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Navi Radjou

Founder at Navi Radjou

Palo Alto, United States


Navi Radjou is a Silicon Valley-based innovation and leadership thinker who advises senior executives worldwide on breakthrough growth strategies. A Fellow at Cambridge Judge Business School, Navi has served on the World Economic Forum’s Global Future Council on Innovation & Entrepreneurship. Previously, he served as vice president at Forrester Research, a leading technology research and advisory firm. In 2013, Navi won the prestigious Thinkers50 Innovation Award – given to a management thinker who is re-shaping the way we think about and practise innovation. He delivered a talk at TED Global 2014 on frugal innovation (over 1.8 million views). Navi co-authored Frugal Innovation: How To Do Better With Less, published by The Economist in 2015, as well as the global bestseller Jugaad Innovation (over 200,000 copies sold worldwide). He is working on his next book Conscious Society: Redefining Who We Are. Reinventing How We Consume, Work, Relate, and Live. He is a sought-after keynote speaker and widely quoted in international media. Born and raised in Pondicherry, India, he holds dual French-American citizenship. He attended Ecole Centrale Paris and Yale School of Management. He lives in Palo Alto, California.

Available For: Speaking
Travels From: Palo Alto
Speaking Topics: Frugal Innovation, Wise Leadership, Entrepreneurship, Emerging Markets, Conscious Business

Navi RadjouPoints

Points based upon Thinkers360 patent-pending algorithm.

Thought Leader Profile

Portfolio Mix

Company Information

Company Type: Individual

Areas of Expertise

Business Strategy
Customer Experience
Design Thinking
Entrepreneurship 39.03
Future of Work
Innovation 39.62
Leadership 31.86
Open Innovation
Supply Chain
Sustainability 72.94
Change Management 34.91

Industry Experience


3 Books
Frugal Innovation: How To Do More With Less
The Economist
April 15, 2015

See publication

Tags: Entrepreneurship, Innovation, Sustainability

From Smart To Wise: Acting and Leading with Wisdom
March 15, 2013
Leaders tend to obstinately stick to the leadership style that brought them most success in the past, usually one of two extreme styles: functional leadership that focuses on operational excellence or smart leadership that focuses on growth. When a leader's focus is too functional, the organization becomes introverted and can focus too much on bottom-line profitability while missing out on top-line growth opportunities. But when leaders focus too much on smart leadership, the organization may experience quick growth but lose its effectiveness quickly.

From Smart to Wise offers a new approach that balances the two styles to achieve a form of wise leadership that is both functional and smart. Drawing on inspiring real-life stories of historical and contemporary wise leaders such as Bill Gates, Warren Buffet, and even Mahatma Gandhi, the authors identify six characteristics of wise leaders and offer a practical framework to help readers develop their own style of wise leadership.

A fresh and timely approach to nurturing wise, resilient, and flexible leadership in a world of growing complexity

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Tags: Change Management, Leadership

Jugaad Innovation: Think Frugal, Be Flexible, Generate Breakthrough Growth
April 01, 2012
Innovation is a major directive at corporations worldwide. But how do you drive innovation and growth as the global business landscape becomes increasingly unpredictable and diverse? Western corporations can no longer just rely on the old formula that sustained innovation and growth for decades: a mix of top-down strategies, expensive R&D projects, and rigid, highly structured innovation processes. Jugaad Innovation argues that the West must look to places like India, China, and Africa for a new, bottom-up approach to frugal and flexible innovation.

Building on their deep experience of innovation practices with companies in the United States and around the world, the authors articulate how jugaad (a Hindi word meaning an improvised solution born from ingenuity and cleverness) is leading to dramatic growth in emerging markets—and how Western companies can adopt jugaad to succeed in our hypercompetitive world. Delving into the mindset of jugaad innovators, the authors discuss the six underlying principles of jugaad innovation:

Seek opportunity in adversity

Do more with less

Think and act flexibly

Keep it simple

Include the margin

Follow your heart

To show these principles in action, the authors share previously untold stories of resourceful jugaad entrepreneurs and innovations in emerging markets. The authors also describe how forward-thinking Western firms like 3M, Apple, Renault-Nissan, Facebook, GE, Google, IBM, and PepsiCo are already applying these principles of jugaad to innovate faster, cheaper, and better—and to win.

A groundbreaking book, Jugaad Innovation shows leaders everywhere why the time is right for jugaad to emerge as a powerful business tool in the West—and how to bring the jugaad mindset and practices to their organizations.

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Tags: Entrepreneurship, Innovation, Sustainability



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