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Luis Bravo Martins

Head of Marketing at NextReality

Lisbon, Portugal

Since the beginning, I understand technology as the main driving force behind human behavioral change, behind new ways we find to communicate and, overall, behind how we reinvent ourselves as human. Throughout the years, I realized more and more I'm working for robots like Google’s search algorithm, Outlook e-mail filters, PPC bid engines and everyday more services based on Artificial Intelligence appear to accelerate a Marketer’s work. So I feel that my main job is not only to know and leverage this amazing and continuously growing set of martech, but mainly to make sure they serve us as consumers, as citizens and as better human beings.

Available For: Advising, Authoring, Consulting, Influencing, Speaking
Travels From: Lisbon, Portugal
Speaking Topics: Augmented Reality applications on several markets, Future trends on business transformation, Ethics & Privacy in a VUCA world

Luis Bravo MartinsPoints
Academic10
Author96
Influencer26
Speaker97
Entrepreneur10
Total239

Points based upon Thinkers360 patent-pending algorithm.

Thought Leader Profile

Portfolio Mix

Company Information

Company Type: Company
Business Unit: Marketing
Theatre: Global
Media Experience: 20 years
Last Media Training: 04/16/2019
Last Media Interview: 12/07/2020

Areas of Expertise

5G 40.15
AR/VR 80.09
CRM
Digital Disruption 30.35
Digital Transformation 31.27
Entrepreneurship
Future of Work 30.96
Innovation 32.79
IoT
Marketing 35.52
Privacy 31.63
Retail 35.46
Customer Experience 30.30
COVID19 32.80
Business Strategy 31.23
Sales 31.33
HR 30.13
Sustainability 31.93
Culture 30.07
Mobility 30.32
Emerging Technology 31.25
Startups
Smart Cities 31.94

Industry Experience

High Tech & Electronics
Other
Professional Services
Telecommunications

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Publications

7 Article/Blogs
Betting to fail less
SAPO
January 01, 2021
How 5G and smartglasses will demand a nw generation of skills and how Portugal is well positioned to provide them.

See publication

Tags: AR/VR, 5G

Immersive Privacy Challenges
TEK SAPO
November 20, 2020

See publication

Tags: AR/VR, Privacy

Smartglasses-As-A-Store: How the Next E-Commerce Clicks Will Happen in ‘Bricks’
AR Post
June 04, 2020
On why AR content will become the best practice in retail.

See publication

Tags: AR/VR, Customer Experience, Retail

O Futuro chegou mais cedo - The future arrived earlier
CEGOC - Marketing & Vendas
June 04, 2020
How COVID19 pushed us into Web conferencing and will soon push us into VR Worlds

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Tags: AR/VR, Marketing, COVID19

VR/Ar Global Summit features
TEK SAPO
April 01, 2019

See publication

Tags: AR/VR, Digital Transformation

A Whale in the middle of the room
TEK SAPO
September 06, 2018
How Magic Leap could transform the smartglass landscape. And actually didn't.

See publication

Tags: AR/VR, Digital Disruption

Payments in VR/AR - tthey're coming!
Smartpayments News
June 07, 2018

See publication

Tags: AR/VR, Retail

1 Book
Realty is dead - long live Augmented Reality
Amazon
February 21, 2018
An intro book on the various aspects of the technology, with use cases list, technology reviews, a glossary and practical information for any Digital Transformation Manager to quickly design a new proess in their company that can benefit directly from VR/AR.

See publication

Tags: 5G, AR/VR, Innovation

1 Book Chapter
Managerial Challenges and Social Impacts of Virtual and Augmented Reality
IGI
January 07, 2020
The increase in smartphone usage and new technologies embedded in smart devices have led to innovative developments and applications throughout a variety of industries. However, new techniques such as spatial augmented reality are becoming more affordable for business, allowing consumers to experience and interact with the world as they never have before. AR and VR have vast implications for management and can allow companies to increase their sustainability and reduce their CO2 footprint.

Managerial Challenges and Social Impacts of Virtual and Augmented Reality is a pivotal reference source that provides vital research on the applications of VR, AR, and related technologies from the perspectives of managers and marketers in the industry and discusses the social impact of these technologies. While highlighting topics such as consumer analysis, privacy ethics, and relationship marketing, this book is ideally designed for managers, marketers, technology developers, managing directors, business professionals, academicians, students, and researchers seeking current studies on the evolution of interactive technology.

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Tags: AR/VR, Marketing, Retail

1 eBook
Tendências do Marketing para 2021
CCIP
November 14, 2020
Marketing trends for 2021

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Tags: AR/VR, Marketing

1 Executive
Head of Marketing
NextReality
September 16, 2015

See publication

Tags: AR/VR, Business Strategy, Marketing

6 Keynotes
KIT Webinars - New immersive experiences to increase heritage value
NEST - Tourism Innovation Center
December 04, 2020
How 2021 will be the year VR/AR, powered by5G and edge computing, will transform tourism

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Tags: 5G, AR/VR

Privacy, social development and XR
Kreni
November 27, 2020
New Challenges for the Decade

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Tags: AR/VR, Emerging Technology

KRENI Festival - Emerging Tech, Privacy and Social development
Kreni
November 25, 2020
How to improve human condition through emerging tech

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Tags: Emerging Technology, Privacy

Where's the Point of Sale
Digital Roots
June 30, 2020
How COVID19 transformed the point of sale and paved the way for VR/AR stores

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Tags: AR/VR, Marketing, Retail

Tourism after COVID19
Laval Virtual
April 23, 2020

See publication

Tags: AR/VR, Digital Transformation, Sustainability

How Mixed Reality is transforming industrial maintenance & field service
IEEE
August 30, 2019
Mixed Reality smartglasses are today enabling new ways to execute processes remotely, while acquiring new skill sets and increasing SLA delivery. In this talk, we will be reviewing the main use cases for Mixed Reality application in the industrial market scene and present a live demonstration of a current live project implemented in a power company.

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Tags: AR/VR, Digital Transformation

7 Media Interviews
Top 50 | Worlds Most Interesting Innovative Tech Company Series, Luis Martins from Portugal
Magnify Future Podcast
December 02, 2020

See publication

Tags: AR/VR, Innovation

Coffee Break with Luis Martins
Computer World Magazine
December 01, 2020

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Tags: AR/VR

Luis Martins talks about Augmented Reality
Go Portugal magazine (Magazine for russian-speakers)
December 01, 2020

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Tags: AR/VR

Lisboa Games Week - VR/AR part 2
Lisboa Games Week
November 21, 2020

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Tags: AR/VR

VRARA Portugal teams up with APDC
TEK SAPO
June 03, 2020

See publication

Tags: AR/VR, Digital Transformation

Youtube Channel OQCQ
OQCQ
January 25, 2019

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Tags: AR/VR, Digital Transformation

IT People Group at VR/AR Summit
Computerworld
May 23, 2018

See publication

Tags: AR/VR

1 Miscellaneous
Tech Tour XR 2020 - Industry Expert, Selection Committee Member
Tech Tour
December 15, 2020
Selecting and judging XR startups contest

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Tags: AR/VR, Startups

4 Panels
The Next Ecommerce and Retail Fusion
ACEPI
October 19, 2020

See publication

Tags: 5G, AR/VR, Retail

VR/AR in Tourism: Use Cases
VRARA
November 01, 2019
Mixed Reality smartglasses are today enabling new ways to execute processes remotely, while acquiring new skill sets and increasing SLA delivery. In this talk, we will be reviewing the main use cases for Mixed Reality application in the industrial market scene and present a live demonstration of a current live project implemented in a power company.

See publication

Tags: AR/VR, Sustainability

VR/AR opportunities for fresh graduates
Universidade Portucalense
March 26, 2019

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Tags: AR/VR

VR/AR in Smart Cities
Portugal Agora
March 26, 2019

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Tags: AR/VR, Mobility, Smart Cities

5 Quotes
VR/Ar Global Summit features
TEK SAPO
June 02, 2020

See publication

Tags: AR/VR

TEK SAPO 20 anos
TEK SAPO
March 10, 2020

See publication

Tags: AR/VR, Digital Transformation

Real use cases for VR/AR
Falando TI
September 27, 2018

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Tags: AR/VR, Business Strategy

Vatican discusses VR/AR
Ecclesia
May 30, 2018

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Tags: AR/VR, Culture

Webcast VRARA/Flag
Bit
May 14, 2018

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Tags: AR/VR, Customer Experience

8 Speaking Engagements
AR/VR Conference
AR VR Conference
November 18, 2020
Worked as the Co-Chair of Industry in this international conference

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Tags: AR/VR

Smartglasses as a store: How 2021 clicks will be on bricks
Global XR Bootcamp
November 13, 2020

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Tags: AR/VR

5 use cases for 5G Tourism
VR Days
November 06, 2020
New use cases arise with 5G and smartglasses - and post-COVID19 tourism will feel a big impact in the next years.

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Tags: AR/VR

Smartglasses as a store
VR/AR Global Summit
October 02, 2020

See publication

Tags: 5G, AR/VR

Stream Summit
Potokconf.ru
September 24, 2020
Potokconf.ru

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Tags: 5G, AR/VR

VR/AR Global SUmmit - Spring 2020
https://www.vrarglobalsummit.com
June 01, 2020
New Marketers role with Immersive Tech

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Tags: AR/VR, Marketing

HOw immersive CX will push for new marketers
VRARA
April 23, 2020

See publication

Tags: AR/VR, Customer Experience, Marketing

XR on HR
HR After work
May 23, 2018
How VR and AR can help HR tasks - training, recruiting, onboarding.

See publication

Tags: AR/VR, Digital Disruption, HR

1 Video
How to boost International tile eCommerce
Keramica Magazine
September 18, 2020

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Tags: AR/VR, Marketing, Sales

2 Visiting Lecturers
Futures Design, Strategy & Innovation Executive Course
ISEG
July 30, 2020
Lecture on Immersive Worlds

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Tags: AR/VR, Business Strategy, Future of Work

Futures Design, Strategy & Innovation Executive Course
ISEG
October 16, 2019
Lecture on Immersive Worlds

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Tags: AR/VR, Business Strategy, Future of Work

2 Webinars
Immersive eCommerce
AICEP
June 05, 2020
How VR and AR pop-up stores are already changing e-commerce

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Tags: AR/VR, Business Strategy, Sales

Internationatization of services through VR & AR
AICEP
June 05, 2020
How VR and AR can help managed services

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Tags: AR/VR, Business Strategy, Digital Disruption

3 Webinars
Augmented Reality for Industry 4.0
NextReality
May 27, 2020

See publication

Tags: AR/VR, Digital Transformation

Training & Events on Post-COVID19
NextReality
May 26, 2020
How COVID19 transformed events & training

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Tags: AR/VR, Marketing

New Tools for New Jobs
CEGOC
April 08, 2020

See publication

Tags: AR/VR, COVID19

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