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Julien Binet

Head of Reputation & Social Media at Webloyalty

Paris, France Metropolitan

Graduate from ISC Paris (MBA), Julien Binet started his carreer doing PR working on the launch of several start-ups, and global company : Microsoft, Handspring, IBM, Texas Instrument, Tele2.
Since 2005, Julien has been specializing in Internet for luxury brands Retail and Banking (LVMH, Chanel, BNP Paribas, BPCE, ...)

At eAuctionRoom, he launched the first ecommerce website of a French auction house, and rolled out the service worldwide. Biggest sale made online 4.5m€ (Supercar), 3.5m€ (Painting)

As a consultant, he helps luxury brands design and implement their strategies online, Retail Bank to go further in their digital approach, and created global online monitoring team for them.

At Webloyalty, he now manage the eReputation activity for Europe and help the crossing markets : BRICS

At a glance:
- Internet & ecommerce professional with 14+ years experience
- Luxury & retail specialist
- Strong skills in project management
- Ability to make teams from various backgrounds work together
- International exposure: US, Europe, Japan, Brasil, Turkey, Iran, UAE

Specialties:
- Digital marketing : search (SEO, SEM), display, database, email marketing
- E-commerce
- Online branding & brand-content
- Web 2.0, bloggers, social media (FB, Twitter, YT, Pinterest, Instagram)
- Project management
- Change management
- CRM
- Marketing & Communication skills
- Team management
- Training
- International Reputation Management

Julien trains and teaches Students and professionnals : communication, business, ecommerce, reputation management, crisis communication,...

Julien Binet Points
Academic 0
Author 2
Influencer 85
Speaker 3
Entrepreneur 0
Total 90

Points based upon Thinkers360 patent-pending algorithm.

Thought Leader Profile

Portfolio Mix

Company Information

Company Type: Company

Areas of Expertise

Business Strategy 30.12
Culture 31.01
Customer Experience 30.04
Cybersecurity 30.15
Digital Disruption 30.14
Digital Transformation 30.04
Emerging Technology 30.15
GovTech 30.53
Management 30.31
Marketing 30.33
Risk Management 30.73
Sales 30.37
Social 31.27
Customer Loyalty 30.08

Industry Experience

Aerospace & Defense
Agriculture & Mining
Building Materials, Clay & Glass
Chemicals
Consumer Products
Engineering & Construction
Federal & Public Sector
Financial Services & Banking
Forest Products & Paper
Healthcare
High Tech & Electronics
Higher Education & Research
Insurance
Manufacturing
Media
Pharmaceuticals
Professional Services
Retail
Telecommunications
Textiles Production
Travel & Transportation
Wholesale Distribution

Publications

2 Article/Blogs
Pourquoi les Youtubeurs, Instagrameurs et autres influenceurs perdent leur âme
Challenges
July 13, 2017
TRIBUNE 81% des e-commerçants miseront sur les réseaux sociaux pour atteindre leurs objectifs de croissance dans les années à venir. Nouvel eldorado pour les marques, les stratégies de Brand Content explosent et parmi elles, le marketing d’influence se taille la part du lion. Par Julien Binet, Head of E-Reputation and Social Media, Webloyalty.

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Tags: Customer Experience, Social, Sales, Customer Loyalty

Les influenceurs perdent-ils leur âme… et leur pouvoir d’influence ?
Journal du net
July 09, 2017
Nouvel eldorado pour les marques, les stratégies de brand content explosent et parmi elles, le marketing d’influence se taille la part du lion. Quant aux dispositifs de monétisation tels que les plates-formes d’affiliation et autres « Buy Buttons », ils se multiplient.

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Tags: Marketing, Sales, Social

10 Media Interviews
Top influenceurs 2017 : que font-ils quand ils ne sont pas connectés ? Partie 1
Brandwatch
December 18, 2017

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Tags: Digital Transformation, Management, Social

Periscope ou comment prendre de gros risques en direct
La nouvelle République
June 01, 2017

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Tags: Culture, Cybersecurity, Risk Management

Laurent Paganelli pose-t-il avec une écharpe anti-PSG ?
vipsg.fr
January 18, 2017

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Tags: Culture, Marketing, Social

Les médias allemands se moquent de François Fillon qui fait revivre RFA et RDA
BFM TV
November 24, 2016

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Tags: Business Strategy, Culture, Digital Disruption

L’Allemagne s’étonne d’une carte ressuscitant la RDA dans le programme de Fillon
SUDOUEST.fr
November 23, 2016

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Tags: GovTech, Management, Marketing

Après Renée Zellweger, Uma Thurman dévoile un nouveau visage !
Marie Claire
August 01, 2015

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Tags: Culture

Le célèbre préparateur physique Tiburce Darou est décédé à l'âge de 72 ans
Le républicain lorrain
July 02, 2015

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Tags: Culture

Tiburce Darou est mort: le préparateur physique et prof de la Star Ac' est décédé à l'âge de 72 ans
Huffington Post
July 02, 2015

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Tags: Culture

Uma Thurman a succombé aux scalpels de la chirurgie esthétique
Femina
February 10, 2015

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Tags: Culture

François Hollande se prépare pour sa conférence, la pluie tombe, Twitter rit
RTL
September 18, 2014
Juste avant le début de la conférence semestrielle du président de la République, une averse s'est abattue sur l'Élysée. Twitter n'a pas oublié les nombreuses fois où François Hollande s'est exprimé sous la pluie, et s'en amuse.

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Tags: Culture, Emerging Technology, Risk Management

1 Speaking Engagement
Head of Reputation & Social Media
50A
May 22, 2012
@julienBinet Merci on souffle nos bougies :)

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Tags: Social

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Julien Binet

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Paris, France Metropolitan

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