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Mary Brodie

Dallas, United States

I’m a senior business and marketing consultant with 15+ years of experience working with leaders and executives – from startups to Fortune 500s – to translate their corporate vision into compelling strategies and actionable plans. I’m a collaborative leader who can manage small or large teams and build consensus between marketing, IT, sales, operations, and product stakeholders to achieve company goals. I have strong expertise in customer experience and am passionate about creating cohesive strategies for digital transformation, product marketing, business processes, and branding that result in successful launches, increased product adoption, lead generation, and revenue growth.

I enjoy sharing my industry knowledge and have spoken at the national Agile conference (Agile 2014 and 2015), Big Design Dallas, and CXTalks (Dallas 2018). I have also published numerous articles about user experience trends, chatbots, and voice interfaces. You can also catch me writing about technology innovation, women and leadership, sexual harassment, and customer experience (my blog).


Areas of Expertise:
DIGITAL STRATEGY & TRANSFORMATION
Automation & Process Improvement (Marketing and Operations) | Brand Strategy | Change Management | Entrepreneurship | Agile Methodology | KPIs & Reporting
CUSTOMER EXPERIENCE & COMMUNICATIONS
Integrated Marketing | External & Internal Communications | Product Strategy & Development | Product Marketing | Thought Leadership | Data Analytics & Insights | Lead Generation | Customer Engagement | Content & Social Strategy

Mary BrodiePoints
Academic0
Author78
Influencer49
Speaker0
Entrepreneur0
Total127

Points based upon Thinkers360 patent-pending algorithm.

Thought Leader Profile

Portfolio Mix

Company Information

Areas of Expertise

Agile
AI 34.77
Big Data
Cloud
CRM
Culture
Customer Experience 38.72
Design Thinking
Digital Disruption
Digital Transformation 30.04
Emerging Technology
Future of Work
Innovation
IoT
Leadership 30.03
Lean Startup
Marketing 36.52
Mobility
Open Innovation
Social
Startups

Industry Experience

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Publications

1 Article/Blog
Leadership starts with how you lead yourself
LinkedIn
July 26, 2018
I think the hardest professional change is transitioning from "doing the work" to becoming a leader. There’s no guidebook for how to do it. There are no obvious signs available to tell us that we’ve made it. Other people may believe that we have achieved leadership status through how they experience us, but it’s close to impossible for us to see it ourselves.

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Tags: Customer Experience, Digital Transformation, Leadership

1 Book
Revenue or Relationships? Win Both: A Customer Experience Primer to Shift Your Perspective of Business
Gearmark
October 19, 2019
To create engaging customer experiences, you need to shift your perspective of business. The basics of business hasn’t changed. You still need a vision, a mission, a brand, an operations and action plan, and a way to measure success. But how you view your customers and inspire them to make decisions has changed with automation. Today, companies and their employees can directly interact with customers, creating a type of community. Add to that the emergence of more people-driven work methodologies, and you can see how successful business relationships are emerging to be as important as transactions in how they impact the bottom line. Business is about people, conversations, solving problems, and customer experiences. Closing a sale requires a successful customer relationship built over many interactions, digital or live. It’s hard to make a useful product without customer input and feedback. To keep a customer returning, you need to earn their trust and respect them during each experience of your brand. Such events can provide your employees the information they need to respect your customers and continue to build a relationship with them. Imagine what we could learn about our customers, our companies, and our customer experiences if we could measure that relationship value and contribution to the business? With automation, this may be possible. Discover the connection between relationships and revenue through customer experiences so your company can succeed in our automated world.

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Tags: AI, Customer Experience, Marketing

9 Videos
Promo #2: Revenue or Relationships? Win Both!
Import from youtube.com
September 25, 2019

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Tags: Customer Experience, Marketing

Daily Tips: Revenue or Relationships - Win Both!
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September 24, 2019

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Tags: Customer Experience, Marketing

Revenue or Relationships? Win Both!
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September 12, 2019

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Tags: Customer Experience, Marketing

The familiar, the intuitive, and Jef Raskin
Import from youtube.com
June 27, 2019

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Tags: Customer Experience, Marketing

Why I created Emotional Engagement: The Magic of any Customer Experience
Import from youtube.com
June 11, 2019

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Tags: Customer Experience, Marketing

Welcome to the Emotional Engagement Masterclass Intro Page!
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June 11, 2019

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Tags: Customer Experience, Marketing

Clip: Emotions and Feelings in Decision Making from the Webinar about Emotional Engagement
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November 27, 2018

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Tags: Customer Experience, Marketing

Clip: Value and Worth from the Webinar about Emotional Enagement
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November 27, 2018

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Tags: Customer Experience, Marketing

How to create unforgettable experiences - Take 2!
Import from youtube.com
December 14, 2016

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Tags: Customer Experience, Marketing

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