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Heverton Anunciacao, CSM

Project Manager at University of Customer

Curitiba, Brazil

Heverton Anunciação was born in Brasilia/Brazil. He is a researcher in behavior and Information Technology. Since 1985 in the technology field he is currently Project Manager in Customer Relationship Management (CRM). Subject-Matter Expert in Social CRM, and Certified Scrum Mater (CSM) in Scrum Agile.
He studied technology in several institutions in Brazil and abroad. Nowadays, he is specialized in the news of Marketing world, Customer Experience, Social Responsibility, and Business Administration.
The author is a Researcher at Relationship Marketing (CRM) and consumer experience, besides having experience in ERP and CRM implementation, administration and training in financial institution, companies in the retail, telecommunications, and contact center in Brazil and abroad.
Heverton Anunciação worked as Project Manager, PMO and consultant in IT and CRM projects in Brazil and Latin America companies, such as Federal Supreme Court – Brazil, UNAFISCO, Mary Kay of Brazil, Boticário, Atento, Telemig, Vantive, PeopleSoft, Clube Extra Loyalty Program, presidential campaign of Aécio Neves in 2014, UOL, Ericsson, Entel Chile, among others.
He is the author of books and articles on the subject in several magazines, including Exame Magazine. And he was one of the judges of ABT 2013 Award to elect the best portfolio customer service of Brazil

Available For: Advising, Consulting, Speaking
Travels From: Curitiba, Brazil
Speaking Topics: CRM, Customer Service, Data Management

Heverton Anunciacao, CSMPoints
Academic0
Author303
Influencer3
Speaker15
Entrepreneur80
Total401

Points based upon Thinkers360 patent-pending algorithm.

Thought Leader Profile

Portfolio Mix

Company Information

Company Type: Individual
Business Unit: Consulting

Areas of Expertise

Agile
Analytics 50.49
Cloud
CRM 100
Customer Experience 55.29
Digital Transformation
ERP
Innovation
Leadership
Management
Marketing 39.38
Predictive Analytics 36.54
Retail
Big Data 68.81
Customer Loyalty 39.55

Industry Experience

Consumer Products
Financial Services & Banking
Hospitality
Media
Other
Professional Services
Retail
Telecommunications
Textiles Production

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Publications

5 Books
Data Science and Business Intelligence: Advice from important Data Scientists around the World
amazon
June 22, 2020
A professional, no matter what area he belongs to, I believe, should never think that his truth is definitive or that his way of doing or solving something is the best.
And, logically, I had to get it right and wrong to reach this simple conclusion.
Now, what does that have to do with the purpose of this book? This book that I have gathered important tips and advice from an elite of data science professionals from various sectors and reputable experience?
After I've worked on hundreds of consulting projects and implementation of best practices in Relationship Marketing (CRM), Business Intelligence (BI) and Customer Experience (CX), as well as countless Information Technology projects, one truth is absolute: We need data!

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Tags: Analytics, Big Data, Predictive Analytics

The Book of all 20 Methodologies to improve and profit from Customer Experience and Service - Why, when and how to use each one
amazon
March 04, 2020

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Tags: Customer Experience, CRM

30 Advices from 30 Greatest Professionals in CRM and Customer Service in the world, preface by Don Peppers.
Amazon
November 01, 2017

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Tags: Customer Experience, CRM

The Official Dictionary for Internet, Computer, ERP, CRM, UX, Analytics, Big Data, Customer Experience, Call Center, Digital Marketing and Telecommunication: The Vocabulary of One New Digital World
amazon
October 15, 2017

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Tags: Big Data, Customer Experience, Marketing

41 Advices from 41Greatest Professionals in CRM and Customer Service in Brazil
amazon
April 03, 2017

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Tags: Big Data, Customer Experience, CRM

2 Founders
Virtual CRM
Heverton
September 17, 2020
I developed my CRM solution as SAAS for small business

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Tags: Customer Experience, CRM, Customer Loyalty

Mirante 45 - the highest mountain chalet in Brazil
Heverton anunciacao
September 14, 2005
In 2005 I created this chalet to offer a private mountain for clients. And there I practice the best practices of customer service and CRM, and therefore we are a success and object of desire in social networks

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Tags: Big Data, CRM, Marketing

1 Keynote
Viaconnect community event
Viasoft
December 07, 2020
I will talk about CRM and CX with data

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Tags: Big Data, Customer Experience, CRM

1 Media Interview
Weekly Magazine Person of the Week
Instagram / Heverton Anunciação
October 13, 2020
Every week Heverton interviews an important CRM, CX and customer service professional from around the world

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Tags: CRM, Customer Experience, Customer Loyalty

1 Speaking Engagement
COnsummer 2.0
TV Channel in Brazil
February 20, 2020
interview about crm

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Tags: CRM, Customer Experience, Customer Loyalty

1 Video
Interviews of my works for some tv channels
others
February 20, 2020

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Tags: Customer Experience, CRM

2 Webinars
curso de pos-gradução de Marketing e Ecommerce da faculdade Centro Universitário Cidade Verde, de Maringa
UNIFCV Maringa
September 02, 2020
Eu compartilho aqui a aula que ministrei como professor convidado no curso de pos-gradução de Marketing e Ecommerce da faculdade Centro Universitário Cidade Verde, de Maringa... Falei sobre como acabar com a "faixa de gaza" entre Marketing, Vendas, TI, CRM, Atendimento, e os clientes..

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Tags: CRM, Customer Experience, Customer Loyalty

How to leave the crises using data
Curitiba´s governamental
October 22, 2019

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Tags: Big Data, CRM, Customer Experience

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Heverton Anunciacao, CSM