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Lance Mercereau

Chief Marketing Officer at Xiatech

London, Greater London, United Kingdom

Over the past 25 years, I have had the opportunity to work with a number of business, industry and government leaders, helping them get closer to stakeholders. Today, by providing new ideas and insights, I advise founders of start-ups and software company CEOs on how to effectively accelerate growth, enter adjacent markets, develop innovative products and services, and deliver greater levels of value to customers. I have spent many years in marketing, procurement and HR, helping to define the future of these professions, and how they should leverage digital technologies, data and analytics.

Available For: Advising, Authoring, Consulting, Influencing, Speaking
Travels From: London
Speaking Topics: How to create business value from data, How to create high performance marketing and sales teams

Lance Mercereau Points
Academic 5
Author 65
Influencer 16
Speaker 3
Entrepreneur 20
Total 109

Points based upon Thinkers360 patent-pending algorithm.

Thought Leader Profile

Portfolio Mix

Company Information

Company Type: Company
Theatre: Global
Minimum Project Size: Undisclosed
Average Hourly Rate: Undisclosed
Number of Employees: Undisclosed
Company Founded Date: Undisclosed
Media Experience: 20+ years
Last Media Interview: 05/16/2019

Areas of Expertise

AI 30.03
Analytics 31.55
Big Data 30.10
Blockchain
Business Strategy 30.07
Change Management
Cloud
COVID19 31.07
CRM 30.15
Customer Experience 30.11
Customer Loyalty 30.34
Cybersecurity
Digital Disruption 30.29
Digital Transformation 30.09
EdTech
Emerging Technology
Entrepreneurship
ERP
FinTech 30.36
Future of Work 30.21
GovTech
HR 30.88
Innovation 30.03
InsurTech
IoT
Leadership
Management
Marketing 30.20
Open Innovation
Predictive Analytics
Privacy 31.54
Procurement 31.78
PropTech 34.67
Public Relations
Retail 30.46
Risk Management 30.37
RPA 30.27
Sales
Social
Startups
Supply Chain 30.25
Sustainability 30.08

Industry Experience

High Tech & Electronics
Professional Services
Retail

Publications

1 Advisory Board Membership
RequirementOne
RequirementOne
October 01, 2018
RequirementOne significantly reduces the cost and complexity of compliance for financial services firms with the first-of-its-kind automated compliance lifecycle management platform.

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Tags: Analytics, Procurement, Privacy

38 Article/Blogs
The cost of not being able to create customer profiles
Coniq
June 24, 2021
Customer insight has always been an essential ingredient in designing and running successful marketing programs. Today, customer profiles are on a whole new level of importance especially for retailers struggling to connect with shoppers.

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Tags: CRM, Customer Experience, Customer Loyalty

2021 predictions: e-commerce will create billion dollar shopping centres
Coniq
December 15, 2020
Mall operators with large portfolios of retail destinations that embrace e-commerce in 2021 will generate a billion dollars in sales by 2025, according to Coniq’s recently published industry predictions.

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Tags: Customer Loyalty, Marketing, PropTech

The real business value of proximity marketing for shopping centres
Coniq
November 16, 2020
The proliferation of footfall counters has provided marketers with a rich collection of insight into consumer behaviour such as when people visit, campaign effectiveness and store performance.

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Tags: Customer Loyalty, Marketing, PropTech

Why BIDs need new KPIs to revitalise the High Street Sep 9, 2020 — Author Lance Mercereau
Coniq
September 10, 2020
BIDs are uniquely positioned to revitalise the High Street by bringing together, aligning and mustering people, resources and money from public and private organisations. What is holding them back, is a reliance on traditional metrics.

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Tags: CRM, Customer Loyalty, PropTech

The Worth of Shopping Centres
The Property Chronicle
September 01, 2020
Determine the worth of your retail real estate portfolio while also strengthening your organisation’s capability to generate revenue from the one stakeholder that matters most – the customer.

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Tags: Customer Loyalty, PropTech, Retail

Why geolocation data is the future of your customer loyalty strategy
Coniq
July 21, 2020
Retail destinations today are faced with more competition than ever before, making it challenging to cost effectively attract and retain customers. Customer expectations are growing, too, driven by new digital technologies developed to enhance the shopping experience.

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Tags: Customer Loyalty, Marketing, PropTech

Five Tips for Marketers Planning to Re-open their Shopping Centers
Coniq
April 20, 2020
How should you approach the reopening of your shopping center in order to capitalize on the pent-up consumer demand to shop in physical retail destinations? Here are five tips for marketers.

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Tags: Customer Experience, PropTech, Retail

How to Communicate with Customers about Coronavirus
Coniq
March 17, 2020
To help other organisations during these unprecedented times, we have shared 10 suggestions you may want to incorporate into your customer engagement program.

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Tags: CRM, Risk Management, COVID19

Why shopping malls must become platform companies to survive
Coniq
February 07, 2020
Shopping malls, by being at the intersection where consumers and brands physically meet, are strategically positioned to benefit from serving as brokers of new digital networks made possible from becoming platform companies.

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Tags: Business Strategy, Digital Transformation, Retail

Four Ways Shopping Malls can Save the Planet
Coniq
January 21, 2020
How can shopping mall owners and managers increase sales while also protecting the planet? Here is a four-step process that involves assessing, demonstrating, communicating and extending engagement with consumers that care about the environment.

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Tags: CRM, Retail, Sustainability

Why horizon scanning needs a new definition for the digital age
RequirementONE
November 29, 2019
Modern horizon scanning tools should be used to help inform decisions based on a historical analysis of what’s happening in the world as it relates to your organization, what events are currently taking place now in real-time and what events may take place in the future.

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Tags: Digital Transformation, FinTech, Risk Management

How governments are regulating the future of AI
RequirementONE
November 01, 2019
The question is who will take the lead in governing the application of article intelligence?

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Tags: AI, FinTech, Procurement

What you need to know about Italy, invoices and EU regulations
RequirementONE
October 07, 2019
Keeping on top of regulatory developments that may directly impact your company will not only prepare your colleagues for mandatory business change but also enable you to better budget and cost future technology investments.

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Tags: FinTech, Procurement, Risk Management

Five tips to improving the effectiveness of your compliance investments
RequirementONE
October 01, 2019
In response to cost and resource constraints, companies are moving toward a holistic approach to compliance management, consolidating a myriad of regulatory intelligence, contextual information and related documents from traditionally separated functions into a single, company-wide source.

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Tags: FinTech, Procurement, Risk Management

The New Post SaaS Era: Consumption-as-a-Service
LinkedIn
September 20, 2019
The big step in the development of business software will be the delivery of information as a service.

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Tags: Analytics, Procurement, Risk Management

Five RegTech processes that should be automated today
RequirementONE
September 20, 2019
Here are five quick wins to reduce the time and cost of regulatory compliance. In doing so, you will develop a high performing compliance organization and capability in your company.

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Tags: Business Strategy, FinTech, Risk Management

Why companies need a single standardized compliance lifecycle
RequirementONE
September 18, 2019
The lack of standardized processes, methodologies and definitions have resulted in making compliance extremely complex and costly for companies.

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Tags: FinTech, Procurement, Risk Management

Is it time to re-configure the three lines of defense?
RequirementONE
September 10, 2019
A common and widely accepted method of non-financial risk management is the three lines of defense model, which is used by most companies. But in today’s era of smart technologies, is this the best playbook for compliance organizations.

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Tags: FinTech, Procurement, Risk Management

The anatomy of regulatory intelligence
RequirementONE
August 27, 2019
Regulatory intelligence is critical to compliance but also can and should be used by other functions including product, procurement and marketing. Here is an overview of the data you need to have actionable regulatory intelligence to support your decisions.

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Tags: FinTech, Procurement, Risk Management

Why RPA is the first step in procurement digital transformation
LinkedIn
March 19, 2018
Organizations that want to gain a competitive edge should consider automation, which can not only simplify and streamline operations, but will result in generating massive cost savings while also improving employee productivity.

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Tags: AI, Procurement, RPA

Why procurement risk mitigation must go beyond credit scores
LinkedIn
March 16, 2018
By the time a credit rating agency downgrades one of your key suppliers, is it too late?
Much has been written on the failure of Carillion and the cascading consequences of its recent insolvency including thousands of sub-suppliers losing money.

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Tags: Supply Chain, Procurement, HR

How can contract compliance save you money?
Lance Mercereau
February 13, 2018
How can getting a grip on your contracts save you money? Years ago, a client negotiated a contract with a real-estate firm in a faraway land. The lease was expensive, costing the company millions every year to rent a large office in one of the world’s most expensive cities.

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Tags: Procurement, GRC

Is it time for a global response to workforce automation?
LinkedIn
January 26, 2018
In November 2017, McKinsey published a report estimating that as many as 700 million workers across 46 countries could lose their jobs over the next decade as a result of workforce automation. That’s a sizable number out of a worldwide population of 7.8 billion.

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Tags: Procurement, HR

Why you can’t live without data governance
Lance Mercereau
January 10, 2018
Well, this may not be the most exciting topic but it’s extremely important if you don’t want to get fined by the UK government. That’s right. Data governance could become your ‘get out of jail free’ card if regulators think you have breached the General Data Protection Regulation.

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Tags: Procurement

Four tips to de-risking your P2P deployment
Lance Mercereau
July 21, 2017
Successful procurement transformation is a major and long-term business improvement. It requires a new vision centered on adopting technologies that digitize the manual and repetitive processes for procuring goods and services.

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Tags: Analytics, Digital Transformation, Procurement

1 Journal Publication
How marketers can prepare for a recession
B2B Magazine
May 16, 2019
When times are tough, marketing is one of the first departments under threat of cuts to budget or resources. Rebecca Ley explores how to demonstrate tangible value in an organisation under pressure:

How to know your customers better and let marketing take the lead.
Why a marketing makeover is crucial to get board buy-in.
How to clearly demonstrate the value and ROI of marketing's work.
Why data is so important to take control of change.
10 tips to prepare for a crisis.

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Tags: Marketing

1 Speaking Engagement
The Much Sought-After International HR Taxonomy is Almost Here (and Not Before Time)
Tucana Global - People Analytics Forum
March 07, 2017
Setting international HR standards will help organizations create new levels of value from data, and drive forward the performance of workforces.

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Tags: HR, Future of Work

1 Webinar
How to optimize procurement performance and value
Rosslyn Data Technologies
May 10, 2018
Today, it's crucial for procurement professionals to transform their operations by looking beyond traditional cost reductions targets to focus on the savings opportunities throughout the supplier lifecycle.

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Tags: Digital Disruption, Procurement, Supply Chain

8 Whitepapers
User Guide: How to Plan the Re-Opening of your Shopping Centre
Coniq
May 25, 2020
This practical how-to guide will help you plan the reopening of your shopping centres, looking at the right consumer segments that will be key to sales generation.

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Tags: Marketing, PropTech, COVID19

Developing and aligning your procurement processes and capabilities to business outcomes
Rosslyn Data Technologies
November 05, 2018
This user guide is your answer to knowing which processes and capabilities you should have or improve in order to deliver specific business outcomes such as cost savings, as well as improvements to cash flow, revenue and market share. Incidentally, by embracing the recommendations found in these pages, you will also be developing a business results oriented digital transformation program.

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Tags: Digital Transformation, Procurement

The value of data for human resources professionals
Rosslyn Data Technologies
July 13, 2018
This paper has been written to help you understand the value of the data in your HR organization and how to apply analytics to answer business critical questions.

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Tags: Future of Work, HR, Analytics

Interactive Tool: HR Analytics Savings Calculator
Rosslyn Data Technologies
April 09, 2018
This HR analytics savings calculator that will support you to quickly identify potentially costly workplace issues and the savings that can be created through improved engagement levels.

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Tags: Future of Work, HR, Analytics

Data: The Art of the Possible - How to create business value from different data types
Rosslyn Data Technologies
August 01, 2017
This paper has been designed to serve as a reference guide to assist you in making everyday decisions. It’s here that you’ll learn what data sources you need to lower customer churn, improve employee retention and reduce product development time or costs.

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Tags: Analytics, Customer Experience, Procurement

How well do you know your customer lifecycle?
Rosslyn Data Technologies
August 01, 2017
This practical guide has been written to help you understand the nuances of your engagements with customers, and the questions you should be asking and answering at each stage of the customer lifecycle. In doing so, you’ll discover the value of data to provide customer insights you should be incorporating into your daily decisions.

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Tags: Big Data, Customer Experience, Marketing

Supplier Performance Management: Is it time for a new metric?
Rosslyn Data Technologies
July 13, 2016
So how do you encourage the buyer and supplier behaviour that will support this change? And how do you measure your supplier performance to ensure you're evolving in the right direction? In this guide, our supplier performance experts share best practice advice for organizations looking to learn from high-performing procurement teams.

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Tags: Procurement, Supply Chain

Strategy proposal: How Ocado could generate £50 billion revenue
Bluefin Solutions
May 19, 2015
This document outlines a strategy to help the major retailer grow unlike its competitors.

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Tags: Big Data, Digital Disruption, Retail

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