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Shilpa Dureja Puri

Gurugram, Haryana, India

Shilpa is now with Samsung INDIA.
A modern marketing enthusiast and a digital transformational leader, Shilpa has 21yrs of digital marketing & strategy experience spanning multiple industries and has worked across both client and agency-side businesses.

Shilpa Dureja Puri Points
Academic 0
Author 3
Influencer 306
Speaker 11
Entrepreneur 90
Total 410

Points based upon Thinkers360 patent-pending algorithm.

Thought Leader Profile

Portfolio Mix

Company Information

Areas of Expertise

Business Strategy 30.03
Digital Transformation 30.83
Leadership 30.26
Marketing 31.48
Social 38.07

Industry Experience

Publications & Experience

9 Executives
New Computing & Wearables
Samsung Electronics
October 01, 2025
Samsung Electronics is a global leader in technology, opening new possibilities for people everywhere. Through relentless innovation and discovery, we are transforming the worlds of TVs, smartphones, wearable devices, tablets, digital appliances, network systems, medical devices, semiconductors and LED solutions. Samsung is also leading in the Internet of Things space through, among others, our Smart Home and Digital Health initiatives.

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Tags: Marketing, Social

Luxury, Flagship & Ecosystem
Samsung Electronics
February 02, 2021
Samsung Electronics is a global leader in technology, opening new possibilities for people everywhere. Through relentless innovation and discovery, we are transforming the worlds of TVs, smartphones, wearable devices, tablets, digital appliances, network systems, medical devices, semiconductors and LED solutions. Samsung is also leading in the Internet of Things space through, among others, our Smart Home and Digital Health initiatives.

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Tags: Marketing, Social

Luxury & Flagship Mobiles
Samsung Electronics
April 01, 2020
Samsung Electronics is a global leader in technology, opening new possibilities for people everywhere. Through relentless innovation and discovery, we are transforming the worlds of TVs, smartphones, wearable devices, tablets, digital appliances, network systems, medical devices, semiconductors and LED solutions. Samsung is also leading in the Internet of Things space through, among others, our Smart Home and Digital Health initiatives.

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Tags: Marketing, Social

General Manager - Digital
Samsung Electronics
December 01, 2018
Samsung Electronics is a global leader in technology, opening new possibilities for people everywhere. Through relentless innovation and discovery, we are transforming the worlds of TVs, smartphones, wearable devices, tablets, digital appliances, network systems, medical devices, semiconductors and LED solutions. Samsung is also leading in the Internet of Things space through, among others, our Smart Home and Digital Health initiatives.

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Tags: Marketing, Social

Microsoft
Microsoft
September 01, 2017
Every company has a mission. What's ours? To empower every person and every organization to achieve more. We believe technology can and should be a force for good and that meaningful innovation contributes to a brighter world in the future and today. Our culture doesn’t just encourage curiosity; it embraces it. Each day we make progress together by showing up as our authentic selves. We show up with a learn-it-all mentality. We show up cheering on others, knowing their success doesn't diminish our own. We show up every day open to learning our own biases, changing our behavior, and inviting in differences. Because impact matters.

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Tags: Digital Transformation, Marketing

Microsoft
Microsoft
October 01, 2012
Every company has a mission. What's ours? To empower every person and every organization to achieve more. We believe technology can and should be a force for good and that meaningful innovation contributes to a brighter world in the future and today. Our culture doesn’t just encourage curiosity; it embraces it. Each day we make progress together by showing up as our authentic selves. We show up with a learn-it-all mentality. We show up cheering on others, knowing their success doesn't diminish our own. We show up every day open to learning our own biases, changing our behavior, and inviting in differences. Because impact matters.

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Tags: Digital Transformation, Marketing

HT Media Group
HT Media Group
October 01, 2005
HT Media Group is among India's largest media and entertainment conglomerates. The Group's offerings spanning Print, Audio, and Digital verticals, have remained crucial and relevant for nearly a century in influencing culture and shaping public opinion. The Group enjoys wide-reaching popularity and has built reliable credibility across its Print brands - English daily Hindustan Times, the Hindi daily Hindustan, and the business publication Mint. It enjoys a prominent presence in the Audio space through much-loved and enjoyed brand offerings, including Fever FM, Radio Nasha, Radio One, FAB Market, HT Smartcast, and Punjabi Fever. The Group has continued to build on the success of its online recruitment and skills training portal Shine.com, with a positive foray to further its Digital offerings through the Mosaic Digital product umbrella that operates news and research platforms VCCircle, TechCircle, and EdgeInsights focused on serving the investment and enterprise technology communities. The Group also owns popular Internet businesses, including OTT Play, Slurrp, and Healthshots. For more details, visit www.htmedia.in.

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Tags: Digital Transformation, Marketing, Social

HT Media Group
HT Media Group
June 01, 2005
HT Media Group is among India's largest media and entertainment conglomerates. The Group's offerings spanning Print, Audio, and Digital verticals, have remained crucial and relevant for nearly a century in influencing culture and shaping public opinion. The Group enjoys wide-reaching popularity and has built reliable credibility across its Print brands - English daily Hindustan Times, the Hindi daily Hindustan, and the business publication Mint. It enjoys a prominent presence in the Audio space through much-loved and enjoyed brand offerings, including Fever FM, Radio Nasha, Radio One, FAB Market, HT Smartcast, and Punjabi Fever. The Group has continued to build on the success of its online recruitment and skills training portal Shine.com, with a positive foray to further its Digital offerings through the Mosaic Digital product umbrella that operates news and research platforms VCCircle, TechCircle, and EdgeInsights focused on serving the investment and enterprise technology communities. The Group also owns popular Internet businesses, including OTT Play, Slurrp, and Healthshots. For more details, visit www.htmedia.in

See publication

Tags: Digital Transformation, Marketing, Social

HT Media Group
HT Media Group
May 01, 2005
HT Media Group is among India's largest media and entertainment conglomerates. The Group's offerings spanning Print, Audio, and Digital verticals, have remained crucial and relevant for nearly a century in influencing culture and shaping public opinion. The Group enjoys wide-reaching popularity and has built reliable credibility across its Print brands - English daily Hindustan Times, the Hindi daily Hindustan, and the business publication Mint. It enjoys a prominent presence in the Audio space through much-loved and enjoyed brand offerings, including Fever FM, Radio Nasha, Radio One, FAB Market, HT Smartcast, and Punjabi Fever. The Group has continued to build on the success of its online recruitment and skills training portal Shine.com, with a positive foray to further its Digital offerings through the Mosaic Digital product umbrella that operates news and research platforms VCCircle, TechCircle, and EdgeInsights focused on serving the investment and enterprise technology communities. The Group also owns popular Internet businesses, including OTT Play, Slurrp, and Healthshots. For more details, visit www.htmedia.in.

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Tags: Digital Transformation, Marketing, Social

1 Keynote
World Digital Marketing Congress & Awards 2018 - SHILPA DUREJA PURI
YouTube
November 27, 2018
World Digital Marketing

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Tags: Digital Transformation, Leadership, Marketing

1 Media Interview
SAMSUNG ELEVATES SHILPA DUREJA PURI TO LEAD MARKETING FOR COMPUTING AND WEARABLES IN INDIA
Creative Brands
February 15, 2026
Samsung Electronics India has announced the elevation of Shilpa Dureja Puri as Director Marketing – New Computing & Wearables, a move that underscores the company’s confidence in her leadership and strategic marketing expertise. In her new role, Puri will lead marketing initiatives for Samsung’s Computing and Wearables portfolio, which includes tablets, laptops, smartwatches, buds, rings, and accessories. The appointment signals Samsung’s intent to strengthen its integrated ecosystem storytelling across premium and emerging technology categories, while driving growth strategies in one of its most dynamic markets.

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Tags: Leadership, Marketing, Social

1 Panel
Panel: The Art and Science of Listening
YouTube
April 05, 2018
The Art and Science of Listening

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Tags: Digital Transformation, Leadership, Business Strategy

1 Video
EpicDreamsOf21 | Revolutionary 108MP Camera | Samsung
YouTube
July 07, 2021
Go on the sets of #EpicDreamsOf21 and catch Shilpa Dureja Puri, Director Marketing - Samsung India talk about bringing this epic project to life through the lens of #GalaxyS21 Ultra 5G. Its 108MP- the highest resolution possible on a smartphone captures so much detail that 21 epic crops could be created from one epic shot.

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Tags: Digital Transformation, Leadership, Marketing

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Shilpa Dureja Puri


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