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Daniel Medina

Director at Opinno

Madrid, Spain

Director of Opinno Ideas, the innovation consulting arm of Opinno, where I manage 5 business unit: Innovation and Strategy, Business Design, Culture Transformation, Enterprise Agility and Data-driven business

Since 2014, I have been in charge of building a multidisciplinary team, and develop a portfolio of over 10M in projects, becoming one of the most important innovation, design and transformation consulting companies in the country

I'm also professor on corporate innovation, business design, and culture transformation in: ESIC, Istituto Europeo di Design and Instituto de Empresa, obtaining the IE Academic Excellence Award for 2 years in a row

During my career I helped +500 MNCs and SMEs to accelerate, reinvent and transform their business through innovation, design, agility, culture transformation, CX and technology

I have led the building of strategies, innovation and digital areas, creating new digital products and services, and transforming their business and culture, for the most important companies in banking, insurance, energy, industrial, retail, ...

I have worked in 6 different countries, from IBEX, CAC and FTSE organizations to SMES and startups. I also launched, developed and sold two digital startups in Spain and Latin-America.

During these years, I have gained a deep expertise in:
-Corporate innovation and digital transformation
-Enterprise Agility and scaling Agile organizations
-Business Design in launching new business models, products and services
-Data driven and platforms business models
-Culture transformation and new organizational structures
-New ways of learning and employee experience
-New methodologies: Future Design, Business Design, Agile, Scrum and SAFe
-Exponential technologies and trends
-New growth strategies and business disruption

I speak fluent Spanish, English and French, and currently learning the Russian

Former member of TEDxCibeles, founder of LeanStartupMachine Madrid and speaker in events like DES, Agile Days, Insurance Day, Santander Digital Day, ...

I'm also a sports lover, national champion on Olympic Weightlifting, crossfit enthusiast and adventure seeker: kitesurf, surf, rock-climbing and snowboarding

And... I love technology so much that I code every week just for fun, and continuously deep dive into new technologies like machine learning, data analysis and IoT

Available For: Advising, Authoring, Consulting, Influencing, Speaking
Travels From: Madrid, Spain
Speaking Topics: 1

Daniel MedinaPoints
Academic5
Author29
Influencer12
Speaker35
Entrepreneur0
Total81

Points based upon Thinkers360 patent-pending algorithm.

Thought Leader Profile

Portfolio Mix

Company Information

Company Type: Company
Business Unit: Innovation
Theatre: Europe
Media Experience: 10

Areas of Expertise

Agile 31.39
AI
Business Continuity 32.81
Business Strategy 30.41
Change Management
CRM
Customer Experience
Customer Loyalty
Design Thinking 32.36
Digital Disruption
Digital Transformation 30.33
Ecosystems 30.81
Edtech
Emerging Technology
Entrepreneurship
Future of Work 30.61
HR 30.84
Innovation 31.37
InsurTech
Leadership
Lean Startup 42.73
Management
Mobility
Open Innovation 30.56
Sales
Startups
Culture 30.65

Industry Experience

Automotive
Consumer Products
Financial Services & Banking
Healthcare
High Tech & Electronics
Higher Education & Research
Insurance
Manufacturing
Media
Oil & Gas
Other
Pharmaceuticals
Professional Services
Retail
Travel & Transportation
Utilities
Wholesale Distribution

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Publications

2 eBooks
Agile Methodology Kit
Opinno - MIT Technology Review.es
September 19, 2018
The purpose of this methodological kit is to serve as a quick reference guide for members of your company to apply what they have learned. To facilitate its use and agile consultation, the kit is designed in the form of a deck of cards. This setconsists of methodological cards and practical application cards. In addition, depending on the color of the card, the structure of the innovation process can be Design Thinking (blue) or Lean Startup (orange).

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Tags: Agile, Design Thinking, Lean Startup

The future of work in Spain
Opinno - MIT Technology Review.es
March 15, 2016
The world is changing constantly, and today's organisations must adapt to a text that has nothing to do with that of just 10 years ago. The emergence of new technologies under ever shorter life cycles, globalisation and demographic changes are some of the trends that affect all political, economic and social spheres but also influence work. Technology has brought great advances and benefits to human beings from a social and economic point of view. These great advances have been the protagonists of epochal changes in world history.

The Internet, telecommunications and the automation of work have had an impact comparable to that of the telegraph, steam engine or chain production.
All these changes have directly influenced organizations and the way they work. The industrial age has given way to the knowledge and information society, where interrelationships and commonalities have changed. The use of information makes it possible to improve decision-making, save time, deepen and systematize control.

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Tags: Digital Transformation, HR

1 Journal Publication
Leading Global Ecosystems
Opinno - MIT Technology Review.es
December 09, 2013
Here at Opinno we want to identify the most promising regions whilst they remain at their embryonic stages, and then become the enabler of their growth. To do this, we need not only to understand how these regions function, but also to identify the main key factors that make the main innovation ecosystem in the world work at the top innovation level

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Tags: Ecosystems, Open Innovation

2 Keynotes
DES Digital Enterprise Show
DES
May 08, 2019

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Tags: Culture, Innovation

Metodologías ágiles de innovación - nuevas formas de trabajo - Digital Day Banco Santander
Banco Santander
January 09, 2019
Metodologías ágiles de innovación - nuevas formas de trabajo - Digital Day Banco Santander

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Tags: Agile, Design Thinking, Lean Startup

3 Media Interviews
Estrategias concretas para ordenar y mantener la productividad en el teletrabajo | Daniel Medina
Vodafone
November 02, 2020
Estrategias concretas para ordenar y mantener la productividad en el teletrabajo | Daniel Medina

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Tags: Future of Work, HR

Qué debe tener tu plan de empresa para que no la tumbe otra crisis, según estos 7 expertos
Emprendedores
November 01, 2020
Qué debe tener tu plan de empresa para que no la tumbe otra crisis, según estos 7 expertos

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Tags: Business Continuity, Business Strategy, Innovation

Estrategias para blindar su pyme ante los efectos de la pandemia
Dirigentes
June 30, 2020
Estrategias para blindar su pyme ante los efectos de la pandemia

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Tags: Business Continuity, Business Strategy, Innovation

2 Trainings
Business Design - Putting together Design Thinking, Lean Startup and Scrum
CAPS
September 11, 2019
Business Design - Putting together Design Thinking, Lean Startup and Scrum

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Tags: Agile, Design Thinking, Lean Startup

Corporate Lean Startup: la metodología Lean Startup aplicada al mundo corporativo
IEBS
September 11, 2019
Corporate Lean Startup: la metodología Lean Startup aplicada al mundo corporativo

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Tags: Lean Startup

3 Webinars
Webinar Organizaciones Agiles / Agile Organizations
Opinno - MIT Technology Review.es
July 15, 2020
Webinar Organizaciones Agiles / Agile Organizations

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Tags: Agile, Innovation

Future Foresigth
Opinno - MIT Technology Review.es
July 14, 2020

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Tags: Business Continuity, Business Strategy, Innovation

Hacía una empresa remota en entornos exponenciales
Opinno - MIT Technology Review.es
April 29, 2020
Hacía una empresa remota en entornos exponenciales

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Tags: Future of Work, HR, Innovation

3 Whitepapers
Decentralized Work
Opinno - MIT Technology Review.es
March 25, 2020
For this reason, from Opinno we share with our ecosystem a practical guide to our delocalized work model, which aims to go beyond a methodological guide, offering a proposal of roles, tools, and recommendations based on our experience working internally in our offices as well as with our network of partners and customers.

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Tags: Future of Work, HR

Barometer of successful entrepreneurship in Spain
Opinno - MIT Technology Review.es
January 17, 2015
Success is the ultimate aspiration that moves the human being to take on risky projects, such as entrepreneurship. The rise of the subject of entrepreneurship in recent times has had a clear positive effect; more and more people consider this life option but also brings with it a risk; the generation of unrealistic expectations about the consequences of entrepreneurship. In this context, MIT Technology Review in Spanish aims with this study to provide an honest and novel vision of success in entrepreneurship, and to do so has wanted to have the opinion of its protagonists.In order to reflect the circumstances, values and priorities of people who are at different times on the road to success, a total of 110 entrepreneurs have been selected whose projects have achieved certain achievements

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Tags: Innovation

IntraEntrepreneurship
Opinno - MIT Technology Review.es
December 08, 2014
You don't have to leave your organization to be an entrepreneur (Pinchot, 1985), and less in what is considered to be the Era of Innovation, where every company, be it traditional or of the most avant-garde technology, is forced to reinvent itself and adapt to living in constant change. So the entrepreneur within the organization, or intra-entrepreneur, is an asset of key value

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Tags: Innovation

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Daniel Medina