Thinkers360
Interested in getting your own thought leader profile? Get Started Today.

Gordon Glenister

Speaker at Gordon Glenister Ltd

Cambridge , United Kingdom

I help organisations connect with their audiences through membership programmes and influencer marketing strategy. I am an international speaker on influencer marketing and membership strategy. As a previous director general of a trade association, I have developed my career to now thought leadership in around the subjects of membership and influencer marketing. I run two podcasts on the subject. I have also written Influencer Marketing Strategy, published by Kogan Page. I am the CEO of MembershipWorld, the place for membership professionals. I am also the Global Head of Influencer Marketing at the Branded Content Marketing Association. I am a keen badminton player and Board member of the Arcola Theatre

Available For: Advising, Consulting, Influencing, Speaking
Travels From: Cambridge
Speaking Topics: Follow - unfollow the power of influencer marketing - The Netflix story - CEO - the personal brand

Gordon GlenisterPoints
Academic0
Author60
Influencer3
Speaker0
Entrepreneur0
Total63

Points based upon Thinkers360 patent-pending algorithm.

Thought Leader Profile

Portfolio Mix

Company Information

Company Type: Company

Areas of Expertise

Business Strategy 32.61
Customer Experience 35.04
Customer Loyalty 41.70
Digital Disruption 30.22
Entrepreneurship
Innovation
Leadership
Management
Marketing
Public Relations 31.00
Retail
Sales
Social
Digital Transformation 30.11

Industry Experience

Consumer Products
Higher Education & Research
Manufacturing
Media
Professional Services
Retail
Textiles Production
Wholesale Distribution

Please signin or signup to view publication section.

Publications

1 Book
Influencer Marketing Strategy
Kogan Page
March 03, 2021
This is a complete authoritative guide to creating and developing an influencer strategy from setting your objectives, defining your plan, finding and working with influencers, executing campaigns and then evaluating their success. its packed full of tips, advice and loads of companies able to help you.

See publication

Tags: Customer Experience, Business Strategy, Customer Loyalty

1 Media Interview
PR week
www.haymarket.com
January 08, 2020

See publication

Tags: Digital Disruption, Digital Transformation, Public Relations

Blog

Opportunities

Contact Gordon Glenister

Media Kit

Share Profile

Contact Info

  Profile

Gordon Glenister