Barbara Cresti

Founder at StratEdge

Geneva, Switzerland

**Founder, StratEdge | AI Strategy, Governance & Business Transformation | Board & C-Suite Advisor**

I am a business strategist and transformation advisor with over 20 years of international leadership experience across technology, growth and digital innovation.

As Founder of **StratEdge**, I advise Boards, CEOs and executive teams on AI strategy, governance, business growth and organisational transformation, helping them navigate complexity, manage risks and turn technological change into competitive advantage.

My experience spans global businesses, multiple industries and international markets, combining strategic vision with hands-on execution.

I focus on the intersection of **business strategy, AI, leadership and geopolitics**, with a particular interest in how emerging technologies are reshaping competitiveness, corporate governance and decision-making.

Through StratEdge and my thought leadership, I challenge conventional thinking, connect emerging trends with their business implications and help leaders make better-informed strategic decisions.

**My conviction:** Technology alone does not create competitive advantage. Leadership, strategic clarity and the ability to execute do.

Available For: Advising, Authoring, Consulting, Influencing, Speaking
Travels From: Geneva
Speaking Topics: AI, AI Governance, Digital Sovereignty, AI Innovation, Entrepreneurship, Global Marketing strategy

Barbara Cresti	Points
Academic	0
Author	24
Influencer	168
Speaker	18
Entrepreneur	20
Analyst	0
Total	230

Points based upon Thinkers360 patented algorithm.

Thought Leader Profile

Portfolio Mix

StratEdge

Founder

https://www.thestratedge.ai

Company Type: Service Provider

Minimum Project Size: $1,000+

Average Hourly Rate: $150-$199

Number of Employees: 1-10

Company Founded Date: 2025

Media Experience: 10

Last Media Training: 10/15/2025

Last Media Interview: 03/06/2026

Areas of Expertise

Agentic AI 30.03

AI 30.79

AI Ethics 30.35

AI Governance 32.16

AI Safety 31.17

Business Continuity

Business Strategy 30.41

Change Management

Cloud 30.03

Creativity

CRM

Customer Experience

Customer Loyalty

Cybersecurity

Digital Disruption

Digital Transformation 30.13

Digital Twins

Diversity and Inclusion

Drones

Education

Emerging Technology

Energy

Entrepreneurship 31.08

Future of Work 30.05

Generative AI 30.22

Healthcare

HealthTech

Innovation

IoT

Leadership

Legal and IP

Management

Manufacturing

Marketing 30.33

Personal Branding

Renewable Energy

Robotics

Sales

Social

Startups

Sustainability

Telecom

Industry Experience

Consumer Products

Federal & Public Sector

Financial Services & Banking

Healthcare

High Tech & Electronics

Oil & Gas

Manufacturing

Telecommunications

Utilities

Aerospace & Defense

Engineering & Construction

Higher Education & Research

Industrial Machinery & Components

Insurance

Retail

Professional Services

Wholesale Distribution

Cross Industry

Publications & Experience

1 Analyst Report

Defined Use Cases and Data Foundations Convert AI Investment Into Measurable Impact
AI Data press
March 05, 2026

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Barbara Cresti

Founder at StratEdge

Geneva, Switzerland

Thought Leader Profile

Portfolio Mix

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StratEdge

Founder

Areas of Expertise

Industry Experience

Publications & Experience

Thinkers360 Credentials

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