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Marcel Berger

Melbourne, Australia

I build brands that connect with people and scale. With 20+ years of experience in growth, commercial strategy, and fan engagement, I’ve assisted premium brands in expanding globally, driving revenue, and creating high-value experiences across DTC, B2B, and omnichannel markets.

At Factor Bikes, I led global growth across three continents, helping transform it into one of the world’s top performance bike brands. Through DTC expansion, B2B growth, and strategic partnerships, we achieved sixfold revenue growth, establishing Factor as a significant player in the high-performance cycling industry.

As the Founder of Mummu Cycling, I’ve developed a leading cycling experience brand, providing VIP hospitality, travel, and exclusive event access. With a solid foundation, Mummu Cycling is now positioned for its next growth phase, broadening its reach, deepening partnerships, and enhancing its premium offerings.

I thrive in fast-moving, high-growth environments where strategy, brand, and execution align to drive success.

Available For: Consulting, Influencing, Speaking
Travels From: Melbourne, Australia
Speaking Topics: Scaling Premium E-commerce, Digital Transformation, Sales Automation

Speaking Fee $3,000 (In-Person), $1,500 (Virtual)

Marcel Berger	Points
Academic	0
Author	3
Influencer	32
Speaker	0
Entrepreneur	20
Total	55

Points based upon Thinkers360 patent-pending algorithm.

Thought Leader Profile

Portfolio Mix

Areas of Expertise

Business Strategy

CRM

Customer Experience

Digital Transformation

Entrepreneurship

ERP

Health and Wellness

Innovation 30.78

Leadership 30.35

Lean Startup

Marketing

Retail

Sales

Startups

Industry Experience

Consumer Products

Hospitality

Manufacturing

Professional Services

Travel & Transportation

Publications

3 Article/Blogs

Cadel joins Mummu Cycling
Mummu Cycling
November 18, 2024

Mummu Cycling proudly welcomes Cadel Evans, 2011 Tour de France Champion and four-time Olympian, as an official...

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Tags: Innovation, Leadership

2025 Tour de France Stuart Review
Mummu Cycling
November 18, 2024

Stuart O'Grady's exclusive review of the 2025 Tour de France route. A Tour De France, entirely in France for the first...

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Tags: Innovation, Leadership

2024 Tour de France Wrap Up
Mummu Cycling
August 01, 2024

The 2024 edition of the Tour de France was set to be one for the history books. A month-long spectacle of historical.

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Tags: Innovation, Leadership

1 Founder

Mummu Cycling
Mummu Cycling
May 03, 2010

Mummu Cycling is your go-to crew for all things cycling travel and logistics! We've got the pros, the industry, and fans like you covered, making sure every ride with us is a total blast. Our background is in managing tours and logistics for professional cycling teams, and now we're bringing that expertise straight to all cycling buffs out there.

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Tags: Innovation, Leadership