PRESENTATION SUMMARY
This session is designed for people who want to improve the results of their conference or event investment. They may be attending a given conference for the first time, or one they have attended many times before. Leveraging the most effective preparation, on site actions and follow up afterwards provides a methodology for the best return.
In her talk, “Found Money” Jamie Crump looks at the opportunities often missed when attending business development, networking, and education and training conferences. This presentation gives audience members a look at the opportunities presented at these events over and above what is on the schedule. She then provides practical tips for getting the most return on investment to ensure there is no money left on the table.
DESIRED ACHIEVABLE STATE
Conferences and training events are an expensive investment. Whether people are paying for it themselves or the cost is covered by their company, they rarely get the optimal return on the investment.
Understanding what goes on behind the scenes in the planning and execution of a conference event helps audience members understand the business opportunities that are not laid out in the published agenda. Crump identifies where they are and how to best ensure all opportunities are leveraged. This allows attendees to make the most of their time spent.
LEARNING OBJECTIVE
By the end of the presentation, audience members will:
• Understand the five items needed to assess the opportunity of an event
• Receive the six essential tips on activities on site that can provide the most productive return
• Identify the four elements of research and preparation before and after the event that will ensure their encounters will be remembered.
EVIDENCE-BASED REFERENCES
With over 25 years of experience in supply chain, supplier diversity and leadership, Jamie has planned, attended and mentored those attending thousands of conferences and training events throughout her career. She has navigated a vast array of industries including banking, telecommunications, technology, pharmaceutical, welding and medical suppliers and heavy equipment rental.
Below is a list of a few of the clients and industries to give you a sense of the depth and breadth where Jamie has experience and has successfully deployed this methodology. In some cases, the company’s identities are not revealed due to NDA’s, so the industry and where possible their Fortune Ranking is provided.
United Rentals, Inc.
Pharmaceutical (Fortune 500)
IBM
Manufacturing (Fortune 1000)
Consulting
Global Banking & Mortgage (Fortune 500)
Telecommunications (Fortune 500)
CGLCC
WBE Canada
Diversity Professional
Centre for Women in Business
DELIVERIES:
30-minute
60-minute
½ day workshop
Full day workshop
