What separates truly great teams from those that merely collect talented individuals? What enables some organisations to win consistently across generations while others capture fleeting glory before fading into mediocrity?
The answer lies not in tactics or talent but in culture, specifically, eight non-negotiable rules that form the foundation of sustained excellence.
Four Times Four reveals these essential principles: four rules for players and four rules for coaches and how the interact to create an unstoppable team. This isn’t theory, it’s a battlefield-tested system for transforming groups of individuals into something far more powerful: a true team with shared purpose, unwavering standards, and the resilience to overcome any challenge.
From the All Blacks’ legendary dominance to Manchester United’s decades of success, from underdog triumphs to dynasty building, these principles transcend sport to offer a blueprint for excellence in any collective endeavour.
Whether you lead a sports team, business unit, or any group striving for exceptional performance, Four Time Four provides the framework that turns potential into achievement and occasional success into lasting legacy.
Build your champion team. The eight rules await