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Denise Maciel

Specialist at DENISE MACIEL, Copywriter (EI - Individual Entrepreneur)

Curitiba, Brazil

Hi! I'm a passionate Brazilian SEO copywriter and content creator. My expertise is writing for B2B services, SaaS, corporate events and digital products. I've been 15+ years in the market, working for agencies, advertisers, a large media group, the government, and as a solopreneur. In all, I have contributed to the development of 50+ brands.
My purpose is to contribute to the progress of my country, developing effective marketing for innovative businesses, with creative human writing.

Available For: Advising, Authoring, Consulting
Travels From: Curitiba, PR - Brazil
Speaking Topics: B2B Marketing, Copywriting, Content Marketing, SEO Copywriting, Blog Writing

Denise Maciel Points
Academic 40
Author 55
Influencer 36
Speaker 52
Entrepreneur 85
Total 268

Points based upon Thinkers360 patent-pending algorithm.

Thought Leader Profile

Portfolio Mix

Company Information

Company Type: Individual
Business Unit: Marketing Services
Theatre: South America
Minimum Project Size: N/A
Average Hourly Rate: $25-$49
Number of Employees: N/A
Company Founded Date: 2021
Media Experience: 06
Last Media Training: 04/16/2018
Last Media Interview: 10/01/2022

Areas of Expertise

Agile 30.70
AI 30.01
Business Continuity
Business Strategy 30.13
Creativity 84.44
Culture 30.49
Design 35.07
Digital Transformation
Generative AI
IT Strategy
Marketing 33.30
Personal Branding 45.03
Project Management 33.38
Social

Industry Experience

Federal & Public Sector
Financial Services & Banking
Healthcare
Higher Education & Research
Industrial Machinery & Components
Media
Metal Products
Other
Professional Services

Publications

3 Academic Certifications
Specialization in Personal Branding
Personal Branding Academy / Faculdade Unitá
September 03, 2025
Latu Sensu Specialization in Personal Branding.

Credential ID 1554/25

See credential

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Tags: Creativity, Marketing, Personal Branding

Bachelor of Communications in Advertisement - PUC, PR - Brazil
Pontifical University of the State of Paraná
May 24, 2001
Bachelor of Communications in Advertisement - PUC, PR - Brazil

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Tags: Creativity, Marketing, Personal Branding

Specialization in Marketing - FGV, SC - Brazil
Fundaçao Getulio Vargas
May 24, 2001
Specialization in Marketing at Fundação Getulio Vargas (FGV)
City of Joinville, State of Santa Catarina - Brazil

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Tags: Creativity, Marketing, Personal Branding

2 Ambassadors
Personal Branding Group Member
PersonalBrandingGroup.com
December 01, 2025
Personal Branding Group Member, author and ambassador.

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Tags: Creativity, Marketing, Personal Branding

Certified Analyst
BrandYOU360
May 31, 2024
BrandYOU 360º Personal Brand Analyst.

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Tags: Creativity, Marketing, Personal Branding

15 Article/Blogs
5 Lições da Ligação entre SEO e Personal Branding
Denise Maciel
October 14, 2025
SEO e personal branding são duas modalidades poderosas que se unem para impulsionar a visibilidade e o sucesso profissional. A copywriter SEO Denise Maciel, no artigo “SEO como Potencializador de Marcas Pessoais” publicado na Revista RECIMA 21, destaca como a integração entre SEO e personal branding potencializa marcas pessoais, valorizando a presença online e offline.

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Tags: Creativity, Marketing, Personal Branding

“SEO (SEO OTIMIZAÇÃO DE MECANISMOS DE BUSCA) COMO POTENCIALIZADOR DE MARCAS PESSOAIS”
Denise Maciel
July 30, 2025
Este artigo objetiva demonstrar o potencial da aplicação dos conceitos e ferramentas do SEO (Otimização para Engenhos de Busca) como potencializador nas estratégias de desenvolvimento, consolidação e impulsionamento de marcas pessoais. Também apresenta como a gestão estratégica de SEO pode proporcionar resultados a profissionais, executivos e influenciadores em seu marketing integrado. Mais do que uma abordagem técnica, o artigo propõe um olhar conceitual sobre a modalidade SEO, com a proposição de que o pensamento estratégico envolvido pode ser útil durante todo o processo de desenvolvimento de uma marca pessoal. Assim, SEO não deve ser uma atividade acessória relegada às etapas finais de seu planejamento, mas integrar todas as etapas da sua gestão.

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Tags: Creativity, Marketing, Personal Branding

SEO para negócios B2B: de zero a consultoria líder
Denise Maciel
June 06, 2025
Se você pensa que SEO é só para e-commerces ou influenciadores digitais, está perdendo uma das ferramentas mais poderosas para alavancar negócios B2B.

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Tags: Creativity, Marketing, Personal Branding

SEO ainda é essencial para otimização em 2025?
Denise Maciel
April 03, 2025
Em meio a um cenário onde o custo de aquisição por cliente (CAC) e os preços dos anúncios digitais estão disparando, muitas empresas se perguntam:[…]

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Tags: Creativity, Marketing, Personal Branding

Marketing H2H e a Importância do Personal Branding
Linkedin
July 05, 2024
Você já notou como as empresas estão cada vez mais se voltando para uma abordagem cada vez mais mais humanizada no marketing? Nos últimos anos, empresas e pessoas estão despertando para o fato de que precisam mudar a maneira de pensar, planejar e executar seu marketing.

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Tags: Creativity, Marketing, Personal Branding

Neuromarketing na Publicidade e Vendas B2B: Descubra Como Potencializar Seus Resultados
Linkedin
May 22, 2024
Olá, empreendedores interessados em inovação! Na semana passada, tive a incrível oportunidade de participar do Fórum 2024 Neuromarketing Brasil do IBN (Instituto Brasileiro de Neuromarketing). Uma verdadeira fonte de conhecimento e inspiração, e eu não poderia deixar de compartilhar alguns dos aprendizados mais valiosos com vocês.

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Tags: Creativity, Marketing, Personal Branding

O Copywriter SEO da Atualidade
Linkedin
March 15, 2024
Você conhece alguma empresa que não se preocupe em ter seu site figurando na primeira página dos resultados de busca do seu cliente ideal? Não, né… porque quem está em boa posição, quer manter. E quem ainda não conseguiu, precisa alcançar.

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Tags: Creativity, Marketing, Personal Branding

12 Ways to Attract Leads to Your Business
DM Website
March 07, 2024
Do you already know the email marketing process, but still need to expand the possibilities to nurture your lead base? Building a qualified base is the first essential point. It’s no use sending emails with persuasive texts to a huge list of people who don’t hold the potential to be your client. By producing content targeted to the characteristics of your persona (ideal customer), you will attract the right customers.

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Tags: Creativity, Marketing, Project Management

How to Hire the Best Copywriter?
DM Website
February 29, 2024
Many entrepreneurs ask how to hire a good copywriter. Whether for regional jobs, specific (e.g. Latam) or global ones, they expect a professional more than “good”. In fact, excellent. The question is, on what criteria? These generate debates and controversies. To keep it simple here, we can say that for a significant portion of experts on the subject, a complete copywriter would be “an excellent marketing strategist, with above average creativity and impeccable writing”. Nowadays, this “marketing” is generally focused on digital. However, there are professionals with experience in all areas. Anyway, you will probably see that there isn’t “the best copywriter”, but there it “best copywriter for you”.

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Tags: Creativity, Marketing, Project Management

SEO – are crawlers crazy?
DM Website
February 29, 2024
Hi there, dear reader! If you are intrigued by the “mysteries” of SEO (Search Engine Optimization) and obsessed about trying to appear at the top of Google / Bing searches in your city (be it San Francisco, Lisbon, or anywhere in the world), this article is for you. Let’s talk about SEO best practices and show it is possible to achieve results. To illustrate all of this, I’ll tell you how a small business can position itself and win customers in just 4 months on the internet. Get ready for some laughs and a dose of inspiration!

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Tags: Agile, Marketing, Project Management

Google Ads x Meta Ads: which one is better for my campaign?
DM Website
February 22, 2024
When it comes to reaching the right audience for your products and services in the digital market, Google Ads and Meta Ads platforms receive most of the investments, and provoke distinct opinions among traffic managers. Each of them has its own benefits, and focusing on one of them can determine the success of your ad strategy. Here, we’ll explore the pros and cons of both to help entrepreneurs like you make the right choice for your campaigns.

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Tags: Business Strategy, Marketing, Project Management

SEO with AI: a Silent Revolution in the Digital World
DM Website
February 15, 2024
In recent years, the SEO (search engine optimization) landscape has witnessed a significant change with the rise of Artificial Intelligence (AI). For entrepreneurs, infoproducers, influencers and content creators, understanding how this transformation impacts SEO strategies is crucial to staying relevant in the vast digital ecosystem.

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Tags: AI, Marketing, Project Management

4 Tipos de Conteúdo que o Google Ama
Linkedin
February 14, 2024
Na semana passada, mudanças nos mecanismos de busca foram anunciadas pelo Google e Microsoft. As buscas se tornarão cada vez mais interativas com o uso de assistentes virtuais, o que impactará a experiência dos usuários. Por outro lado, ainda será nosso papel deixar a informação organizada e acessível. Aqui, compartilho 4 tipos de Conteúdos com boas chances de indexação, úteis para você e seu público.

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Tags: Creativity, Marketing, Personal Branding

Silicon Valley Start-Ups: The Power of Storytelling
DM Website
February 08, 2024
In the pulsating heart of Silicon Valley, where dreams intertwine through fiber optic cables, storytelling emerges as the secret weapon for software and IT start-ups. As these innovative companies grow, the ability to tell compelling stories becomes an essential tool for conquering an audience.

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Tags: Creativity, Marketing, Project Management

Visão de Orangotango: Pensamento Lateral no Marketing de Conteúdo para SaaS
Linkedin
January 16, 2024
No dinâmico mundo do marketing B2B, especialmente no segmento de Software as a Service (SaaS), a busca incessante por inovação é uma constante. No entanto, muitas empresas ainda subestimam o poder do pensamento lateral para impulsionar suas estratégias de marketing de conteúdo.

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Tags: Creativity, Marketing, Personal Branding

4 eBooks
The Authority Journey
Hotmart Marketplace
February 02, 2024
eBook "Jornada da Autoridade" (The Authority Journey) - in Brazilian Portuguese.
Yes, authority is something that can only be validated by the market and our clients. However, there are initiatives we can do to improve our work and deliverables to deserve recognition, and that's what this paper "talks" about.
Available at Hotmart Marketplace.

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Tags: Creativity, Marketing, Personal Branding

eBook "The Best Marketing Strategies for IT"
Hotmart Marketplace
February 02, 2024
eBook "Melhores Estratégias de Marketing para TI" (Best Marketing Strategies for IT) - in Brazilian Portuguese.
Available at Hotmart Marketplace.

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Tags: Creativity, Marketing, Project Management

eBook “Gamification - How to Create a Rock Star Team” for the start-up GitScrum (English)
GitScrum Software
March 07, 2021
eBook “Gamification - How to Create a Rock Star Team” for the start-up GitScrum (English) - a disruptive strategy business guide for industries and corporations to engage teams with gamification techniques.

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Tags: Agile, Creativity, Project Management

eBook “Remote Work with GitScrum” (English):
GitScrum Software
January 08, 2021
eBook “Remote Work with GitScrum” (English): a guide for HR, team leaders and business managers to use project management to help their daily routine, assign and monitor tasks, and improve collaborators' performance with more engagement.

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Tags: Agile, Creativity, Project Management

4 Founders
eCommerce Shop
Hotmart Marketplace
February 02, 2024
Hotmart Marketplace with my Digital Products.

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Tags: Creativity, Marketing, Project Management

DENISE MACIEL, Copywriter
Brazilian Government
April 15, 2021
Since the year 2021, I am an official solopreneur in the city of Curitiba, state of Paraná - Brazil.
That allows me to work and offer services legally as a company in:
Copywriting, SEO, content creation, B2B marketing, communications advisory / consultancy and personal branding.

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Tags: Creativity, Marketing, Personal Branding

Techness Informática Ltda.
Brazilian Government
June 16, 2000
I was one of the founders of the small IT company and web studio Techness in the sity of Joinville, SC (Brazil), year 2000 - working on the project since 1999. However, I peacefully left the project and the society in the following year (2001).

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Tags: Creativity, Marketing, Project Management

Sapiens Comunicação e Propaganda Ltda.
Brazilian Government
June 16, 2000
I was the founder and creative director of the advertising agency Sapiens Communications in the city of Joinville, Sate of Santa Catarina (Brazil), which focused on services for small and medium companies in 4 major areas:
Advertising, graphic design, web design and corporate /personal branding.
The company existed from 2003 to 2014, but ended up to close, due to high tax government costs and insufficient long-term contracts (business model).

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Tags: Creativity, Marketing, Personal Branding

1 Industry Badge
Professional Records issued by Ministry of Work of Brazil
Ministry of Work (MTB) - Brazil
October 27, 2017
In 2017, after proving my experience and hability in press office services for the BR Army, I have been issued professional a record as a journalist, besides the professional record as a publicist related to my academic original background.
Although none of them is legally mandatory in our country, they are desirable to add credibility to my profile.

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Tags: Creativity, Marketing, Personal Branding

2 Journal Publications
SEO (SEARCH ENGINE OPTIMIZATION) AS A PERSONAL BRANDS ENHANCER
RECIMA21 Scientific Magazine
August 01, 2025
I'm Denise Conrado Maciel, a Brazilian SEO copywriter, and I'm pleased to share with you my recent academic article on a new and 100% original topic, published by the Scientific Magazine RECIMA21:

"SEO (SEARCH ENGINE OPTIMIZATION) AS A PERSONAL BRANDS ENHANCER"

This article aims to demonstrate the potential of applying SEO (SEARCH ENGINE Optimization) concepts and tools as an enhancer in strategies for developing, consolidating, and boosting personal brands. It also presents how strategic SEO management can deliver results for professionals, executives, and influencers in their integrated
marketing. More than a technical approach, the article offers a conceptual look at SEO, with the proposition that the
strategic thinking involved can be useful throughout the personal brand development process. Therefore, SEO should not be an ancillary activity relegated to the final stages of your planning, but rather should integrate all stages of your management.

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Tags: Creativity, Marketing, Personal Branding

NutriAção for Kids
Pe. Luiz Facchini Foundation (NGO)
March 07, 2024
Educational and Fun Maganize on Nutrition for Kids (in Portuguese), I made for the charity institute Pr. Luiz Facchini (both art and content, collaborating with their nutritionists).

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Tags: Creativity, Culture, Marketing

5 Keynotes
Workshop "Communicate More and Better"
AJORPEME - Semana da Micro e Pequena Empresa
October 07, 2011
Workshop "Communicate More and Better" as the extra program of the event "Small Business Week", promoted by AJORPEME at the Sustentare Business School, in the city of Joinville, SC (Brazil).
This happened during the period I was a member of the entrepreneurs AJORPEME Association cell called "Gestão e Pessoas" (Management and People), in 2011.

* AJORPEME stands for “Associação de Joinville e Região da Pequena, Micro e Média Empresa”
(Joinville and Region Association of Small, Micro and Medium Companies)

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Tags: Creativity, Design, Marketing

"Business Communications" Lecture for JCI Members
JCI Joinville
August 12, 2009
Lecture "Business Communications" for JCI Joinville members. Year 2009.

* JCI stands for “Junior Chamber International”

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Tags: Creativity, Culture, Marketing

"Business Communications" Lecture for JCI Members
JCI Joinville
July 19, 2008
Lecture "Business Communications" for JCI Joinville members. Year 2008.

* JCI stands for “Junior Chamber International”

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Tags: Creativity, Culture, Marketing

"Personal Marketing" Lecture for Students
ACIJ (Youg Entrepreneurs Committee)
May 10, 2006
Lecture “Personal Marketing” at the secondary public local school "Escola Estadual Básica Jorge Lacerda", promoted by Young Entrepreneurs' Commitee of ACIJ* (year 2006).

* ACIJ stands for “Associação Empresarial de Joinville”
(Business Association of Joinville)

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Tags: Creativity, Marketing, Personal Branding

"Think Different" Lecture for Students
ACIJ (Youg Entrepreneurs Committee)
May 10, 2006
Lecture “Think Different” at the secondary public local school "Escola Estadual Básica Gertrudes Benta Costa", promoted by Young Entrepreneurs' Commitee of ACIJ* (year 2008).

* ACIJ stands for “Associação Empresarial de Joinville”
(Business Association of Joinville)

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Tags: Creativity, Marketing, Personal Branding

1 Media Interview
Guest Participation at the Visionários Podcast - Episode 16
@visionarios.networking
May 01, 2024
Guest Participation of DENISE MACIEL as an SEO copywriting specialist at the Visionários Podcast - Episode 16, on May 1st, 2024 - theme "How to Optimize Your Sales Conversions" (in Brazilian Portuguese).
By host Vinicius Hollyfield, published on Spotify and their page @visionarios.networking on Instagram.

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Tags: Business Strategy, Creativity, Marketing

7 Miscellaneouss
Instgram Video
@denisemaciel.mkt
March 24, 2024
"How to Detect Plagiarism?" - video on how to assure authentic content (PTBR and subtitles in English).

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Tags: Creativity, Marketing, Social

Instgram Video
@denisemaciel.mkt
March 07, 2024
"ChatGPT for your copies?" - video on using AI ChatGPT for copywriting (PTBR and subtitles in English).

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Tags: Creativity, Marketing, Social

Instgram Video
@denisemaciel.mkt
March 01, 2024
"Automating Plugin Translation?" - video on why not to use translation plugins on your website if you're looking for better results (PTBR and subtitles in English).

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Tags: Creativity, Marketing, Social

Instgram Video
@denisemaciel.mkt
February 22, 2024
"Struggling with your Copywriter?" - video on how to align your goals with your copywriter (PTBR and subtitles in English).

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Tags: Creativity, Marketing, Social

Instgram Video
@denisemaciel.mkt
February 05, 2024
"FOMO" - video on how much the Fear of Missing Out strategy still works (PTBR and subtitles in English).

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Tags: Creativity, Marketing, Social

Instgram Video
@denisemaciel.mkt
February 01, 2024
"Opposite Trends?" - how confused we get with instructions from gurus that go opposite ways! (PTBR and subtitles in English).

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Tags: Creativity, Marketing, Social

Instagram Video
@visionarios.networking
January 27, 2024
"The Biggest Mental Trigger"

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Tags: Creativity, Marketing, Social

2 Panels
Communications and Entrepreneurship - Seminar for Women
BR Army 5th Division
March 08, 2016
Cerimonialist / presenter and planner of the yearly Women's Day Seminar of the Brazilian Army 5th Division, year 2016. The job included planning activities, formally introducing the Commander (host), inviting and introducing keynote speakers, interacting with the audience, writing the event script, managing its schedule, and making arrangements so everything would happen in time.

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Tags: Creativity, Culture, Marketing

PBEX Experience 2025 Event
PBEXexperience.com
July 18, 2012
Speaker at the 2025 Personal Branding Global Week 100% Online Edition - www.pbexexperience
Participating in the Panel "Visibility", on Dec 3rd, at 4 pm.

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Tags: Creativity, Marketing, Personal Branding

4 Profiles
Tiktok Profile
Denise Maciel, Copywriter
August 16, 2023
Tiktok profile with videos and insights on creativity and copywriting.

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Tags: Creativity, Marketing, Personal Branding

Corporate Blog
Denise Maciel, Copywriter
May 01, 2021
Bilingual corporate Blog with articles on copywriting, marketing, SEO and UX writing.

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Tags: Creativity, Marketing, Personal Branding

Instagram Profile
Denise Maciel, Copywriter
May 01, 2021
Instagram profile with videos on copywriting.
Some videos have subtitles in English. After doing research, I decided that the next ones will be fully in Portuguese, and I'll keep the bilingual communication on my Linkedin profile.

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Tags: Creativity, Marketing, Personal Branding

Linkedin Profile
Denise Maciel, Copywriter
May 01, 2021
Bilingual Linkedin profile with articles and insights on marketing, creativity and copywriting.

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Tags: Creativity, Marketing, Personal Branding

Thinkers360 Credentials

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Opportunities

1 Business Consulting
Welcome Consultancy

Location: Virtual    Fees: Contact us to receive a proposal.

Service Type: Service Offered

Hi, peers! Today, I bring some business opportunity that's benefitial for both of us. I am offering a specialized written consultancy by mail or 30min call for those who rank me at Google, helping to promote my business. Note that I am not asking you to say you're a client. Instead, you can appreciate my content here on the page and write a testimonial based on my expertise / knowledge:

https://bit.ly/T360denise

Choose 1 (one) topic for your bonus consultancy:
- Google My Business;
- Insights on Your Buyer Persona;
- SEO Assessment.

Languages: English; Portuguese.

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