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Tristan Kromer

San Francisco, United States

Hi, I’m Tristan Kromer and I help product teams go fast.

As part of my team at Kromatic, we apply lean principles with innovation teams and break down big problems in small steps. Our goal is to run at least one experiment/research per week to improve their product and business model.

For larger companies and governments, my team builds innovation ecosystems. We've worked with companies ranging from established businesses with >$10M USD revenue (Kiva, JustAnswer) to enterprise companies with > $1B USD revenue. (Unilever, Walmart, Swisscom, Fujitsu, LinkedIn)

I typically work with:
- Enterprises or governments developing an innovation ecosystem
- Accelerators implementing a lean startup curriculum

If you are an early stage startup, I volunteer my time during free office hours http://calendly.com/trikro/officehours and I blog about lean startups, innovation ecosystems, & user experience at http://GrasshopperHerder.com. Please join me there.

My lifetime goal is to create (not capture) value. I am particularly interested in creative collaboration, education, and social behavior hacks.

Available For: Authoring, Consulting, Speaking
Travels From: San Francisco
Speaking Topics: lean startup, innovation accounting, agile

Tristan Kromer Points
Academic 0
Author 11
Influencer 94
Speaker 0
Entrepreneur 0
Total 105

Points based upon Thinkers360 patent-pending algorithm.

Thought Leader Profile

Portfolio Mix

Company Information

Areas of Expertise

Agile
Analytics
Business Strategy 30.42
Change Management
Culture
Design Thinking
Digital Disruption
Digital Transformation
Ecosystems
Emerging Technology
Entrepreneurship
Innovation 30.43
Leadership
Lean Startup 32.36
Marketing
Startups

Industry Experience

Consumer Products
Federal & Public Sector
Financial Services & Banking
High Tech & Electronics
Insurance
Professional Services
Retail

Publications

11 Article/Blogs
How to Make “Pivot or Persevere” Decisions in Your Innovation Accounting
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June 01, 2022
Innovation accounting shows you how to decide between four options for your project: pivot, persevere, kill, or scale.
The post How to Make “Pivot or Persevere” Decisions in Your Innovation Accounting appeared first on Kromatic Blog.

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Tags: Business Strategy, Innovation, Lean Startup

Innovation Accounting in Practice
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March 30, 2022
As an early-stage venture, you don’t need a business plan, but you do need a hypothesis-driven business model from Day Zero.
The post Innovation Accounting in Practice appeared first on Kromatic Blog.

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Tags: Business Strategy, Innovation, Lean Startup

Adaptive Strategy
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March 16, 2022
Even the best-laid plans need to adapt and evolve to developing circumstances, by building agility into how we conceive and implement adaptive strategy in the first place.
The post Adaptive Strategy appeared first on Kromatic Blog.

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Tags: Business Strategy, Innovation, Lean Startup

Advice to Innovation Boards: Make Frequent, Fast Decisions
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November 29, 2021
Innovation boards work best when they make frequent, quick decisions and give their teams the freedom to interpret data for themselves.
The post Advice to Innovation Boards: Make Frequent, Fast Decisions appeared first on Kromatic Blog.

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Tags: Business Strategy, Innovation, Lean Startup

How Learning and Development Can Create a Culture of Innovation
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November 08, 2021
An innovation-minded learning and development program should be a continuous exercise for any organization that wants to foster an innovative culture.
The post How Learning and Development Can Create a Culture of Innovation appeared first on Kromatic Blog.

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Tags: Business Strategy, Innovation, Lean Startup

The Most Common Error in Business Forecasting
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October 19, 2021
To avoid errors in your business forecasting, you have to know how to average your best-case and worst-case scenarios.
The post The Most Common Error in Business Forecasting appeared first on Kromatic Blog.

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Tags: Business Strategy, Innovation, Lean Startup

Advice to Innovation Boards: Don’t Make Decisions
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September 20, 2021
The decision to continue, pivot, or kill a project should be made by the innovation team running the project, not the board that funds it.
The post Advice to Innovation Boards: Don’t Make Decisions appeared first on Kromatic Blog.

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Tags: Business Strategy, Innovation, Lean Startup

Do You Need an Innovation Strategy?
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July 19, 2021
If you already control everything, know everything, and can do everything, then you don’t need an innovation strategy. Otherwise, yes, you do.
The post Do You Need an Innovation Strategy? appeared first on Kromatic Blog.

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Tags: Business Strategy, Innovation, Lean Startup

The Danger of Corporate Growth Metrics
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June 28, 2021
Every company wants to grow, but focusing on the wrong corporate growth metric can kill your business.
The post The Danger of Corporate Growth Metrics appeared first on Kromatic Blog.

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Tags: Business Strategy, Innovation, Lean Startup

Getting Perspective on Your Business Model Innovation
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June 14, 2021
To succeed at business model innovation, we need outside perspectives to bounce ideas off of and to challenge us.
The post Getting Perspective on Your Business Model Innovation appeared first on Kromatic Blog.

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Tags: Business Strategy, Innovation, Lean Startup

What Is Innovation Accounting?
Kromatic
February 24, 2021
Innovation Accounting sounds like one of those semi-humorous oxymorons like “accurate rumors,” “the rules of anarchy,” or “airline schedules.” But innovation accounting is a method for quantifying innovation investment decisions about individual projects, strategy, and capabilities.

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Tags: Business Strategy, Innovation, Lean Startup

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Tristan Kromer