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Peter Winick

Founder and CEO at Thought Leadership Leverage

NYC, United States

Peter Winick is the founder and CEO of Thought Leadership Leverage. For the past two decades he has helped individuals and organizations build and grow revenue streams through designing and growing their thought leadership platforms as well as acting as a guide and advisor for increasing business to business sales of thought leadership products.

His clients come from a diverse set of backgrounds and specialties. They include New York Times bestselling business book authors, members of the Speakers’ Hall of Fame, recipients of the Thinkers50 award, CEOs of public and privately held companies, and academics at prestigious institutions such as Yale, Wharton, Dartmouth, and London School of Business.

Peter has built his career and Thought Leadership Leverage to serve the needs of these individuals and others like them. Specifically he uses his entrepreneurial experience and spirit along with a passion for using relationships to leverage growth to help:

CEOs, business owners, and internal practice leaders looking to grow revenue, revitalize marketing, and improve customer experience through applying the principles of thought leadership;
Other business leaders and experts seeking to build out their ideas into a platform so they can launch content and products to create a lasting impact in various companies around the globe; and,
“Traditional” thought leaders who want to build or grow their practice, increase their effectiveness in content creation and marketing as well as extend their reach into existing and new clients.
Peter uses a combination of art, science, logic, focus, passion, and creativity to transform a thought leader’s great ideas into a platform and practice so they can effectively reach business leaders and executives to serve them the tools they and their organizations need.

Peter Winick Points
Academic 0
Author 676
Influencer 872
Speaker 3
Entrepreneur 0
Total 1551

Points based upon Thinkers360 patent-pending algorithm.

Thought Leader Profile

Portfolio Mix

Company Information

Company Type: Company
Business Unit: CEO
Theatre: USA
Minimum Project Size: Undisclosed
Average Hourly Rate: Undisclosed
Number of Employees: Undisclosed
Company Founded Date: Undisclosed
Media Experience: 20 years

Areas of Expertise

Business Strategy 30.16
Culture
Digital Transformation
Entrepreneurship 30.50
Future of Work
Leadership 30.11
Management 30.20
Marketing 58.35
Sales
Social 30.36
Innovation 30.26
AI

Industry Experience

Professional Services

Publications

1 Article/Blog
LEVERAGING THOUGHT LEADERSHIP PODCAST
Thought Leadership leverage
October 09, 2020
Peter explores the world how independent thought leaders bring their ideas to scale within the business world. His guests include professional keynote speakers, business book authors, specialty consultants, and business-school academics.

Bill investigates the evolving world of organizational thought leadership. His guests include professionals who create, curate, and deploy thought leadership on their organization’s behalf

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Tags: Management, Leadership, Business Strategy

225 Podcasts
How Positive Deviancy Drives Thought Leadership and Innovation
Thought Leadership leverage
November 19, 2020
Today’s guest is the “Dean of Innovation” Jeff DeGraff, is the founder of the Innovatrium, an innovation consulting firm focusing on creating innovation culture, capability, and community. Jeff is also a business professor at the Ross School of Business at the University of Michigan and bestselling author of The Creative Mindset.

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Tags: Innovation, Leadership

Organizational Thought Leadership Practices | Carmen Fontana
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April 20, 2020

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Tags: Marketing

Leveraging Thought Leadership with Peter Winick Episode 214 - Carmen Fontana
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April 19, 2020
Is authenticity the most important part of your thought leadership? Authenticity is a major reason why clients listen - and a high factor in forging a strong, continued relationship!   In today's episode, we interviewed Carmen Fontana, an organizational thought leader specializing in Cloud and

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Tags: Marketing

Thought Leadership Marketing and Social Media | Charlene Li
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April 16, 2020

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Tags: Marketing

Thought Leadership Authorship and Better Content Tips | Steve Anderson
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April 16, 2020

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Tags: Marketing

Leveraging Thought Leadership with Peter Winick Episode 213 - Steve Anderson
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April 16, 2020
Do you know the difference between "accidental" and "intentional" risk? Are you taking enough risks to grow your business?    Today’s guest is Steve Anderson, sought-after speaker, influencer, and author of the widely anticipated book, The Bezos Letters. Steve has a Masters in Law, and for t

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Tags: Marketing

Thought Leadership and Content Marketing Strategy | J.V. Crum III
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April 15, 2020

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Tags: Marketing

Putting Integrity into Your Thought Leadership Content | Jared Kleinert
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April 14, 2020

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Tags: Marketing

Process and Methodology in Thought Leadership Authorship | A.J. Jacobs
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April 13, 2020

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Tags: Marketing

Thought Leadership Digital Products Compilation | Jon Tota, Patricia Fripp, and Vince Poscente
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April 13, 2020

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Tags: Marketing

Leveraging Thought Leadership With Peter Winick – Episode 212 - Digital Products
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April 12, 2020
Today's episode is a compilation of our favorite guests, talking to us about the ins-and-outs of digital products and online learning!   John Tota, a pioneer in online education for corporate training, moved from a Wall Street career to founding his own company, Edulence, developing online traini

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Tags: Marketing

Ethical and Meaningful Thought Leadership Content | Linda Fisher Thornton
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April 10, 2020

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Tags: Marketing

Building Relationships to Support Your Thought Leadership Marketing | Will Bachman
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April 09, 2020

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Tags: Social, Marketing

Visionary Thought Leadership Doesn’t Have to Be Impenetrable | Julian Birkinshaw
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April 09, 2020

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Tags: Marketing, Entrepreneurship

Leveraging Thought Leadership With Peter Winick – Episode 211 - Julian Birkinshaw
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April 09, 2020
Do you know the difference between using your visionary thought leadership for social interaction, and actually building a business that thrives – and helps others?   Today's guest is Julian Birkinshaw, Professor of Strategy and Entrepreneurship at the London Business School, and the Academic

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Tags: Innovation, Marketing, Entrepreneurship

Leveraging Thought Leadership With Peter Winick – Episode 210 - Alan Alper
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April 05, 2020
A lot of thought leaders wonder how to align their thought leadership to business metrics, and what it looks like to achieve "success" with your thought leadership. If it's crossed your mind, then this is the episode for you! We interviewed Alan Alper, V.P. of corporate marketing and global thought

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Tags: Marketing

Leveraging Thought Leadership With Peter Winick – Episode 209 - Michael Bungay Stanier
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April 02, 2020
The average business book sells less than 2000 copies in its lifespan, with that in mind, would you want to invest thousands of dollars and hundreds of hours into getting one to market? What purpose could the book serve that makes it all worth it? Michael Bungay Stanier is the founder of Box of Cray

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Tags: Marketing

Leveraging Thought Leadership With Peter Winick – Episode 208 - Keld Jensen
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March 29, 2020
As a keynote speaker and content creator, your message will probably connect with your target audience regardless of where in the world they live. However, the business side of those engagements could be wildly different. Keld Jensen is the Founder and CEO of Marketwatch Center for Negotiations, a s

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Tags: Marketing

Leveraging Thought Leadership With Peter Winick – Episode 207 - Social Media
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March 26, 2020
Ten years ago many people thought the idea of being on Twitter or Facebook was a silly waste of time. Not a serious place for business leaders to be. Now building your social media platform is an essential piece of almost every business out there. Today we offer a wide assortment of advice on gettin

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Tags: Marketing

Leveraging Thought Leadership With Peter Winick – Episode 206 - Steve Blank
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March 22, 2020
If you are starting a content-based business you'll need to keep things lean and focused. Are you sure your hypothesis around your content, audience, and marketing are correct? Have you test them or have you starting making content without a lot of research because you have a passion to put the idea

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Tags: Marketing

Leveraging Thought Leadership With Peter Winick – Episode 205 - Claus Raasted
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March 19, 2020
The art of customer experience can be a difficult thing to master. Determining the content you audience wants, in what format, and even if you should co-create can lead to different end results and different experience journeys for the client. Our guest Claus Raasted is the co-founder and director o

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Tags: Marketing

Leveraging Thought Leadership With Peter Winick – Episode 204 - Keynote Speaking
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March 15, 2020
Many authors and content creators try to break into the speaking space to further promote their Thought Leadership and reach new clients. If this is a route you are looking to take then this is a must-listen episode for you! Today we collect advice from some of the best keynote speakers in the indus

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Tags: Marketing

Leveraging Thought Leadership With Peter Winick – Episode 203 - Judy Weintraub
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March 12, 2020
The average person only reads 18 pages of a non-fiction book. With this in mind is writing a 200+ page business book going to serve you best? Or could you get the content you need down in 50 pages and increase the chances of your book getting read? Our guest Judy Weintraub is the Founder of SkillBit

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Tags: Marketing

Leveraging Thought Leadership With Peter Winick – Episode 202 - Oleg Konovalov
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March 08, 2020
Receiving coaching can help you find new success but you have to be able to look into the mirror and commit to changes. If you are not willing to change it will be a waste of time for both you and the coach. Oleg Konovalov is on the Thinkers50 Radar, has been recognized as #1 Global Thought Leader o

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Tags: Marketing

Leveraging Thought Leadership With Peter Winick – Episode 201 - David Friedman
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March 05, 2020
The road to becoming a Thought Leader is seldom a straight one. Our guest this week built a thriving business from a book that was meant to close that chapter of his career. David Friedman is the Founder and CEO of High Performing Culture, author of Fundamentally Different and Culture by Design.  N

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Tags: Marketing

1 Webinar
Thought Leaders Discuss the Future – Open Webinars
Thought Leadership leverage
October 09, 2020
Join Peter Winick and Bill Sherman as they host a Zoom Webinar every Tuesday at 1:00 pm EST with world renowned experts, thought leaders and authors. They discuss what they have been doing to support each other and strategies to better serve clients during these during these uncertain times

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Tags: Management, Leadership, Business Strategy

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