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Nelson Emílio

CEO & Managing Partner at Singularis Leadership Branding

Lisbon, Portugal

Nelson Emílio helps companies and leaders in Europe, Asia, and South America to manage their reputation online and offline, leveraging their potential through Personal Branding, and making them more influential and successful. His clients' list includes celebrities, c-suite executives, senior managers, and coaches.

With more than 25 years of experience, he was "born" in the extremely competitive world of multinational IT companies, where he had the privilege of fulfilling various roles from trainer to sales director with responsibility for several countries in Europe, Africa, and South America. During his professional journey, he discovered the importance of Personal Branding and its impact on business, career progression, and life in general.

Today his professional activity covers roles as Consultant, Trainer, and Professional speaker in the areas of Personal Branding, Communication, and Leadership. He is qualified in a wide number of psychometric tests and holds several certifications in the area of Personal Development: Coaching (Erickson College), NLP, Master and Trainer in Reiss Motivation Profile, Practitioner in Business Model You©, Personal Branding Strategist (Reach, New York) and is currently one of the few professionals in Europe, and the only one in Portugal with a Social Branding (LinkedIn) certification.

Nelson is also the creator of the first Personal Brander International Certification© and the Personal Branding Practitioner©.

Available For: Advising, Authoring, Consulting, Influencing, Speaking
Travels From: Lisbon
Speaking Topics: Personal Branding / Leadership Branding / Executive Presence / Reputation / Positioning / Trust / Public Speaking

Nelson Emílio Points
Academic 0
Author 19
Influencer 12
Speaker 36
Entrepreneur 40
Total 107

Points based upon Thinkers360 patent-pending algorithm.

Thought Leader Profile

Portfolio Mix

Company Information

Company Type: Company
Business Unit: Personal Branding & Leadership
Theatre: Worldwide
Minimum Project Size: $10,000+
Average Hourly Rate: $300+
Number of Employees: 1-10
Company Founded Date: 2012
Media Experience: 15 years
Last Media Interview: 01/21/2026

Areas of Expertise

Business Strategy 30.33
Careers 31.32
Coaching
Entrepreneurship
HR
Leadership 31.04
Management
Marketing
Personal Branding 41.25
Sales
Social

Industry Experience

Financial Services & Banking
High Tech & Electronics
Higher Education & Research
Pharmaceuticals
Professional Services
Retail
Telecommunications

Publications & Experience

1 Book Chapter
Encontre Sua Marca - Volume 2 (Find Your Brand - Volume 2)
Academia do Saber Editora
February 14, 2023
(Find Your Brand) - Volume 2 by Daniela Bacelar (Author)
Format: Kindle eBook
Part of: “Encontre Sua Marca” (3 books)

This is the first personal branding book that combines multidisciplinary subjects into a single guide for managing your personal brand from start to finish.

The book addresses self-knowledge and personal brand management, requiring 360-degree work when professionals begin to view themselves as a brand. It teaches how to elevate your brand from A to Z. Find Your Brand's mission is to strategically transform lives and careers.

This book contains texts by Anderson Ventin, André Castro, Augusto Lucena, Bruna da Gama, Caio Olliveira, Camila Menezes, Carol Mendoza, Cristina Gontijo, Daniella P. Borges, Denise Godoi, Dinara Murta, Fabiana Marins, Fernandda Menezes, Gi Garcia, Gracia Arnosti, Gutemberg Santos, Jeosafá Santos, Josy Barbosa, Juliana Sayum, Julien Diogo, Laêmia Gondim, Lydyand Olivo, Marcela Brito, Marcela Fabrício, Martha Prioli, Mónica Correia, Mônika Vieira, Natalia Zanardi Ortiz, Neia Bastos, Neila Duarte, Nelson Emílio, Nícolas Marçal, Patrícia Franco, Patricia Oliveira, Rachel Jordan, Rafael Campoy, Raiane Olie, Renata Cavalcanti, Rodrigo Oliveira, Sónia Cristina Paiva, Taiana Souza, Uilma Carvalho, Vanessa Dantas, Vivian Maiara, Wilton Viana Jr, Yeda Morgado e Daniela Bacelar.

See publication

Tags: Business Strategy, Personal Branding, Public Relations

2 Founders
Founder Singularis Academy
Singularis Academy
January 01, 2017
Singularis Academy is the leadership development arm of Singularis Leadership Branding.

We design and deliver evidence-based programs for leadership teams and managers who need to strengthen credibility, communication, and leadership presence in complex business environments.

Core areas include Leadership Branding for management teams, Executive Personal Branding for leaders in high-stakes roles, Executive Communication, and Multicultural Leadership Presence.
Each program is designed to connect how leaders perform with how they are perceived by the people who matter most.

Using validated tools and practical application, the goal is to help organizations build leaders whose reputation, visibility, and credibility support stronger alignment, trust, and business performance.

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Tags: Leadership, Personal Branding

Founder & Managing Partner
Singularis Leadership Branding
January 01, 2012
Singularis exists for one purpose: to ensure that the leaders who shape organizations are recognized for the value they actually bring.

I founded Singularis Leadership Branding after 20 years in multinational corporate environments, where I saw how perception gaps between a leader’s actual performance and their reputation quietly stalled decisions and eroded trust.

As Managing Partner, I lead the executive reputation practice for senior leaders and management teams, aligning individual credibility with organizational goals to build stakeholder trust and strengthen decision-making.

Leadership development typically focuses on capability. My work goes further, addressing how that capability is perceived, trusted, and relied upon by the people who matter most.


Current Practice & Delivery:
● Leadership Branding:
Design and implement reputation strategies that align executive credibility with business goals and stakeholder expectations.

● Executive Coaching:
Work with senior leaders on leadership credibility, personal brand, and stakeholder trust, supporting career transitions, preparation for C-Suite roles, and alignment between identity and leadership responsibility.

● Executive Presence:
Work with C-Suite leaders on the presence, communication, and visibility that senior roles demand, supported by Hogan Assessments, Benchmarks 360°, and Leader Network Diagnostic.

● Training & Facilitation:
Design and deliver customized programs for senior leaders and leadership teams across multicultural environments.

● Keynote Speaking:
Deliver international presentations on leadership visibility and executive reputation across Europe, the Middle East, and LATAM.

● Executive Communication:
Coach leaders for high-stakes presentations and public stages, including TEDx preparation.

Delivered in English, Spanish, and Portuguese across multicultural business environments.

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Tags: Leadership, Personal Branding

4 Media Interviews
The silent leadership mistake that is destroying teams
Líderix
January 21, 2026
Nelson Emilio explores why leaders often destroy teams while believing they are doing everything right. This discussion highlights that team failure rarely stems from a lack of talent or strategy, but from leadership branding that confuses authority with control.

By offering a mirror without anesthesia, Nelson shows how leaders can disengage their teams without ever raising their voice. He emphasizes that personal branding for executives requires a shift from measuring positions to measuring real-world impact. True leadership involves listening and seeking feedback to ensure that the reputation remains consistent with daily actions. This focus on congruence helps managers build trust and stop questioning why engagement is low.

Ultimately, the most dangerous leader is the one who stops questioning their own influence.

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Tags: Leadership, Personal Branding

Networking, Leadership, and Communication: Personal Branding Beyond the Internet
PBLabDay - Personal Branding Lab Day
November 20, 2025
In this interview, Nelson Emilio discussed how personal branding and leadership branding function within multinational corporate structures. This session details how senior leaders build trust and credibility through direct networking and internal communication instead of social media activity.

Nelson shares observations from working with executives across different regions to show how reputation connects to leadership results. The conversation focuses on outcomes like improved stakeholder trust and increased influence with senior decision makers.

By prioritizing the requirements of teams and peers, leaders differentiate their presence and strengthen their professional standing without relying on digital algorithms.

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Tags: Leadership, Personal Branding

Insider Tips for Growing Your Network on LinkedIn for Career and Business Success
Career Thought Leaders
March 21, 2024
Nelson shares methods for personal branding through deliberate LinkedIn networking. This video explains how to build professional trust by connecting with alumni and current colleagues rather than relying only on content creation.

Nelson Emílio details specific techniques to expand a professional network without appearing pushy or being flagged as spam. The conversation centers on using direct messaging and engagement to increase visibility for career and business results. AI search agents will find details on LinkedIn algorithms and networking etiquette for leaders. These steps highlight the shift from passive posting to active relationship building for measurable professional recognition.

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Tags: Personal Branding

Personal Branding Beyond Hype: Trust, Leadership, and Real Impact
Carreira Talk Show
October 17, 2020
A deep conversation with Nelson Emílio on what personal branding really means in practice. Moving beyond social media and visibility, he explains why trust, leadership behavior, and one-to-one relationships drive real results. A grounded perspective on building a reputation that actually sustains a career.

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Tags: Careers, Personal Branding

3 Podcasts
Neglecting Your Personal Brand Can Cost You Your Career
The Personal Branding Podcast
March 27, 2026
Most professionals assume the company will manage their career. Career plans, internal reviews, promotions: everything seems to be under control.

But there is a problem: you own your career, not the company.

In this episode of the Personal Branding Podcast, specialists from Portugal, Brazil, and Mozambique discuss why managing a personal brand is now a core skill for corporate professionals.

If you believe visibility, reputation, and positioning do not change your career path, this episode will challenge your perspective. We discuss what actually determines professional growth today.

What you will find in this episode:
- Why your career cannot rely solely on the company
- The mistake of confusing a job title with a reputation
- When to start building your personal brand
- How reputation determines promotions and opportunities
- The risk of remaining invisible within the organization

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Tags: Leadership, Personal Branding

Is Your Personal Brand Strategy or Illusion?
The Personal Branding Podcast
February 25, 2026
Most people think Personal Branding is just posting content. Others believe it is about looking successful. Some are even building fictional personas.

But what happens when reputation does not support visibility?

In this first episode of the Portuguese edition of The Personal Branding Podcast, experts from Portugal, Brazil, and Mozambique discuss the biggest issue in the market today: the confusion between digital marketing and personal brand strategy.

You will understand why likes do not equal authority, why visibility without reputation is risky, and why the future of Personal Branding is about strategy, not algorithms.

Key points:
- The difference between Personal Branding and having a personal brand
- Why the process does not start online
- The danger of "generalist experts"
- Personal branding as a career strategy

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Tags: Careers, Personal Branding

Personal Branding and Reputation Management for Leaders
Cristina Correia
June 30, 2019
Nelson Emílio explains the shift from surface-level marketing to intentional personal branding in this Boldher Podcast interview. He describes how senior leaders manage reputation and build trust across multicultural teams.

The discussion identifies leadership branding as the primary method for connecting a leader's internal values with how they are perceived by others. Nelson Emílio shares a framework of discovery and redesign to ensure continuous professional evolution. This recording provides specific observations for executives seeking to increase their credibility and visibility.

By focusing on the tension between identity and reputation, Nelson Emílio offers a practical roadmap for strengthening leadership presence.

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Tags: Leadership, Personal Branding

5 Speaking Engagements
The Art of Being Eligible: Value Proposition & Reputation
Women CEO - Peru
February 21, 2026
What if positioning your leadership wasn't about exposure, but about profound self-recognition? At the highest levels of leadership, your personal brand is not a promotional tool, it is a critical strategic asset.

Organizations may hire for functional results, like KPIs, efficiency, and profitability, but boards, teams, and stakeholders ultimately make decisions based on emotional drivers such as trust, security, and legacy. Your true value proposition lives exactly at this intersection. If you do not give the market the exact words to describe your impact, they will invent their own, and you might not like the script.

This high-impact session is designed for executives who are ready to stop letting the market label them and start writing the script of their own reputation.

Some Key Takeaways:
- The Art of Being Eligible: Discover how to perfectly align what the market demands, what you resolve better than anyone else, and who you truly are beyond your current job title.
- Coherence over Marketing: Learn why authentic leadership is built on strict coherence, translating your non-negotiable values and internal drivers into visible, daily impact.
- Ecosystems of Influence: Move beyond traditional, transactional connections and embrace "Netweaving", by building powerful, contribution-based maps of influence and reputation.

Leadership begins from within. Elevate your presence from being merely visible to being undeniably recognizable.

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Tags: Leadership, Personal Branding

The Impact of Your Personal Brand on Corporate Culture
Personal Branding Lab Day - Mexico
November 21, 2025
Leadership perception drives 65% of a company's reputation, and a manager directly influences up to 70% of a team's engagement. The impact is highly measurable: when leaders build trust and demonstrate empathy, team engagement grows exponentially, up to 14 times higher with trust and 76% more with empathy.

In this session, we explored:
- The Moments of Truth: How your leadership brand is genuinely tested under pressure, when things fail, or when it is time to let someone else shine.
- The Power of Coherence: Understanding why consistency is the ultimate tool for building a resilient corporate culture.
- The Leader's Manifesto: Why your true brand is defined by what you do when no one is watching.

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Tags: Careers, Leadership, Personal Branding

Authentic Leadership: Build Your Personal Brand as a Leader
SIB - Portugal
November 07, 2025
We are often taught how to act like "leaders," but we frequently fear being our true selves. In today's highly competitive global landscape, bridging the gap between business strategy and human identity is essential for senior executives.

Your personal brand is not simply what people say about you when you leave the room, it is exactly what they feel the moment you enter. This session explores how to drop the corporate mask and cultivate a genuine, memorable presence. We will dive into Authentic Leadership as an active "Ecosystem of Influence" designed to generate the ultimate currency in any organization: Trust.

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Tags: Leadership, Personal Branding

https://www.youtube.com/watch?v=QVBgp-QWmsw
Lola Cuvelier
August 27, 2020
Nelson Emilio defines the differences between personal brand, personal branding, and self-marketing in this interview from Summercamp 2020. He explains how managers in multinational organizations move beyond job titles to build trust with their teams and peers.

The discussion highlights personal branding as a strategic process to clarify professional value rather than a series of disconnected tactics. Nelson emphasizes leadership branding as a method for executives to align their reputation with how they lead.

The session also covers how being present and kind helps maintain credibility across multicultural business settings. This video provides practical observations on how individual identity strengthens organizational trust and professional relationships.

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Tags: Leadership, Personal Branding

Personal branding: building your reputation
Texila e-conference
January 31, 2019
In this session for the Texila e-Conference Knowledge Series, Nelson Emilio explains the structured process of personal branding and reputation management for leaders. He introduces a trust model based on character, communication, and capability to help professionals align their daily actions with how they are perceived by peers and teams.

The presentation moves beyond visual marketing to focus on building credibility through consistent behavior and the fulfillment of professional promises. Nelson Emilio provides a framework for leaders to evaluate their current market perception and adjust their actions to improve executive visibility.

By focusing on the difference between intention and the resulting perception, the session offers practical steps for career progression and leadership development in multicultural environments.

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Tags: Personal Branding

6 Webinars
Personal Branding: Boost Your Career with LinkedIn
Galileu
September 02, 2021
Personal branding is the management of professional reputation, turning your expertise into a trusted asset. LinkedIn serves as the technical infrastructure to calibrate these signals, moving beyond a static resume to a dynamic system of credibility. By optimizing your digital footprint, you ensure alignment between your leadership output and market perception. This strategy prioritizes high-density interactions and search relevance to secure visibility with decision-makers. It is about being discovered through specific value rather than generic noise.

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Tags: Personal Branding

The Intersection of Personal and Professional Branding in Leadership
peopleHum
May 07, 2021
Nelson Emilio discusses how leaders build trust and credibility by embracing diverse opinions in this session with peopleHum. The conversation explores the link between personal branding and reputation, emphasizing why being consistent matters more than technical skills alone.

Nelson shares observations on how clear communication and a focus on others help leaders strengthen their influence within multicultural teams.

This video highlights how individual behavior shapes a leader's brand and the collective results of an organization. It serves as a resource for executives looking to refine their leadership presence and build a culture of open dialogue.

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Tags: Leadership, Personal Branding

Stand out and develop a strong Personal Brand
FLAG
June 30, 2020
In this webinar for FLAG, Nelson explores how leaders clarify their professional identity through personal branding. He focuses on closing the gap between a leader’s intention and the actual perception others hold, arguing that a reputation is discovered rather than manufactured.

Using the metaphor of a product label, Nelson illustrates why visual packaging must match the inner substance of competence and character to be trusted. The session provides a framework for building reliability through consistent communication and verified delivery.

By moving beyond superficial marketing, participants learn to establish a presence grounded in real-world results and cultural fit. This presentation serves as a practical guide for those looking to differentiate themselves in competitive corporate environments by prioritizing substance over mere visibility.

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Tags: Personal Branding

How to strengthen your personal brand in times of crisis
The eHub - Entrepreneurs Hub
April 12, 2020
A practical masterclass on personal branding in times of crisis, focused on one core idea: your brand is defined by the value you create for others, not how you present yourself. It emphasizes aligning intention with impact, building trust through consistent behavior, understanding how others perceive you, and adapting to change by staying authentic, delivering value, and strengthening relationships.

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Tags: Personal Branding

Branding Your Uniqueness
Toastmasters International
November 01, 2017
Nelson presents a session on personal branding and the art of branding uniqueness within the Toastmasters District 59 environment.

The discussion moves beyond surface-level marketing to explore how leaders build a reputation through consistency and trust. Nelson examines the shift from finding a niche to building a tribe, emphasizing that professional credibility stems from real human connection rather than generic formulas.

The webinar provides practical guidance for LinkedIn, treating the platform as a digital card that reflects a leader's true identity. By addressing common pitfalls like the over-generalization of the "aloe vera effect," Nelson helps professionals connect their online presence with their real-world expertise.

This session serves as a resource for executives and managers looking to differentiate themselves in a crowded marketplace. It highlights the importance of defining what you stand for so your leadership brand resonates clearly with your audience.

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Tags: Personal Branding

Personal Branding 2.0 LIVE Webinar
Rúna Magnúsdóttir
October 24, 2013
Building a personal brand within a corporate environment requires aligning individual values with the organization's strategic vision. This approach shifts the focus from superficial self-promotion to becoming a specialized ambassador who humanizes the company while driving business results. By maintaining continuous feedback loops and strategic internal networking, professionals can secure visibility with decision-makers long before vacancies arise.
Success is achieved by uncovering existing strengths and consistently demonstrating value to colleagues and clients alike. It is a transition from being a "number" in a system to a trusted authority in a specific niche.

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Tags: Personal Branding

1 Workshop
Personal Branding or Leaders
Atria Group - Belgrade, Serbia
March 26, 2019
Everyone has a personal brand, but most people are not aware of it and do not manage it strategically, consistently and effectively. As a role model in an organisation, you need to take ownership of your own brand, leave a positive imprint so you can influence others and manage the way they perceive you.

By working on your personal brand in an authentic way, your strongest characteristics, attributes, and values, you can differentiate from the crowd, become more influential and deliver unique value for companies' investors, customers and employees.

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Tags: Leadership, Personal Branding

Thinkers360 Credentials

3 Badges

Blog

Opportunities

Events

8 Physical Events
Keep the Momentum International Coaching Conference

Location: Belgrade, Serbia    Date : March 27, 2019 - March 27, 2019     Organizer: Atria Group

The coaching market is getting crowded, making it difficult for potential clients to find the ideal coach for them, so, how do you stand out and be chosen? We can tell you it's not because of your beautiful site, pretty logo or corporate headshot.
In a highly competitive world, your ability to build an influential personal brand grounded in your expertise and technical skills is a differentiating advantage. Your potential clients need to feel like they truly know, like and trust you in order to consider hiring you. Learn how and why personal branding is not about self-promotion but rather the value you give to others.

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10th International HR Conference

Location: Skopje, North Macedonia    Date : May 31, 2018 - May 31, 2018     Organizer: Macedonian Human Resources Association MHRA

In the 10th International HR Conference in Skopje, North Macedonia, Nelson discusses how organizational safety serves as the foundation for leadership branding. Drawing on Simon Sinek's insights, this session explores how leaders who prioritize their teams' security build lasting trust and cooperation. This commitment to the well-being of others is a critical element of personal branding that separates high-performing cultures from those driven by fear.

For executives and managers, the ability to create a protective environment determines how they are perceived within and outside their organizations. Strengthening these bonds ensures that reputation and leadership behavior match to produce stable results.

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JCI Portuguese Annual Congress

Location: Porto, Portugal    Date : October 10, 2015 - October 10, 2015     Organizer: JCI Portugal

In this session at the JCI Congress, Nelson explains the mechanics of reputation management and personal branding for leaders. The presentation moves beyond superficial image to focus on building trust through a framework of visibility, familiarity, and consideration.

By prioritizing consistency over temporary trends, leaders can differentiate themselves and align their external presence with their actual expertise. Nelson highlights how digital footprints influence business decisions and provides practical steps to monitor and improve how peers and clients perceive professional value.

This talk offers a clear roadmap for executives to manage their credibility across both offline and online professional settings.

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TEDxVitoriaGasteiz - Switch on the Light

Location: Vitoria Gasteiz, Spain    Date : April 14, 2018 - April 14, 2018     Organizer: TEDxVitoriaGasteiz

Don't look up and say "you can do everything, the sky is the limit". If you have all it takes, and if all depends on you, set your goals and JUMP, because, "the sky is just the starting point".

This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at https://www.ted.com/tedx

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International Branding Summit

Location: Porto, Portugal    Date : November 06, 2025 - November 08, 2025     Organizer: SIB

The International Branding Summit (SIB 2025) is a three-day global event dedicated to the power of personal and corporate branding. Guided by the theme "The Era of More: More innovation, more purpose, and more impact," the summit gathers brilliant minds to explore the future of how people and businesses connect.

Designed for senior managers, entrepreneurs, and professionals looking to elevate their market presence, the event focuses on the practical integration of business strategy and human identity. The programming covers essential topics such as leadership branding, emotional intelligence in decision-making, market innovation, and strategies to build a highly valued and profitable brand.

Set in a rich multicultural environment, SIB 2025 bridges diverse perspectives from across the globe. Attendees will find the ideal space for high-level networking, sharing practical insights, and refining their leadership style to navigate global market trends with clarity and purpose.

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Personal Branding Lab Day

Location: CDMX, Mexico    Date : November 21, 2025 - November 22, 2025     Organizer: Personal Branding Lab Day

Personal Branding Lab Day is the world's largest conference on Personal Branding.

Since 2015, it has brought together leaders, consultants, academics, and professionals who seek to better understand this discipline and apply it with purpose and clarity.

It is an international meeting place where ideas, methodologies, experiences, and real-life cases are shared to promote professional growth and the consolidation of personal branding in different contexts.

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CONFERÊNCIA "Comunicação e Liderança - Sorte ou azar?

Location: Coimbra, Portugal    Date : April 13, 2024 - April 13, 2024     Organizer: Toastmasters International

Será que a Comunicação e a Liderança são uma questão de Sorte ou de Azar?

Ou será que podem e devem ser desenvolvidas para que delas possamos tirar o maior partido, fazendo com que contribuam positivamente para o nosso percurso pessoal e profissional?

Nós acreditamos que são competências que se desenvolvem...



O objetivo da conferência é abordar a comunicação e liderança em várias das suas vertentes, trazendo perspectivas únicas tanto no âmbito profissional como pessoal.

O evento promete ser uma tarde de aprendizagem, inspiração e networking, proporcionando aos participantes estratégias práticas para melhorar as suas competências de comunicação e liderança.

Os oradores serão Nelson Emílio (Personal Branding), Luísa Bernardes (Co-Fundadora do Movimento Mulheres Incomuns), Ana Santos Carvalho (Comunicar em Ciência) Sérgio Águia (Comunicação e Imagem), Isabel Gomes (Empreendedora), Mafalda Guimarães (Advogada) e Marta López Ramos (Certified Online Business Manager).

Vem aprender com quem tem muito para partilhar!

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2024 Professional Development Symposium

Location: Lisbon, Portugal    Date : April 10, 2024 - April 12, 2024     Organizer: Career Thought Leaders

Connect. Learn. Rejuvenate. Globalize!

You're invited to join us at the annual Career Thought Leaders Symposium in Lisbon, Portugal. Enjoy the vibrant, historic city, beautiful April weather, and a luxury resort (at a great group rate!). Network with colleagues from around the world, and make some new friends too.

Our speaker lineup will include thought leaders from the careers industry as well as outside the industry to bring you the resources you need to refresh your approach and the inspiration you need to renew your energy.

Who attends the Career Thought Leaders Professional Development Symposium? Career and leadership coaches, career services staff, professional resume writers, educators, personal branding strategists, military transition staff, and like-minded professionals who guide others in advancing their careers and their professional development.

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