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Paul Peterson

Nashville, United States

My experience includes over 35 years of providing Strategy, Operations and IT consulting services to health care and financial services companies clients such as AIG, Blue Cross Blue Shield of Florida, Change Healthcare, Unitrin, and Blue Shield of Michigan. As a result of over 75 successful technology and CRM engagements for healthcare and insurance companies I have:

? Increased revenue by over 50% for our clients
? Replaced manual processes used by the operations department with best practice technology solutions
? Integrated the marketing, sales and service organizations to capture every interaction with clients
? Integrated disparate legacy systems with Salesforce to provide customer intelligence to the patient engagement teams

We delivered this value by:

Developing marketing, sales and service strategies that identify clients, understand what they value, and create a framework for delivering that value ? Creating new business processes to support the new strategies ? Implementing the Salesforce CRM tool to maximize the new business processes and support the creation of a lifetime relationship with a customer ? Integrating the Salesforce CRM tool with our clients’ existing technical infrastructure to ensure that data and processes are available to all stakeholders in the organization ? Creating analytical tools that ensure that the processes and technologies are creating new revenue for the organization ? Constantly monitoring the effectiveness of the CRM strategies to identify areas that need improvement or develop new strategies that take advantage of new channels to serve our client’s patients

If you are interested in increasing your revenues and growing your company through proven processes, contact us today. I will share with you my thoughts on how to better serve your patients, improve the outcomes of your health care services, and drive new revenue for your organization.

Paul Peterson Points
Academic 0
Author 3
Influencer 15
Speaker 3
Entrepreneur 10
Total 31

Points based upon Thinkers360 patent-pending algorithm.

Thought Leader Profile

Portfolio Mix

Company Information

Areas of Expertise

CRM 30.56
Health and Wellness 30.24
IT Operations 39.09
IT Strategy 33.04

Industry Experience

Publications

1 Executive
Chief Executive Officer
Peterson Advisory Group
September 01, 2018
My experience includes over 35 years of providing Strategy, Operations and IT consulting services to health care and financial services companies. I am a certified Salesforce administrator, I own a patent on CRM software, I have spoken about implementing CRM solutions, and have published articles about implementing solutions for insurance sales teams.

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Tags: CRM, IT Operations, IT Strategy

1 Video
Helping Payers Manage Chronic Health Conditions
YouTube
February 02, 2023

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Tags: CRM, IT Strategy

1 Video
Helping Payers Manage Chronic Health Conditions
Youtube
February 02, 2023

See publication

Tags: Health and Wellness

Thinkers360 Credentials

3 Badges

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Paul Peterson