Oil 201 Drilling Certificate
EKT
March 16, 2022
Certificate of Completion
Credential ID bbsh4oivds
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Tags: Management, Marketing, Business Strategy
Oil 201 Exploration Certificate
EKT
March 16, 2022
Certificate of completion
Credential ID Iv2rlehttps://courses.ektinteractive.com/certificates/lv2rlenxdvnxdv
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Tags: Digital Transformation, Management, Business Strategy
Oil 101 certificate
EKT
March 09, 2022
Certificate of completion
Credential ID 8hr5uci
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Tags: Management, Marketing, Business Strategy
Why Eastern Air Lines lost its reputational mojo (and its very existence) 30 years ago
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March 06, 2021
Last month, I shared my initial reflections on the demise of the once-proud Eastern Air Lines, whose last day of operation was 30 years ago as the first Gulf War (US-led coalition in response to Saddam Hussein’s invasion of Kuwait in August 1990) began. Using the frame of the Fortune Most Adm
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Tags: Management, Marketing, Business Strategy
A Corporate Reputation Obituary: Why Eastern Air Lines Died 30 Years Ago
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February 25, 2021
As the first Gulf War was starting 30 years ago, Eastern Air Lines (EAL) took its final breath on January 17, 1991. Eastern’s death was a cautionary tale of the unintended consequences of the deregulation of the airline industry which began in 1978, plus a series of contentious labor/managemen
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Tags: Management, Marketing, Business Strategy
Fall 2020: Happy 10th Anniversary, Reputation Economy!
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October 11, 2020
We just passed the 10 year anniversary of the term Reputation Economy (which I collaborated on writing for Dr. Charles Fombrun for HBR during a hotly contested US political season…as Yogi Berra famously quipped, it feels like deja vu all over again!) to explain why people care more about what
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Tags: Management, Marketing, Business Strategy
Summer 2020: Five Reputation Predictions for the 2010s
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July 10, 2020
Looking out into the new decade ten summers ago in my role as a senior advisor at Reputation Institute, I identified five major trends that would shape the rules of corporate reputation, brand, identity and competitiveness for the 2010s in the pages of Reputation Intelligence, a practitioner-focused
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John Patterson of Patterson Strategic Advisors: CEO Chat Appearance on RVN TV
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May 23, 2019
John Patterson of Patterson Strategic Advisors discusses how organizations of all sizes can build reputation capital through smarter marketing, better strategic planning and authentic thought leadership to cut through the clutter with customers, employees, investors and influencers with hosts Al Cin
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Protected: The Reputation Imperative
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May 18, 2018
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Patterson Strategic Advisors
Patterson Strategic Advisors
September 01, 2018
Patterson Strategic Advisors is a strategic planning and marketing consultancy who help organizations align their future vision, current capabilities and what stakeholders expect from them.
Who we are: we offer strategic planning, marketing communications, thought leadership and speaker/facilitation services.
What we do: we are practitioners of smarter marketing and strategic alignment to improve revenue and set up your business for sustained success.
Why we exist: we provide Madison Avenue-level strategy and execution with Davos-inspired content at Main Street prices.
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Tags: Management, Marketing, Business Strategy