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Luis Bravo Martins

Chief Marketing Officer at KIT-AR

Lisbon, Portugal

Since the beginning, I understand technology as the main driving force behind human behavioral change, behind new ways we find to communicate and, overall, behind how we reinvent ourselves as human. Throughout the years, I realized more and more I'm working for robots like Google’s search algorithm, Outlook e-mail filters, PPC bid engines and everyday more services based on Artificial Intelligence appear to accelerate a Marketer’s work. So I feel that my main job is not only to know and leverage this amazing and continuously growing set of martech, but mainly to make sure they serve us as consumers, as citizens and as better human beings.

Available For: Advising, Authoring, Consulting, Influencing, Speaking
Travels From: Lisbon, Portugal
Speaking Topics: Metaverse applications on 30+ markets, Being Metaversed - New Job Roles,Responsible Marketing in the Metaverse, HumanCentered factories in the Metave

Luis Bravo Martins Points
Academic 15
Author 165
Influencer 146
Speaker 197
Entrepreneur 10
Total 533

Points based upon Thinkers360 patent-pending algorithm.

Thought Leader Profile

Portfolio Mix

Company Information

Company Type: Company
Business Unit: Marketing
Theatre: Global
Minimum Project Size: Undisclosed
Average Hourly Rate: Undisclosed
Number of Employees: Undisclosed
Company Founded Date: Undisclosed
Media Experience: 20 years
Last Media Training: 04/16/2019
Last Media Interview: 03/31/2021

Areas of Expertise

5G 31.69
AR/VR 91.69
Blockchain 30.07
Business Strategy 33.27
COVID19 31.07
CRM
Culture
Customer Experience 30.07
Digital Disruption 30.14
Digital Transformation 30.40
Emerging Technology 30.96
Entrepreneurship
Future of Work 30.50
HR
Innovation 32.08
IoT
Marketing 31.35
Metaverse 74.84
Mobility 30.19
Privacy 31.15
Retail 32.32
Sales 30.64
Smart Cities 30.51
Startups
Sustainability 31.90

Industry Experience

High Tech & Electronics
Other
Professional Services
Telecommunications

Publications

5 Article/Blogs
The Metaverse after the Big Bang
TEK SAPO
January 11, 2023
From 2022 to 2023, the path of the Metaverse took a turn

See publication

Tags: AR/VR, Metaverse

Betting to fail less
SAPO
January 01, 2021
How 5G and smartglasses will demand a nw generation of skills and how Portugal is well positioned to provide them.

See publication

Tags: AR/VR, 5G

Immersive Privacy Challenges
TEK SAPO
November 20, 2020

See publication

Tags: AR/VR, Privacy

Smartglasses-As-A-Store: How the Next E-Commerce Clicks Will Happen in ‘Bricks’
AR Post
June 04, 2020
On why AR content will become the best practice in retail.

See publication

Tags: AR/VR, Customer Experience, Retail

O Futuro chegou mais cedo - The future arrived earlier
CEGOC - Marketing & Vendas
June 04, 2020
How COVID19 pushed us into Web conferencing and will soon push us into VR Worlds

See publication

Tags: AR/VR, Marketing, COVID19

1 Author Newsletter
VR/AR Techstars newsletter curator
techstars
March 16, 2022
Responsible for editing VR/AR newsletter at Techstars.

See publication

Tags: AR/VR

2 Books
Metaversed: See Beyond the Hype
Wiley
February 07, 2023
-Metaversed is an insightful discussion and analysis of the next, rapidly approaching technological revolution. The authors deliver a compelling new exploration of how the metaverse and emerging technologies combine to define our collective future. In addition to identifying the business opportunities, the book pulls back the curtain on major safety and privacy issues that will arise and the expected shifts in both our private and social spheres.

In the book, you’ll understand:

How multiple industries will be changed and challenged in a 3D spatial world and how to navigate the future crypto-ladden business landscape;
Legal and policy considerations necessary to build and maintain safe, shared digital spaces
The economic and social impacts, including the potential for our digital lives to outlive our physical selves
Actionable insights, so you can make the most out of the next digital revolution
Metaversed is a can’t-miss presentation of the most significant market opportunities and societal challenges posed by the metaverse. It also will empower readers to take positive action that avoids the same online mistakes that happened on social media and create more responsible tech usage habits in our personal and professional lives.

See publication

Tags: Business Strategy, Metaverse

Realty is dead - long live Augmented Reality
Amazon
February 21, 2018
An intro book on the various aspects of the technology, with use cases list, technology reviews, a glossary and practical information for any Digital Transformation Manager to quickly design a new proess in their company that can benefit directly from VR/AR.

See publication

Tags: 5G, AR/VR, Innovation

1 Book Chapter
Managerial Challenges and Social Impacts of Virtual and Augmented Reality
IGI
January 07, 2020
The increase in smartphone usage and new technologies embedded in smart devices have led to innovative developments and applications throughout a variety of industries. However, new techniques such as spatial augmented reality are becoming more affordable for business, allowing consumers to experience and interact with the world as they never have before. AR and VR have vast implications for management and can allow companies to increase their sustainability and reduce their CO2 footprint.

Managerial Challenges and Social Impacts of Virtual and Augmented Reality is a pivotal reference source that provides vital research on the applications of VR, AR, and related technologies from the perspectives of managers and marketers in the industry and discusses the social impact of these technologies. While highlighting topics such as consumer analysis, privacy ethics, and relationship marketing, this book is ideally designed for managers, marketers, technology developers, managing directors, business professionals, academicians, students, and researchers seeking current studies on the evolution of interactive technology.

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Tags: AR/VR, Marketing, Retail

2 eBooks
Tendências do Marketing para 2023
CCP
February 07, 2023
Portuguese Chamber of Commerce invites marketing experts to present thi vision for the coming year.

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Tags: Marketing, Metaverse

Tendências do Marketing para 2021
CCIP
November 14, 2020
Marketing trends for 2021

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Tags: AR/VR, Marketing

1 Executive
Head of Marketing
NextReality
September 16, 2015

See publication

Tags: AR/VR, Business Strategy, Marketing

1 Influencer Award
Metaverse Insider #5 Top Marketing Professional to follow
Metaverse Insider
March 16, 2022

See publication

Tags: Metaverse

12 Keynotes
Internet Segura: Metaverso vs Realidade Virtual
YouTube
February 07, 2023
Seminário da 20ª edição do Dia da Internet Mais Segura.

Com o avanço tecnológico, a linha entre o real e o virtual é ténue. Num mundo cada vez mais digital, o
desenvolvimento do metaverso, uma rede virtual através da qual as pessoas poderão interagir e realizar
atividades online, pode vir a ter um impacto profundo a nível tecnológico, económico e social.

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Tags: AR/VR, Metaverse

Reducing the Costs of Poor Quality with Augmented Workers - Portugal Air Summit
AED Cluster
November 23, 2022
Intervenção por Luís Bravo Martins, Diretor de Marketing - KIT-AR

See publication

Tags: Future of Work, Metaverse

Future.Works Lisbon 22 | Metaversed: See Beyond the Hype
Future.works
October 08, 2022
Speaker: Luis Bravo Martins
Stage: Talent.Works
Date: October 8th 22

Multidisciplinary perspectives on emerging challenges, opportunities, and agenda for research, practice and policy.

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Tags: Future of Work, Metaverse

Valetta Tech Summit
Malta Tech Authority
October 03, 2022
Augmented Reality in Business: use Cases and applications

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Tags: AR/VR, Metaverse

Immerse Global Summit Europe 2022
VRARA
September 14, 2022
Impact on public spaces and individual memory of VR and AR technologies

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Tags: AR/VR, Metaverse

Procter & Gamble i-Lab 2021
B2B Marketing
April 14, 2021
Talk on present impact of VR/AR in retail

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Tags: AR/VR, Retail

KIT Webinars - New immersive experiences to increase heritage value
NEST - Tourism Innovation Center
December 04, 2020
How 2021 will be the year VR/AR, powered by5G and edge computing, will transform tourism

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Tags: 5G, AR/VR

Privacy, social development and XR
Kreni
November 27, 2020
New Challenges for the Decade

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Tags: AR/VR, Emerging Technology

KRENI Festival - Emerging Tech, Privacy and Social development
Kreni
November 25, 2020
How to improve human condition through emerging tech

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Tags: Emerging Technology, Privacy

Where's the Point of Sale
Digital Roots
June 30, 2020
How COVID19 transformed the point of sale and paved the way for VR/AR stores

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Tags: AR/VR, Marketing, Retail

Tourism after COVID19
Laval Virtual
April 23, 2020

See publication

Tags: AR/VR, Digital Transformation, Sustainability

How Mixed Reality is transforming industrial maintenance & field service
IEEE
August 30, 2019
Mixed Reality smartglasses are today enabling new ways to execute processes remotely, while acquiring new skill sets and increasing SLA delivery. In this talk, we will be reviewing the main use cases for Mixed Reality application in the industrial market scene and present a live demonstration of a current live project implemented in a power company.

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Tags: AR/VR, Digital Transformation

7 Media Interviews
Unlocking the Power of AR and the Metaverse with Luis Bravo Martins
Cross Creators
March 04, 2023
The next guest of Crosstalks is Luis Bravo Martins, a CMO at KIT-AR and co-author of "Metaversed - See Beyond the Hype" (Wiley, 2023).

With over 20 years of experience in advertising, Luis is a leading voice in the XR and Metaverse space. In this episode, he shares his insights on the future of AR and Metaverse, and how they will impact our daily lives.

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Tags: AR/VR, Marketing, Metaverse

AR, the Metaverse and Why Marketers need to be thinking about the new Spatial Web
The Drum
June 24, 2021
Insights on VR/AR for Marketing

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Tags: AR/VR, Marketing, Metaverse

Top 50 | Worlds Most Interesting Innovative Tech Company Series, Luis Martins from Portugal
Magnify Future Podcast
December 02, 2020

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Tags: AR/VR, Innovation

Coffee Break with Luis Martins
Computer World Magazine
December 01, 2020

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Tags: AR/VR

Luis Martins talks about Augmented Reality
Go Portugal magazine (Magazine for russian-speakers)
December 01, 2020

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Tags: AR/VR

Lisboa Games Week - VR/AR part 2
Lisboa Games Week
November 21, 2020

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Tags: AR/VR

VRARA Portugal teams up with APDC
TEK SAPO
June 03, 2020

See publication

Tags: AR/VR, Digital Transformation

1 Miscellaneous
Tech Tour XR 2020 - Industry Expert, Selection Committee Member
Tech Tour
December 15, 2020
Selecting and judging XR startups contest

See publication

Tags: AR/VR, Startups

14 Panels
The Metaverse: A New Era of Marketing and Advertising - How businesses can leverage the immersive nature of the metaverse and virtual reality to create more engaging and effective marketing campaigns.
Web3ST
March 01, 2023
New role of marketing professionals

See publication

Tags: Blockchain, Marketing, Metaverse

Marketing-Mix of the Errors
MKT Agency
February 21, 2023
Discussing the errors made around Metaverse hype and communication

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Tags: Marketing, Metaverse

Digital Transition and the Metaverse
Vieira de Almeida e Associados
February 07, 2023
Discussing Metaverse applications and the WEF Interoperability report

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Tags: Metaverse

Real Time Conference 2022
RTC Community
October 27, 2022
Panel on the Metaverse next steps

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Tags: Metaverse

XR Summt - Industrial Metaverse
XR Today
October 19, 2022
Discussing the Industrial Metaverse

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Tags: Metaverse

Portugal Digital SUmmit 2023
ACEPI
October 12, 2022
Panel on the Metaverse momentum

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Tags: Metaverse

Metaverse Infrastructure: What is it?
Big Data Conference
April 29, 2022

See publication

Tags: Metaverse

Metaverse 2.0
VRARA
March 09, 2022

See publication

Tags: Metaverse

Augmented Worker
VR/AR Global Summit
October 01, 2021

See publication

Tags: AR/VR, Future of Work

Sustainability in VR/AR - Tourism and Education cases
Greenfest
September 18, 2021

See publication

Tags: AR/VR, Sustainability, Education

Meetup XR Europe - Korea
KOCCA
July 27, 2021
Mentoring korean XR startups to connect with the european XR ecosystem

See publication

Tags: AR/VR

The Next Ecommerce and Retail Fusion
ACEPI
October 19, 2020

See publication

Tags: 5G, AR/VR, Retail

VR/AR in Tourism: Use Cases
VRARA
November 01, 2019
Mixed Reality smartglasses are today enabling new ways to execute processes remotely, while acquiring new skill sets and increasing SLA delivery. In this talk, we will be reviewing the main use cases for Mixed Reality application in the industrial market scene and present a live demonstration of a current live project implemented in a power company.

See publication

Tags: AR/VR, Sustainability

VR/AR in Smart Cities
Portugal Agora
March 26, 2019

See publication

Tags: AR/VR, Mobility, Smart Cities

14 Speaking Engagements
Congresso APDC
APDC
September 20, 2022
What is the Metaverse

See publication

Tags: Metaverse

Advertising and Privacy Models in the Metaverse
Big Data Conference
April 29, 2022

See publication

Tags: Metaverse

Gatherverse Summit
Gatherverse
March 09, 2022

See publication

Tags: Metaverse

Metaverse - Immerse Global Summit Series
VRARA
December 23, 2021
New role of Marketers in the Metaverse

See publication

Tags: Marketing, Metaverse

XR Safety Weekend - Privacy in Immersive Worlds 101
XRSI
December 22, 2021

See publication

Tags: Metaverse, Privacy

Get Stacked - B2B Martech Conference (UK)
MKT B2B
December 05, 2021
Talk on Augmented Reality for Marketing and new challenges for marketers

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Tags: AR/VR, Marketing

Get Stacked - B2B Martech Conference 2021
B2B Marketing
March 10, 2021
Talçk on global AR Filters and how they will transform our lives

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Tags: AR/VR, Marketing

AR/VR Conference
AR VR Conference
November 18, 2020
Worked as the Co-Chair of Industry in this international conference

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Tags: AR/VR

Smartglasses as a store: How 2021 clicks will be on bricks
Global XR Bootcamp
November 13, 2020

See publication

Tags: AR/VR

5 use cases for 5G Tourism
VR Days
November 06, 2020
New use cases arise with 5G and smartglasses - and post-COVID19 tourism will feel a big impact in the next years.

See publication

Tags: AR/VR

Smartglasses as a store
VR/AR Global Summit
October 02, 2020

See publication

Tags: 5G, AR/VR

Stream Summit
Potokconf.ru
September 24, 2020
Potokconf.ru

See publication

Tags: 5G, AR/VR

VR/AR Global SUmmit - Spring 2020
https://www.vrarglobalsummit.com
June 01, 2020
New Marketers role with Immersive Tech

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Tags: AR/VR, Marketing

HOw immersive CX will push for new marketers
VRARA
April 23, 2020

See publication

Tags: AR/VR, Customer Experience, Marketing

1 Training
Leading Digital Transformation PG course @ NOVA-SBE (PT)
NOVA-SBE
May 02, 2021
Post-Graduation course session 8h session on VR/AR

See publication

Tags: AR/VR, Metaverse

1 Video
How to boost International tile eCommerce
Keramica Magazine
September 18, 2020

See publication

Tags: AR/VR, Marketing, Sales

3 Visiting Lecturers
Leading Digital Transformation post graduation course
Universidade NOVA
May 10, 2021
VR/AR immersion session

See publication

Tags: AR/VR, Digital Transformation

Futures Design, Strategy & Innovation Executive Course
ISEG
July 30, 2020
Lecture on Immersive Worlds

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Tags: AR/VR, Business Strategy, Future of Work

Futures Design, Strategy & Innovation Executive Course
ISEG
October 16, 2019
Lecture on Immersive Worlds

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Tags: AR/VR, Business Strategy, Future of Work

2 Webinars
Immersive eCommerce
AICEP
June 05, 2020
How VR and AR pop-up stores are already changing e-commerce

See publication

Tags: AR/VR, Business Strategy, Sales

Internationatization of services through VR & AR
AICEP
June 05, 2020
How VR and AR can help managed services

See publication

Tags: AR/VR, Business Strategy, Digital Disruption

6 Webinars
Voices of VR
Kent Bye
February 07, 2023
Interview with me and Samantha G. Wolfe on the book "Metaversed"

See publication

Tags: AR/VR, Metaverse

Metaverse Digital Beings and Humans in a Virtual World
Kent Bye
February 07, 2023
Interview with me and Samantha G. Wolfe on the book "Metaversed"

See publication

Tags: AR/VR, Metaverse

Regulating Immersive technologies and the Metaverse – A highlight of the difficulties ahead.
European Legal Tech Association
February 17, 2022

See publication

Tags: Metaverse

Augmented Reality for Industry 4.0
NextReality
May 27, 2020

See publication

Tags: AR/VR, Digital Transformation

Training & Events on Post-COVID19
NextReality
May 26, 2020
How COVID19 transformed events & training

See publication

Tags: AR/VR, Marketing

New Tools for New Jobs
CEGOC
April 08, 2020

See publication

Tags: AR/VR, COVID19

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