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Richard A Jones

Aurora, United States

Rich Jones is the Founder/Principal of Leading2Leadership LLC. Rich relies on trusted partners for expertise outside his expertise as a sole practitioner. Before starting his strategic planning agency, he spent over 20 years in leadership roles in the financial services sector, including a year as a Senior Strategy Director with Harland Clarke. In this role at Harland Clarke, Rich worked with credit unions and community banks with assets under $40B to define their strategic direction. Before becoming an executive in the financial services sector, Rich was an entrepreneur, building and selling two businesses and working for early-stage start-up companies in executive roles in marketing, business development, and seeking investment partners. With more than three decades of experience, he brings innovative thought to companies and executives.

Rich published the book Leading2Leadership, a Situational Primer to Leadership Excellence. It is available on Amazon.com and breaks leadership skills into manageable situations for discussion and reflection.

Rich has worked with credit unions, CUSOs, and vendors, designing digital, data, culture, marketing, and branding transformation strategies. In 2014, Rich was chosen as a Credit Union Rock Star by CU Magazine, and in 2018, Rich received the Lifetime Achievement Award from CUNA Marketing and Business Development Council.

A Marine and graduate of Colorado State University, Jones shares his expertise at www.leading2leadership.com.

Leading2Leadership LLC is at 27029 E Plymouth Pl., Aurora, CO 80016.

Available For: Advising, Consulting, Speaking
Travels From: Aurora, Colorado
Speaking Topics: Leadership Development, Transformative Change, Cultural Alignment

Richard A Jones Points
Academic 0
Author 4
Influencer 50
Speaker 0
Entrepreneur 0
Total 54

Points based upon Thinkers360 patent-pending algorithm.

Thought Leader Profile

Portfolio Mix

Company Information

Company Type:
Minimum Project Size: Undisclosed
Average Hourly Rate: Undisclosed
Number of Employees: Undisclosed
Company Founded Date: Undisclosed
Media Experience: 20
Last Media Training: 09/23/2024
Last Media Interview: 09/23/2024

Areas of Expertise

Leadership 30.06

Industry Experience

Publications & Experience

3 Article/Blogs
A Future for Small Credit Unions
Leading2Leadership
June 26, 2024
Open Banking and Distributed Ledger Technology (DLT) offer several advantages that can help smaller credit unions compete more effectively with larger financial institutions. Here’s how these technologies will be beneficial

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Tags: Leadership

Data Governance – Mitigating Data Biases
Leading2Leadership
June 18, 2024
Credit unions have many data sources beyond their core operating system. When a credit union conducts a data source inventory, it is not uncommon to have 50 or more data sources. These third-party data sets and reports commonly come in various formats, with different labels and definitions, and upload and report timing. Inconsistency in data extracts means inconsistency in data quality, balancing one report against another, and the trustworthiness of the data. For example, with one vendor, a member is called a member; with another, it is a unique identifier; with another, it is an account; and on and on when the data is Extracted from the source. During the Transfer process, all of these data inconsistencies must be normalized, cleansed, and verified before Loading into, hopefully, a single data repository (data warehouse or data lake.)

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Tags: Leadership

Mitigating the Risks of Open Banking
Leading2Leadership
June 13, 2024
Navy Federal Credit Union (NFCU) recently faced a lawsuit centered on using artificial intelligence (AI) in its customer service operations. The lawsuit highlighted several critical issues, including data privacy, algorithmic bias, and transparency. This incident underscores the broader risks associated with adopting advanced technologies, such as AI, within the framework of open banking.

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Tags: Leadership, Privacy, AI

1 Author Newsletter
Open Banking – Securing Member Data
Leading2Leadership
July 19, 2024
CUToday’s June 26 newsletter: Truliant FCU Faces Proposed Class Action Lawsuit Over Data Breach: WINSTON-SALEM, N.C.–Truliant Federal Credit Union faces a proposed class action lawsuit after a data breach reportedly exposed the private information of more than 48,000 members…

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Tags: Leadership

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