"Good marketing makes the company look smart, great marketing makes the customer feel smart"
Marketing is a dynamic domain where marketers have to move out of their traditional role of communication and become a ‘compelling innovative technologist’. An aspiring Marketing professional, I consider "Marketing, should not be used to sell - instead it should help customer buy."
With this instinct my role includes:
Planning and executing Product Marketing & Communication activities by developing positioning strategies & messaging in line with company's overall vision
Experience in Cloud, GenAI, OSS, BSS, Wi-Fi, IoT & Smart City solutions, VoIP, Data Centre, Managed Services, IT Security, SaaS, unified communication & mobility solutions
Marketing In-charge having roles reporting to CEO, Marketing Head and working closely with VP - Product Management
To enhance the market presence with content marketing - website, marketing collaterals (Datasheets, Presentations, Case studies, campaigns), social media etc. for go-to-market strategies, corporate brand building & management
Focus on enhancing the overall visibility by developing Internal/External Media Communication, advertisements, defining messaging strategies, developing various media releases, ensuring online presence, competition landscaping and identifying market opportunity size
Creating thought leadership by collaborating with industry experts, media and consultants to gain insights of the market, leverage analyst relations, events and industry associations to build the right brand image
Campaign management with digital marketing efforts by delivering content for social media to maintain and increase the overall visibility
Marketing automation for lead generation campaigns and email marketing with experience in HubSpot, Salesforce, MailChimp, Office 365 and G-Suite
| Anusha Parikh | Points |
|---|---|
| Academic | 10 |
| Author | 0 |
| Influencer | 14 |
| Speaker | 3 |
| Entrepreneur | 15 |
| Total | 42 |
Points based upon Thinkers360 patent-pending algorithm.
The Fundamentals of Digital Marketing
Credential ID J3J SGE RLZ
Tags: Marketing
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