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Julien Binet

Head of Reputation & Social Media at Webloyalty

Paris, France Metropolitan

Julien Binet

Digital Strategy & eCommerce Expert – Luxury, Retail & Banking

Graduate of ISC Paris (MBA), Julien Binet began his career in Public Relations, supporting the launches of global brands and start-ups such as Microsoft, Handspring, IBM, Texas Instruments, and Tele2.

Since 2005, he has focused on digital strategy and e-commerce for luxury, retail, and financial institutions including LVMH, Chanel, BNP Paribas, and BPCE.

At eAuctionRoom, Julien pioneered the first e-commerce platform for a French auction house, expanding the model internationally and achieving online sales records of €4.5M (supercar) and €3.5M (painting).

As a consultant, he has guided major brands in building digital ecosystems, developing online reputation management frameworks, and leading global monitoring teams for banking groups.

Currently at Webloyalty, he oversees eReputation activities across Europe and supports market expansion across the BRICS region.

Expertise at a glance
• 20+ years in Digital Strategy & eCommerce
• Deep knowledge of Luxury, Retail & Banking sectors
• Proven ability to lead cross-functional and international teams
• Strong track record in Project & Change Management

Core Skills
• Digital Marketing (SEO, SEM, Display, CRM, Emailing)
• E-commerce & Omnichannel Strategy
• Brand Content & Online Branding
• Social Media & Influencer Engagement
• Reputation & Crisis Management
• Leadership, Training & Team Development
• International Project Coordination (US, Europe, Japan, Brazil, Turkey, Iran, UAE)

Julien also lectures and trains professionals and students in communication, e-commerce, digital marketing, and reputation management

Available For: Advising, Influencing
Travels From: Paris

Julien Binet Points
Academic 0
Author 2
Influencer 95
Speaker 3
Entrepreneur 0
Total 100

Points based upon Thinkers360 patent-pending algorithm.

Thought Leader Profile

Portfolio Mix

Company Information

Company Type: Company
Minimum Project Size: Undisclosed
Average Hourly Rate: Undisclosed
Number of Employees: Undisclosed
Company Founded Date: Undisclosed

Areas of Expertise

5G
Agentic AI
AGI
Agile
AI
AI Ethics
AI Governance
AI Infrastructure
AI Orchestration
Analytics
AR/VR
Architecture
Automotive
Autonomous Vehicles
Behavioral Science
Big Data
Blockchain
Business Continuity
Business Strategy 30.10
Careers
Change Management
Climate Change
Cloud
Coaching
Construction
COVID19
Creativity
CRM
Cryptocurrency
CSR
Culture 30.44
Customer Experience 30.15
Customer Loyalty 30.60
Cybersecurity 30.08
Data Center
Design
Design Thinking
DevOps
Digital Disruption 30.14
Digital Transformation 30.04
Digital Twins
Diversity and Inclusion
Drones
Ecosystems
EdTech
Education
Emerging Technology 30.14
Energy
Engineering
Entrepreneurship
ERP
Finance
FinTech
Future of Work
Generative AI
GovTech 30.19
GRC
Health and Safety
Health and Wellness
Healthcare
HealthTech
HR
Innovation
InsurTech
International Relations
IoT
IT Leadership
IT Operations
IT Strategy
Leadership
Lean Startup
Legal and IP
Management 30.25
Manufacturing
Marketing 30.22
Mental Health
Mergers and Acquisitions
Metaverse
Mobility
National Security
NFT
Open Innovation
Open Source
Payroll
Personal Branding
Predictive Analytics
Privacy
Procurement
Product Management
Project Management
PropTech
Public Relations
Quantum AI
Quantum Computing
Recruiting
Renewable Energy
Retail
Risk Management 30.22
Robotics
RPA
Sales 30.19
Security
Smart Cities
Social 31.22
SportsTech
Startups
Supply Chain
Sustainability
Telecom
Transformation
Transportation
Venture Capital

Industry Experience

Aerospace & Defense
Agriculture & Mining
Building Materials, Clay & Glass
Chemicals
Consumer Products
Cross Industry
Engineering & Construction
Federal & Public Sector
Financial Services & Banking
Forest Products & Paper
Furniture
Healthcare
High Tech & Electronics
Higher Education & Research
Hospitality
Industrial Machinery & Components
Insurance
Manufacturing
Media
Metal Products
Oil & Gas
Other
Pharmaceuticals
Primary Metal & Steel
Professional Services
Real Estate
Retail
Telecommunications
Textiles Production
Travel & Transportation
Utilities
Wholesale Distribution

Publications & Experience

1 Ambassador
Etre un Influenceurs en 2025 : entre authenticité et business, le grand écart ?
Le Journal du Net / Figaro
April 16, 2025
En 2025, les influenceurs jonglent entre authenticité et business. Les marques veulent des pros, les fans du vrai. Un défi pour ces stars qui doivent rester elles-mêmes tout en gagnant leur vie !

En 2025, le marketing d’influence s’est imposé comme une mécanique incontournable des stratégies de communication. Les réseaux sociaux, de TikTok à Twitch en passant par Instagram, sont devenus des terrains de jeu où les influenceurs règnent en maîtres. Mais à mesure que ce secteur se professionnalise, un constat s’impose : l’authenticité, cette force brute qui propulsait autrefois ces créateurs, s’effrite sous le poids des partenariats lucratifs et des dispositifs de monétisation toujours plus sophistiqués.

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Tags: Customer Experience, Customer Loyalty, Marketing

2 Article/Blogs
Pourquoi les Youtubeurs, Instagrameurs et autres influenceurs perdent leur âme
Challenges
July 13, 2017
TRIBUNE 81% des e-commerçants miseront sur les réseaux sociaux pour atteindre leurs objectifs de croissance dans les années à venir. Nouvel eldorado pour les marques, les stratégies de Brand Content explosent et parmi elles, le marketing d’influence se taille la part du lion. Par Julien Binet, Head of E-Reputation and Social Media, Webloyalty.

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Tags: Customer Experience, Social, Sales, Customer Loyalty

Les influenceurs perdent-ils leur âme… et leur pouvoir d’influence ?
Journal du net
July 09, 2017
Nouvel eldorado pour les marques, les stratégies de brand content explosent et parmi elles, le marketing d’influence se taille la part du lion. Quant aux dispositifs de monétisation tels que les plates-formes d’affiliation et autres « Buy Buttons », ils se multiplient.

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Tags: Marketing, Sales, Social

10 Media Interviews
Top influenceurs 2017 : que font-ils quand ils ne sont pas connectés ? Partie 1
Brandwatch
December 18, 2017

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Tags: Digital Transformation, Management, Social

Periscope ou comment prendre de gros risques en direct
La nouvelle République
June 01, 2017

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Tags: Culture, Cybersecurity, Risk Management

Laurent Paganelli pose-t-il avec une écharpe anti-PSG ?
vipsg.fr
January 18, 2017

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Tags: Culture, Marketing, Social

Les médias allemands se moquent de François Fillon qui fait revivre RFA et RDA
BFM TV
November 24, 2016

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Tags: Business Strategy, Culture, Digital Disruption

L’Allemagne s’étonne d’une carte ressuscitant la RDA dans le programme de Fillon
SUDOUEST.fr
November 23, 2016

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Tags: GovTech, Management, Marketing

Après Renée Zellweger, Uma Thurman dévoile un nouveau visage !
Marie Claire
August 01, 2015

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Tags: Culture

Le célèbre préparateur physique Tiburce Darou est décédé à l'âge de 72 ans
Le républicain lorrain
July 02, 2015

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Tags: Culture

Tiburce Darou est mort: le préparateur physique et prof de la Star Ac' est décédé à l'âge de 72 ans
Huffington Post
July 02, 2015

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Tags: Culture

Uma Thurman a succombé aux scalpels de la chirurgie esthétique
Femina
February 10, 2015

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Tags: Culture

François Hollande se prépare pour sa conférence, la pluie tombe, Twitter rit
RTL
September 18, 2014
Juste avant le début de la conférence semestrielle du président de la République, une averse s'est abattue sur l'Élysée. Twitter n'a pas oublié les nombreuses fois où François Hollande s'est exprimé sous la pluie, et s'en amuse.

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Tags: Culture, Emerging Technology, Risk Management

1 Speaking Engagement
Head of Reputation & Social Media
50A
May 22, 2012
@julienBinet Merci on souffle nos bougies :)

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Tags: Social

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2 Badges

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Julien Binet

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Paris, France Metropolitan

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