Chief Marketing & Digital Transformation Leader | Vice President Innovation & Business Development | Food & Sustainability Champion | Lean Startup & Agile Working | B2C & B2B
Performance driven marketing leader with broad international and cultural experience who drives change in organisations with relentless focus on the customer.
Transformational leader driving business growth to the next level through lean (business model) innovation, agile organisation & digital transformation.
Proven success in delivering impactful international marketing strategies, developing strategic business plans, and leading online marketing campaigns across cultures.
At Startupbootcamp - Innoleaps, Ferry supports C-level management of Fortune 500 companies transform their organisations by turning innovation into a function that operates consistently and at scale. Introduce parallel processes for incremental and disruptive (digital) innovation to create new growth engines and re-invent existing business ahead of the market. Accelerate internal innovation and support successful collaboration between corporates and startups / scale-ups.
Before joining Startupbootcamp - Innoleaps, Ferry had an international career of 20 years at Unilever. As member of the regional Food & Refreshment Leadership teams in Europe & Asia Pacific he worked across many of Unilever’s global and local brands, in charge of business strategy, innovation and brand communication. As board member for Unilever’s food service division in DACH and BeNeFra, Ferry successfully led the marketing & digital transformation as well as launching the first agile working and lean startup initiatives.
Co-founder of www.miseenplacechefs.com and www.yallingupdesigns.com
Co-author “Front Runners – 8 characteristics of market leaders” (2014)
Sustainability Champion - winner Global Compass Award (Unilever), c-developed 2020 sustainable agriculture roadmap, launched first 100% Rainforest Alliance certified Tea, initiated acquisition of social impact brand fighting food waste and hunger, mentor for winner INSEAD sustainable startup competition (2018).
Available For: Authoring, Consulting, Speaking
Travels From: Amsterdam
Speaking Topics: Marketing & Digital Transformation, Business Model Innovation, Lean Startup
Points based upon Thinkers360 patent-pending algorithm.