Thinkers360

Paul Greenberg

Managing Principal at The 56 Group, LLC

Manassas, Virginia, United States

22865 Followers

Paul Greenberg is founder & Managing Principal of The 56 Group, LLC, an advisory firm, focused on customer-facing strategy.

His book, CRM at the Speed of Light now in its 4th edition, in 9 languages, has been called “the Bible of CRM”.

He was elected to CRM magazine’s CRM Hall of Fame in 2010. He writes on customer-facing matters for CBS’s ZDNet tech media property (blogs.zdnet.com/crm). Paul, called the “Godfather of CRM” sits on numerous boards including Constellation Research’s Board of Advisors.

He has an upcoming book on customer engagement entitled “The Commonwealth of Self-Interest: Customer Engagement, Business Benefit”

Paul GreenbergPoints
Academic0
Author42
Influencer229
Speaker0
Entrepreneur0
Total271

Points based upon Thinkers360 patent-pending algorithm.

Thought Leader Profile

Portfolio Mix

Company Information

Company Type: Individual
Business Unit: Strategy
Theatre: Global
Media Experience: 20 years
Last Media Interview: 10/01/2018

Areas of Expertise

CRM 100
Culture
Customer Experience 62.25
Design Thinking
Digital Disruption 30.31
Digital Transformation 30.16
Emerging Technology
Innovation 30.15
Marketing 30.27
Social 40.33

Industry Experience

Federal & Public Sector
Financial Services & Banking
High Tech & Electronics
Higher Education & Research
Hospitality
Media
Other
Professional Services
Retail
Travel & Transportation

Publications

2 Article/Blogs
The case for business model innovation: A sports story
ZDNet
October 22, 2018
Once again, sports strategist Stephen Bourke makes the case for business model innovation in sports -- that applies to everyone and everything.

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Tags: Digital Transformation, Digital Disruption, Innovation

Social CRM: The Conversation
ZDNet
October 05, 2018
ZDNet blog that covers Customer relationship management, customer experience, customer engagement. All things customer-facing

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Tags: CRM, Customer Experience, Marketing

1 Book
CRM at the Speed of Light, Fourth Edition: Social CRM 2.0 Strategies, Tools, and Techniques for Engaging Your Customers
McGraw-Hill Education
October 01, 2008
Social CRM is critical to business success in today's hyper-connected environment. Customers' expectations are so great and their demands so empowered that a Social CRM strategy must be built around collaboration and customers engagement, not traditional operational customer management. It's the company's response to the customer's control of the conversation that makes Social CRM work.

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Tags: Customer Experience, Social, CRM

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Paul Greenberg


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