10 Signs Your Organization is Becoming Inflexible and Rigid
Spiral Up
March 11, 2026
Over the years, I have worked with organizations that proudly described themselves as agile and innovative. Yet within only a few years, that agility had quietly faded.
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Tags: Agile, Business Continuity, Transformation
When Success Turns Into Stagnation
Spiral Up
March 06, 2026
Success can breed rigidity. Understand why and how this threatens relevance.
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Tags: Agile, Business Continuity, Transformation
When Success Creates Rigidity
Spiral Up
February 26, 2026
I once worked with a mid-sized tech company that had prided itself for years on its innovation. They had pioneered a few products that disrupted norms and set benchmarks for competitors. Their success was undeniable, yet something was amiss. Over time, the company slowly cemented processes that were once flexible. It became like navigating a mansion with too many locked doors.
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Tags: Agile, Business Continuity, Transformation
You Cannot Transform an Organization Without Changing Behavior
Spiral Up
February 11, 2026
When we ignore the human operating logic inside a transformation, the cost appears later.
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Tags: Agile, Business Continuity, Transformation
Why Change Fails When Leaders Focus on Tools Instead of Mindset
Spiral Up
February 11, 2026
We start the meeting on time. The agenda is clear.
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Tags: Agile, Business Continuity, Transformation
The Quiet Erosion of Organizational Transformation
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January 23, 2026
Organizational transformation rarely collapses in a dramatic failure. It fades quietly when learning slows, reflection disappears, and teams slip into compliance under pressure.
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Tags: Agile, Business Continuity, Transformation
The Quiet Erosion of Transformation
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January 23, 2026
Transformation often fades, not in a blaze, but in the day-to-day shuffle where purpose gets lost.
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Tags: Business Continuity, Change Management, Transformation
The Quiet Erosion of Transformation
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January 20, 2026
Transformation rarely dies in a loud crash. It fades through busywork, lost reflection, and the slow drift of collective energy.
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Tags: Leadership
From Hierarchy to Empowerment: Rethinking Leadership for a Customer-Focused Organization
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March 31, 2025
5-minute read Organizations striving for long-term success must evolve their leadership approaches in an era of continuous transformation and shifting market dynamics. The traditional hierarchical approach, where leaders dictate solutions and control decisions while employees ask for solutions and s
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Tags: Agile, Business Continuity, Transformation
Thoughtful Risk-Taking in Customer Centricity: An Agile Approach for 2025
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March 20, 2025
In today’s rapidly evolving business landscape, organizations that excel are those that master the delicate balance between customer-centricity and thoughtful risk-taking. Drawing from the principles of the Agile Customer Centricity Manifesto, we explore how businesses can create sustainable v
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Tags: Agile, Business Continuity, Transformation
Psychological Safety: The Key to High-Performing Teams in 2025
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February 13, 2025
In today’s rapidly evolving business landscape, psychological safety has emerged as a critical condition for team excellence. Drawing from our experience implementing the 6 Team’s Conditions framework and agile methodologies across European organizations, we explore how psychological saf
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Tags: Agile, Business Continuity, Transformation
Harnessing the Innovation Radar Framework to Drive Customer-Centric Innovation
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December 11, 2024
Innovation is not just about creating the next big product or launching cutting-edge technology. It’s about finding new ways to deliver value to customers—whether through better experiences, enhanced products, or more efficient processes. Recently, while helping a team brainstorm how to stay ahe
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Tags: Agile, Business Continuity, Transformation
7 Leadership Behaviors Blocking Innovation—and How to Fix Them for Customer-Centric Success
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December 03, 2024
Recently, while helping a team on their journey to becoming more agile and resilient, the topic of innovation came up. One leader asked, “How do we ensure our innovations are valuable to customers?” That question struck a chord and led to a deep conversation. Innovation is critical in today’s
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Tags: Agile, Business Continuity, Transformation
Invisible Barriers: How Leaders Can Spot (and Stop) Their Own Resistance to Change
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November 18, 2024
Many leaders believe they are open to change and champions of innovation. But what if you’re unknowingly blocking progress without even realizing it? This type of resistance, which I call ghost resistance, isn’t obvious. It’s quiet, often hidden behind rational behaviors and logical decisions.
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Tags: Agile, Business Continuity, Transformation
From Stability to Agility: Embracing Transformation as an Employee
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November 06, 2024
I recently had an insightful conversation with a transformation expert who works for an organization facing major changes. She’s a prospect for our services, and as we discussed her work, we landed on a question that’s relevant to so many: What does transformation mean for employees—not just i
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Tags: Agile, Business Continuity, Transformation
Overcoming Ghost Resistance: How Leaders Unknowingly Sabotage Transformation and How to Fix It
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October 22, 2024
Transformation is a complex, often daunting process, and it’s no surprise that leaders sometimes struggle to get on board. What’s fascinating, though, is how leaders often don’t even realize they are resisting change—this phenomenon can be described as “ghost resistance.” Leaders may ful
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Tags: Agile, Business Continuity, Transformation
Customer Centricity: Implementing the Agile Manifesto for Sustainable Business Success
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October 18, 2024
In today’s dynamic market, true customer centricity goes beyond service excellence—it’s about fundamentally transforming how organizations create and deliver value. Drawing from the Agile Customer Centricity Manifesto and our extensive experience with European organizations, we’l
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Tags: Agile, Business Continuity, Transformation
Defining a Purpose, for Yourself, your Team or Organization; The Key to Achieving Success
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October 13, 2024
In a world filled with tasks, deadlines, and ever-changing demands, it’s easy to get lost in the daily grind. While goals are important, the real key to achieving success lies in defining a clear purpose. Whether for yourself, your team, or your organization, a well-defined purpose is crucial to g
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Tags: Agile, Business Continuity, Transformation
Pharma Marketers: Who are your customers and how to bring them real value?
linkedin
May 07, 2021
Lately, I have been consulted by pharmaceutical companies on how to be more innovative and patient-centric. Pharma organizations are claiming loud and clear that what matters is the patient but except for promoting their products, few of them really take the plunge to help HCPs to achieve better clinical outcomes.
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Tags: Leadership
It is time for the pharmaceutical industry to start focusing on what matters: the patient!
linkedin
May 03, 2021
There is an obsession to sell their product/drug above all else. We can see it all the time: promotional brochures, articles, meetings or scientific congresses... All industry players present clinical trials that demonstrate that drug/product A is superior in terms of efficacy, speed, safety than the drug/product of the competition.
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Tags: AI, Analytics, Leadership
From agile software development to agile marketing
Linkedln
September 21, 2020
The agile craze has been transforming marketing teams of all shapes and sizes for years, but it has an even longer history outside the marketing profession. Agile approaches originated in software development in the mid-to-late 1990s, completely revolutionizing how developers did their work.
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Tags: Agile, Business Continuity, Transformation
The development of agile software and agile marketing
Linkedln
September 21, 2020
The developers have an urgent kiss of change. The traditional project management methods, with the name "en cascade", do not simply function. Ces techniques exigenaient des chefs de projet qu'ils rassemblent des informations sur ce que le logiciel était censé faire et qu'ils les rassemblent dans des documents massifs appelés exigences.
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Tags: Agile, Business Continuity, Transformation
Festival Agile Trends 2023: Business Agility, a necessity or a fantasy?
Agile Festival Trends
November 24, 2025
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Tags: Agile, Marketing, Transformation
Business Agility That Matters: From Buzzwords to Bold Impact in Pharma
Transformea. Albania
May 30, 2025
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Tags: Agile, Business Continuity, Transformation
5 Steps to boost your Business Agility transformation
Agile Georgia
April 26, 2024
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Tags: Agile, Business Continuity, Transformation
Business Agility: Transformation or Evolution? You decide!
Agile Azerbaijan International Summit
November 04, 2023
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Tags: Agile, Business Continuity, Transformation
Agile Tour Brussels: Business Agility, a fantasy or a necessity?
Agile Tour Belgium
October 28, 2022
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Tags: Agile, Business Continuity, Transformation
Business Agility, a fantasy or a necessity?
Regional Scrum Gathering Belgrade
October 19, 2022
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Tags: Agile, Business Continuity, Transformation
Agile Beyond IT: In search of flexibility and innovation for Marketing
Agile Prague
October 19, 2022
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Tags: Agile, Business Continuity, Transformation
Vivir tanto tiempo SIN la agilidad
Business Agility Conference Global
March 23, 2022
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Tags: Agile, Business Continuity, Transformation
Digital Marketing Conference: Agile Applied to Marketing, a Necessity or a Fantasy?
Data Miner
December 31, 1969
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Tags: Agile, Digital Transformation, Marketing
Christophe Martinot - Deep Dive into Agile Marketing Podcast (Episode Thirty Two)
Deep Dive into Agile Marketing hosted by John Cass.
March 02, 2026
Conversation with Christophe Martinot about his book Spiral Up and how agile thinking supports stronger teams, better collaboration, and more resilient organizations. He shares insights from his experience helping companies adopt agile ways of working and improve how teams deliver value.
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Tags: Business Continuity, Change Management, Transformation
Escaping the Corporate Jail. Business Agility with Christophe Martinot
We, Me & Us
December 31, 1969
In this episode, Pierre Neis speaks with Christophe Martinot about business agility, leadership transformation, and the courage to rethink traditional corporate structures.
Christophe spent more than 20 years in multinational companies such as L’Oréal, Danone, Sanofi, Novo Nordisk, and Abbott. During this time he held leadership roles in marketing, strategy, and business unit management. Despite professional success, he began to question the effectiveness of many corporate systems and the impact they had on people and performance.
This conversation explores why many organizations struggle with rigidity, slow decision making, and disengaged teams. Christophe shares why he decided to leave the corporate world and dedicate his work to helping organizations adopt more agile, resilient, and customer focused ways of working.
Pierre and Christophe discuss practical lessons from transformation initiatives, the role of leadership in enabling teams, and why empowering people often creates stronger business outcomes.
Topics discussed in the episode include
• Why traditional corporate structures often limit agility
• The difference between output driven management and value driven organizations
• How leaders shift from control to service oriented leadership
• What business agility means in practice for teams and organizations
• Why transformation begins with individual awareness and mindset
Christophe Martinot is a transformation advisor, speaker, and lecturer. He supports organizations in becoming more agile, resilient, and customer centric in the way they operate. He also teaches business agility and innovation at ESADE, IED Barcelona, and ESEI International Business School.
If you are interested in leadership, transformation, and new ways of working, this episode offers practical insights from someone who has experienced both the corporate world and the transformation journey firsthand.
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Tags: Business Continuity, Leadership, Transformation
Spiral Up: How individuals, teams and organizations can grow through change
Agile customer Centricity Manifesto
Christophe Martinot - Deep Dive into Agile Marketing Podcast (Episode Thirty Two)
