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Rasmus Houlind

Copenhagen,, Denmark

Keynote Speaker and Author within Personalization and Omnichannel Marketing, CXO at Agillic, Board Member and Angel Investor

Rasmus Houlind	Points
Academic	0
Author	123
Influencer	114
Speaker	0
Entrepreneur	0
Total	237

Points based upon Thinkers360 patent-pending algorithm.

Thought Leader Profile

Portfolio Mix

Areas of Expertise

AI 30.77

CRM 31.80

Marketing 31.62

Industry Experience

Publications & Experience

3 Author Newsletters

Scaling Personalization through efficient Content Management
LinkedIn
December 18, 2024

Personalization sounds like a simple concept, right? After all, we all know the importance of getting data sorted and leveraging customer insights in order to speak to our customers in a way that feels personal and relevant. But hey - what about ‘the right message’, I mean the content side of things? What good is the perfect audience if we have nothing relevant and engaging to say? And how do you scale that part of the solution?

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Tags: Marketing

Personalizing Content to make Pandora sparkle
LinkedIn
December 04, 2024

In this episode of Hello $Firstname Season 2, I had the pleasure of sitting down with Julie Marie Hermann, Personalization and CX Manager at Pandora, the world’s largest jewelry brand by volume. With over 33,000 employees and a presence in more than 100 countries, Pandora is leading the way in scaling personalization.

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Tags: Marketing

The Content Crisis in Personalization and the Content Layer
LinkedIn
November 20, 2024

In the season premiere of Hello $Firstname Season 2, I had the privilege of sitting down with my co-author, Frans Riemersma, founder of MartechTribe and a global thought leader in marketing technology.

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Tags: Marketing

2 Books

Hello $FirstName: Profiting from Personalization. How putting people's first name in emails is only the first step towards customer centricity
Amazon
March 31, 2023

The title of this book Hello $FirstName is a reference to what could very well be the most common example of Personalization in the world. The personalized salutation often used in an email or a LinkedIn connection request. However, as this book will show, there is much more to personalization than putting people’s first name into a subject line

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Tags: Marketing