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Marsha Collier

Los Angeles, United States

237210 Followers 0 Followers

Marsha Collier is an author, consumer technology radio personality (her podcast and KFI 640 AM Los Angeles) and educator specializing in technology, social media and ecommerce. With over 1 million copies of her books in print as of 2007 (special editions for the UK, Germany, France, Canada, Australia, Chinese - and an edition in Spanish), she is a top selling author.

Among her books, eBay For Dummies is the best selling book on eBay e-commerce worldwide while eBay Business All-in-One Desk Reference For Dummies is the best selling title on operating an online business. "Starting an eBay Business For Dummies" appeared on the BusinessWeek Magazine Best Seller list for many weeks and was an inspiration in the book and Netflix series #GirlBoss. Her book, The Ultimate Online Customer Service Guide: How to connect with Your Customers To Sell More" was the first to address social media as a customer service venue and was in the Top Ten books CEOs were reading in December 2011.

In December 2005, Collier hosted the Public Broadcasting Service (PBS) Public television program Making Your Fortune Online, a complete guide to starting and operating an online business. The two-hour program, shot in front of a live studio audience in San Francisco, was a full seminar on conceiving a business idea, finding products or services to sell, finding the best sites for your products, and understanding the legal, operational and tax issues related to having a successful online business. In 2008, Collier was named one of twenty iCitizens in the book, The Open Brand: When Push Comes to Pull in a Web-Made World by Kelly Mooney. She also gives keynotes at events.

Available For: Authoring, Consulting, Influencing, Speaking
Travels From: Los Angeles, CA
Speaking Topics: Social media marketing, customer service, consumer electronics

Marsha CollierPoints
Academic0
Author482
Influencer2385
Speaker0
Entrepreneur0
Total2867

Points based upon Thinkers360 patent-pending algorithm.

Thought Leader Profile

Portfolio Mix

Company Information

Areas of Expertise

Customer Experience 39.37
Digital Disruption
Digital Transformation 30.44
Entrepreneurship 50.11
Future of Work 30.38
Marketing 58.60
Retail
Social 76.36
Sales 100
Emerging Technology 32.13
Innovation 31.13
Leadership 30.35
Management 30.51
Mobility 31.63

Industry Experience

Consumer Products
High Tech & Electronics
Media

Publications

15 Article/Blogs
More than 5G and Smartphones: Huawei believes Connectivity and Intelligence are the Foundation for Digital Transformation
LinkedIn
April 01, 2019
Reimagining business in the digital era is a daunting task for many. For others, it is a logical extension of technology and customer experience. Implementing it isn’t easy for any enterprise, especially small to medium enterprise (SME), who may be even more agile than their larger, corporate brothers. This is where Huawei steps in; they’re far more than 5G and handsets.

When it comes to Huawei’s take on the subject at MWC19, it’s pretty straightforward. The c-suite must be fully engaged and the Chief Experience Officer (CXO) needs to take the lead in executing the plan to integrate cloud, IoT, and other emerging technologies such as artificial intelligence (AI).

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Tags: Customer Experience, Digital Transformation, Mobility

Best Beauty Treatments for the Self-Starter
Import from wordpress feed
January 07, 2019
One day in the future (or maybe it was yesterday) you’ll walk by the mirror, pause, and do a quick double take. “What’s that”? You draw your face close to your reflection and run your finger over your face. “Hmm, that wasn’t there yesterday.” Or look at your hands?As the months and yea

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Human Connections with Your Customers through the Marketing Experience Matrix
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October 30, 2018
For marketers, what is this matrix? In the movie, The Matrix, it was a rebellion against machines. In the instances laid out here, it’s about 21st century business communications between your stakeholders (customers) and your organization. Whether you are a service company, retailer or a brand, to

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Tags: Customer Experience, Marketing

When Technology Black Swan Huawei Blueprints Future Vision, people listen
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May 29, 2018
Black swans are the ultimate outliers. They have the ability to surprise and disrupt the status quo.I was recently in Shenzhen and was permitted access to Huawei’s campus. I know I didn’t see it all, but I saw enough to get me thinking. I had heard lots of stories, but reality was even more inte

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Tags: AI, IoT

The Top 5 Secrets To Selling On eBay
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February 19, 2018
Lots of folks tell me they want to become an online seller. Too many try to tell you how easy it is and others don't want to put forth the effort to make a few dollars. In my experience, every dollar in helps out towards extras at home and with family.Bottom line? It isn’t simple – especial

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5 Features Entrepreneurs Need on a Smartphone - found them on the Huawei Mate 10
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January 15, 2018
Today’s smartphones are so full of features that its hard to distinguish one from another. They’re all great. But what I’m looking for is innovation. Features that will actually make a difference and add value to this tiny computer we all carry everywhere.I received the Huawei Mate 10 Pro at t

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Tags: AI

How to Use Video Active Content in Your eBay eCommerce Sales
Import from wordpress feed
August 15, 2017
We all know that video sells! Whether you show a product demonstration, or just have a video (cat videos?) that make people smile.eBay made changes in how you can use active content in your listings, and here's the workaround. I put this fun video in a listing. Below is the code for the video that I

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Valuable Proven Business Strategies to Make You Succeed
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April 22, 2017
If you’ve had a business for any length of time, it’s easy to muse about looking towards the future. Even when you’re successful, you wonder “I can be bigger, I can be better.” There’s a lot of soul searching for every startup and business founder.We live in a world of marketing marvels,

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Tags: Startups

Review: Huawei P10 Rocked Mobile World Congress - now available in Canada
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March 02, 2017
I don’t normally write reviews. Not because I’m lazy, but because I am an extremely picky consumer of technology. Very few products I receive to review for my #techradio podcast send me over the moon and I don’t like to waste time on negative reviews.I have to admit also, that I have a relatio

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Why You'll Want these 7 Winning Innovations in Technology from CES 2017
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January 09, 2017
According to the badge I received when I checked in at #CES2017, I've been attending the Consumer Electronics Show (CES) in Las Vegas for the past 19 years. I've seen many highly lauded "innovations" come and go. 3D TV is one that comes to mind. I watched 3D on my smart television exactly once.So wh

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Chinese Technology Company, Huawei, Wants to Build a Better Connected World
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September 19, 2016
If  you’ve known me for any length of time, you know I have a passion for technology. I’ve had a tech podcast for almost 10 years and I know that by adopting proven advances, we can all grow our businesses by applying the new innovations.I was approached by a company from China, Huawei Tech

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Tags: Cloud

10 Strategies That Guarantee You More Profit on eBay and eCommerce Sales
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June 21, 2016
 I'm very proud that the ninth edition of eBay For Dummies has published. This fully revised edition is based on the previous editions and my 20 years buying and selling on eBay. My store is open every day that I am in town and I ship items to buyers every week.Selling on eBay can be a way to m

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Tags: Sales

Denting the Universe with NASA Astronaut Cady Coleman
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March 28, 2016
Attending the Dent conference can be a life altering experience and I've been lucky enough to be present for the past two years. Dent is an invitation-only gathering held once a year in Sun Valley, ID for people who want to "put a dent in the universe," as Steve Jobs once said. It was founded by Jas

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Thoughts on International Women’s Day #OneDayIWill
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March 08, 2016
International Women’s Day is March 8, and Google is encouraging women everywhere to share their aspirations that day on social media using the hashtag, #OneDayIWill.The team from Google Doodle reached out to see it I wanted to be part of of the day, but I had to come up with a single aspiration. T

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Secrets You Need to Know Before You Write and Sell Your Book
Import from wordpress feed
February 01, 2016
If there's one question that I consistently get from friends and online acquaintances, it is one for advice on writing a book. It seems that everyone wants to write a book. People write books for different reasons. I think I was born wanting to write a book, I majored in English Literature for that

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9 Books
Facebook, Twitter, and Instagram For Seniors For Dummies
For Dummies
December 18, 2018
Enjoy the top social media sites with ease and security

Done correctly, social media is a way to connect friends, family, and the world while still maintaining security and privacy. Facebook, Twitter, & Instagram For Seniors For Dummies, 3rd Edition offers advice on how to enjoy the three most popular social media options while avoiding worry about who sees what you share.

Written by social media expert Marsha Collier, this book walks you through establishing accounts, making connections, and sharing content including photos and video. You learn the settings to adjust on each platform to maintain privacy and filter out the content you don't want. This book also explains the subtle art of avoiding or blocking people on social platforms without jeopardizing your real-world relationships!

Take control of what you share
Connect with others
Take and share your best pictures
Use social media as a news source
Social media sites are great fun once you learn how to cut through the clutter—and this book shows you how!

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Tags: Social

eBay Business All-in-One For Dummies (For Dummies (Business & Personal Finance))
For Dummies
February 13, 2018
The selling, marketing, and business tips you need to succeed
eBay is the perfect place to learn the ropes of what it's like running an online business. It provides the tools, technology, and platform a would-be entrepreneur needs to launch their first successful small business. It takes some know-how, however, to get that business off the ground and grow it into a success. In eBay Business All-in-One For Dummies, Marsha Collier shares the expertise she gained as one of eBay's first Power Sellers on how to get ahead, stay ahead, and expand your business onto other platforms when it's time to grow.
eBay continues to grow as it connects new individuals with items to sell with would-be buyers every day. Combining essential information covering seven key topics, this all-encompassing guide shows fledgling entrepreneurs how to sell like a pro, present and market your items, become a power seller, deal with office and legal issues, and so much more.
Discover the secrets behind driving views for listings
Find out how to source merchandise for resale
Get advice on the back-office tasks of running a business
Grow your business beyond the eBay platform
If you have an eye on building a business on eBay--and beyond--this is the one-stop guide you need to succeed.

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Tags: Marketing, Entrepreneurship, Sales

eBay For Dummies (9th Edition)
For Dummies
May 23, 2016
Your must-have guide to buying and selling on eBay
Over 160 million buyers can't be wrong! That's how many people are buying on eBay, and that number only continues to grow. If you're an eBay beginner looking to find bargains or make money by selling, look no further than eBay For Dummies. Inside, you'll find all the tips and strategies you need to become a successful buyer or seller on the world's #2 e-commerce site.
Written by Marsha Collier--who was one of the earliest sellers on eBay and one of their first elite 'PowerSellers'--this new edition offers the latest updates on eBay's selling tools, payment options, how to enhance your eBay experience through social media, and so much more. Buyers will discover how to find bargains, evaluate items, choose between bidding or buying outright, select the best shipping option, and close the deal. If you're a seller, there's a ton for you, too! You'll find tips on researching what to sell, creating effective listings, packing and shipping your items, and offering excellent customer service.
Create an account and search for bargains
Make extra money by selling items on eBay
Master the art of packing and shipping items
Use social media to build your eBay business
Whether you want to buy like an expert or make money the eBay way, there's something for every aspiring eBay aficionado in this time-tested guide!

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Tags: Sales

Facebook and Twitter For Seniors For Dummies 2nd Edition
For Dummies
August 18, 2014
New to social media? This easy-to-use guide will get you started in no time!
Social media is a ton of fun, and this updated guide makes it easy to set up a Facebook or Twitter account to catch up with old friends, communicate with your family, and enjoy your online experience. Printed in large font for easy reading, this book offers hands-on guidance to connecting to the Internet with a computer or mobile device, creating social media accounts and profiles, searching for friends, joining groups, sharing photos and videos, and more.

If you're one of the 100+ million seniors using Facebook or other social media sites, this 2nd Edition of Facebook & Twitter For Seniors For Dummies will take you through the entire process setting up your online accounts and taking full control over what you post and see on popular social media sites. It also covers popular sites where you can read and share opinions on entertainment and travel options, view movies and television shows on your computer or mobile device, and even create your own blog.

This Second Edition covers new social media options that weren't previously available
Take the pain out of working with an Internet service provider, checking e-mail, and staying in touch with your mobile device
Make it easy to put your photos on Facebook, create a profile, connect with friends, and add other info
Learn how to share the latest updates on Twitter or search for exciting travel destinations on TripAdvisor
If you're a senior looking for simple advice on how to use social media sites to strengthen your connection with loved ones—or to reconnect with friends from your past—this hands-on guide has you covered.

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Tags: Social

Social Media Commerce For Dummies
For Dummies
November 28, 2012
Social media commerce is a booming industry. By using social networks in the context of e-commerce transactions, brands large and small are making their products more available and more convenient for customers. This one-of-a-kind guide introduces you to social media commerce and explains how you can use social media to provide better customer service, collect payments online, and build your customer base. Online marketing expert Marsha Collier helps you determine where you have the best opportunity to reach your market, which sites you should integrate with, and much more.

Your customers are communicating with each other via social media; making purchasing opportunities available on social media sites adds convenience for your customer and opens up new sales opportunities
This step-by-step guide explains social media commerce and shows what you can accomplish
Helps you determine the sites where your business should have a presence
Demonstrates how customers can help promote your brand as they recommend products and services to others on their social networks
Author Marsha Collier is the undisputed expert on eBay and a recognized authority on social media marketing
Social Media Commerce For Dummies helps you offer your customers better service while giving them the opportunity to share information about your product with their social media contacts.

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Tags: Social

eBay.co.uk For Dummies, 3rd Edition
For Dummies
October 15, 2012
Go from eBay beginner to eBay pro in no time!

Whether you aim to browse, buy, sell, or open up your own eBay shop, this third edition of Britain's bestselling guide to eBay gets you up and running with everything you need to know. Fully updated and packed with new information on eBay apps, creating and running an eBay business, becoming a PowerSeller and much more, it covers every aspect of eBay.co.uk, from security issues and avoiding scams to making serious cash in your spare time or as a full-time eBay merchant.

Get acquainted – from registering and setting up a homepage to organising eBay sales and communicating using the 'My eBay' page, you'll quickly feel right at home on eBay
Bid and buy with confidence – discover how to search for and evaluate items, make bids and win auctions, or use the 'Buy It Now' option
Sell like a pro – get the lowdown on how to choose and post items for sale, set prices and conduct auctions for maximum profits, as well as how to ship stuff and collect payments
Keep the taxman happy – how to keep track of your earnings and comply with all the relevant tax rules and regulations, including the VAT
Give your auctions pizzazz – get expert tips on how to spice up your auctions with pictures and graphics as well as links to other websites
Stay safe and secure – learn everything you need to know about avoiding fraudsters, scammers and hackers and safeguarding your privacy and your identity

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Tags: Sales

AARP Facebook: Tech to Connect 1st Edition
Wiley
May 08, 2012
Connect with old friends and make some new ones with Facebook and this one-of-a-kind reference
AARP Facebook: Tech to Connect is packed with examples and guidance to familiarize you with Facebook and all it has to offer. People over 55 are among Facebook's fastest-growing user segment, with well over six million users, and this guide shares the insights of many 50+ users. It covers signing up, creating a profile, adding friends, posting status updates, chatting online, uploading photos and video, creating events, joining groups, and much more.

Covers creating and tweaking a profile, finding and adding friends, creating events and groups, subscribing to news feeds, creating status updates, and sending messages to friends
Explains how to become a fan, play social games, add and manage applications, post notes, share links, add and tag photos, and adjust privacy options
Features task-oriented tutorials arranged in such a way to make it easy to find material and achieve success
You might as well face it. You'll love Facebook, and this guide is filled with the essentials you need to enrich your experience and have some Facebook fun.

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Tags: Social

The Ultimate Online Customer Service Guide: How to Connect with your Customers to Sell More!
Wiley
January 04, 2011
Make your online customers happy—and create new ones—with this winning guide
Social media gives you an unparalleled vehicle for connecting and engaging with an unlimited number of customers. Yet this vehicle is different than other, more impersonal forms. With social media, reps become part of their customers' lives. They follow back. They handle complaints immediately. They wish customers "happy birthday." They grow their brands by involving themselves in communities.

The Ultimate Online Customer Service Guide gives you the keys to authentic and engaged service to customers through social media. Using a blend of case studies, a primer on classic online customer service, and instructions on how to execute quality customer service, this book enables you to access the opportunities that social media presents as a means of serving customers.

Authentically use social media to connect with customers to boost your bottom line
Attract new customers through your online presence
Achieve higher GMS (Gross Merchandise Sales) with quality customer service
Social media gives you a new and growing realm to distinguish your business. Create a productive presence in this interactive space with The Ultimate Online Customer Service Guide.

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Tags: Customer Experience, Marketing, Sales

Making Money on Ebay for Dummies (Pocket Edition - 2009)
Wiley
January 01, 2009
Here's all you need to know to be a successful eBay seller. Topics selling in your slippers for fun and profit, time to sell: completing the cyber paperwork, and strategies to increase your profits

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Tags: Sales

1 Book Foreword
PayPal For Dummies 1st Edition
For Dummies
March 28, 2005
Here's how PayPal can help your business succeed

E-mail money, save money, make money, and enhance your Web site

PayPal's a practical partner, and this handy handbook introduces you to its many identities. It can act as your banker, charge card, cashier, shipping clerk, and a whole lot more. Here's how to set up and use your account, plus tips on adding PayPal to your business Web site and even exploring its PayPal Web Services.

Discover how to
* Establish the account you need
* Use PayPal like an ATM
* Set up multi-user access
* Accept payments in multiple currencies
* Ship merchandise using PayPal
* Create a shopping cart and buttons

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Tags: Sales

1 Influencer Award
Wikipedia Article
Wikipedia, the free encyclopedia
April 23, 2019
Marsha Collier (born in New York City) is an author, radio personality, podcast host, and educator specializing in technology, Internet marketing, and E-commerce.

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Tags: Marketing, Sales

1 Media Interview
Futurists Insights Series - Marsha Collier
HCL Digital Solutions
March 25, 2015
THE TRADITIONAL WORKPLACE, AS WE'VE KNOWN IT, DOESN'T EVEN EXIST TODAY.

The explosion of new technologies, mass adoption of social channels, ubiquity of mobile and connectivity, and proliferation of devices continue to drive massive transformation, but at what cost? How can large organizations collaborate, integrate, and innovate quickly enough to survive at the speed of their customers? What are the questions we could or should be asking to really make changes for work that make sense?

The answers lie only in bringing the brightest minds together to figure it out.

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Tags: Future of Work

4 Videos
The Intelligent World: Huawei's GIV 2025
Import from youtube.com
April 30, 2018
Tech broadcaster and author, Marsha Collier interviews Gregory Fox, Vice President Corporate Marketing, explains the future of Huawei's Global Industry Vision.

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Tags: Digital Transformation, Emerging Technology, Innovation

What's the Best Way to Build your Brand?
Import from youtube.com
June 09, 2016
The team at Lenovo Australia and New Zealand stopped by and we discussed business best practices. This is a short take from the series on branding.

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Tags: Innovation, Management, Marketing

Apple CarPlay in action on a 2016 Buick Regal GS
Import from youtube.com
April 12, 2016
Join me and Dan Kinney, General Motors Director of User Experience and Phil Colley to see Apple Car Play integration

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Tags: Customer Experience, Mobility

Live From Dent Interview with NASA Astronaut Cady Coleman
Import from youtube.com
March 22, 2016
Join me for a one-on -one fun interview from the Dent conference in Sun Valley with +NASA Astronaut +Cady Coleman talking space, the ISS, Soyuz Shuttle and STEM.

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Tags: Emerging Technology, Innovation, Leadership

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Marsha Collier