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Ferry Kamp

Global CMO & Board Member at Meatless Farm

Amsterdam, Netherlands

HELPING PEOPLE & BUSINESS THRIVE IN A VUCA WORLD.
Digital Transformation | Customer Centricity | Strategy & Agility | Venture Building | Sustainability

An internationally respected Board Adviser and Chief Marketing Officer, who is prepared to take risks and test boundaries in time of disruption, creating future-proof enterprises via core repositioning, business model pivot, start-up collaboration, and digital enablement. As a purpose-driven change- catalyst Ferry accelerates corporate success in challenging global or regional paradigms supported by his ability to access break-through thinking to identify opportunities for innovation and change.

Dynamic and entrepreneurial, he offers almost two decades of experience leading transformative programs that increase brand value, drive revenue growth, and propel companies to the forefront of their markets.

Passionate about leveraging the power of people to unlock commercial success and sustainability in business operations, Ferry leads from the front in conceptualizing and executing integrated global marketing strategies in tune with market trends and business needs.

His most notable positions include:

- Board Advisor – Interim CMO, Jigsaw Consultancy, 2018–Present
- Co-founder Thankyoucaretakers.com, 2020-present
- Vice President Innovation & Business Transformation, Startupbootcamp – Innoleaps, 2018–2019
- Head of Marketing & Digital Transformation, Unilever Food Solutions, 2014–2018
- Regional Brand Director Foods & Refreshment - Asia Pacific, Unilever, 2009–2013
- Regional Brand Director Foods – Europe, Unilever, 2006 - 2009

A published author, keynote speaker, expert panellist and co-founder of multiple e-commerce platforms. Valued at Board level for innovative and agile idea generation and the capacity to future-proof corporate operations, I reinvent business through a transformation to accelerated growth. Ferry's ability to identify lateral expansion opportunities and provide empowering leadership perform as a catalyst for change in dynamic, fast-moving, VUCA environments.

He is currently an Advisory Board Member of the CMO Council and the Bernadette van Gelder Foundation (NGO), and was formerly a Member of Unilever Food Solutions Global Digital Steering Committee and the Unilever Foods and Refreshment Leadership Team in APAC and Europe.

Fluent in the Dutch, English and German languages, Ferry holds an MBA from the University of Groningen and a Post Graduate Degree in Brand Management with AOG School of Management. He is a Graduate of Executive Programs with INSEAD (Finance), Unilever (Leadership), and Startupbootcamp (Lean Start-up).

Available For: Authoring, Consulting, Speaking
Travels From: Amsterdam
Speaking Topics: Marketing & Digital Transformation | Business Model Innovation |Lean Startup & Corporate Venturing | Sustainability

Ferry KampPoints
Academic0
Author121
Influencer0
Speaker0
Entrepreneur85
Total206

Points based upon Thinkers360 patent-pending algorithm.

Thought Leader Profile

Portfolio Mix

Company Information

Company Type: Company
Business Unit: Marketing
Theatre: Global
Media Experience: 20 years
Last Media Training: 12/10/2020
Last Media Interview: 04/24/2020

Areas of Expertise

Agile
Business Strategy 32.74
Change Management
Digital Disruption
Digital Transformation
Entrepreneurship
Innovation 37.14
Leadership 30.62
Lean Startup
Management 34.33
Marketing 45.16
Open Innovation
Startups
Sustainability 34.46
COVID19 41.57

Industry Experience

Consumer Products
Hospitality
Professional Services

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Publications

1 Advisory Board Membership
Advisory Board Member
CMO Council
August 01, 2018
The Chief Marketing Officer (CMO) Council is the only global network of executives specifically dedicated to high-level knowledge exchange, thought leadership and personal relationship building among senior corporate marketing leaders and brand decision-makers.

See publication

Tags: Marketing

1 Article/Blog
Proud
LinkedIn
November 09, 2017
To work for a leader in the field of climate policy

See publication

Tags: Innovation, Sustainability

2 Books
Frontrunners - 8 characteristics of market leaders (R. van Kralingen, 2014)
Atlas Contact
October 15, 2014
Why does one company or brand become market leader and the other does not? Is it luck, coincidence or the result of hard work and brilliant insights? Extensive research by Roland van Kralingen and six top alumni of management school AOG (University of Groningen) showed that frontrunners have a number of special characteristics in common: 1. Market leaders place added value in the company 2. Market leaders create their own market segment 3. Market leaders innovate the segment 4. Market leaders are strongly connected with the context 5. Market leaders have a strong identity 6. Market leaders build a strong brand 7. Market leaders take their responsibility 8. Market leaders innovate their market operations continuously Frontrunners describes these properties on the basis of international appealing examples and offers a wealth of insights, inspiration and practical models.

See publication

Tags: Innovation, Management, Marketing

Frontrunners - 8 characteristics of market leaders
Business Contact in partnership with Adfo Groep
October 14, 2014
Why does one company or brand become market leader and the other does not?
Is it luck, coincidence or the result of hard work and brilliant insights?

Extensive research by Roland van Kralingen and six top alumni of AOG Management School showed that frontrunners have a number of special characteristics in common:
1. Market leaders place added value in the company
2. Market leaders create their own market segment
3. Market leaders innovate the segment
4. Market leaders are strongly connected with the context
5. Market leaders have a strong identity
6. Market leaders build a strong brand
7. Market leaders take their responsibility
8. Market leaders innovate their market operations continuously

Frontrunners describes these properties on the basis of international appealing examples and offers a wealth of insights, inspiration and practical models.

See publication

Tags: Innovation, Marketing, Business Strategy

3 Founders
Co-Founder
ThankYouCareTakers.com
March 20, 2020
Co-founder and Head of Growth for an online platform supporting healthcare workers during the Covid-19 pandemic. Launched in 15 countries in 3 months reaching 21M people delivering thank you messages to 100,000 healthcare workers worldwide.

TV commercial nominated for best advertising award in the Netherlands (Gouden Loeki).

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Tags: Innovation, Leadership, COVID19

Co-Founder
YALLINGUP Designs
January 01, 2019
Co-Founder of www.yallingupdesigns.com

See publication

Tags: Marketing

Founder
Jigsaw Consultancy
August 18, 2018
Assumed the role of Board Advisor/Interim CMO to support early-stage and mature enterprises. Provided a focus on blueprints that accommodate changing global demands and disruption, strategy development, sustainability, agility/innovation, digital transformation, and performance marketing as highlighted below:

• Supported transition of Upfield (KKR) to a global plant-based food company delivering a step-up in performance marketing and digital.

• Doubled Unilever Home Care’s professional business growth rate by building a customer-centric, agile and digitally driven approach.

• Supported the development of the Food-tech program for Startupbootcamp, mentoring through a start-up accelerator program enhancing the launch of propositions.

See publication

Tags: Innovation, Sustainability

1 Industry Award
Global Compass Award (Unilever)
Unilever
January 01, 2019
Winner, Global Compass Award (Unilever)

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Tags: Sustainability

Blog

Opportunities

1 Business
CPG Industry Advisor

Location: Amsterdam    Date Available: September 01st, 2020    Fees: Advisory Consult: USD 500 per

Submission Date: August 26th, 2020    Service Type: Service Offered

Globally experienced CMO & Board Advisor with 20+ years of international experience in the CPG industry.
Supports early-stage and mature enterprises to accommodate changing global demands and disruption through strategy development, sustainability, agility/innovation, digital transformation, and performance marketing.

Respond to this opportunity

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