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Nienke Bloem CCXP CSP
Founder, CX Leadership Expert and Keynote Speaker at Nienke Bloem
Utrecht, Netherlands
Spice Up Your Leadership
Nienke Bloem helps CX leaders grow their authority, tell a compelling story and create impact for customers and the business. A global CX leadership expert, keynote speaker and educator, she brings corporate experience, practical ideas and Dutch directness.
She created the CX Leadership ANI model: Authority, Narrative and Impact. Her focus: helping people move from managing customer experience to leading it.
Work with Nienke
• Tailored keynotes for your leadership events, corporate gatherings and CX conferences.
• CX Corporate Education, designed together with clients around their ambitions, challenges and people.
• CX Leadership Masterminds, a leadership course combining sessions, blended learning and mentoring.
• The Customer Experience Game, an interactive workshop that brings customer focus to life.
Clients include Hospitality and retail: Hard Rock Hotels • Rituals Industry and B2B: ASSA ABLOY • ArcelorMittal • Daikin Europe • Renewi • PostNL • Wolf Oil Energy: Shell • Vattenfall • Eneco • Greenchoice • Enexis Financial services: ING • ABN AMRO • ASN Bank • Scildon • Prudential • PGB Pensioenfonds • VW PON Financial Services Technology, telecom and professional services: Genesys • Medallia • T-Systems • Telenet Business • KPMG Government and public services: UWV • RVO • Belastingdienst • CJIB • KvK • Municipality of Amsterdam
Experience and credentials
• More than 20 years of corporate experience, including leading CX at KPN.
• More than 1,000 CX professionals educated.
• MBA, Certified Customer Experience Professional (CCXP) and Certified Speaking Professional (CSP).
• Her company is a CXPA Recognized Training Provider.
• Co-founder with Ian Golding of CXLM, Customer Experience Leadership Master.
• Her clients at Vattenfall and Eneco received seven International Customer Experience Awards across 2022 and 2025, including CX Team, CX Strategy and CX Leader categories.
Books, podcast and the international stage
• Author of CX is a Pilgrimage.
• Co-author of De CX Travel Guide.
• Host of CX Leadership Talks.
• Co-host of the International Customer Experience Awards since 2018.
Serious about your success. Fun to work with.
Expect a reliable business partner who prepares thoughtfully and brings Dutch directness, warmth and humour. She takes your ambitions seriously, asks the questions that need asking and is fun to work with.
Ready to spice up your leadership? She’ll bring the ideas, the energy and the blue dress. Your customers can leave feeling anything but blue.
Available For: Advising, Influencing, Speaking Travels From: The Netherlands
Speaking Topics: Customer Experience, Customer Centric Leadership
Certificate of Specialization in Business in Society
Harvard Business School Online
August 13, 2024
Awarded by Harvard Business School Online on 13 August 2024 following successful completion of Sustainable Business Strategy; Leadership, Ethics, and Corporate Accountability; and Power and Influence for Positive Impact. Professional development in responsible business, leadership and stakeholder influence.
Tags: Business Strategy, Customer Experience, Leadership
Certificate of Specialization in Leadership and Management
Harvard Business School Online
August 13, 2024
Awarded by Harvard Business School Online on 13 August 2024 following successful completion of Leadership, Ethics, and Corporate Accountability; Power and Influence for Positive Impact; and Strategy Execution. Professional development supporting Nienke Bloem’s work in CX leadership, influence and strategy execution.
Tags: Business Strategy, Customer Experience, Leadership
5 Academic Courses
AI Essentials for Business
Harvard Business School Online
September 24, 2025
Successfully completed the Harvard Business School Online certificate programme AI Essentials for Business, covering a comprehensive approach to building, leading and operating AI-powered organisations.
Tags: Business Strategy, Customer Experience, Leadership
Leadership, Ethics, and Corporate Accountability
Harvard Business School Online
July 17, 2024
Successfully completed the Harvard Business School Online certificate programme Leadership, Ethics, and Corporate Accountability, addressing leaders’ responsibilities to customers, employees, investors and society.
Tags: Business Strategy, Customer Experience, Leadership
Sustainable Business Strategy
Harvard Business School Online
July 08, 2024
Successfully completed the Harvard Business School Online certificate programme Sustainable Business Strategy. The course provides practical tools for business leaders to contribute to a just and sustainable world.
Tags: Business Strategy, Customer Experience, Leadership
Strategy Execution
Harvard Business School Online
July 03, 2024
Successfully completed the Harvard Business School Online certificate programme Strategy Execution, covering tools and frameworks to allocate resources, measure performance, manage risk and implement strategy.
Tags: Business Strategy, Customer Experience, Leadership
Power and Influence for Positive Impact
Harvard Business School Online
March 01, 2023
Successfully completed the Harvard Business School Online certificate programme Power and Influence for Positive Impact, exploring power and influence within professional relationships, organisations and society.
Tags: Business Strategy, Customer Experience, Leadership
35 Article/Blogs
Synthetic Personas in CX and What I Would Try
Nienke Bloem
October 26, 2026
Nienke Bloem explores how CX leaders can use synthetic personas for customer-conversation training, research preparation and making customer knowledge more accessible. Drawing on an ABN AMRO example shared in Berlin and three research studies, she examines the benefits, grounding requirements and risks of oversimplifying customer groups. Practical guidance connects these choices to scaling CX methods and embedding customer-focused behaviour, while keeping AI-generated responses separate from real customer evidence.
Tags: Business Strategy, Customer Experience, Leadership
Communicating Your CX Strategy: Why Your Message Needs to Be Repeated
Nienke Bloem
October 19, 2026
Nienke Bloem explores why communicating a CX strategy requires more than a single presentation. Drawing on the CXLM launch, she explains the Chief Reminder Officer role and four practices for keeping a CX narrative consistent, relevant and understood across an organisation.
Tags: Business Strategy, Customer Experience, Leadership
Managing CX vs leading CX: What’s the difference?
Nienke Bloem
September 28, 2026
The distinction between managing Customer Experience and leading it: building authority, setting direction and creating organisational movement. Both roles matter, with different scope and expectations.
Tags: Business Strategy, Customer Experience, Leadership
LinkedIn for CX Leaders: Short on Time? Start with These Two Things
Nienke Bloem
September 21, 2026
Two manageable actions for CX leaders who want their thinking to be visible: contribute meaningful comments and share a perspective of their own. Nienke connects professional relationships and visibility to strategic influence.
Tags: Business Strategy, Customer Experience, Leadership
Your Calendar Tells the Truth: Time Management for CX Leaders
Nienke Bloem
September 14, 2026
A practical approach to protecting time for strategic CX priorities. Nienke applies Rocks, Pebbles and Sand to quarterly, monthly and weekly planning, with a worksheet readers can use to review their own calendars.
Tags: Business Strategy, Customer Experience, Leadership
What Dolly Parton can teach us about authentic CX leadership
Nienke Bloem
September 07, 2026
Nienke Bloem explores authentic CX leadership through her ANI model: Authority, Narrative and Impact. Lessons on showing up as yourself, telling a story people remember and turning leadership into meaningful results.
Tags: Business Strategy, Customer Experience, Leadership
How to prioritize at work when everything feels important
Nienke Bloem
August 31, 2026
Nienke shares her five-step process for turning competing demands into realistic priorities. The process connects tasks to strategic themes, checks the available time and ends with one concrete action.
Tags: Business Strategy, Customer Experience, Leadership
Seven sources of inspiration to help you think, move and lead differently
Nienke Bloem
August 10, 2026
Nienke shares seven ways to find fresh perspectives for CX leadership, from reading and listening to real-world customer observation and conversations beyond your usual network. A practical invitation to make space for curiosity and connect new ideas to your leadership.
Tags: Business Strategy, Customer Experience, Leadership
Make your holiday weeks count with the Global CX Leadership Survey 2026
Nienke Bloem
July 27, 2026
Introducing the Global CX Leadership Survey 2026, developed by Nienke Bloem with Martijn van Keulen around Authority, Narrative and Impact. This launch article invites CX professionals to reflect on their leadership and contribute to a broader understanding of the profession. It is an invitation to research, not a report of survey findings.
Tags: Business Strategy, Customer Experience, Leadership
Would they miss you? How to prove your CX leadership impact
Nienke Bloem
July 20, 2026
How CX leaders can assess the decisions, behaviours and organisational capability that change because of their work, with five practical questions and a connection to ANI.
Tags: Business Strategy, Customer Experience, Leadership
The most dangerous word in CX: Forgettable (and five strategies to fix it)
Nienke Bloem
July 06, 2026
How CX leaders can make their change story memorable, actionable and consistent. Nienke shares five practical approaches, connecting communication choices to Narrative within ANI.
Tags: Business Strategy, Customer Experience, Leadership
Are you being remembered? How to design your CX leadership brand
Nienke Bloem
June 29, 2026
What do stakeholders remember about you when you leave the room? Nienke connects a deliberate CX leadership identity to Authority within ANI, with three questions to help leaders become known for a specific contribution.
Tags: Business Strategy, Customer Experience, Leadership
CX Leadership resilience: Why getting back up Is your greatest skill
Nienke Bloem
June 15, 2026
How CX leaders can keep going when budgets, priorities and stakeholder support shift. Nienke uses Teflon and Bamboo as a practical metaphor for handling setbacks, adapting to change and finding the confidence to keep leading.
Tags: Business Strategy, Customer Experience, Leadership
Stakeholder management for CX leaders: Stop treating everyone the same
Nienke Bloem
June 08, 2026
Strategic CX leadership means being intentional about where you invest your time and relationship building. Nienke explains four steps: stakeholder identification, mapping, salience and engagement. Using the Mendelow Matrix, she explores how power and interest should shape your approach, with a link to her Strategic Stakeholder Management Playbook for CX Leaders.
Tags: Business Strategy, Customer Experience, Leadership
Stakeholder Management for CX Leaders: Stop Playing the Ad Hoc Game.
Nienke Bloem
June 01, 2026
How CX leaders can move from reacting to requests to building a strategic alliance. Nienke explains stakeholder identification, mapping, salience and engagement, including how power, legitimacy and urgency shape where leaders invest their attention.
Tags: Business Strategy, Customer Experience, Leadership
My Birthday, Queen Máxima, and a CX Leadership Lesson
Nienke Bloem
May 25, 2026
Nienke reflects on meeting Queen Máxima and what that experience taught her about professional visibility. She explores how CX leaders can make their contribution more visible through relationships, strategic conversations and a willingness to step forward.
Tags: Business Strategy, Customer Experience, Leadership
You annoy me (and that’s a good sign that your CX leadership is growing)
Nienke Bloem
May 18, 2026
An honest reflection on trust, challenge and accountability in CX leadership development. Nienke explores why useful feedback can feel uncomfortable and why a foundation of trust matters when helping others grow.
Tags: Business Strategy, Customer Experience, Leadership
AI in Customer Experience: Lead Smarter, Not Harder
Nienke Bloem
May 11, 2026
Nienke reflects on using AI to support CX leadership while retaining human judgement, strategic direction and personal voice. She discusses alignment, automation and acceleration, and the importance of setting the brief and reviewing the result.
Tags: Business Strategy, Customer Experience, Leadership
CX Presentation: Start with Intent, Not Slides
Nienke Bloem
May 04, 2026
Before opening PowerPoint, decide who is in the room and what you want them to remember, feel and do. Nienke shares four preparation questions to help CX leaders turn presentations into clear requests and organisational action, with a supporting CX Presentation Playbook.
Tags: Business Strategy, Customer Experience, Leadership
Strategizing CX: The CX leadership theme for 2026
Nienke Bloem
January 08, 2026
Nienke explores three connected levels of CX leadership: strategic direction and position, tactical focus and scale, and operational behaviour and visibility. Practical questions help CX leaders connect their strategy, ways of working and daily leadership to customer experience and business priorities.
Tags: Business Strategy, Customer Experience, Leadership
5 Customer Experience lessons for rainy days
Nienke Bloem
November 13, 2025
A broken delivery promise prompts five practical CX lessons about customer thinking, keeping promises, service recovery, ownership and preparing for foreseeable problems. Nienke Bloem challenges organisations to take responsibility when the customer journey goes wrong.
Tags: Business Strategy, Customer Experience, Leadership
8 Reasons you need a CX Strategy (served black, please)
Nienke Bloem
September 29, 2025
Nienke Bloem explains eight reasons to put a CX strategy on one clear page. She connects clarity, focus and alignment with better decisions, employee engagement, execution and tracking progress.
Tags: Business Strategy, Customer Experience, Leadership
Push the button: Finding flow in CX Leadership
Nienke Bloem
September 08, 2025
Nienke Bloem reflects on finding flow in CX leadership through intentional choices. She shares seven practical prompts for protecting strategic thinking time, involving leaders, learning, celebrating progress and focusing on what matters.
Apparently, I was already onto something in 2022 (and a book-birthday-gift!)
Linkedin
September 24, 2026
The book launch was in 2022, so my book CX is a pilgrimage is celebrating its fourth birthday! And because birthdays need presents, I have a giveaway for YOU at the end of this letter.
Tags: Business Strategy, Customer Experience, Leadership
The Global CX Leadership Survey 2026 is here. And I invite you to be part of it
Linkedin
August 05, 2026
In 2016, I went for a CX Masterclass in London and it didn’t live up to my expectations. I looked for other CX education opportunities. There weren't any. So I created it myself
Tags: Business Strategy, Customer Experience, Leadership
The Curse of Knowledge
LinkedIn: Dear CX friend
June 05, 2026
Why organisational knowledge can make customer experiences harder to understand, and why CX leaders need to see processes through the eyes of customers.
Tags: Business Strategy, Customer Experience, Leadership
Find the Value Sweet Spot
LinkedIn: Dear CX friend
May 14, 2026
Connecting customer value and business value through the Customer Business Value Synergy model, while preserving the customer perspective in CX leadership.
Tags: Business Strategy, Customer Experience, Leadership
The leadership instrument most CX Leaders underuse
Linkedin
March 03, 2026
How CX leaders can use a structured change narrative to build influence and turn strategy into action. Nienke explains four elements of her CX Story model: Personal Story, Sense of Urgency, CX Strategy and Call to Action. She connects clear direction and memorable communication to customer-centric organisational change.
Tags: Business Strategy, Customer Experience, Leadership
2026 Year theme: Strategizing CX
Linkedin
February 11, 2026
The three levels every CX leader needs to master
My dear CX Friend. A new year brings fresh energy. A clean page. New intentions. New choices. And every year, I ask myself one simple but important question:
Tags: Business Strategy, Customer Experience, Leadership
4 Award Judges
Award Judge | CXM Stars 2026
Customer Experience Magazine
February 11, 2026
Nienke Bloem served on the expert judging panel for CXM Stars 2026 alongside Ian Golding, Greg Melia and Sandra De Zoysa. The panel reviewed submissions and ranked CX professionals and influencers. Her appointment is documented in the official Meet the Judges announcement published on 11 February 2026. The entry date refers to that public announcement, not an exact judging-session date.
Award Judge | CXM Stars 2023
Customer Experience Magazine
February 02, 2023
Nienke Bloem served on the judging panel for CXM Stars 2023, the Customer Experience Magazine programme recognising CX professionals and influencers. The official 2023 report names her among its judges. Date note: the 2023 edition is verified; 2 February 2023 is an approximate administrative Thursday selected for this entry, not a verified judging day.
Award Judge | International Customer Experience Awards 2019
Awards International
November 21, 2019
Nienke Bloem served as a judge at the International Customer Experience Awards 2019 in Amsterdam on 21 November 2019. The judging role involved evaluating customer experience award entries and presentations. This assignment is distinct from her work hosting the awards ceremony.
Award Judge | International Customer Experience Awards 2018
Awards International
November 20, 2018
Nienke Bloem served as a judge at the International Customer Experience Awards 2018 in Amsterdam. The role involved evaluating customer experience award submissions and presentations. The event took place on 20 November 2018. This judging assignment is recorded separately from her role hosting the awards ceremony.
CXPA Netherlands: Dutch Leadership Team Member
Customer Experience Professionals Association (CXPA)
November 03, 2016
Nienke Bloem joined the CXPA Dutch leadership team in November 2016, contributing to the professional Customer Experience community in the Netherlands. This role supports the development of the CX profession through knowledge exchange, community activities and connections between CX professionals. Date note: November 2016 is the confirmed start month; 3 November is an approximate administrative date selected for this entry, not a verified appointment day.
Tags: Business Strategy, Customer Experience, Leadership
Board Member, Communications | Women in Financial Services Netherlands (WIFS)
Women in Financial Services Netherlands
April 07, 2011
Nienke Bloem served on the board of Women in Financial Services Netherlands (WIFS) from April 2011 to June 2012, holding the Communications portfolio. The network connects women working in financial services to exchange knowledge, share opportunities and strengthen professional leadership. This formal board appointment is distinct from her founding involvement in 2009. Date note: April 2011 is the confirmed start month; 7 April is an approximate administrative Thursday, not a verified appointment day.
Tags: Business Strategy, Customer Experience, Leadership
2 Books
CX is a pilgrimage, 50 Strategies to spice up your leadership
Self Published
September 01, 2022
CX is a Pilgrimage is inspired by Nienke Bloem’s own journey walking the Via Francigena, where every step became a reflection on leadership, focus, and perseverance. In this book, she connects that physical pilgrimage to the journey of CX leadership, showing that customer experience is not a project, but a path you walk with intention. Through 50 practical leadership tips, she helps CX leaders move beyond frameworks and step into real impact. Each insight blends personal experience with strategic clarity, linking narrative, direction, and results. Because great customer experiences don’t happen by accident, they are led, step by step.
Tags: Business Strategy, Customer Experience, Leadership
De CX Travel Guide
Eburon
January 20, 2020
Dutch practical handbook on Customer Experience, co-authored by Nienke Bloem, Evelien van Damme and Karolien van der Ouderaa. Includes advice from eighteen CX managers to help organisations put customer experience into practice. ISBN 9789463012621.
Tags: Business Strategy, Customer Experience, Leadership
1 Corporate Partner
Official Partner | International Customer Experience Awards 2026
Awards International
January 01, 2026
Nienke Bloem is an official partner of the International Customer Experience Awards 2026, organised by Awards International. Her professional biography confirms this partnership. This entry records the partnership separately from her awards judging assignments and ceremony hosting. Date note: the 2026 partnership is confirmed; 1 January 2026 is an approximate administrative Thursday selected to record the year, not a verified partnership commencement date.
Tags: Business Strategy, Customer Experience, Leadership
3 Founders
Co-founder, CXLM: Customer Experience Leadership Master
CXLM
October 06, 2026
Nienke Bloem co-founded CXLM with Ian Golding. Publicly introduced on 6 October 2026, CXLM is an evidence-based accreditation for experienced CX leaders, built on her ANI model: Authority, Narrative and Impact. Candidates demonstrate applied leadership through a written application, senior stakeholder testimonials and an evidence video. Both founders assess submissions independently before reaching a joint decision. CXLM recognises demonstrated CX leadership and is distinct from a training course. Public applications open on 1 February 2027.
Tags: Business Strategy, Customer Experience, Leadership
Co-founder, The Customer Experience Game
The Customer Experience Game / BlommaBerg
July 01, 2016
The Customer Experience Game is a proven serious game methodology that turns customer experience knowledge into practical understanding and customer-focused behaviour. Through experiential learning, participants discover what CX means in their role, how their decisions affect customers and what they can do differently in their daily work. Tailored challenges and structured reflection help teams translate customer promises and CX strategy into concrete actions, building shared ownership across departments. Co-created by Nienke Bloem and Babs Asselbergs, the methodology is delivered through facilitated workshops, the CX Game Festival and Train the Trainer programmes.
Tags: Business Strategy, Customer Experience, Leadership
Co-founder / Founding Involvement | Women in Financial Services Netherlands (WIFS)
Women in Financial Services Netherlands
September 24, 2009
Nienke Bloem was involved as a co-founder in Women in Financial Services Netherlands (WIFS), established in 2009 to connect and empower women in the financial sector. This entry records her founding involvement, separately from her formal board service from April 2011 to June 2012. Date note: 2009 is the confirmed founding year; 24 September 2009 is an approximate administrative Thursday selected for this entry, not a verified personal appointment date.
Tags: Business Strategy, Customer Experience, Leadership
2 Industry Certifications
CXPA Recognized Training Provider (RTP): Nienke Bloem Services BV
Customer Experience Professionals Association (CXPA)
May 24, 2017
Nienke Bloem Services BV has held CXPA Recognized Training Provider status since 24 May 2017. Listed in the CXPA provider directory for Customer Experience training aligned with the CXPA framework.
Tags: Business Strategy, Customer Experience, Leadership
Certified Customer Experience Professional (CCXP)
Customer Experience Professionals Association (CXPA)
August 30, 2016
Certified Customer Experience Professional, issued by CXPA on 30 August 2016. Listed in the official CXPA member directory as CCXP certified since 2016.
Tags: Business Strategy, Customer Experience, Leadership
3 Instructors
CX Leadership Bootcamp 2026 | Creator and Instructor
Nienke Bloem | CX Leadership Masterminds
October 29, 2026
Designed and delivered the first two-day CX Leadership Bootcamp on 29 and 30 October 2026 at Grand Hotel Karel V in Utrecht, as part of the wider CX Leadership Masterminds programme. Seven CX leaders developed and presented their CX Story and Strategy on a Page, used AI to build a three-year strategy map and created personal CX leadership plans. Through practical sessions, a dedicated workbook and peer learning, participants explored strategic alliances, communication and how to scale CX methods and embed customer-focused behaviour. The bootcamp translates CX leadership into concrete choices and actions for organisational impact.
Tags: Business Strategy, Customer Experience, Leadership
CX Leadership Masterminds: Leadership Course Creator and Instructor
Nienke Bloem
June 25, 2020
Nienke Bloem created and has led CX Leadership Masterminds since 25 June 2020. This leadership course combines facilitated sessions, blended learning, peer learning and individual mentoring to help experienced CX professionals grow from CX managers into strategic CX leaders. Built around Authority, Narrative and Impact (ANI), the current programme develops leadership confidence and credibility, a compelling CX Story, a three-year CX Strategy Map, stakeholder influence and an action plan with accountability. The 2026 edition includes an online kickoff on 28 September, a two-day live bootcamp at Karel V in Utrecht on 29 and 30 October, individual mentor calls and an online final on 23 November. The Masterminds are a separate educational programme from CXLM, the evidence-based accreditation co-founded by Nienke Bloem and Ian Golding.
Tags: Business Strategy, Customer Experience, Leadership
CX Masterclass: Instructor and CCXP Preparation Educator
Nienke Bloem
November 24, 2016
Nienke Bloem has delivered the CX Masterclass since its first edition on 24 and 25 November 2016. This two-day Customer Experience Management programme is offered both in-company and through open enrolment. It develops participants’ CX knowledge, insight and skills using the CXPA framework, connects learning to their own organisation and prepares eligible professionals for the CCXP examination. Completing the course does not itself confer the CCXP credential; examination and certification are separate. The next open edition takes place on 19 and 20 November 2026 at Grand Hotel Karel V in Utrecht, with Dutch as the language of instruction.
Tags: Business Strategy, Customer Experience, Leadership
5 Keynotes
Corporate CX Keynote | Daikin Europe CX Seminar 2026
Daikin Europe
July 01, 2026
Corporate keynote at Daikin Europe’s CX Seminar on 1 July 2026 in Oostende, Belgium. Speaking to customer experience colleagues from across Europe, Nienke explored creating meaningful customer relationships and taking the next steps in customer experience. The seminar brought headquarters teams and affiliates together to exchange experience and strengthen their CX community.
Tags: Business Strategy, Customer Experience, Leadership
Fall in Love with Your Customer | PSA Impact 2026
Professional Speaking Association
April 18, 2026
Keynote at PSA Impact on 18 April 2026 at The Studio in Leeds, United Kingdom. Nienke explored how entrepreneurs, professional speakers and facilitators can grow their businesses by building stronger connections with their clients and audiences.
Tags: Business Strategy, Customer Experience, Leadership
Great Customer Experiences Don’t Happen by Accident | CX Business Summit Georgia 2026
CX Hub
April 03, 2026
Keynote at CX Business Summit Georgia on 3 April 2026 at The Biltmore Tbilisi Hotel in Tbilisi, Georgia. Nienke shared practical approaches to making customer experience work through strategy, governance and organisational action, with interactive elements from The Customer Experience Game.
Tags: Business Strategy, Customer Experience, Leadership
Customer Experience keynote at Global Speakers Summit 2026, Cairns
Global Speakers Summit 2026
March 14, 2026
Nienke Bloem’s keynote at the Global Speakers Summit in Cairns, Australia, on 14 March 2026. A Customer Experience keynote tailored to an audience of entrepreneurs and professional speakers. Full keynote recording available through the publication link.
Tags: Business Strategy, Customer Experience, Leadership
No CX Story, No CX Glory | CXPA Netherlands Global CX Day 2025
CXPA Netherlands
October 07, 2025
Keynote speaker and co-organiser of CXPA Netherlands Global CX Day on 7 October 2025 in Utrecht, the Netherlands, with 150 participants. Nienke spoke about the CX Story as a change narrative: helping CX professionals communicate a clear direction and engage their organisations in customer experience change.
Tags: Business Strategy, Customer Experience, Leadership
2 Manager / Directors
Manager Customer Excellence, KPN Consumer
KPN
April 01, 2012
Led Customer Experience at KPN Consumer, the consumer business of the Dutch incumbent telecommunications operator, from 1 April 2012 to 1 January 2015. The business served 9 million customers across residential and mobile services and had 9,000 employees. Led a CX team of 12, with responsibilities spanning NPS, Voice of the Customer, customer journeys, omnichannel experience and employee engagement. During this approximately three-year period, NPS improved from -14 to +2 through the team’s and wider organisation’s customer experience work under her leadership.
Tags: Business Strategy, Customer Experience, Leadership
ICT Sector Manager | Business ICT Teams, ASR Nederland
ASR Nederland
December 03, 2009
Nienke Bloem was responsible for the Business ICT teams at ASR Nederland from December 2009 to April 2012, with a span of control of 90 FTE. Her responsibilities included customer satisfaction, budgets, quality, performance and employee engagement. Her 2011 priorities included employee engagement, operational excellence and flow in the ICT process, and cost control. Date note: December 2009 is the confirmed start month; 3 December is an approximate administrative Thursday, not a verified appointment day.
Tags: Business Strategy, Customer Experience, Leadership
1 Masters Degree
Master of Business Administration (MBA)
University of Bradford / TiasNimbas Business School
December 11, 2009
Completed an MBA through University of Bradford and TiasNimbas Business School, studying from 2007 to 2009. Graduated on 11 December 2009 with a dissertation on Employee Engagement, awarded an A grade.
Tags: Business Strategy, Customer Experience, Leadership
8 Media Interviews
The Road to CX Vision 2035 – CX Leadership with Nienke Bloem
Customer Experience Magazine (CXM)
August 14, 2026
External expert interview by David Dungay, with accompanying video, about Nienke Bloem’s approach to CX leadership. Nienke discusses the transition from CX management to strategic leadership, Authority, Narrative and Impact, executive influence and connecting CX to business outcomes. Published ahead of her keynote and leadership masterclass at CX Vision 2035.
Tags: Business Strategy, Customer Experience, Leadership
5 jaar CX Troonrede
CustomerFirst
December 12, 2025
CustomerFirst interviews Nienke Bloem and Jaap Wilms about five years of the CX Troonrede, an initiative of CXPA Nederland. As a co-initiator, Nienke reflects on the professionalisation of CX, memorable change narratives and the need for CX professionals to gain strategic influence. Written by Tamara de Vos; published in Dutch.
Tags: Business Strategy, Customer Experience, Leadership
Het is tijd voor een eerlijk gesprek over CX
Emerce
June 02, 2025
Dutch video interview with Nienke Bloem, hosted by Ronald ter Voert for Emerce. A conversation about strategic vision and a customer-centric culture, from directors to frontline employees.
Tags: Business Strategy, Customer Experience, Leadership
Klantbeleving bij de overheid: in gesprek met Nienke Bloem
Gebruiker Centraal / Community CX
May 30, 2024
Dutch guest interview with Robert Vels and Martijn Lentz for Gebruiker Centraal and Community CX about customer experience in government. Source page dated 30 May 2024; the conversation was recorded in April 2024.
Tags: Business Strategy, Customer Experience, Leadership
Build a Customer-Centric Culture That Drives Loyalty
The Brand Called You
March 16, 2024
Nienke Bloem joins Ashutosh Garg on The Brand Called You to discuss customer experience strategy, employee engagement, customer-centric culture and the CX Game. English-language guest podcast interview.
Tags: Business Strategy, Customer Experience, Leadership
Op pelgrimstocht naar een klantgerichte organisatie
CustomerFirst
November 17, 2021
Dutch interview with Nienke Bloem on the parallels between pilgrimage and customer-centred transformation. Published by CustomerFirst in collaboration with Genesys.
Tags: Business Strategy, Customer Experience, Leadership
CX Conversation with Nienke Bloem: how to make your customer experience great by design?
CX Conversations / CustomerGuru
June 13, 2019
Guest conversation with Nienke Bloem on designing predictable, consistent customer experiences. English-language episode of CX Conversations, distributed through Podme.
Tags: Business Strategy, Customer Experience, Leadership
1 Miscellaneous
CX is a pilgrimage: Ziptone review
Ziptone
September 01, 2022
Dutch external review of Nienke Bloem’s book CX is a Pilgrimage, published by Ziptone. Listed on Nienke’s press page. This is coverage of her work, not an article authored by Nienke.
Tags: Business Strategy, Customer Experience, Leadership
1 Panel
Panel Moderator | CX BFSI Exchange Europe 2026, Berlin
IQPC Exchange
September 14, 2026
Moderator of two keynote panels at CX BFSI Exchange Europe, held on 14 and 15 September 2026 at Hotel Palace Berlin, Germany. Nienke led discussions on Global Standards, Local Relevance: Designing Experiences That Flex Without Fracturing, and Demonstrating CX’s Financial Impact Without Becoming Just Reporting. The discussions explored consistent customer experiences across markets and the financial value of CX in banking and insurance.
Tags: Business Strategy, Customer Experience, Leadership
89 Podcasts
#89 Managing vs Leading CX: Make the SHIFT that drives Impact
CX Leadership Talks | Podbean
November 02, 2026
Are you managing CX or leading CX? In this episode of CX Leadership Talks, Nienke Bloem explores the shift from delivering projects to setting direction, influencing strategy and creating ownership across the organisation. Using her CX Leadership ANI model (Authority, Narrative and Impact), she shares practical ways to build alliances, use your CX Strategy and CX Story, and scale customer-focused methods and behaviour beyond the CX team.
Tags: Business Strategy, Customer Experience, Leadership
#88 Synthetic Personas: Five Ways to Scale and Embed CX
CX Leadership Talks
October 19, 2026
Nienke Bloem explores five practical roles for grounded synthetic personas: research partner, promise challenger, journey explorer, practice customer and leadership sparring partner. Drawing on a contact-centre training example shared at the BFSI Exchange in Berlin, she connects these uses to the CXPA framework and her ANI model. The episode examines how CX leaders can scale methods, embed customer-focused behaviour and develop leadership through practice and reflection. Synthetic conversations can support exploration and preparation, but do not replace evidence from real customers.
Tags: Business Strategy, Customer Experience, Leadership
#86 How Daikin scaled Customer Experience across Europe: CX Leadership insights with Nicoline Valk
CX Leadership Talks
October 16, 2026
Nienke interviews Nicoline Valk of Daikin Europe about scaling Customer Experience across 17 European affiliates. They explore omotenashi, leading through influence, building an internal CX network and combining a shared European framework with local ownership and action.
Tags: Business Strategy, Customer Experience, Leadership
#87 How do you prove you're a CX leader? Introducing CXLM with Ian Golding
CX Leadership Talks
October 06, 2026
Nienke Bloem and Ian Golding introduce CXLM, an evidence-based accreditation for experienced CX leaders. They discuss how candidates can demonstrate applied leadership, influence and results, and why accreditation is separate from completing a course.
Tags: Business Strategy, Customer Experience, Leadership
#84 The power of dreaming out LOUD
CX Leadership Talks
August 24, 2026
What do you want customers to experience differently three years from now, and who do you need to become to lead that change? Nienke explores how stating your ambition and identifying obstacles can lead to a practical next step.
Tags: Business Strategy, Customer Experience, Leadership
#83 Design Love In: Have we taken Love out of business?
CX Leadership Talks
August 10, 2026
Nienke reflects on three insights from Marcus Buckingham’s book Design Love In and their relevance to CX leadership. She explores learning from positive customer moments, bringing purpose and emotion into strategy, and starting conversations about what customers and employees love.
Tags: Business Strategy, Customer Experience, Leadership
#82 Would they miss you? The CX budget cut test
CX Leadership Talks
July 13, 2026
Would your organisation miss its CX team if it disappeared tomorrow? Nienke explores how CX leaders can connect their work to customer and business outcomes, using the budget cut test to examine their contribution.
Tags: Business Strategy, Customer Experience, Leadership
#81 Why some CX Leaders create impact and others don't: ANI deepdive
CX Leadership Talks
June 29, 2026
A deeper exploration of the ANI model: building internal confidence and external credibility, leading with a clear narrative, and delivering measurable value for customers and the business.
Tags: Business Strategy, Customer Experience, Leadership
#80 ANI - The future of CX Leadership
CX Leadership Talks
June 15, 2026
Nienke Bloem introduces ANI: Authority, Narrative and Impact. She shares the story behind the model and explores why many challenges in Customer Experience are leadership challenges.
Tags: Business Strategy, Customer Experience, Leadership
#79 Executives don’t buy CX activities. They buy confidence.
CX Leadership Talks
June 01, 2026
Why stakeholder management requires more than updates and dashboards. Drawing on her experience at KPN, Nienke explores relational authority, the Mendelow Matrix and deliberate stakeholder engagement to build executive confidence in Customer Experience.
Tags: Business Strategy, Customer Experience, Leadership
#78 The Maxima moment: How one meeting multiplied my visibility
CX Leadership Talks
May 18, 2026
A personal reflection on how visibility can strengthen CX leadership authority. Nienke shares a career-defining encounter with Queen Máxima and five practical tips for becoming more visible, building influence and contributing to strategic conversations.
Tags: Business Strategy, Customer Experience, Leadership
#77 Leading from the middle: Sally Foley-Lewis on empowering CX Leaders to drive change
CX Leadership Talks
May 04, 2026
Nienke Bloem speaks with Sally Foley-Lewis about leading from the middle, influencing without formal authority and building internal networks. They explore stakeholder management, clear communication, strategic thinking and the role of feedback in CX leadership.
Tags: Business Strategy, Customer Experience, Leadership
#76 How to turn every presentation into a CX Leadership Moment
CX Leadership Talks
April 20, 2026
Nienke explores how CX leaders can use presentations as opportunities to lead. A practical episode about communicating customer experience clearly and purposefully, supported by the CX Presentation Playbook.
Tags: Business Strategy, Customer Experience, Leadership
#75 What it really takes to win four International CX Awards | CX leadership insights with Irene van Hoorn, CCXP
CX Leadership Talks
April 06, 2026
Three Gold awards. One Bronze. And a brilliant conversation with Irene van Hoorn about the leadership behind them.
At the International Customer Experience Awards 2025, Eneco and Irene won:
CX Team of the Year
Best CX Strategy
CX Leader of the Year: Strategic Approach, awarded to Irene
Best CX for Vulnerable Customers
I had the pleasure of delivering the CX Masterclass for Irene’s team, and Irene joined my CX Leadership Masterminds in 2024. Seeing her and the team receive this recognition makes me incredibly proud.
In our conversation on CX Leadership Talks, Irene shares how she built authority without formal power, helped professionalise CX at Eneco and approached the awards with her team.
Honest, practical and full of lessons for CX leaders who want to take their next step.
Listen to our interview: What it really takes to win four International CX Awards
https://nienke.podbean.com/e/what-it-really-takes-to-win-four-international-cx-awards-cx-leadership-insights-with-irene-van-hoorn-ccxp/
Tags: Business Strategy, Customer Experience, Leadership
#74 The Secret to Leading in CX (and yes, it has everything to do with you)
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March 22, 2026
In this episode, Nienke Bloem takes you behind the scenes of one of the biggest moments in her speaking career. Standing backstage at the Global Speaker Summit, about to deliver the closing keynote. A moment filled with excitement and doubt.
And it led to a powerful realization.
Because that exact s
Tags: Business Strategy, Customer Experience, Leadership
#73 Where should YOU focus as a CX Leader? The CX leadership energy matrix
CX Leadership Talks
March 09, 2026
Nienke introduces the CX Leadership Energy Matrix to help leaders evaluate activities by business impact and personal energy. She explores four zones and practical reflection questions for reviewing calendars, choosing priorities and sustaining effective CX leadership. The episode acknowledges inspiration from Taki Moore’s value-energy model.
Tags: Business Strategy, Customer Experience, Leadership
#72 Imposter syndrome in CX: The five hidden patterns to beat
CX Leadership Talks
February 23, 2026
How imposter thinking can undermine CX leadership authority, with five competence patterns and practical actions to strengthen personal, positional and relational authority.
Tags: Business Strategy, Customer Experience, Leadership
#71 The CX Leader as message architect
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February 09, 2026
CX leaders are great at content.
But CX rarely scales because the message doesn’t.
In this episode of CX Leadership Talks, Nienke Bloem dives into why communication is not a soft skill, but a core CX leadership capability. She explores how CX leaders can move from one-off presentations and worksho
Tags: Business Strategy, Customer Experience, Leadership
#70 Making CX technology work: Insights from James O'Connor on strategy and leadership
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January 26, 2026
In this episode of CX Leadership Talks, Nienke Bloem is joined by James O’Connor, one of the early architects of customer experience as a professional discipline.
James brings more than 20 years of experience working at the intersection of customer experience, strategy, operations and technology
Tags: Business Strategy, Customer Experience, Leadership
#69 CX leadership in 2026. Are you ready for the next level?
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January 12, 2026
This first episode of 2026 is an invitation for CX leaders to pause, reflect and look ahead.
In this episode, Nienke Bloem CCXP explores why CX leadership is entering a new phase and why 2026 asks something different from those leading customer experience in complex organizations. Instead of j
Tags: Business Strategy, Customer Experience, Leadership
#68 Envisioning your brilliant 2026: Your guided strategic CX planning session
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December 29, 2025
How do you want to lead in 2026?
In this episode of CX Leadership Talks, Nienke Bloem helps CX leaders move from intention to direction. Not by creating a long to-do list, but by making conscious, strategic choices about where to focus.
With 2026 themed as Strategizing CX, this episode is an inv
Tags: Business Strategy, Customer Experience, Leadership
#67 Reflection guide for CX leaders: Lessons, wins, and growth from 2025
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December 15, 2025
Welcome to a brand new episode of the CX Leadership Talks podcast, hosted by Nienke Bloem! In this very special "Reflection edition for 2025”, Nienke Bloem invites you to slow down, look back, and take stock of your year as a CX leader. She guides you through a thoughtful self-audit, encouraging y
Tags: Business Strategy, Customer Experience, Leadership
#66 The future of relationships: Redesigning Customer Experience for lasting impact
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December 01, 2025
Welcome to a new episode of CX Leadership Talks! The podcast for CX leaders who want to spice up their leadership.
In this episode, your host Nienke Bloem CCXP connects with Cairo Marsh, founder of Relativ, an experience agency based in Tokyo. Together, they explore why branding alone isn’t enou
Tags: Business Strategy, Customer Experience, Leadership
#65 Are leaders really as Customer Centric as they think?
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November 17, 2025
Welcome to a new episode of CX Leadership Talks!
In this episode, Nienke Bloem CCXP takes you to the International CX Awards in London, where she hosted an evening with more than 450 CX professionals from over 50 countries. Across all those conversations, one theme stood out: the real challenge in C
CX Management or CX Leadership? Growing Your Approach with Your Role
LinkedIn
October 07, 2026
Following a question raised in her CX BFSI Exchange think tank in Berlin, Nienke Bloem explores when a challenge needs CX management and when it calls for CX leadership. Her visual and ANI model connect Authority, Narrative and Impact with strategic influence, a strong network and business results.
Tags: Business Strategy, Customer Experience, Leadership
Does the CX World Have a Blind Spot? The Growth Path to Strategic CX Leadership
LinkedIn
May 27, 2026
Nienke Bloem presents five levels of professional growth, from CX Beginner to Strategic CX Leader. The post explains why CX management knowledge remains a foundation while leadership development adds Authority, Narrative and Impact, helping professionals grow their strategic contribution and influence.
Tags: Business Strategy, Customer Experience, Leadership
Customer Service, Customer Success and CX Management: Three Disciplines, One Goal
LinkedIn
April 21, 2026
Nienke Bloem shares her comparison model for Customer Service, Customer Success and Customer Experience Management across 13 dimensions. The post clarifies different roles, goals, time horizons and mindsets, and invites teams to align their responsibilities around creating customer value.
Tags: Business Strategy, Customer Experience, Leadership
Is Customer Experience Everyone’s Job? Organizational CX vs Behavioral CX
LinkedIn
February 20, 2026
Nienke Bloem distinguishes the customer-focused behaviour expected across an organisation from the CX management responsibilities of the team leading the discipline. Her visual overview helps leadership teams discuss ownership, the design and delivery of the customer promise, and the connection between strategy and behaviour.
Tags: Business Strategy, Customer Experience, Leadership
1 Profile
I’d like to tell you about Nienke Bloem
André Prins on LinkedIn
June 16, 2026
External profile written by André Prins about Nienke Bloem’s work in Customer Experience leadership, speaking and education. Published on LinkedIn; André Prins is the author.
Tags: Business Strategy, Customer Experience, Leadership
8 Speaking Engagements
Corporate CX Speaking | ING Global CX Day 2026, Amsterdam
ING
October 08, 2026
Corporate speaking engagement at ING’s Global CX Day event on 8 October 2026 in Amsterdam, the Netherlands. Nienke contributed her customer experience expertise to ING’s internal CX event.
Tags: Business Strategy, Customer Experience, Leadership
Conference Chair and Moderator | CX Travel & Hospitality Exchange UK 2026
IQPC Exchange
September 08, 2026
Conference chair and moderator at the CX Travel & Hospitality Exchange UK on 8 and 9 September 2026 at Hilton Syon Park, London. Nienke hosted the two-day event and guided conversations with senior travel and hospitality leaders on customer experience, customer relationships and the role of technology in serving customers.
Tags: Business Strategy, Customer Experience, Leadership
Great Customer Experiences Don’t Happen by Accident | Achmea Australia, Sydney
Achmea Australia
March 24, 2026
Corporate speaking engagement at Achmea Australia’s headquarters in Sydney on 24 March 2026. Nienke delivered Great Customer Experiences Don’t Happen by Accident, tailored to the corporate audience.
Tags: Business Strategy, Customer Experience, Leadership
Customer Experience and Global Strategy | Wolf Oil Global Event 2026
Wolf Oil
January 15, 2026
Corporate speaking engagement at a global Wolf Oil event on 15 January 2026 in Antwerp, Belgium. Nienke explored how customer experience could contribute to the organisation’s global strategy, connecting customer focus with the business’s direction.
Tags: Business Strategy, Customer Experience, Leadership
Co-host | International Customer Experience Awards 2025
Awards International
November 12, 2025
Co-host of the International Customer Experience Awards ceremony with Ian Golding on 12 November 2025 at Park Plaza London Riverbank, United Kingdom. Organised by Awards International, the ceremony celebrated customer experience teams, leaders and initiatives from around the world.
Tags: Business Strategy, Customer Experience, Leadership
CX Strategy and CX Story Canvas | CXPA CX Leaders Advance 2024, Denver
Customer Experience Professionals Association (CXPA)
May 01, 2024
Nienke Bloem co-presented an interactive CX strategy session with Toni Krasnic at CXPA CX Leaders Advance in Denver, Colorado, USA, on 1 May 2024. The session guided CX leaders through the CX Story Canvas to refine their overall CX story and translate strategy into practical action. Combining inspiration, exploration and activation, it focused on building a clear change narrative and concrete calls to action that help organisations move forward. Supporting slides and 23 CX calls to action are available through the session resource page.
Tags: Business Strategy, Customer Experience, Leadership
Co-host, International Customer Experience Awards 2019
Awards International
November 21, 2019
Nienke Bloem co-hosted the International Customer Experience Awards in Amsterdam on 21 November 2019. She has co-hosted the awards since 2018. This video captures the 2019 event.
Tags: Business Strategy, Customer Experience, Leadership
17 Videos
Shift 5: From silent supporter to visible strategic connector
Nienke Bloem / YouTube
December 15, 2025
Nienke Bloem’s CX leadership video: Communicating CX results, developing a communication plan and building networks to become a visible strategic connector.
Tags: Business Strategy, Customer Experience, Leadership
Shift 3: From projects to transformational CX leadership
Nienke Bloem / YouTube
December 01, 2025
Nienke Bloem’s CX leadership video: Moving beyond isolated CX projects with a transformation map, strategy on a page, change management and resilience.
Tags: Business Strategy, Customer Experience, Leadership
Shift 1: From NPS/ CSAT manager to strategic CX business partner
Nienke Bloem / YouTube
November 17, 2025
Nienke Bloem’s CX leadership video: Connecting CX with finance, risk, growth and strategy to become a strategic business partner beyond NPS and CSAT reporting.
Tags: Business Strategy, Customer Experience, Leadership
5 Shifts for CX leaders: the future of CX leadership
Nienke Bloem / YouTube
November 10, 2025
Nienke Bloem’s CX leadership video: An overview of five strategic shifts in CX leadership: business partnership, narrative, transformation, technology and visibility.
Tags: Business Strategy, Customer Experience, Leadership
7. They stay fresh and keep learning
Nienke Bloem / YouTube
July 03, 2025
Nienke Bloem’s CX leadership video: Protecting learning time, using research and case studies, connecting with experts and investing in ongoing CX education.
Tags: Business Strategy, Customer Experience, Leadership
3. They close the loop
Nienke Bloem / YouTube
May 26, 2025
Nienke Bloem’s CX leadership video: Closing the small, big and meta feedback loops, sharing customer insight internally and sustaining customer experience improvements.
Tags: Business Strategy, Customer Experience, Leadership
2. They establish authority
Nienke Bloem / YouTube
May 19, 2025
Nienke Bloem’s CX leadership video: Personal, relational and positional authority, why people trust experts, and practical ways to establish credibility as a CX leader.
Tags: Business Strategy, Customer Experience, Leadership
1. They own their CX Story
Nienke Bloem / YouTube
May 12, 2025
Nienke Bloem’s CX leadership video: How to create and own a CX change narrative that builds emotional connection, communicates urgency and inspires action.
Tags: Business Strategy, Customer Experience, Leadership
Strategy 26: Use Two Different Speeds
Nienke Bloem
November 06, 2023
In this video and accompanying website post, Nienke Bloem reads Strategy 26 from CX is a Pilgrimage. She explores why leadership requires two speeds: slowing down to reflect on the bigger questions and accelerating to act on goals. For CX leaders, the invitation is to make room for reflection and deliberate direction alongside delivery, rather than relying on constant speed alone.
Tags: Business Strategy, Customer Experience, Leadership
1 Visiting Lecturer
Guest Lecturer in Customer Experience | Nyenrode Business Universiteit
Nyenrode Business Universiteit
March 05, 2015
Nienke Bloem began guest lecturing in Customer Experience at Nyenrode Business Universiteit in March 2015, with teaching engagements also in 2016. She brings corporate CX leadership experience into business education, connecting customer experience with organisational leadership and business strategy. Date note: March 2015 is the confirmed start month; 5 March is an approximate administrative date selected for this entry, not a verified first teaching day.
Tags: Business Strategy, Customer Experience, Leadership
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3 Physical Events
Nienke Bloem at Customer Contact Congres 2026: CX is a Pilgrimage
Location: Hi! site, Antwerpselaan 1, 1853 Grimbergen, Belgium Date : November 24, 2026 - November 24, 2026 Organizer: Customer Contact & CXForum
Upcoming keynote by Nienke Bloem at Customer Contact Congres 2026, The Experience Edition, on 24 November 2026 in Grimbergen, Belgium. Her session CX is a Pilgrimage is scheduled from 15:00 to 15:45. Drawing on her Via Francigena pilgrimage, Nienke explores leadership, customer-centred transformation and five practical strategies for creating progress for customers, employees and the organisation.
Nienke Bloem at CX Vision 2035: Become Future-Ready
Location: Wembley Stadium, London, United Kingdom Date : November 05, 2026 - November 05, 2026 Organizer: CXM
Upcoming speaking appearance at CX Vision 2035 on 5 November 2026 at Wembley Stadium, London. Nienke Bloem presents Become Future-Ready: The Shift from CX Manager to CX Leader, scheduled at 12:00 in Track 02, exploring the transition to strategic CX leadership.
Nienke Bloem at Altuïtion Seminar 2026: Strategize CX
Location: AFAS Theater, Inspiratielaan 3, 3833 AV Leusden, Netherlands Date : October 26, 2026 - October 26, 2026 Organizer: Altuïtion
Upcoming speaking appearance on 26 October 2026. Nienke Bloem presents the CX Talk Strategize CX at 10:40 during the Altuïtion Customer Experience and Employee Experience seminar at AFAS Theater in Leusden.
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#89 Managing vs Leading CX: Make the SHIFT that drives Impact
#88 Synthetic Personas: Five Ways to Scale and Embed CX
Nienke Bloem at Customer Contact Congres 2026: CX is a Pilgrimage
Nienke Bloem at CX Vision 2035: Become Future-Ready
Nienke Bloem at Altuïtion Seminar 2026: Strategize CX
CX Leadership Bootcamp 2026 | Creator and Instructor
