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Nienke Bloem CCXP CSP

Utrecht, Netherlands

“Nienke helps CX leaders become strategic business partners that drive measurable impact.”

That’s the core of her work.

Not more dashboards. Or more NPS discussions. Not just Customer Journey projects.
But real leadership that connects customer experience to growth, retention, and business results.

Nienke is a global CX expert, keynote speaker, and educator who challenges organizations to move beyond CX management and step into CX leadership.

She builds CX leaders who grow their authority by leading with a strong narrative and delivering impact, growing both organizational and behavioral CX through strong CX leadership, and turning strategy into visible impact across the business.

She is the creator of the CX Story framework and known for simplifying complexity into a clear Strategy on a Page, so CX becomes something people understand, believe in, and execute.

As a CCXP and CSP, Nienke works with leaders across industries including telecom, banking, government, and energy, helping them make CX matter at the leadership table.

She has written two books, is the host of the succesful podcast "CX Leadership Talks" and is here to support those that want to make the life more beautiful for employees and customers.

And yes…
If you’ve seen her on stage, you’ll know her as “the CX expert in the blue dress.”

Available For: Advising, Influencing, Speaking
Travels From: The Netherlands
Speaking Topics: Customer Experience, Customer Centric Leadership

Nienke Bloem CCXP CSP Points
Academic 0
Author 63
Influencer 0
Speaker 0
Entrepreneur 0
Total 63

Points based upon Thinkers360 patent-pending algorithm.

Thought Leader Profile

Portfolio Mix

Company Information

Company Type:
Minimum Project Size: Undisclosed
Average Hourly Rate: Undisclosed
Number of Employees: Undisclosed
Company Founded Date: Undisclosed
Media Experience: 13

Areas of Expertise

Business Strategy 30.06
Customer Experience 30.82
Customer Loyalty 33.28
Leadership 30.94
Risk Management 30.03

Industry Experience

Publications & Experience

3 Author Newsletters
The leadership instrument most CX Leaders underuse
Linkedin
March 03, 2026
Do you know that in April I am hosting one hour webinars to help you with your CX Story? Comment “Sign me up” and you will receive the invite as soon as we have published the dates

See publication

Tags: Business Strategy, Leadership

2026 Year theme: Strategizing CX
Linkedin
February 11, 2026
The three levels every CX leader needs to master
My dear CX Friend. A new year brings fresh energy. A clean page. New intentions. New choices. And every year, I ask myself one simple but important question:

See publication

Tags: Business Strategy, Customer Experience, Leadership

Optimism Bias in action: My summer lesson in realism
Linkedin
September 07, 2025
Hi my dear friend,

Do you recognize this? That moment when your head overflows with ideas and plans, and your optimism tells you that you can realize them all?

See publication

Tags: Leadership, Risk Management

1 Book
CX is a pilgrimage, 50 Strategies to spice up your leadership
Self Published
September 01, 2022
CX is a Pilgrimage is inspired by Nienke Bloem’s own journey walking the Via Francigena, where every step became a reflection on leadership, focus, and perseverance. In this book, she connects that physical pilgrimage to the journey of CX leadership, showing that customer experience is not a project, but a path you walk with intention. Through 50 practical leadership tips, she helps CX leaders move beyond frameworks and step into real impact. Each insight blends personal experience with strategic clarity, linking narrative, direction, and results. Because great customer experiences don’t happen by accident, they are led, step by step.

See publication

Tags: Customer Experience, Customer Loyalty, Leadership

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2 Badges

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Nienke Bloem CCXP CSP


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