Bachelor of Communications in Advertisement - PUC, PR - Brazil
Pontifical University of the State of Paraná
May 24, 2001
Bachelor of Communications in Advertisement - PUC, PR - Brazil
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Tags: Creativity, Design, Marketing
Specialization in Marketing - FGV, SC - Brazil
Pontifical University of the State of Paraná
May 24, 2001
Specialization in Marketing at Fundação Getulio Vargas (FGV)
City of Joinville, State of Santa Catarina - Brazil
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Tags: Creativity, Marketing, Project Management
12 Ways to Attract Leads to Your Business
DM Website
March 07, 2024
Do you already know the email marketing process, but still need to expand the possibilities to nurture your lead base? Building a qualified base is the first essential point. It’s no use sending emails with persuasive texts to a huge list of people who don’t hold the potential to be your client. By producing content targeted to the characteristics of your persona (ideal customer), you will attract the right customers.
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Tags: Creativity, Marketing, Project Management
How to Hire the Best Copywriter?
DM Website
February 29, 2024
Many entrepreneurs ask how to hire a good copywriter. Whether for regional jobs, specific (e.g. Latam) or global ones, they expect a professional more than “good”. In fact, excellent. The question is, on what criteria? These generate debates and controversies. To keep it simple here, we can say that for a significant portion of experts on the subject, a complete copywriter would be “an excellent marketing strategist, with above average creativity and impeccable writing”. Nowadays, this “marketing” is generally focused on digital. However, there are professionals with experience in all areas. Anyway, you will probably see that there isn’t “the best copywriter”, but there it “best copywriter for you”.
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Tags: Creativity, Marketing, Project Management
SEO – are crawlers crazy?
DM Website
February 29, 2024
Hi there, dear reader! If you are intrigued by the “mysteries” of SEO (Search Engine Optimization) and obsessed about trying to appear at the top of Google / Bing searches in your city (be it San Francisco, Lisbon, or anywhere in the world), this article is for you. Let’s talk about SEO best practices and show it is possible to achieve results. To illustrate all of this, I’ll tell you how a small business can position itself and win customers in just 4 months on the internet. Get ready for some laughs and a dose of inspiration!
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Tags: Agile, Marketing, Project Management
Google Ads x Meta Ads: which one is better for my campaign?
DM Website
February 22, 2024
When it comes to reaching the right audience for your products and services in the digital market, Google Ads and Meta Ads platforms receive most of the investments, and provoke distinct opinions among traffic managers. Each of them has its own benefits, and focusing on one of them can determine the success of your ad strategy. Here, we’ll explore the pros and cons of both to help entrepreneurs like you make the right choice for your campaigns.
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Tags: Business Strategy, Marketing, Project Management
SEO with AI: a Silent Revolution in the Digital World
DM Website
February 15, 2024
In recent years, the SEO (search engine optimization) landscape has witnessed a significant change with the rise of Artificial Intelligence (AI). For entrepreneurs, infoproducers, influencers and content creators, understanding how this transformation impacts SEO strategies is crucial to staying relevant in the vast digital ecosystem.
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Tags: AI, Marketing, Project Management
Silicon Valley Start-Ups: The Power of Storytelling
DM Website
February 08, 2024
In the pulsating heart of Silicon Valley, where dreams intertwine through fiber optic cables, storytelling emerges as the secret weapon for software and IT start-ups. As these innovative companies grow, the ability to tell compelling stories becomes an essential tool for conquering an audience.
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Tags: Creativity, Marketing, Project Management
The Authority Journey
Hotmart Marketplace
February 02, 2024
eBook "Jornada da Autoridade" (The Authority Journey) - in Brazilian Portuguese.
Yes, authority is something that can only be validated by the market and our clients. However, there are initiatives we can do to improve our work and deliverables to deserve recognition, and that's what this paper "talks" about.
Available at Hotmart Marketplace.
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Tags: Creativity, Marketing, Project Management
eBook "The Best Marketing Strategies for IT"
Hotmart Marketplace
February 02, 2024
eBook "Melhores Estratégias de Marketing para TI" (Best Marketing Strategies for IT) - in Brazilian Portuguese.
Available at Hotmart Marketplace.
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Tags: Creativity, Marketing, Project Management
eBook “Gamification - How to Create a Rock Star Team” for the start-up GitScrum (English)
GitScrum Software
March 07, 2021
eBook “Gamification - How to Create a Rock Star Team” for the start-up GitScrum (English) - a disruptive strategy business guide for industries and corporations to engage teams with gamification techniques.
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Tags: Agile, Creativity, Project Management
eBook “Remote Work with GitScrum” (English):
GitScrum Software
January 08, 2021
eBook “Remote Work with GitScrum” (English): a guide for HR, team leaders and business managers to use project management to help their daily routine, assign and monitor tasks, and improve collaborators' performance with more engagement.
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Tags: Agile, Creativity, Project Management
eCommerce Shop
Hotmart Marketplace
February 02, 2024
Hotmart Marketplace with my Digital Products.
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Tags: Creativity, Marketing, Project Management
DENISE MACIEL, Copywriter
Brazilian Government
April 15, 2021
Since the year 2021, I am an official solopreneur in the city of Curitiba, state of Paraná - Brazil.
That allows me to work and offer services legally as a company in:
Copywriting, SEO, content creation, B2B marketing, communications advisory / consultancy and personal branding.
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Tags: Creativity, Marketing, Project Management
Techness Informática Ltda.
Brazilian Government
June 16, 2000
I was one of the founders of the small IT company and web studio Techness in the sity of Joinville, SC (Brazil), year 2000 - working on the project since 1999. However, I peacefully left the project and the society in the following year (2001).
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Tags: Creativity, Marketing, Project Management
Sapiens Comunicação e Propaganda Ltda.
Brazilian Government
June 16, 2000
I was the founder and creative director of the advertising agency Sapiens Communications in the city of Joinville, Sate of Santa Catarina (Brazil), which focused on services for small and medium companies in 4 major areas:
ADVERTISING - ads and campaigns
GRAPHIC DESIGN - visual ID, stationary
WEB DESIGN - websites , SEO, eMail Marketing
CORPORATE - presentations, portfolios
The company existed from 2003 to 2014, but ended up to close, due to high tax government costs and insufficient long-term contracts (business model).
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Tags: Creativity, Design, Marketing
Professional Records issued by Ministry of Work of Brazil
Ministry of Work (MTB) - Brazil
October 27, 2017
In 2017, after proving my experience and hability in press office services for the BR Army, I have been issued professional a record as a journalist, besides the professional record as a publicist related to my academic original background.
Although none of them is legally mandatory in our country, they are desirable to add credibility to my profile.
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Tags: Business Strategy, Creativity, Marketing
NutriAção
Pe. Luiz Facchini Foundation (NGO)
March 07, 2024
Educational Maganize on Nutrition and Sports for Teenagers (in Portuguese), I made for the charity institute Pr. Luiz Facchini (art and editing/proofreading, collaborating with their nutritionists).
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Tags: Creativity, Culture, Marketing
NutriAção for Kids
Pe. Luiz Facchini Foundation (NGO)
March 07, 2024
Educational and Fun Maganize on Nutrition for Kids (in Portuguese), I made for the charity institute Pr. Luiz Facchini (both art and content, collaborating with their nutritionists).
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Tags: Creativity, Culture, Marketing
Workshop "Corporate Communications"
AJORPEME - Learning Department
July 18, 2012
Workshop on " Corporate Communications" for entrepreneurs and marketing executives during a multidisciplinary business course held at the AJORPEME Association, in the city of Joinville, SC (Brazil).
This happened during the period I was a member of the entrepreneurs AJORPEME Association cell called "Gestão e Pessoas" (Management and People), in 2012.
* AJORPEME stands for “Associação de Joinville e Região da Pequena, Micro e Média Empresa”
(Joinville and Region Association of Small, Micro and Medium Companies)
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Tags: Creativity, Design, Marketing
Workshop "Communicate More and Better"
AJORPEME - Semana da Micro e Pequena Empresa
October 07, 2011
Workshop "Communicate More and Better" as the extra program of the event "Small Business Week", promoted by AJORPEME at the Sustentare Business School, in the city of Joinville, SC (Brazil).
This happened during the period I was a member of the entrepreneurs AJORPEME Association cell called "Gestão e Pessoas" (Management and People), in 2011.
* AJORPEME stands for “Associação de Joinville e Região da Pequena, Micro e Média Empresa”
(Joinville and Region Association of Small, Micro and Medium Companies)
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Tags: Creativity, Design, Marketing
"Business Communications" Lecture for JCI Members
JCI Joinville
August 12, 2009
Lecture "Business Communications" for JCI Joinville members. Year 2009.
* JCI stands for “Junior Chamber International”
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Tags: Creativity, Culture, Marketing
"Business Communications" Lecture for JCI Members
JCI Joinville
July 19, 2008
Lecture "Business Communications" for JCI Joinville members. Year 2008.
* JCI stands for “Junior Chamber International”
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Tags: Creativity, Culture, Marketing
"Personal Marketing" Lecture for Students
ACIJ (Youg Entrepreneurs Committee)
May 10, 2006
Lecture “Personal Marketing” at the secondary public local school "Escola Estadual Básica Jorge Lacerda", promoted by Young Entrepreneurs' Commitee of ACIJ* (year 2006).
* ACIJ stands for “Associação Empresarial de Joinville”
(Business Association of Joinville)
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Tags: Creativity, Culture, Marketing
"Think Different" Lecture for Students
ACIJ (Youg Entrepreneurs Committee)
May 10, 2006
Lecture “Think Different” at the secondary public local school "Escola Estadual Básica Gertrudes Benta Costa", promoted by Young Entrepreneurs' Commitee of ACIJ* (year 2008).
* ACIJ stands for “Associação Empresarial de Joinville”
(Business Association of Joinville)
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Tags: Creativity, Culture, Marketing
Guest Participation at the Visionários Podcast - Episode 16
@visionarios.networking
May 01, 2024
Guest Participation of DENISE MACIEL as an SEO copywriting specialist at the Visionários Podcast - Episode 16, on May 1st, 2024 - theme "How to Optimize Your Sales Conversions" (in Brazilian Portuguese).
By host Vinicius Hollyfield, published on Spotify and their page @visionarios.networking on Instagram.
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Tags: Creativity, Marketing, Social
Instgram Video
@denisemaciel.mkt
March 24, 2024
"How to Detect Plagiarism?" - video on how to assure authentic content (PTBR and subtitles in English).
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Tags: Creativity, Marketing, Social
Instgram Video
@denisemaciel.mkt
March 07, 2024
"ChatGPT for your copies?" - video on using AI ChatGPT for copywriting (PTBR and subtitles in English).
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Tags: Creativity, Marketing, Social
Instgram Video
@denisemaciel.mkt
March 01, 2024
"Automating Plugin Translation?" - video on why not to use translation plugins on your website if you're looking for better results (PTBR and subtitles in English).
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Tags: Creativity, Marketing, Social
Instgram Video
@denisemaciel.mkt
February 22, 2024
"Struggling with your Copywriter?" - video on how to align your goals with your copywriter (PTBR and subtitles in English).
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Tags: Creativity, Marketing, Social
Instgram Video
@denisemaciel.mkt
February 05, 2024
"FOMO" - video on how much the Fear of Missing Out strategy still works (PTBR and subtitles in English).
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Tags: Creativity, Marketing, Social
Instgram Video
@denisemaciel.mkt
February 01, 2024
"Opposite Trends?" - how confused we get with instructions from gurus that go opposite ways! (PTBR and subtitles in English).
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Tags: Creativity, Marketing, Social
Instgram Video
@visionarios.networking
January 27, 2024
"The Biggest Mental Trigger"
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Tags: Creativity, Marketing, Social
Communications and Entrepreneurship - Seminar for Women
BR Army 5th Division
March 08, 2016
Cerimonialist / presenter and planner of the yearly Women's Day Seminar of the Brazilian Army 5th Division, year 2016. The job included planning activities, formally introducing the Commander (host), inviting and introducing keynote speakers, interacting with the audience, writing the event script, managing its schedule, and making arrangements so everything would happen in time.
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Tags: Creativity, Culture, Marketing
Tiktok Profile
Denise Maciel, Copywriter
August 16, 2023
Tiktok profile with videos and insights on creativity and copywriting.
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Tags: Creativity, Marketing, Personal Branding
Corporate Blog
Denise Maciel, Copywriter
May 01, 2021
Bilingual corporate Blog with articles on copywriting, marketing, SEO and UX writing.
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Tags: Creativity, Marketing, Project Management
Instagram Profile
Denise Maciel, Copywriter
May 01, 2021
Instagram profile with videos on copywriting.
Some videos have subtitles in English. After doing research, I decided that the next ones will be fully in Portuguese, and I'll keep the bilingual communication on my Linkedin profile.
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Tags: Creativity, Marketing, Project Management
Linkedin Profile
Denise Maciel, Copywriter
May 01, 2021
Bilingual Linkedin profile with articles and insights on marketing, creativity and copywriting.
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Tags: Creativity, Marketing, Project Management
