Paul Greenberg is founder & Managing Principal of The 56 Group, LLC, an advisory firm, focused on customer-facing strategy.
His book, CRM at the Speed of Light now in its 4th edition, in 9 languages, has been called “the Bible of CRM”.
He was elected to CRM magazine’s CRM Hall of Fame in 2010. He writes on customer-facing matters for CBS’s ZDNet tech media property (blogs.zdnet.com/crm). Paul, called the “Godfather of CRM” sits on numerous boards including Constellation Research’s Board of Advisors.
He has an upcoming book on customer engagement entitled “The Commonwealth of Self-Interest: Customer Engagement, Business Benefit”
Points based upon Thinkers360 patent-pending algorithm.