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Wendy Serafin

Principal at Nifares Group

Chicago, United States

Wendy has more than 20 years standing up and leading strategic communications, PR, thought leadership, issues management, and internal communications ranging in large corporations to fintech start-ups. She has extensive experience in financial services, fintech, insurance, and technology communication strategies.

Most recently, Wendy was SVP of Communications, Reputation and Brand for a leading fintech, OppFi. She led the communication and PR strategy for their IPO that closed in July 2021. Prior, Wendy led media relations and reputation for CUNA Mutual Group ($4B financial and insurance provider for credit unions). Prior, she started her own C Suite thought leadership and PR firm to work with executives on their reputation, brand and external presence. She resides in Chicago with her 2 boys and an Aussiedoodle.

Available For: Advising, Authoring, Consulting
Travels From: Chicago, IL
Speaking Topics: Thought leadership, Executive communication, PR

Wendy Serafin Points
Academic 0
Author 1
Influencer 6
Speaker 0
Entrepreneur 0
Total 7

Points based upon Thinkers360 patent-pending algorithm.

Thought Leader Profile

Portfolio Mix

Company Information

Company Type: Individual
Media Experience: 20 years

Areas of Expertise

Change Management
Diversity and Inclusion
Fintech 30.09
Public Relations 30.35
Startups 30.11

Industry Experience

Financial Services & Banking
Professional Services


1 Article/Blog
6 PR Lessons from the de-SPAC process
PR Daily
January 13, 2022
The senior vice president of communications at OppFi shares takeaways from her work on taking a brand public.

See publication

Tags: Fintech, Public Relations, Startups



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Wendy Serafin