What are your favorite strategies for motivating your employees?
Robin Athlyn Thompson MBA
October 11, 2020
I like turning my team into intrapreneurs--every colleague from the person who keeps the office in order to the Chairman of the Board. My philosophy on this was shaped by the story of the genius mind Shirley Polykoff who was not high up the food chain at her advertising agency when she w...
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Tags: Innovation, Management, Future of Work
What are your top three business books and why?
Robin Athlyn Thompson MBA
October 10, 2020
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Tags: Leadership, Business Strategy
So, You Think You Can Brand?
LinkedIn
September 01, 2020
I set out to answer this question. I gave myself a gift this year, and those who know me know I am a giver to others and rarely to myself. My gift was to finally find out what others see when I talk to them about myself and what I do.
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Tags: Management, Marketing, Culture
Our Virtual Cup of Coffee Catch Up
linkedin
February 13, 2020
I thought it easier to just post so I can save my vocal cords as so many colleagues reached out when they noticed I was missing from the Global Advisory Board for ACEDS. Change is good, in fact great, and helps drive innovation and moves the industry forward. I learned so much from the 8 folks on the board I previously served with (Al, Barbara, Maura, Tom, David, James, Julie, Dera) are consider them among the most respected minds in our industry and I loved spending time in service with them.
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Tags: Innovation, Marketing
January 21, 1974: My Adventure Began
linkedin
January 21, 2020
Unbelievable that it is already the day I reflect on my career and how it has evolved over these last now 46 years. This year, I'm going to share some random thoughts I have of the day and hope you find value in it.
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Tags: Innovation, Leadership, Marketing
Smarter, Better, Faster - Four Keys to More Effective SEO
linkedin
August 12, 2019
Search Engine Optimization (SEO) has the goal of maximizing the quality and quantity of visitors that visit your website. This is done by making sure you exceed in search engine rankings. Through effective SEO, you can be top of Google’s search results, but achieving this isn’t always easy. You need to give relevant and useful content to searchers who want the best solution to what they’re searching for. Four ways of developing great relevance for your website include:
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Tags: Social, Marketing, Business Strategy
Let's Advance the Cyber Security Marketing Industry Together
linkedin
March 17, 2019
As a long-time active practitioner in legal and information management and governance, I learned a great deal about the disciplines that created one of the fastest growing job markets and practice areas from understanding the principles of protecting information as an asset (cyber security). As I gravitated from sales to marketing, I learned so much about how to communicate brand and value to those needing business solutions from both the American Marketing Association, and the Legal Marketing Association.
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Tags: Cybersecurity, Marketing, Legal and IP
45 years and so many more to come - This Year's Anniversary blog my career love of my lifetime
linkedin
February 20, 2019
This is a rendering my daughter made for me of what I remind her of when I am in "story-tellin" mode. I am very late on this, which is not usual for me. January 21st was that magic day I fell in love with a profession where we kept information in legal-sized manilla folders, with labels made that came in rolls, and we had to lick them to activate the glue. Yellow was State Farm, Pink was Allstate, there was a "fat files" room when the contents in the pull-out file drawers got too big. There is so much I can relate to that journey that helps a colleague understand, with real stories they can relate to, about how a Hurricane can facilitate a breach (Houston we had rocks on the roofs during Hurricane Alicia what were we thinking!) or why going after a crane operator's loading data may be easier to get and you'll have the same information more quickly than the three vendors in front of the crane operator to the bigger target because...
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Tags: Leadership, Business Strategy, Legal and IP
Micro-Influencing is About to Get Interesting
linkedin
February 14, 2019
I've had my first interface with the joy of ads that now appear for what I used to call 40 years ago, master networking that we did in person, and now is categorized as influencers. Celebrity, Macro (over 500K followers) and Micro (target specific and under 500K followers). I was so happy to see data behind the "person behind the tile" that confirms influencers are read more rather than skimmed over, because of being a subject matter expert and proving credibility. There's data, there's sales.
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Tags: Cybersecurity, Marketing, Business Strategy
Being able to Laugh at Yourself Can Be the Best Medicine ... or have a laugh today on me
linkedin
December 01, 2018
I generally talk about 4 or 5 categories of things, and will never start my thought of the day without thanking the "real people who make this possible, " the incredibly talented Janel Musco who was able to transform what I had in my mind to a really cool header for me with the topics my thoughts fall into, Why is she the best? She didn't give me exactly what I asked for, she gave me WHAT I REALLY WANTED. Few people have that talent or courage and it makes her the best. There's no one this "momager" would rather have design the cover for my daughter's book than she, because I know she has the soul of what Tara wants, and will turn that cover into what Tara wants it to be.
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Tags: Social, Leadership
They'll Call Me Dr. Thompson (3/22)
linkedin
November 17, 2018
As I close in on the last 6 weeks of the year of cleaning my office, doing fun stuff of building things (little things:) making lampshades, sewing and dealing with the paper graveyard I am prepared for the final journey. My high school colors were purple and white and it's fitting that I finish in that same beautiful regalia.
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Tags: Leadership, Marketing
Building Brand: Key Tactics for Off Page SEO Success
linkedin
August 25, 2018
How does Off Page SEO relate to your brand? Off Page SEO helps to optimize the online and offline presence of your brand by using links, relationships and content.
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Tags: Social, Marketing, Business Strategy
Wax On / Wax Off: Now Let’s Talk about Brand Building through On Page SEO
linkedin
August 25, 2018
This morning I wrote in a little more detail about Off Page SEO. Now it's time to turn to how you can use On Page SEO to build your brand and social presence. We all want to be seen by organizations who look for guides to help them navigate a business problem. Those companies are the hero of our business story, business solution, and we want them to hear the stories of how we helped other clients to be heroes. To be successful in creating a winning SEO strategy, you need to master both On Page SEO and your social signals. Keywords are a major part of On Page SEO, as these will be what your target audience searches for in Google. Social signals show your target market you’re authentic through the social following you have, and the content you publish on these channels. Let’s look at the strategies for both.
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Tags: Social, Marketing, Business Strategy
"It's not what you look at that matters, it's what you SEE"
linkedin
July 22, 2018
I was cleaning out the bookshelf in my office and ran across a series of books that my husband and daughter have given me with favorite facts, best places to go, inspiring quotations, and the like. It was when I was flipping through these books that I ran across the Thoreau quote I am using as a title, and it set me to thinking about so many things that affect us in our personal and professional lives, and more importantly, how we can choose to SEE them. I had studied Thoreau in school, but never attached this impact to the quote until the middle of my life. That impact would later shape how I came to embrace change and obstacles.
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Tags: Social, Leadership
Mirror, Mirror on the Wall ...
linkedin
July 10, 2018
Does your external messaging about your culture match your internal culture?
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Tags: Social, Culture
Let's Start at the Very Beginning, it's a Very Good Place to Start ...
linkedin
June 16, 2018
In my last blog, I talked about my perspective that branding should now be as much a part of your professional curriculum as your degree, vitae and continuing education. Part of working on your brand is finding ways to ENGAGE with others in your authentic voice. One of the best ways to do this is by blogging. So that’s what we’ll talk about today.
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Tags: Social, Marketing, Education
Invest in Your Personal Brand – Here’s Six Tips to Build Your Brand with Social Media
linkedin
May 28, 2018
Building your personal brand is an investment in your professional career and visibility. It’s no different from the principles used by organizations who invest significant resources in social media to raise their brand and online visibility.
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Tags: Social, Marketing
The Second Leg of the Triathlon
linkedin
May 25, 2018
When I wrote this story of my journey to an undergraduate, I didn't think I would see myself here today writing about my Masters. However, as I continued (and continue) to gather data to support the ROI value of Practitioner/SME/influencers as marketers, I knew I wanted to add that collected data and voice to the body of knowledge in our industry academically, which ignited the fire to continue on to the next segment - my MBA concentrated in marketing, and my Masters in Social Media Marketing. Best Mothers' Day ever to have my daughter there with me, and thanks to all of you who acknowledged and commented on the posts leading up to that wonderful day. You are the ones who inspire me, and are role models to me.
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Tags: Social, Marketing
Fabulous Forty-Four ...
linkedin
January 21, 2018
It’s a magic day for me that I set aside every year to reflect on myself, my profession, my future. Today marks the 44th anniversary of my entering a profession that has been so much more than a job or a means to an end. It is my passion. I am one of the fortunate who wake up every day in love with the legal profession we work in. I still smile at the naiveite of that 17-year old who walked into her first law firm, fell in love with the sounds of typewriters and pens moving across paper, never mind it took me an hour to figure out what a plaintiff and what a defendant was. One sad note this year, in doing my research for my random thoughts this year since writing “43,” last January, I learned that the first lawyer I took shorthand for in that law firm died in February of last year, Mr. Howell E. Stone. He was 90 years old, and only 47 when I went to work for that law firm, but I admired him as one of the great client advocates and community citizens. Also passing was Juanita Alston, the saint who gave a snot-nosed kid who could take shorthand and type a job. Forever grateful to you Nita for setting my feet on this path, there is not a day I don't think of you.
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Tags: Social, Marketing, Legal and IP
Smart International, Incorporated
Kairos Strategy Group
