Mary Brodie

Founder and Digital Strategist at Gearmark

Dallas, United States

By listening to your team and customers, I can help your company improve their customer relationships and increase revenue.

I help companies develop strategies and programs for digital customer experiences (20+ years, startups to Fortune 500s).

I work with executives to identify and clarify opportunities or problems in their organization, their product, or their customer relationships through research. I’ll often do my own research or coordinate a team to gather raw data, discover data patterns and trends, and make recommendations based on that work.

We consider solutions that use strategies that complement the corporate vision and help the teams visualize the results. My background in marketing and business processes/automation/digital transformation allows me to work with the team to create cohesive and effective user experience, product, and content strategies.

With the team’s input, we develop an actionable plan and if appropriate, I orchestrate them to deliver it. I have led, orchestrated, and coached teams of up to 10 direct reports and ~70 people while in a PMO to deliver results like: on-time product or program launches, improved lead generation programs, increased product usage, high-quality product, and ultimately revenue growth. I often build consensus between marketing, design, IT, sales, operations, product development, outside vendors, and consultants to achieve objectives and goals. My goal: enable all team members to collaborate harmoniously while owning their roles.

Author of Revenue or Relationships: Win Both! A customer experience primer to shift your perspective of business. (2019)

Values: collaboration, service, compassion, creativity, courage

I have spoken at the national Agile conference (Agile 2014 and 2015), Big Design Dallas (2015, 2018), and CXTalks (Dallas 2018). I have also witten articles about user experience trends, chatbots, and voice interfaces.

Customer Experience & Communications
Brand Strategy | Content & Social Media Research & Strategy | User Experience Research & Strategy | Customer Engagement | Lead Generation | Thought Leadership | External & Internal Communications | Product Marketing | Integrated Marketing | Persona Research

Digital Strategy & Transformation
Automation & Process Improvement | Product Strategy & Development | Agile Methodology & Development Process | KPIs & Reporting | Data Analytics & Insights

Leadership
Listening & Team Communication | Entrepreneurship | Change Management | Consensus Building & Conflict Resolution | Project Management | Program Management