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Scott Taylor

The Data Whisperer at MetaMeta Consulting

Black Rock, United States

Scott Taylor, The Data Whisperer, believes in enlightening business executives to the value of master data and proper data management, by focusing on business alignment rather than implementation and system integration. The “strategic WHY” rather than “technical HOW”. As a recognized influencer and SME in the master data space, he has worked with countless global enterprises by representing some of the world’s most iconic business data brands including Dun & Bradstreet, Nielsen, Microsoft and WPP/Kantar in a variety of strategic marketing, GTM, innovation and consulting roles. An avid business evangelist and original thinker, he continually shares his passion for the strategic value of master data through public speaking opportunities, blogs, videos, whitepapers, podcasts and all forms of thought leadership. He lives in Bridgeport, CT where he often kayaks in Black Rock harbor. He can also juggle pins and blow a square bubble.

Available For: Authoring, Consulting, Influencing, Speaking
Travels From: Black Rock, CT (New York City area)
Speaking Topics: Master Data/Data Management, Digital Transformation, Telling your Data Story, Customer Experience

Scott TaylorPoints
Academic10
Author72
Influencer42
Speaker85
Entrepreneur140
Total349

Points based upon Thinkers360 patent-pending algorithm.

Thought Leader Profile

Portfolio Mix

Company Information

Company Type: Individual
Theatre: Global
Media Experience: 20+ years
Last Media Training: 10/01/2017
Last Media Interview: 08/07/2019

Areas of Expertise

AI
Analytics 31.00
Big Data 95.23
Business Strategy 45.87
Cloud 30.16
CRM
Digital Disruption
Digital Transformation 43.04
ERP
Marketing 32.67
Predictive Analytics
Sales
Blockchain 30.23
IoT 30.58
Customer Experience 30.72
Innovation

Industry Experience

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Publications

3 Advisory Board Memberships
Master Data Advisor
Kantar
January 13, 2020
WPP/Kantar/GroupM on retainer with The Data Alliance executed additional 17 projects in 18-month period for multiple data and media Opcos across WPP/Kantar landscape – All projects related to identifying, assessing, productizing and positioning of core master data, reference data and taxonomy assets. Jan 2014 - Aug 2015

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Tags: Big Data, Digital Transformation, Business Strategy

Master Data Advisor
Qoints.com
June 04, 2015
Served as specialized advisor on business value of master data and taxonomy assets.
2015 - 2018

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Tags: Big Data, Digital Transformation, Marketing

Master Data Advisor
Locationary
January 16, 2013
Apple snaps up location data firm Locationary to improve Maps

While the complaints around Apple’s Map application have died down — after a rocky debut where results were hilariously inaccurate, and being one-upped by an official Google Maps iOS app — the company’s inexperience in the mapping field still poses a problem.

That’s something Apple is likely hoping to fix with its acquisition of Locationary, a company that helps businesses manage their local data across multiple sites through an online platform. The company also provides a simple way for others to get access to that clean local data.

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Tags: Big Data, Business Strategy, Digital Transformation

9 Article/Blogs
Mastering MDM is mandatory for digital transformation success
Information Management
January 04, 2019
Digital Transformation can mean a lot of different things to different people. But for everyone it means dealing with more data than ever before.

Industry 4.0, cloud, robotics, “big data,” artificial intelligence, machine learning, blockchain and similar technological advancements are changing the very nature of commerce across every business sector in every market. The one constant in all this disruption is data. To embark on a digital transformation journey that data needs to be mastered. Master data is the vital difference between scaling or failing in this time of business disruption and non-stop data.

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Tags: Big Data, Business Strategy, Digital Transformation

Surviving The Data Revolution
linkedin
May 28, 2018
Digital Transformation can mean a lot of different things to different people. But for everyone it means dealing with more data than ever before. #Industry4.0, #Cloud, #BigData, #Robotics, #ArtificialIntelligence, #MachineLearning, #blockchain, #IoT (internet of things) and similar technological advancements are changing the very nature of commerce across every business sector in every market. Business leaders must find innovative ways to manage all this data and put it to use. We are indeed in the middle of a revolution: The Data Revolution.

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Tags: Blockchain, Cloud, Digital Transformation, IoT

How to Improve Supplier Information Management: Part 3 - Understanding the Power of Master Data Starts with the 4Cs
Basware
May 14, 2018
Organizations around the world face the relentless challenge of managing their data. The first step to gaining control is the standardization of data to optimize its use across the enterprise. Businesses need to create a common view of information about their most important business relationships: specifically, suppliers, vendors, partners, customers, and prospects. If this data is not managed effectively and trusted by your organization, you could be making flawed decisions based on incomplete or inaccurate information. After all, good decisions made on bad data are just bad decisions you don’t know about yet.

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Tags: Big Data, Digital Transformation, Business Strategy

The Journey to Master Data Leads to Benefits at Every Step
LinkedIn
February 13, 2018
Master Data can strengthen strategy, drive innovation, and improve customer engagement. But you have to start somewhere.
Master Data is needed wherever a company seeks to make more intelligent business decisions, improve customer engagements, and increase efficiencies.

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Tags: Big Data, Digital Transformation, Business Strategy

The Dearth of Master Data is the Inconvenient Truth
LinkedIn
November 16, 2017
You will find that your future holds a reality where data is everywhere, business relationships multiply, and everything assumes a programmatic manner and feel. But while this may seem like the epitome of progress, the inconvenient truth is that your commercial data infrastructure simply isn’t ready to support these coming changes. The melting ice caps of legacy models are raising the water levels of data management, and many established companies are seeing their strategies flooded with new challenges.

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Tags: Big Data, Business Strategy, Digital Transformation

It’s Always Standard(s) Time!
LinkedIn
November 06, 2017
We are now back on standard time. Most of us in the United States moved our clocks an hour earlier this weekend (some geographic outliers still exist). Like me, many of you got to sleep a little later, relishing that lovely gift of an “extra hour” or, more accurately, the return of that hour stolen from us last March when we sprung forward.

What strikes me this morning is the curious irony in the terminology. In a given year, we are actually on non-standard time longer than standard time. With 238 days on daylight saving time and only 127 days on standard time, nearly two-thirds of the year is now non-standard. That begs the question: what is standard anyway?

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Tags: Big Data, Business Strategy, Digital Transformation

5 Steps to Accepting You Have a Master Data Problem
Dun & Bradstreet
January 03, 2017
Common Reactions to Data Challenges
As we turn the calendar to a New Year, most of us are resolved to improve our health: eat better, exercise more, quit smoking, etc., you know the drill. While I have no personal advice for you, I do want you to think about the health of your business, specifically the health of your business data. Data is the lifeblood of your processes. Unhealthy data leads to stagnant workflows, siloed thinking, and ultimately, bad decisions. If your data is sick, your business is sick. Sure, you can still make sales, attract audiences, manage risk and stay compliant, but think of all the extra effort that it takes when your data is not one hundred percent accurate. It’s almost like if your company, metaphorically speaking, was huffing and puffing as it climbed a few flights of stairs. You made it, but it hurts.

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Tags: Big Data, Business Strategy, Digital Transformation

The 4Cs of Master Data for Commercial Relationships
Dun & Bradstreet
November 07, 2016
Using Standard Data Structures to Unify Business Records
Keep it simple, seriously! That’s my twist on the old KISS adage. As business people we do tend to lean towards complication, weaving in multiple layers of intricacy, but that doesn’t mean we are stupid. Why assume your listener is stupid? I think that’s dumb.

Seriously though, keep it simple, seriously. And you must remember this, a KISS is just a KISS, as Sam would eventually play again, the fundamental things apply as time goes by. As time goes by in your business how many of those fundamental things do you apply? Can you really KISS?

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Tags: Big Data, Business Strategy, Digital Transformation

In this data-driven world, you won’t get far without master data fuel
ITPRoPortal
November 07, 2016
Organisations need a standardised way to connect their data sources with a master data framework at the core of their business operations.

The sheer volume and velocity of data available can be overwhelming for the modern enterprise – it’s almost impossible to maintain the vast number of data sources. But in today’s data-driven world, information can be an organisation’s most valuable asset if it is harnessed, integrated and managed in a structured way.

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Tags: Big Data, Business Strategy, Digital Transformation

1 Conference Publication
The Evolution of CDO Investment Priorities
IQPC
October 30, 2019
Uncover how the CDO investment priorities have developed in recent years with unique insights from Scott Taylor, The Data Whisperer. And get some expert predictions from leading Data practitioners on how the role will develop in the coming years.

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Tags: Big Data, Business Strategy, Digital Transformation

2 Founders
The Data Whisperer and Princpal Consultant
MetaMeta Consultiing
September 10, 2018
MetaMeta: "It's about what it's about"

We are a strategic marketing consultancy focused on partnering with innovative Tech Brands that seek to change the nature of enterprise data management - and want help to tell that story. Our experience is rooted in helping countless business executives understand the strategic value of proper data management. Data has never been hotter but Tech Brands can't always break through the clutter. We are proponents of compelling messaging that is also technically accurate.

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Tags: Big Data, Digital Transformation, Business Strategy

General Manager TDLinx
Nielsen
October 01, 1997
Led the TDLinx brand’s strategy since its inception in 1996. Repositioned the legacy deliverables and successfully placed TDLinx as the defacto standard for location information management, customer master coding, data integration, and seamless communications for consumer packaged goods manufacturers, beverage alcohol suppliers and the companies that serve them. Responsible for TDLinx sales, marketing, account management, alliances and technical relations.

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Tags: Big Data, Business Strategy, Digital Transformation

9 Keynotes
Transforming your Customer Experience – Do you have the DATA to back it up?
ThinkLinkers
April 23, 2020
Every enterprise is focused on creating a transformative customer and user experience. Building a responsive organization to manage concurrent shifts toward Relationship Centricity, Direct-to-consumer, Hyper-personalization, and As-a-Service while respecting Privacy and Consent is a top strategic mandate. Investments in technology, analytics, data science and storytelling are important, BUT do you have the DATA to back it up? In this session we will explore:

• Where to start: Defining Customer, Brand, Location and Media
• Matching your CX/UX to Growing Expectations
• Keeping up with evolving business models
• BONUS: Why Taylor Swift ️s meta-data

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Tags: Big Data, Customer Experience, Digital Transformation

Data Management as the Foundation of Digital Transformation
DATAVERSITY
March 24, 2020
Opening Keynote at Enterprise Data World - San Diego March 2020

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Tags: Big Data, Business Strategy, Digital Transformation

Telling Your Data Story
IQPC
November 06, 2019
IQPC CDO Exchange - Financial Services

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Tags: Big Data, Business Strategy, Digital Transformation

Telling Your Data Story
ThinkLinkers
October 24, 2019
Evangelize the VALUE of data management initiatives
throughout your organization with the 3Vs:
· Define the VOCABULARY
· Harmonize the VOICE
· Establish the VISION

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Tags: Big Data, Digital Transformation, Marketing

Put Your Data To Work – Why Master Data Enables Digital Transformation!
Evention CDO Forum - Warsaw June 2019
June 06, 2019

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Tags: Big Data, Digital Transformation, Business Strategy

Put Your Data To Work – Why Master Data Enables Digital Transformation!
Stibo Systems Connect - Copenhagen - May 2019
May 21, 2019

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Tags: Big Data, Business Strategy, Digital Transformation

Put Your Data To Work – Why Master Data Enables Digital Transformation!
IQPC
April 24, 2019
The exponentially increasing volume, variety and velocity of data, coupled with the advent of GDPR, has thrust data and analytics at the centre of the digital transformation agenda for most modern enterprises. In the context of Cloud, AI, Machine Learning, Robotics among many other emerging
technologies, businesses must find ways to capitalise on these advancements to streamline operations, enhance customer experience and, ultimately,
maintain competitive advantage. But none of this is possible without a foundational data capability; the CDO is uniquely positioned to unite business, IT
and data science to implement a holistic, value-orientated roadmap that will align data exploitation with business objectives.
In this session, Scott Taylor will explore how organisations can survive the data revolution:
· Leveraging common data and syndicated processes to remove organisational silos and foster an integrated enterprise
· Recognising the criticality of Master Data to data management and, by extension, digital transformation· Exploring the increasingly important
role of the CDO as the linchpin in driving value from data

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Tags: Big Data, Digital Transformation, Business Strategy

Master Data as the Foundation of Digital Transformation
ThinkLinkers - MDM ThinkLab
April 04, 2019

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Tags: Big Data, Business Strategy, Digital Transformation

Put Your Data To Work – Why Master Data Enables Digital Transformation!
Modern Data Management Summit - San Francisco
February 27, 2019

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Tags: Big Data, Business Strategy, Digital Transformation

13 Media Interviews
MASTER & COMMANDER: MDM DRIVES INFORMATION STRATEGY
DM Radio
February 27, 2020

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Tags: Big Data, Business Strategy, Digital Transformation

Master Data Management with Scott Taylor
Rooted in Reliability: The Plant Performance Podcast
December 11, 2019
For organizations, data that is critical for parties, places, and things is called master data. While conventional strategies are available for manipulating data, this episode places special emphasis on how to make the most out of your master data.

Scott Taylor, the Data Whisperer, shares his advice on aspects like:

Why Master data Management (MDM) has become so important
The main pillars of MDM
Why organizations go through different implementation cycles
Can common software be used for data governance
Tips for successful implementation

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Tags: Big Data, Business Strategy, Digital Transformation

ModernDataMasters: Scott Taylor, “The Data Whisperer”
Reltio
November 09, 2019
Scott Taylor also known as “The Data Whisperer,” is a firm believer in “making your data do the work,” and has enlightened many business executives to the value of proper data management by focusing on the strategic rationale and business alignment rather than technical implementation and system integration.

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Tags: Big Data, Digital Transformation, Business Strategy

Episode 4: Scott Taylor, The Data Whisperer
Data Centered Leadership Podcast
September 09, 2019
“If you all can’t even agree, then why would I ever fund your solution?” Says the CEO.
Have you ever had difficulty convincing your boss to back your model or data project?
Many people in IT fields have trouble getting funding for their data projects.
Scott Taylor, the founder of MetaMeta Consulting, has seen all the reasons why.
In this episode, Scott Taylor, The Data Whisperer, explains why it is so important to have good master data, and how people in IT can become more effective in getting their projects funded.

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Tags: Big Data, Business Strategy, Digital Transformation

Master Data as the Keystone for Success
DM Radio
September 05, 2019
With information silos everywhere, and data sources expanding almost exponentially, one fundamental rule of data remains in effect: master data is key to success. By effectively managing master data, organizations can get a clear picture of what’s happening across a wide and heterogeneous landscape. Check out this episode of DM Radio to learn from several MDM experts about the latest and greatest in this foundational discipline of Data Management.

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Tags: Big Data, Business Strategy, Digital Transformation

What An Effective Data Governance Program Looks Like
CMO.com
August 01, 2019
Data is the “fuel” that supports business issues, said Scott Taylor, aka “The Data Whisperer” and founder of MetaMeta Consulting, which advises clients on master data initiatives. Business needs are often the catalyst to implement data governance within an organization.

“It’s an enabler,” he said. “Companies are trying to do one of three things: grow, improve, or protect their business. Data can do all three of those … and it allows you to scale.”

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Tags: Big Data, Digital Transformation, Marketing

Digital Transformation: What We Can Learn From the Experts
Lucidworks
August 01, 2019
A Data Problem
“Master Data: The Foundation of Digital Transformation,” Scott Taylor (video)

In a keynote presentation at Modern Data Management conference in 2019, Scott Taylor, aka The Data Whisperer, explains that since companies have more data than ever, digital transformation has to focus on how to put this data to use in new ways to tackle challenges that would have been unimaginable in the past. Additionally, this presentation focuses on how digital transformation requires relationships and trust networks to be built so that companies can move from multiple data silos to one in which the entire business is operating from the same set of master data.

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Tags: Big Data, Business Strategy, Digital Transformation

Intellic Podcast #11 - Master Data with Scott Taylor
Intellic
June 26, 2019
Talking about MASTER DATA with Master Data Whisperer Scott Taylor. Walker Reynolds & Zack Scriven talk with Scott about master data and how it relates to & empowers Industry 4.0 concepts

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Tags: Big Data, Digital Transformation, IoT

The ‘Data Whisperer’ Has Advice on Convincing Execs to Care More About Data Quality
The Data-Driven Marketer
June 17, 2019
It’s not always easy getting the attention of the higher-ups, especially when it comes to data. Data quality allows your CRM, marketing automation platform, and other systems to run effectively and efficiently. But you already know that.

The trouble is, your CEO might not quite get it.

So how do you convince them?

Ask the “Data Whisperer” himself, Scott Taylor, Principal Consultant at MetaMeta Consulting. He jumped on our podcast, the Data-Driven Marketer, and gave us some awesome advice about getting upper management to listen to your data needs, and resource you appropriately.

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Tags: Big Data, Digital Transformation, Business Strategy

Data Geniuses > Genius Profiles > Scott Taylor
Chrysalis Partners
April 02, 2019
Scott Taylor has been noticing patterns and structuring fundamental data for a very long time. When he was young, his parents say that instead of building things with his Legos, he would organize and categorize the individual blocks.

At present he’s an increasingly well-known expert in the area of Master Data and has built an impressive following and client list while writing, speaking and advising in this area. His Linkedin profile includes the descriptors “Data Whisperer” and Data Brand Builder.

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Tags: Big Data, Business Strategy, Digital Transformation

Demystifying Master Data Management
DATAVERSITY
March 20, 2019
Master Data fuels MDM. As Scott Taylor, The Data Whisperer, at MetaMeta Consulting states, businesses “need the end result of [MDM], which is the content itself. That’s what feeds other systems, drives processes across personas, and delivers value.” This means understanding how a company’s business rules dictate specific Master Data formats and ranges, and knowing how to control these values in a shared context.

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Tags: Big Data, Business Strategy, Digital Transformation

It's master data, not governance.
Hub & Spoken Podcast
January 08, 2019
Master data and governance are the focus of Scott Taylor, nicknamed the ‘Data Whisperer’ for his role in advising businesses on how to approach data management. With Jason Foster at the helm, they discuss what language to use in communicating across the organisation, and how to avoid making data a boring topic for the C-Suite.

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Tags: Big Data, Business Strategy, Digital Transformation

Why It Works: Scott Taylor on Data Management
Connection Counselor
April 23, 2018
Have you ever wondered what goes on inside data companies? What do the 50 states have to do with data management? Do you know how Netflix uses Master Data to help you binge watch better?

In today's episode of "Why It Works," Scott Taylor, "The Data Whisperer" reveals some of the hidden mechanisms behind Data Management. Join us for a jargon-free session exploring how Data Management relates to Siri and Alexa, why advertisers worship the Minority Report, and what the Marx Brothers can teach us about how CEOs and CIOs talk to each other about data.

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Tags: Big Data, Business Strategy, Digital Transformation

1 Speaker Award
ThinkLinkers MDM ThinkLab Best Session - April 2019
ThinkLinkers
April 24, 2019
Awared best session by poll of attendees at ThinkLinkers MDM ThinkLab Event April 2019

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Tags: Big Data, Business Strategy, Digital Transformation

7 Speaking Engagements
How To Effectively Leverage Pre-Mastered Content From 3rd Party Data Sources For Your Data Governance And MDM Initiatives
Eagle Alpha
January 16, 2020

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Tags: Big Data, Business Strategy, Digital Transformation

3 Phases of Digital Transformation
Riversand
October 17, 2019
Riversand Confluence - Amsterdam Oct 2019

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Tags: Big Data, Digital Transformation, Business Strategy

Master Data as the Foundation of Digital Transformation
Stibo Systems
October 08, 2019
Stibo Systems Connect - Chicago Oct 2019

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Tags: Big Data, Business Strategy, Digital Transformation

Why Master Data Enables Digital Transformation!
ISG - One
September 24, 2019

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Tags: Big Data, Business Strategy, Digital Transformation

Master Data is the Core to Digital Transformation
IRM MDM Data Governance Summit
May 15, 2019

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Tags: Big Data, Business Strategy, Digital Transformation

Using Third-Party, Pre-Mastered Data Sources for Your Data Governance and Master Data Management Initiatives
IRM MDM Data Governance Summit
May 14, 2019
Master Data Content Alternatives
Market Dynamics / Developments
MUST USE criteria to evaluate potential data suppliers
The things your data provider never wants you to ask!
What role can standards can play? (there are so many to choose from!)
The state of syndicated taxonomies – use them if you can find them
Look at some data sources IMHO

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Tags: Big Data, Business Strategy, Digital Transformation

PUT (OTHER) DATA TO WORK! Using Third Party, Pre Mastered Data Sources for Your Data Governance and Master Data Management Initiatives
Dataversity
March 20, 2019

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Tags: Big Data, Business Strategy, Digital Transformation

19 Videos
MDM = Pain!
The Data Whisperer
December 02, 2019

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Tags: Big Data, Business Strategy, Digital Transformation

Too Much Tech Talk? (A Puppet Service Announcement)
MetaMeta Consulting
October 30, 2019
Is tech talk dominating your data conversation?
We answer that question with a mix of puppets, humor, and some very pointed comments about what organizations need to accomplish to make their data organizations work better.

This episode is starring:

CDO – Chief DOG Officer
“Buzz” Word – The IT Bee
Monkey Business
And (Feat – The Data Whisperer)

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Tags: Analytics, Big Data, Digital Transformation

PUT YOUR DATA TO WORK - Episode 8
The Data Whisperer
September 21, 2019
DAMA Phil and Stacey Haurin at EDW 2019

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Tags: Big Data, Business Strategy, Digital Transformation

How to talk to your CEO about Data Quality
The Data Whisperer
August 09, 2019

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Tags: Big Data, Business Strategy, Digital Transformation

The Golden Rule of Data
The Data Whisperer
May 03, 2019

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Tags: Big Data, Business Strategy, Digital Transformation

The 5 Pillars of Master Data
The Data Whisperer
April 09, 2019

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Tags: Big Data, Digital Transformation, Business Strategy

Master Data IS the foundation of Digital Transformation
The Data Whisperer
March 01, 2019

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Tags: Big Data, Business Strategy, Digital Transformation

The 4Cs of Master Data - Part 1 - Overview
The Data Whisperer
March 01, 2019

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Tags: Big Data, Business Strategy, Digital Transformation

The 4Cs of Master Data - Part 2 - Deep Dive
The Data Whisperer
March 01, 2019

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Tags: Big Data, Business Strategy, Digital Transformation

Master Data vs MDM
The Data Whisperer
January 14, 2019

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Tags: Big Data, Business Strategy, Digital Transformation

PUT YOUR DATA TO WORK - Episode 3
The Data Whisperer
January 07, 2019
Sam Goss, Founder and CMO of Comma Group - A management consulting organization specializing in Master Data and Data Governance.

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Tags: Big Data, Business Strategy, Digital Transformation

PUT YOUR DATA TO WORK - Episode 2
The Data Whisperer
December 06, 2018
Peter Kapur - Head of Data Governance Operationalization and Data Stewardship - AIG

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Tags: Big Data, Digital Transformation, Business Strategy

PUT YOUR DATA TO WORK - Episode 1
The Data Whisperer
December 01, 2018
Solomon Williams of Datasource Consulting

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Tags: Big Data, Digital Transformation, Business Strategy

New video series: PUT YOUR DATA TO WORK Preview
The Data Whisperer
November 17, 2018

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Tags: Big Data, Business Strategy, Digital Transformation

The Super Hero Adventures of **Master Data**
The Data Whisperer
November 04, 2018

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Tags: Big Data, Digital Transformation, Business Strategy

Master Data is The Data in Charge
The Data Whisperer
October 31, 2018

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Tags: Big Data, Business Strategy, Digital Transformation

What is Master Data? A simple explanation
The Data Whisperer
October 25, 2018

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Tags: Big Data, Digital Transformation, Business Strategy

Benefits of Master Data
The Data Whisperer
October 16, 2018

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Tags: Big Data, Digital Transformation, Business Strategy

The 4Cs of Master Data
The Data Whisperer
October 16, 2018

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Tags: Big Data, Business Strategy, Digital Transformation

1 Visiting Lecturer
University of Maryland - Master Data as the Foundation for Digital Transformation
University of Maryland
October 03, 2019
Master Data as the Foundation of Digital Transformation

Master data is the most important data any company has. Its management is vital to building a strong foundation for integration, analysis, execution, and overall business value. Data Professionals face The Fourth Industrial Revolution’s convergence of megatrends around Customer 360, AI, Big Data, programmatic marketing, ABM, and globalization. To survive these unrelenting business pressures, it’s more critical, and strategic, than ever to “put your data to work!” In this session, Scott will cover:
• What is Master Data and why is it so important?
• 3 Phases of Digital Transformation
• 4Cs of master data
• 5 Pillars of data governance
• 8 'Ates of Putting Data to Work
• Linking Master Data to the Future of the Enterprise

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Tags: Big Data, Business Strategy, Digital Transformation

3 Webinars
Finding your way out of the B2B data management escape room and the role of MDM
Riversand
December 17, 2019
B2B organizations have been caught in a data management squeeze for too long. They know they need to be data-driven to create the personalized, real-time experiences modern B2B customers expect – but they also have low confidence in the quality of the customer data they manage and their ability to solve the problem. The proliferation of AI-powered applications across the martech and salestech ecosystem offer the promise of meeting the demands of today’s buyers – but the advancements they offer in decisioning and next-best-action automation will be available only to those organizations that finally find a way out of the data management escape room. In this webinar, Forrester analyst Steve Casey will provide an overview of the market trends driving the need for advanced data management solutions and Consultant Scott Taylor will talk about the crucial role MDM will play to address these trends and go beyond.

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Tags: Big Data, Digital Transformation, Business Strategy

MASTER DATA AS THE FOUNDATION OF DIGITAL TRANSFORMATION
Profisee
November 21, 2019
Your business leaders don’t want tech talk – they want growth.

Master data can be the most important data your company has. Its management is vital to building a strong foundation for integration, analysis, execution, and business value.

As a data professional you face the Fourth Industrial Revolution’s convergence of megatrends around Customer 360, artificial intelligence (AI), big data, programmatic marketing, ABM, and globalization. To survive these unrelenting business pressures, it’s more critical, and strategic, than ever to “put your data to work!”

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Tags: Big Data, Digital Transformation, Business Strategy

Trend Talks With the Analysts
Information Builders
October 10, 2019
Join this upcoming webinar to learn:

Three phases of digital transformation
The Four 4 'Cs' of master data structure
The Five Pillars of master data success
How to link data management to the future of your enterprise

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Tags: Big Data, Business Strategy, Digital Transformation

2 Whitepapers
Setting Your Data in Motion - Why Fluidity is the Goal to Master Data
Dun & Bradstreet
November 09, 2016
Master data and its management (commonly referred to as
MDM) is a constant challenge across multiple industries and
ecosystems. The bigger the enterprise the more inputs and
variables must to be managed. Master data enables the
movement of information, insight, analytics and knowledge
seamlessly across your enterprise. It can literally carry other
data from system to system allowing it to be transferred in a
consistent manner. Without it, all of those independent
activities become and remain siloed; separated by incongruent
definitions and incompatible structures.

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Tags: Big Data, Business Strategy, Digital Transformation

Master Data Management for Media
Microsoft
January 27, 2010
A call to action for business leaders in marketing, advertising and the media.
The seminal whitepaper and first thought leadership piece in the space that focused on the business value of master data content for marketing leadership.

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Tags: Digital Transformation, Marketing, Business Strategy

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