Breaking WHY: Hacking and Rebuilding Strategic Emotions for Authentic Success
Amplify Publishing
February 01, 2022
In this edgy follow-up to Frankie Russo's The Art of Why, readers are asked to redefine their meaning of personal success in order to tap into a deeper and more meaningful definition of their purpose. Breaking WHY interrogates what our true WHY really is, and in the process, Russo adapts his earlier work and disrupts the rules he set for himself in order to more fully achieve authentic success. Sometimes, we have to shatter something in order to rebuild it.
This book breaks down the steps needed to achieve a more substantive version of ourselves, in both our personal lives and in the realm of business and entrepreneurship. By exploring the role that emotions can play in both hindering and empowering us, Russo ultimately argues that pursuing a singular, self-driven “I” is the ultimate misinterpretation of success. A champion of authenticity and a proponent of harnessing “strategic emotions,” Russo aims to debunk the common conception that emotions are anathema to having a successful life. Using the tools and hacks in Breaking WHY, people from all walks of life will come to realize that it can be just as important to break the rules as it is to make and follow them.
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Tags: Innovation, Marketing
The Art of Why: Master Your Purpose
BookBaby
March 17, 2017
There are countless stories of individuals who are considered to be the greatest in their field; names like Jordan, Chanel, Einstein and Disney. Those who are considered "masters" all have one thing in common; they made their purpose their main focus in life. Each of them understood the importance of having a WHY; a reason for pursuing their passion. But striving for greatness isn't enough. They took it further by making their WHY their art form. This book will give you the necessary tools to do the same.
No matter where you are in life, The Art of Why is a manual for mastering your purpose. Whether you are fresh out of college, a seasoned entrepreneur, or on the verge of retirement; it is never too late to start honing your craft. The Art of Why provides the map for you to take action and become a pro at doing what you are meant to do.
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Tags: Culture, Innovation, Marketing
Gratitudeology with Jamie Hess | The School of WHY with host Frankie Russo
Frankie Russo
November 07, 2023
Dive deep into the world of wellness with Frankie Russo as he chats with Jamie Hess, the dynamic force behind the popular Instagram @NYCfitfam. Renowned for her media appearances on shows like TODAY, Good Morning America, and The View, Jamie is more than just a media personality; she's a trailblazer in the wellness space. Discover the story behind zuda activewear on QVC and the acclaimed Off the Gram podcast. Venture further into Jamie's innovative weight loss program, the Big Ask Method, and learn how she's transforming lives one goal at a time. In this episode, Jamie shares her insights on wellness, positive mindset shifts, and the art of manifestation. For anyone seeking to find that perfect balance between health, hustle, and happiness, this conversation promises a wealth of inspiration
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Tags: Innovation, Marketing
Unleashing Creativity in Business with Josh Linkner | The School of WHY with Frankie Russo
Frankie Russo
October 10, 2023
Dive into the world of innovation with Frankie Russo as he engages in a riveting conversation with Josh Linkner, a New York Times bestselling author and a visionary in both the business and artistic arenas. With a legacy of founding multi-million dollar tech companies and guiding groundbreaking startups to success, Josh has cemented his status as one of the world's foremost experts on inventive thinking and ingenuity. In this episode, we explore how the principles of creativity can be harnessed in the business world and beyond. Tune in to "Find A Way" through challenges using creative problem-solving with the guidance of a true industry titan. Whether you're an entrepreneur or someone seeking inspiration, this episode is a masterclass in innovation
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Experiential Billionaire: Bridget Hilton's Journey to Rich Life Experiences with host Frankie Russo
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August 28, 2023
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Empowering Tomorrow's Leaders with Andrea Garrafa | The School of WHY with Frankie Russo
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August 11, 2023
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Experiential Billionaire: Bridget Hilton's Journey to Rich Life Experiences with host Frankie Russo
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August 08, 2023
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Impact Eleven Showcase
Youtube
January 22, 2024
Frankie Russo, Top Keynote Speaker and Best-Selling author, speaking at the Impact Eleven Showcase in Scottsdale, AZ about his “Love Your Weird” framework and movement!
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Tags: Culture, Innovation, Management
Frankie Russo - Speaker Reel 2024
youtube
December 12, 2023
Unlock Innovation throughout your entire organization! #Loveyourweird
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Breaking Free from the Type A Trap with Erin Stafford | The School of WHY with Frankie Russo
youtube
November 19, 2023
In this riveting episode of The School of WHY, Frankie Russo sits down with the indomitable Erin Stafford, a marketing savant and a beacon for Type A personalities everywhere. With over two decades of global experience, Erin has rubbed shoulders with Olympians, start-up visionaries, Fortune 500 magnates, and some of the brightest minds in the business. Yet, it's her personal journey of grappling with the relentless drive for perfection and navigating through burnout that makes her story so compelling. From skyrocketing a healthcare staffing company's growth by 9x in just two years to championing the cause of sustainable high performance, Erin is on a mission. Dive in to discover how you can sidestep the pitfalls of the "Type A Trap" and harness your drive without burning out. Prepare to be inspired and empowered! #TheSchoolofWHY #ErinStafford #TypeATrap
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Frankie Russo LIVE on the Peter G Show!
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November 16, 2023
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Unlocking The Passion Effect with Seb Terry | The School of WHY with Frankie Russo
youtube
October 30, 2023
Frankie Russo invites the charismatic changemaker, Seb Terry, to The School of WHY. Hailing from Australia but now surfing the waves of LA, Seb's journey is a testament to living life with unbridled passion. As a best-selling author, seasoned keynoter, and the brain behind "The Passion Effect," Seb has spent over a decade inspiring and transforming audiences worldwide. In this episode, we delve into Seb's unique story, exploring the secrets to peak performance, enhanced well-being, and fostering a thriving workplace culture. Whether you're seeking motivation or actionable insights, Seb's infectious enthusiasm and profound wisdom promise to reignite your passion. Dive in and get inspired! #TheSchoolofWHY #SebTerry #ThePassionEffect
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Playing Offense in Life with Paul Epstein | The School of WHY with Frankie Russo
Linkedln
September 09, 2023
Dive into the world of professional sports and leadership as Frankie Russo sits down with Paul Epstein, the renowned "Why Coach" and sports executive powerhouse. With a career spanning 15 years across the NFL and NBA, including monumental achievements like breaking Super Bowl revenue records and launching billion-dollar stadiums, Paul's insights are unparalleled. As an award-winning keynote speaker and influential thought leader, Paul's influence extends beyond the arena, impacting giants like Amazon, Disney, NASA, and even the LA Lakers. In this episode, we'll discuss his best-selling book, "The Power of Playing Offense," and get a sneak peek into his upcoming release, "Better Decisions Faster." Whether you're a sports enthusiast, a leadership aficionado, or someone seeking to play offense in their own life, this conversation promises to inspire and empower. #TheSchoolofWHY #PaulEpstein #PlayingOffense
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Building Tomorrow with Eric Rodriguez: A Journey of Reinvention | The School of WHY w/ Frankie Russo
youtube
August 08, 2023
Join Frankie Russo as he delves into a conversation of discovery and innovation with Eric J. Rodriguez. A beacon of reinvention, Eric's global journey has granted him unique insights into how technology is shaping our future communities. In this rapidly changing world, he believes that professionals need more than just skills; they need the ability to adapt, expand, and evolve. With accolades such as Arizona's 40 under 40, Young Hispanic Corporate Achiever, and Distinguished Young Engineer under his belt, Eric's vision for an inclusive future is both inspiring and urgent. Dive into this episode to explore how we can all be part of building tomorrow. And stay tuned for a light-hearted glimpse into Eric's family's love for musicals and Marvel trivia! #TheSchoolofWHY #EricJRodriguez #FutureReady
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CNBCs Hilary Lane interviews Frankie Russo on Wall Street about how A.I.’s impacting the way we work
youtube
July 22, 2023
Join us for a unique and enlightening interview from CNBC’s “Business Minute” on Wall Street. Emmy award-winning CNBC reporter Hilary Lane walks with Frankie Russo, an AI visionary and expert who is l influencing the future of artificial intelligence.
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The School of WHY Podcast: How do you turn your flaws into a super power? With Kerry Siggins
Linkedln
May 16, 2023
In this episode of The School of WHY Podcast, “How do you turn your flaws into a super power?”, Kerry Siggins shows us how to transform our lives by embracing our flaws!
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Navigating Seismic Shifts with Authenticity - Frankie Russo
youtube
April 23, 2023
Organizations that can't handle seismic shifts and massive change are in for a difficult ride. Changes like new technology, industry disruptions, or economic fluctuations are throwing a wrench in the works. When we have leaders who are inauthentic, who don't know how to galvanize employees through change, or can't get everyone on the same page, then it's like pouring gasoline on the fire. It leads to internal conflicts, loss of credibility, and can even sink the whole ship. In today's fast-paced business world, organizations need authentic leaders who know how to navigate these shifts and change course when needed. Otherwise, they're setting themselves up for failure. Authenticity in the face of massive change and uncertainty is the gold standard of great leadership.
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The School of WHY: Philanthropy and Sustainable Investing with Wendy Spinner & host Frankie Russo
youtube
March 27, 2023
Tune in as we explore the stories and motivations behind people's passions and pursuits. In this episode, our host Frankie Russo sits down with Wendy Spinner, a leading figure in philanthropy and sustainable investing.
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Embrace Your Inner Child: Unlocking Passion in Life | Keynote Speaker Frankie Russo
youtube
March 13, 2023
Are you feeling stuck or unfulfilled in your life? Are you searching for a way to unlock your passion and creativity? In this powerful keynote speech, author and speaker Frankie Russo shares his insights on how to embrace your inner child and tap into the magic and wonder of life.
Drawing on his own experiences as a writer, speaker, and entrepreneur, Russo shows how embracing the weird and unconventional parts of ourselves can lead to greater happiness and fulfillment. By reconnecting with our inner child and letting go of the fears and judgments that hold us back, we can rediscover the joy and excitement of life.
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Inauthentic Existence - Become the leader anyone will follow by Frankie Russo
youtube
November 25, 2022
Frankie Russo has mastered the 5 key steps to unlock the authentic leader inside all of us! Watch now!
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The School of WHY: Making business seriously funny with Scott Bloom & Host Frankie Russo
Youtube
June 28, 2022
In this episode of the School of WHY Podcast, we interview Comedian Scott Bloom. Scott knows how to make business seriously funny and has turned his passion for making people laugh into a thriving business.
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Frankie Russo Speaker Reel
Youtube
March 18, 2022
This is a Speaker Reel of Frankie Russo from a few of his keynote speeches based on his 2 Best-Selling books: The Art of WHY [2016] & Breaking WHY [2022].
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Russo Capital
The Surprising 'Love Your Weird' Approach to Innovation
The Truth Behind The Art of Why
Top Keynote Speaker Award: Inspirational Catalyst Award 2024
