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Michael Cooper

Olney, United Kingdom

Founder @ UNCX | NED, Advisor, Leadership Coach |
Thought Leadership on the transformations sweeping our experience and brand world. I publish essays, interviews, reports, and research, and I advise leaders on the overlapping realms of consumer behaviours, technology, branding and culture. In doing so, my unique approach is to get out of the usual lanes and cross disciplines, social silos and cultural boundaries. From consumer wants to artificial intelligence and the future of experiences, marketing and brand strategy, I provide a different, more nuanced and future-focused understanding of experience strategies.

Available For: Advising, Authoring, Consulting, Influencing, Speaking
Travels From: Athens greece
Speaking Topics: COnsumer Disruption, Brand Loyalty, CX Futures

Michael Cooper Points
Academic 0
Author 14
Influencer 10
Speaker 0
Entrepreneur 0
Total 24

Points based upon Thinkers360 patent-pending algorithm.

Thought Leader Profile

Portfolio Mix

Company Information

Company Type:
Minimum Project Size: Undisclosed
Average Hourly Rate: Undisclosed
Number of Employees: Undisclosed
Company Founded Date: Undisclosed
Media Experience: 15 years
Last Media Training: 11/15/2016
Last Media Interview: 08/10/2021

Areas of Expertise

Business Strategy 30.45
Customer Experience 30.19
Customer Loyalty 30.74
Leadership 30.02

Industry Experience

Consumer Products
Telecommunications
Utilities

Publications

14 Article/Blogs
Reshaping Loyalty and Brand Love
Import from medium.com
May 03, 2025
Actionable Insights: The Executive’s PlaybookMichael CooperMay 01, 2025Subscribe at https://uncx.substack.com for free to receive new posts and support my work.A Brief Refresher: Consumorphosis™Consumorphosis is the constant, context-sensitive consumer’s active identity when buying across th

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Tags: Business Strategy, Customer Experience, Customer Loyalty

The Great Consumer Rewiring
Import from medium.com
February 28, 2025
We’re Now Self-Modifying Systemsnotorious v1ruS on UnsplashYou know the buzzwords: AI, chatbots, automation, hyper-personalization. Everyone’s talking about using AI to boost productivity, provide better service, drive personalisation, and predict what customers want before they even ask.That?

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Tags: Business Strategy, Customer Experience, Customer Loyalty

CUSTOMER PAINS EAT BIG VISIONS
Import from medium.com
December 03, 2024
Welcome to UNCX, sharing new ideas, fresh strategies, and challenging the playbooks.Continue reading on Medium »

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Tags: Business Strategy, Customer Experience, Customer Loyalty

The Great Shift: Brand Loyalty → Identity Loyalty
Import from medium.com
October 30, 2024
Created with Dalle EI remember when I thought I had consumers all figured out.Simpler times.Well, buckle up. We’re diving into a new world.Consumorphosis — a phenomenon where consumer behaviour is as unpredictable as a butterfly’s flight path.The Great Shift: Brand Loyalty → Identity

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Tags: Business Strategy, Customer Experience, Customer Loyalty

How Data Can Mislead Decision-Making
Import from medium.com
October 01, 2024
Lessons from WWII and BeyondDuring the Second World War, the UK bomber command had a problem: aircraft were being shot down in large numbers over enemy territory.To improve their survival rate, they added protection to the aircraft’s most vulnerable parts.The question was — where should the

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Tags: Business Strategy, Customer Experience, Customer Loyalty

Consumers borrow brands to express their identities — and use them in different contexts
Import from medium.com
September 18, 2024
Consumers borrow brands to express their identities — and use them in different contextsI want to introduce you to a concept I’ve been developing: Consumorphosis™.It’s a term I’ve coined to describe the constant evolution of consumer identity and behaviour. You won’t find it in any d

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Tags: Business Strategy, Customer Experience, Customer Loyalty

How Archetypes Will Shape the Future of CX
Import from medium.com
August 27, 2024
How Archetypes Will Shape the Future of Our WorkHaven’t you wondered what the next big idea shaping our work over the next 30 years will be?Hyper-personalization? Brain-computer interfaces? Personal AI assistants? Perhaps digital twins and data?Fascinating as these are, I believe there’s some

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Tags: Business Strategy, Customer Experience, Customer Loyalty

Distinctiveness: It’s Hidden Power
Import from medium.com
June 14, 2024
It’s an age-old question that sends many CX Pros into a spiral of doubt.Doubt as in: Are we differentiated enough? Does it matter? Should we focus on better — faster, easier, and less? How can we stand out?Most Experts say… you need to be ‘different’ or, you need to be ‘better’.

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Tags: Business Strategy, Customer Experience, Customer Loyalty

Be Distinctive, not Differentiated
Import from medium.com
June 03, 2024
Most experts will tell you to be different (differentiated).My view is that we need to think about how to be distinctive. The norm is to emphasise being different to create a difference of some sort. So I’m exploring something we can all do — focus on the importance of your customer’s expe

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Tags: Business Strategy, Customer Experience, Customer Loyalty

How to Shift from Better to Distinctive
Import from medium.com
June 02, 2024
Develop a Unique Brand Narrative: Craft a compelling story that highlights your brand’s unique vision, beliefs, and values.Foster Community Engagement: Create opportunities for consumers to engage with your brand and each other through branded events, exclusive communities, or social media intera

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Tags: Business Strategy, Customer Experience, Customer Loyalty

Cultural Imprinting | A Strategy To Resonate Deeply With Consumers
Import from medium.com
May 16, 2024
A deep dive into Cultural Imprinting — a less-recognised way for customer experience practitioners to craft strategies beyond emotional engagement and resonate deeply with consumers on a cultural and self-identity level.Are consumers simply puppets at the mercy of every pixelated ad, experienc

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Tags: Business Strategy, Customer Experience, Customer Loyalty

BIG strategy in a small story
Import from medium.com
May 16, 2024
Terry served coffee to early-morning commuters from the back of his van outside the local railway station.Terry was a character.He often didn’t remember your name, but he always remembered what you drank.For years, he served coffee from seven in the morning every weekday, rain or shine.And he o

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Tags: Business Strategy, Customer Experience, Customer Loyalty

Greenwashed Out & Who Gives a Crap
Import from medium.com
May 16, 2024
Last time out I wrote Don’t Listen To Your Customers. That focused on ideation, strategy and innovation, but there is an exception — when it’s a core need that consumers care strongly about — Sustainability.And expect you to act on it.What we’re (not) doing is squandering brand tr

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Tags: Business Strategy, Customer Experience, Customer Loyalty

Brands. In times of crisis, brands can be defined forever.
LinkedIn
April 03, 2024
Because many consumers choose to use brands that demonstrate shared values, corporate social responsibility is increasingly front stage - yet it’s sometimes difficult to decide if that’s a genuinely ethical choice or a cynical strategy.

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Tags: Leadership

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