Carolina Salazar

The colourful Design Thinking Post it
Caro Salazar
March 07, 2020

The Innovative Companies are using Design Thinking, Why?
"I see it everywhere, I all over the world" says Caro Salazar, a CEO director at the Design Thinking Sweden AB "sounds silly. But when I go into the different companies, I see teams of people getting together and collaborating with sticky colorful notes."
The stickies are a hallmark of "design thinking" exercises, in which participants often jot down thoughts on the brightly colored pieces of paper and place them on a whiteboard as part of creating, for example, an "empathy map" to understand the perspective of the user or customer by imagining what she or he thinks, feels, says, and does.
Caro Salazar herself has become a convert to the design thinking process, even when she's just brainstorming with the company teams. Asking people to write down their ideas, she says, suppresses what she calls "meeting bullies," those who dominate conversation. And Caro Salazar regularly makes empathy maps to prepare client meetings, complete with a picture at the center. "I actually do a little stick figure so that they're real," she says. "It's just to remind me, 'Don't think about you, Caro. Think about them do the Design thinking Magic deal"
Design thinking is an agile and iterative methodology for solving problems by focusing on the customers’ needs and values to create solutions that are intuitive and deliver against those values. At its core, design thinking involves understanding the physical, cognitive, and emotional needs of customers in order to develop “personas” that guide the design of services and products. It relies on creativity and innovation to generate ideas quickly, and on testing prototypes that generate further ideas, digital tools, and solutions.
For example Oracle Applications User Experience team has created a program called Oracle UX Direct to provide customers, partners, and consultants in the enterprise industry with design best-practices and tools that they can leverage to make their enterprise implementations more successful.
And SAP have a really powerful pitch:Put people first. Good things happen.Give employees motivating experiences with SAP. In turn, they drive great customer experiences. Results soar. Win-win. They are using Design Thinking to gain empathy for customers and help to realize the future through technology so they can help the world run better.
Why Design Thinking is so Important?
The hand-to-hand relationship among Innovation, Leadership and Design Thinking are key for those organizations that are reinventing themselves, by thinking in the user from the future.
About the Post it Story: There were actually two accidents that lead to the invention of the Post-It note. The first was by Spencer Silver. According to the former Vice President of Technical Operations for 3M Geoff Nicholson (now retired), in 1968, Silver was working at 3M trying to create super strong adhesives for use in the aerospace industry in building planes. Instead of a super strong adhesive, though, he accidentally managed to create an incredibly weak, pressure sensitive adhesive agent called Acrylate Copolymer Microspheres.
Finally, in 1973, when Geoff Nicholson was made products laboratory manager at 3M, Silver approached him immediately with the adhesive and gave him samples to play with. Silver also suggested what he saw as his best idea for what to use the adhesive for, making a bulletin board with the adhesive sprayed on it.
Then; Why Not Post it on the Client!
Caro Salazar / Design Thinking Sweden Ab