Considering Online Tools for Your Aftermarket? Here are 10 Time-Saving Reasons to Enable Digital Self-Service — Pt 2
GenAlpha Technologies
November 16, 2022
In part 2 of this blog, we expanded on the benefits that digital self-service can provide for OEMs and aftermarket organizations. Taking advantage of powerful tools like these allows for increased company automation, efficiency, and growth. Learn more.
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Tags: Business Strategy, Digital Transformation, Innovation
Considering Online Tools for Your Aftermarket? 10 Time-Saving Reasons to Enable Digital Self-Service— Pt. 1
GenAlpha Technologies
October 19, 2022
For OEMs, supporting equipment over its full product lifecycle is no easy task. There are numerous activities over the course of operation that will require support from the OEM or dealer. Whether it’s filing a warranty claim, requesting a quotation for replacement parts, or following up on order and invoice status, these activities cost time and money. But with online self-service tools, much of the time to manage these activities can be significantly reduced.
In this two-part blog, we’re going to highlight 10 recurring tasks that aftermarket teams can solve quickly by providing customers and dealer partners with online self-service tools.
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Tags: Business Strategy, Customer Experience, Digital Transformation
It’s Budget Season – Don’t forget these 5 items when budgeting for eCommerce in 2023!
GenAlpha Technologies
September 29, 2022
Manufacturers have started to realize there isn’t much time to wait to increase their web presence. The global online demand for B2B products is projected to grow by as much as 12% over the course of this year, so OEMs that wait too long will miss out on a rapidly growing market. Whether you are selling to dealers, direct, or both, your partners are looking for an easier way to get product information, check price and availability, and order.
So it’s clear that eCommerce should be a priority, but what all goes into making that a reality? If every factor and cost isn’t accounted for beforehand it could cause that channel to not reach its full potential. Without a strong foundation, it’s hard for any eCommerce project to succeed. Learn more.
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Tags: Business Strategy, Digital Transformation, Leadership
3 More Reasons Why OEMs Should Start Their Digital Journey
GenAlpha Technologies
September 13, 2022
An optimized eStore is no longer just a nice addition—it’s critical for growth and future success. It opens the door for growth in multiple ways, and if OEMs don’t grow, they’ll start to see the competition pass them by. Obviously, digital sales are a huge benefit of an eStore, but we’re going to focus on some other incredible benefits that don’t always get mentioned. Learn more.
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Tags: Business Strategy, Customer Experience, Digital Transformation
The Incredible Opportunity to Capitalize on eCommerce
GenAlpha Technologies
September 12, 2022
Sellers are quickly realizing that how they sell a product is becoming just as important as the product they are selling. With baby boomers, Gen X, and digital natives all operating in today’s workplace, customer expectations aren’t so easy to meet. Building an eCommerce platform that satisfies a variety of audiences is key to finding aftermarket success.
With this in mind, it’s crucial to understand buyer expectations and trends. We’ve compiled the five most important trends for manufacturers in eCommerce to help you learn how your organization can attract more buyers and increase web traffic. Learn more.
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Tags: Customer Experience, Innovation, Leadership
18: Why Digital Marketing is Essential for the Manufacturing Industry - with Sue Nordman
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November 16, 2022
Meet Sue:Sue is the President of Obsidian Manufacturing Industries, Inc., a position she has held since 2018. She previously worked part-time for the family business while raising her three children. She has a long history within the manufacturing industry, with some of her earliest memories being o
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Tags: Digital Transformation, Innovation, Leadership
17: Why Consistency is Important in the Manufacturing Industry - with Jennifer White
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November 02, 2022
Meet Jennifer:Jennifer genuinely enjoys helping b2b clients solve their lingering problems with analytical yet creative and innovative solutions. She is passionate about helping teams transform their organizations with quality service and delivery standards to achieve higher profits by creating effi
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Tags: Digital Transformation, Innovation, Manufacturing
16: Let's Talk About Demographic Inversion- with Jamie Irvine
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October 19, 2022
Meet Jamie:Jamie Irvine is the founder and host of the heavy-duty parts report. He is also a sales and marketing consultant that specializes in working with heavy-duty parts manufacturers and distributors. He's like the Joe Rogan of truck parts.Kris: Jamie, I'm curious if you can share with the audi
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Tags: Digital Transformation, Innovation, Leadership
15: Discussing the Power of Translation- with Trish Stuart
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October 05, 2022
Meet Trish:After teaching middle school for almost a decade, Trish found the translation and localization industry over a summer hiatus. Thinking it would be just a temporary job, now 22 years later, she is the US director for Terralingua Translations. Who translates content into over 100 different
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Tags: Digital Transformation, Innovation, Leadership
14: Conversations with Manufacturers - with Darrin Mitchell
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September 14, 2022
Meet Darrin:Over the last 20 years, Darren grew a very successful manufacturing business. He developed a worldwide marketing system with partners on six continents. Patented intellectual property, a global supply chain, and had profits 10 times the industry average. That's pretty, pretty impressive.
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Tags: Digital Transformation, Innovation, Leadership
13: The Importance of Manufacturing Jobs - with Harry Moser
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August 31, 2022
Meet Harry:Founder of the reshoring initiative after being president of GF machining solutions for 22 years. Awards include industry week's manufacturing Hall of Fame. He's participated actively in President Obama's January 11 2012 insourcing forum. He's a member of the Department of Commerce Invest
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Tags: Digital Transformation, Innovation, Leadership
12: The Connection Between B2B and Manufacturing
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August 17, 2022
Lori: All right, our awesome listeners today, we do not have a guest. And we're actually missing our lovely co-host Erin, but have no fear. We've got some juicy content for you. Kris brought this to my attention. She's been sharing this article with her peers and network. It's from McKinsey an
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Tags: Digital Transformation, Innovation, Leadership
11: Robotics in Manufacturing - with Daniel Rogge
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August 03, 2022
Meet Daniel:Daniel Rogge is the CEO of Tormach and has a diverse background that includes experience as a professional metal fabricator, educator, Motion Control Engineer, and software developer. He holds a BA from Grinnell College, and an MS in industrial engineering, with the focus on manufacturin
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Tags: Digital Transformation, Innovation, Leadership
10: How to Positively Impact the Minds of Future Blue Collar Workers and Their Families - with Brad Herda
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July 20, 2022
Meet Brad:Brad is the founder of vision forward business solutions and co host of the blue collar BS podcast. He has the mission to positively impact 1000 blue collar families. He does this by focusing on building businesses that grow, can attract Gen Z talent, and be able to be sold or transferred
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Tags: Digital Transformation, Innovation, Leadership
09: How Buyers Can Develop Smart Relationships with Their Suppliers - with Sarah Scudder
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July 06, 2022
Meet Sarah:Sarah Scudder is the chief marketing officer over at SourceDay and is the host of a monthly voice of supply chain show that features people in supply chains who are doing extraordinary things. Along with this, she hosts several other shows, is a regular on marketing and supply chain podca
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Tags: Digital Transformation, Innovation, Leadership
08: How E-Commerce Helps Manufacturers Attract More of Their Dream Customers - with Curt Anderson
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June 15, 2022
Meet Curt:Kurt Anderson founded an e-commerce company in 1995 that was ranked three times on the Internet Retailer Magazine's Top 1000 E-Commerce Companies. Since selling that company, Kurt has served as an e-commerce consultant serving manufacturers. He is the author of Stop Being The Best Kept Sec
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Tags: Digital Transformation, Innovation, Leadership
07: Addressing The Labor Shortage In Manufacturing
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June 01, 2022
Erin: I happened to come across this really interesting piece that examines a regional phenomenon where the manufacturing industry is just doing really well, however, the labor shortage has been a real challenge for those folks and across the country. The piece did a nice exploration of all the fact
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Tags: Digital Transformation, Innovation, Leadership
06: Women In Manufacturing - with Meaghan Ziemba
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May 18, 2022
Meet Meaghan:Meaghan is the host of the Mavens of Manufacturing Podcast which celebrates women in manufacturing from the shop floor to the C-suite. She interviews some amazing guests on her show and has been an advocate for women in manufacturing, and has been working to attract people of all ages t
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Tags: Digital Transformation, Innovation, Leadership
05: The Future of The Supply Chain in Manufacturing - with Sarah Barnes-Humphrey
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May 04, 2022
Get to Know Sarah: Sarah is a logistics and supply chain expert. She is passionate about collaboration, transparency, diversity, and doing better business. She’s the host of the popular podcast Let’s Talk Supply Chain! Kris: Is the supply chain going to get better? Do you have a messag
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Tags: Digital Transformation, Innovation, Leadership
04: Competition Is Better Served As Co-opetition
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May 04, 2022
Lori: I’m going to start today’s episode by leading with a bit of a story of what I learned over my years of running my business. When I started, I was ignorant and thought that I had to do it all on my own and figure everything out by myself even though I truly had no idea what I was doing! For
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Tags: Digital Transformation, Innovation, Leadership
03: Digital Transformation In The Manufacturing Industry
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May 04, 2022
Kris: As a former leader in a global manufacturing organization responsible for growing equipment and aftermarket sales, and now a leader of a digital eCommerce company, I am often reminded how much things have changed in just the past twenty years. I mean, I can remember when I was so excited to ge
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Tags: Digital Transformation, Innovation, Leadership
02: Social Selling In Manufacturing
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May 04, 2022
Erin: I’m super excited about today’s topic because social selling is really what brought the three of us together. Kris and I have been guests on Sam Gupta’s awesome eCommerce LinkedIn Live panel. That’s how we got to know each other and now we’ve become good friends. Lori, this podcast h
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Tags: Digital Transformation, Innovation, Leadership
01: Getting To Know The Broads
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May 04, 2022
Lori: Welcome to A BROADcast For Manufacturers. We are your hosts Lori Highby, Erin Courtenay, and Kris Harrington. Our first episode is really to share with you a little bit about us. We will be interviewing each other on our backgrounds, passions, and most importantly, why we are excited to be co-
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Tags: Digital Transformation, Innovation, Leadership
