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Akin Arikan

San Francisco, United States

Author of Customer Experience Analytics and Multichannel Metrics. I am a 20-year veteran in the Digital intelligence & insights space. I have worked with countless companies to use data to achieve revenue goals by providing the best digital customer experiences.

Available For: Advising, Speaking
Travels From: San Francisco
Speaking Topics: Discover your biggest data-related skills gaps and blindspots for delivering better customer experiences

Akin Arikan	Points
Academic	0
Author	120
Influencer	0
Speaker	0
Entrepreneur	0
Total	120

Points based upon Thinkers360 patent-pending algorithm.

Thought Leader Profile

Portfolio Mix

Areas of Expertise

Analytics 35.32

CRM 32.28

Design 60.43

Digital Transformation 30.77

Marketing 30.84

Industry Experience

Publications

2 Books

Customer Experience Analytics
Taylor & Francis, Routledge
February 13, 2023

An unprecedented guide to user experience (UX) analytics. This book closes a mission-critical skill gap and enables business professionals in a digital-first world to make smart, effective, and quick decisions based on experience analytics.

See publication

Tags: Analytics, Digital Transformation, Design

Multichannel Marketing: Metrics and Methods for On- and Offline Success
Wiley / Sybex
April 01, 2008

Multichannel metrics are the missing key for overcoming the Online-Offline chasm. Without overcoming the chasm between multiple channels, marketers cannot understand true ROI of their marketing initiatives, will miss opportunities for improving their results, and will certainly fail to achieve customer-centricity. This book aims to provide the key for overcoming the chasm, namely practical methods for integrating marketing metrics and actions across online and offline channels.

See publication

Tags: Analytics, CRM, Marketing