
This book closes this gap revealing the secrets of pricing practitioners at successful companies.
Most available books – both old and new – are either more academic or take a very in-depth look at single specific topics.
It is the first book whose ca. 20 authors have over 400 years of price management experience in some of the world’s leading corporations across industries and geographies.
There is a clear need for a pricing book, that helps understanding how companies can evolve their pricing to become more profitable.
This book will make smart and innovative pricing more accessible and understandable for a wider audience. It will provide readers a strong foundation in concepts but also case studies from different industries and regions, empowering them to judge monetization opportunities in a more effective way, and ultimately enable them to make better decisions.
The time has come to fill the gap on the management bookshelf with a book that will balance inspiration with readability and conceptual rigor.

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Tags: Business Strategy, Management, Marketing

The 10 Rules of Highly Effective Pricing: How to Transform Your Price Management to Boost Profits
Wiley
January 01, 2024
Transform your organisation’s pricing strategy to take advantage of exciting new opportunities to unlock profitable growth

In The Ten Rules of Highly Effective Pricing, renowned pricing strategist Danilo Zatta delivers an insightful and effective roadmap to taking control of your organisation’s monetization strategies and boosting profits.

The author explains the 10 key elements to transform your price management; such as making pricing a CEO priority, instilling a culture of profit, selling value, differentiating prices, setting up the pricing governance, avoiding price wars and other rules to help capture opportunities for extraordinary profit and growth that companies not observing these rules simply miss out on.

In this authoritative yet easy-to-read book, you’ll explore inspiring case studies of real-world companies that have realised the tremendous potential of pricing transformation to unlock their firms’ latent profitability. You’ll also discover the foundational pricing concepts you need to understand if you aim to drive incredible results in your company’s top- and bottom lines. This book also offers:

All the necessary ingredients for a successful, company-wide pricing transformation
Clear explanations of the key elements that determine successful pricing - and how to maximize profitability at the pricing level
Strategies for identifying present and future monetization opportunities
Techniques for generating immediate wins, as well as strategies for generating long-term advantage
A can’t-miss resource for managers, founders, executives, directors, and entrepreneurs with a stake in driving growth and profitability in their firms, The Ten Rules of Highly Effective Pricing will also earn a place on the bookshelves of business and management students learning about contemporary pricing strategy.


'Company marketers spend a lot of time on promotion and take pricing for granted. Zatta's new book The 10 Rules of Highly Effective Pricing will help wake up company marketers to the profit coming from creative pricing.’

- Philip Kotler, S. C. Johnson Distinguished Professor of International Marketing, Kellogg School of Management, Northwestern University

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Tags: Business Strategy, Management, Marketing

The Pricing Model Revolution: How Pricing Will Change the Way We Sell and Buy On and
Wiley
June 01, 2022
This Wiley book is an international best seller, translated in 10+ languages and praised by the Father of Marketing Philip Kotler as well as corporate leaders.

An incisive and accessible blueprint to pricing your company’s products and services

In The Pricing Model Revolution: How Pricing Will Change the Way We Sell and Buy On and Offline, world renowned pricing expert Danilo Zatta delivers an essential and engaging blueprint to building an enduring competitive advantage with insightful pricing models. In the book, you’ll learn to identify the best monetization approaches for your products and how to execute the one that makes the most sense for your business. From freemium to subscription, pay-per-use, and even neuropricing, the author discusses every available option and shows you how to choose.

Although it's rigorous and evidence backed, The Pricing Model Revolution avoids an overly academic perspective in favour of providing you with concrete, practical guidance you can apply immediately to start generating more revenue. You’ll learn things like:

How to make smart and innovative pricing a core component of your next product offering
How to distinguish between every new, future-oriented monetization approach
Which factors to consider when you’re choosing on a new pricing model for your most popular products
An essential read for C-level executives, managers, entrepreneurs, and sales team leaders, The Pricing Model Revolution belongs on the bookshelves of every business leader seeking to learn more about one of the foundational topics driving top-line revenue and bottom-line profitability today.

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Tags: Business Strategy, Marketing, Sales

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