Mary Brodie

Dallas, United States

I’m a senior business and marketing consultant with 15+ years of experience working with leaders and executives – from startups to Fortune 500s – to translate their corporate vision into compelling strategies and actionable plans. I’m a collaborative leader who can manage small or large teams and build consensus between marketing, IT, sales, operations, and product stakeholders to achieve company goals. I have strong expertise in customer experience and am passionate about creating cohesive strategies for digital transformation, product marketing, business processes, and branding that result in successful launches, increased product adoption, lead generation, and revenue growth.

I enjoy sharing my industry knowledge and have spoken at the national Agile conference (Agile 2014 and 2015), Big Design Dallas, and CXTalks (Dallas 2018). I have also published numerous articles about user experience trends, chatbots, and voice interfaces. You can also catch me writing about technology innovation, women and leadership, sexual harassment, and customer experience (my blog).

Areas of Expertise:
DIGITAL STRATEGY & TRANSFORMATION
Automation & Process Improvement (Marketing and Operations) | Brand Strategy | Change Management | Entrepreneurship | Agile Methodology | KPIs & Reporting
CUSTOMER EXPERIENCE & COMMUNICATIONS
Integrated Marketing | External & Internal Communications | Product Strategy & Development | Product Marketing | Thought Leadership | Data Analytics & Insights | Lead Generation | Customer Engagement | Content & Social Strategy

Mary Brodie	Points
Academic	0
Author	89
Influencer	48
Speaker	0
Entrepreneur	20
Total	157

Points based upon Thinkers360 patent-pending algorithm.

Thought Leader Profile

Portfolio Mix

Areas of Expertise

Agile

AI 34.77

Big Data

Cloud

CRM

Culture

Customer Experience 36.40

Design Thinking

Digital Disruption

Digital Transformation 30.06

Emerging Technology

Future of Work

Innovation

IoT

Leadership 30.06

Lean Startup

Marketing 41.15

Mobility

Open Innovation

Social

Startups

COVID19 30.70

Sales 34.36

Industry Experience

Please signin or signup to view publication section.

Publications

2 Article/Blogs

During COVID, Being a Leader Means Embracing Compassion
LinkedIn
September 24, 2020

...or Stop the Emotional Barf.

Emotional barf in the workplace. Eau, right? But lately, we see it too often. And it’s pretty awful. With COVID 19, the cultural realization of deep systemic racism, our environmental crisis, and unpredictable national, state, and local leadership, just to name a few issues, company leaders are experiencing a lot of emotions coming from their teams. And themselves.

See publication

Tags: Leadership, COVID19

Leadership starts with how you lead yourself
LinkedIn
July 26, 2018

I think the hardest professional change is transitioning from "doing the work" to becoming a leader. There’s no guidebook for how to do it. There are no obvious signs available to tell us that we’ve made it. Other people may believe that we have achieved leadership status through how they experience us, but it’s close to impossible for us to see it ourselves.

See publication

Tags: Customer Experience, Digital Transformation, Leadership

1 Book

Revenue or Relationships? Win Both: A Customer Experience Primer to Shift Your Perspective of Business
Gearmark
October 19, 2019

To create engaging customer experiences, you need to shift your perspective of business. The basics of business hasn’t changed. You still need a vision, a mission, a brand, an operations and action plan, and a way to measure success. But how you view your customers and inspire them to make decisions has changed with automation. Today, companies and their employees can directly interact with customers, creating a type of community. Add to that the emergence of more people-driven work methodologies, and you can see how successful business relationships are emerging to be as important as transactions in how they impact the bottom line. Business is about people, conversations, solving problems, and customer experiences. Closing a sale requires a successful customer relationship built over many interactions, digital or live. It’s hard to make a useful product without customer input and feedback. To keep a customer returning, you need to earn their trust and respect them during each experience of your brand. Such events can provide your employees the information they need to respect your customers and continue to build a relationship with them. Imagine what we could learn about our customers, our companies, and our customer experiences if we could measure that relationship value and contribution to the business? With automation, this may be possible. Discover the connection between relationships and revenue through customer experiences so your company can succeed in our automated world.

See publication

Tags: AI, Customer Experience, Marketing

1 Founder

Gearmark
Gearmark
February 01, 2005

Partnered with numerous clients to provide strategy, planning, and implementation for various product, marketing, and customer experience/user experience initiatives. Work with B2B and B2C clients in technology, advertising, healthcare, media, travel, financial services, and insurance. Work completed ranged from strategy to UX to metrics analysis to managing roadmaps/story writing to content strategy. Major clients include revshop, HP/HPE, Blue Shield of California, Switchfly, and PsPrint. These were multi-year, multi-project engagements.

See publication

Tags: Customer Experience, Marketing, Sales

9 Videos