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Customer Experience and Innovation Solution Director at HCLTech
Seattle, United States
Braden Kelley (@innovate on Twitter) is a popular keynote speaker and workshop leader focusing on human-centered design, innovation, change and digital transformation, and has been advising companies on how to increase their revenue and cut their costs since 1996. He has maximized profits for companies while living and working in the UK, Germany, and the United States. Braden earned his MBA from London Business School.
Braden works with global clients to create more success in their innovation, change and digital transformation programs through the appropriate mix of training, inspiration, and tools. Braden specializes in the creation of a strong, sustainable organizational capability for continuous change, innovation, and digital reinvention.
His new book 'Charting Change' for Palgrave Macmillan focuses on the best practices and next practices of organizational change, and introduces his new collaborative, visual Change Planning Toolkit™ that is designed to get everyone literally all on the same page for change.
Braden has worked with a variety of industries including: financial services, healthcare, marketing, technology, retail, insurance, online services, mobile telecommunications, and more.
Braden is also a co-founder of the popular InnovationExcellence.com. He is passionate about innovation and social business, and has been commissioned by companies (including Innocentive, Planview and Imaginatik) to write white papers and case studies, but has also written 650+ articles for publications including The Washington Post, Wired, The Atlantic, European Business Review, Texas Enterprise, ProjectManagement.com, and more.
His international clients include Microsoft, Expedia, AB Inbev, BASF, Misys, HomeAway.com, Roche, Bank of Montreal, OSF Healthcare, Wunderman, the U.S. Navy and more.
Available For: Advising, Authoring, Consulting, Influencing, Speaking Travels From: Seattle, WA Speaking Topics: innovation, change, design thinking, transformation
Points based upon Thinkers360 patent-pending algorithm.
Thought Leader Profile
Customer Experience and Innovation Solution Director
Tags: Digital Transformation, Innovation, HealthTech
Teaming Up to Drive Teaming Up to Drive Customer Experience, Innovation and Transformation SuccessExperience, Innovation and Transformation Success
June 17, 2021
HCL’s Digital Consulting practice brings together decades of deep technology expertise with best in class consulting services that are global, outcome based, and people-focused. Our mission is to drive both transformation and continuous improvement, and to do it all at scale. We work as a partner alongside our clients to align technology needs with business goals — from strategy to execution — to deliver solutions that are:
Should all employees be involved in innovation?
May 10, 2021
Live from the Innovation Studio comes EPISODE SEVEN of a new ‘Ask the Consultant’ series of short form videos. EPISODE SEVEN seeks to answer a strategic question that many innovation leaders struggle with:
PepsiCo's First Chief Design Officer - Mauro Porcini - on Innovation and Design
April 29, 2021
Earlier this year I had the opportunity to sit down with Mauro Porcini, SVP & Chief Design Officer at PepsiCo, a multi-billion-dollar American corporation with more than 250,000 employees. It is the second largest food and beverage company in the world, and the largest in North America.
Upgrading Your Employee Relationship Management (ERM) Approach
April 26, 2021
From the early days when HR was referred to as workforce management or personnel management, to the emergence of scientific management and labor unions, the practice of human resources has been constantly evolving.
Increase Your Innovation Reputation and Velocity with an Innovation Evangelist
April 22, 2021
Layering on top of my popular article Rise of the Evangelist, I wanted to create an article for the global innovation community focused specifically on the importance of the innovation evangelist role.
I had the opportunity recently to interview fellow author Erich Joachimsthaler, the Founder and CEO of Vivaldi, one of the largest independent global strategy and business transformation firms, to talk with him about his new book The Interaction Field: The Revolutionary New Way to Create Shared Value for Businesses, Customers, and Society, to explore the important role that connections play in both business and innovation.
Trump and China Plan to Kill Innovation from Outer Space
June 20, 2019
First, let me say that this is not a political article, but instead an article about a potential innovation crisis looming just over the horizon thanks to brinkmanship between China and the United States.
China and Trump Plan to Kill Innovation from Outer Space
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June 10, 2019
First, let me say that this is not a political article, but instead an article about a potential innovation crisis looming just over the horizon thanks to brinkmanship between China and the United States. Second, let me say this article is not about killer satellites being launched into orbit by the
Are You Prepared to Run a Digital Business for the Digital Age?
April 22, 2019
In our digital age, all companies must change how they think, how they interact with customers, partners, and suppliers, and how their business works on the inside. Customer, partner, and supplier expectations have changed, and a gap is opening between what they expect from their interaction with companies and what those companies are currently able to deliver. Companies must immediately work to close this expectation gap, or their entire business is at risk.
Are You Ready to Run a Digital Business for the Digital Age?
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April 18, 2019
In our digital age, all companies must change how they think, how they interact with customers, partners, and suppliers, and how their business works on the inside. Customer, partner, and supplier expectations have changed, and a gap is opening between what they expect from their interaction with co
Tags: Innovation, Design Thinking, Digital Transformation
Innovating at Cloud Speed
April 08, 2019
Innovation in the software industry continues unabated. No longer do we have to program computers directly in ones and zeroes, with cumbersome paper punch cards, or even to craft every line of code by hand. We have entered a new era of technology capability with modular software, code libraries, autonomous databases that maintain themselves, finance applications with artificial intelligence and machine learning that enhance experiences and outcomes, and even software that can write other software.
What's the Cost of a Failed Innovation Project or Change Initiative?
April 03, 2019
And when you consider that companies are spending an increasing amount of their budget on technology and working to transform their operations to be more digital in order to provide a better experience for customers, employees, partners and suppliers while simultaneously creating a more efficient and effective business, you would think that companies would do everything possible to make sure that these projects succeed, but they don’t.
Brilliance of Rewarding Customers for Eating Other People’s Pizza
April 01, 2019
Following on the heels of Dominos Hotspots and Dominos Zero Click Ordering, they now have come up with a great idea for getting people to download their app onto their phones and to ultimately order their pizza.
What is the Cost of a Failed Innovation Project or Change Initiative?
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March 05, 2019
It seems like a simple question. One that you would expect to lead to some risk mitigation behavior, but it doesn’t. And when you consider that companies are spending an increasing amount of their budget on technology and working to transform their operations to be more digital in order to pro
Research shows that up to seventy percent of all change initiatives fail. Let's face it, change is hard, as is getting an organization on board and working through the process. One thing that has been known to be effective is onboarding teams not only to understand this change, but to see the process and the progress of institutional change. Charting Change will help teams and companies visualize this complicated process. Kelley has developed the Change Planning Toolkit and the Change Planning Canvas, which enable leadership and project teams to easily discuss the variables that will influence the change effort and organize them in a collaborative and visual way. It will help managers build a cohesive approach that can be more easily embraced by employees who are charged with the actual implementation of change. This book will teach readers how to use this visual toolkit to build a common language and vision for implementing change.
Tags: Design Thinking, Digital Transformation, Innovation, Change Management
Stoking Your Innovation Bonfire
John Wiley & Sons
October 05, 2010
Every successful organization began as a nimble, innovative start-up with the ability to course-correct and quickly adapt to the needs of its customers. But along the way, success and growth may have caused changes in the structure, the culture, and sometimes even the vision of the business.
'Stoking Your Innovation Bonfire' equips your organization to identify and remove those barriers to innovation that have prevented it from achieving sustainable growth and change. Braden Kelley shares the profound insight, simplicity, and uncommon sense that have helped countless organizations get back their innovative spirit and leverage the collective wisdom and passion of their employees.
Tags: Design Thinking, Innovation, Open Innovation
Five Ways to Make Your Innovation Culture Smell Better
June 06, 2014
Unfortunately, when it comes to fostering continuous innovation, most organizational cultures stink at it, and they are not innovating fast enough to repel the unrelenting threat posed by new market entrants with declining barriers to entry.
This is why I created my latest innovation success guide in partnership with Planview to help organizations learn how to make their organization’s innovation culture stink less. Download it now and get to work on transforming your innovation culture and infrastructure!
Winning the War for Innovation
June 21, 2013
There is a war for innovation brewing, and building a deep innovation capability is the only way to win it. The question is, will you lead the charge onto the innovation battlefield, or will you let your competitors bring the fight to you?
As an increasing number of industries become commoditized, innovation has become an important way to distinguish your company from the competition, and a necessary investment just to maintain your existing market position.
In this thought paper, Braden Kelley of innovationexcellence.com leads the charge against the status quo. He explores how your organization can stay relevant, grow, and thrive with an innovation framework that addresses four key areas: Leadership & Structure, Processes & Tools, People & Skills, and Culture & Values.
Tags: Digital Disruption, Innovation, Open Innovation
Harnessing the Global Talent Pool to Accelerate Innovation
December 01, 2011
Authored by industry thought leader Braden Kelley and following on the heels of a recent webinar (link to recording) on the same topic, this success guide explores the intersection of talent management and open innovation strategies. The paper dives into why having an external talent strategy is becoming increasingly important and how it can help your company accelerate innovation, shows how leading organizations manage their open innovation and crowdsourcing efforts (including case study examples of companies like P&G), and provides proven strategies and steps to take for attracting talent to your organization’s innovation efforts.
Tags: Digital Disruption, Innovation, Open Innovation
Are Digital Transformations Obsolete?
April 12, 2022
Are Digital Transformations Obsolete?
By Braden Kelley
Technology is not always the path to innovation, but it is easy to forget this. It is easy to take shortcuts and not spend enough time finding problems worth solving and to not carefully define the right problem to solve.
Keep your eyes and ears, and all of your other senses, peeled for all potential solutions, not just the high technology ones.
Technology is seductive and marketers are skilled at making a technology-based solution seem like the easiest solution or even – the only one. But often, if we keep our minds open and our field of vision spread wide, we may notice low technology solutions that solve the problem either better or in more sustainable ways or in ways with additional benefits.
Digital Transformation Gets Disrupted
Technology providers corrupted the term ‘Digital Transformation’ to the point that the two words don’t mean anything anymore unless you spend five to ten minutes reeducating people on what a digital transformation actually is in the era of digital natives and continuous disruption.
Detractors might also say that digital transformations are obsolete because all transformations leverage one or more digital solutions to drive improvements in efficiency and effectiveness.
Just what is a digital transformation?
Wikipedia’s bad definition of Digital Transformation:
“Digital Transformation (DT or DX) is the adoption of digital technology to transform services or businesses, through replacing non-digital or manual processes with digital processes or replacing older digital technology with newer digital technology. Digital solutions may enable – in addition to efficiency via automation – new types of innovation and creativity, rather than simply enhancing and supporting traditional methods.”
This Definition of Digital Transformation Gets Closer, But Still Isn’t Right:
“Digital transformation is the integration of digital technology into all areas of a business, fundamentally changing how you operate and deliver value to customers. It’s also a cultural change that requires organizations to continually challenge the status quo, experiment, and get comfortable with failure.”
So, let’s dig into what Digital Transformation really is …
A digital transformation is the journey between a company’s current business operations to a reimagined version of itself from the perspective of how a digital native would build the same business operations leveraging the latest technology and scientific understandings of management science, leadership, decision science, business and process architecture, design, customer experience, etc.
A digital transformation can only be successfully achieved if you put customers and employees at the center to create a human-centered data model and explore the intersection between what’s needed and what’s possible to simplify processes, reduce complexity, and to design elegant experiences.
The key thing to remember is that technology comes at the end, not the beginning, starts by making strategic choices, and focuses on identifying and building the needed capabilities to execute the new strategy.
1. Reimagine your business from a digital native perspective 2. A Human-Centered Data Model (customers & employees) 3. Put your customers and employees at the center 4. Identify intersection of what’s needed & what’s possible 5. Simplify processes 6. Reduce complexity 7. Design elegant experiences 8. Technology comes at the END – not the beginning 9. Start by making strategic choices 10. Build capabilities needed to achieve your transformation
Focusing on these ten things will help you overcome the fact that according to research by Michael Gale of PulsePoint Group that 84% of digital transformations fail.
True digital transformations are the largest change initiative or business transformation that you can undertake. Possibly you may want to engage in a series of smaller transformations instead, to train new muscles in your organization capable of eventually lifting the heavy weight of a true digital transformation.
While digital transformations are not obsolete, they do require careful planning and the use of tools more powerful than the traditional project charter and project plan, tools like those from the toolkit powering the Human-Centered Change methodology.
If you’re not sure what that is, grab a copy of book Charting Change and learn more here. The key to success lies in a more visual, collaborative way of working designed to get everyone literally all on the same page for change, transformation or innovation.