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Aeton Lim, MSID-AD

Innovation Consulting Manager at NielsenIQ

Singapore, Singapore

Aeton Lim (MSID-AD) is a Strategic Innovation & Foresight Consultant and an Accredited Board Director dedicated to equipping the C-suite and boards with the frameworks needed to navigate disruptive markets. With a robust background in predictive analytics, go-to-market execution, and tactical strategy, Aeton specializes in bridging the gap between innovation initiatives and rigorous corporate governance.

Through his consulting world, Aeton brings deep operational expertise from the fast-moving consumer goods (FMCG) and healthcare sectors. He has developed consumer-driven portfolio strategies for over 150 global projects and synthesized strategic insights across 14 APAC markets to define unmet demand spaces. His methodologies rely on rigorous predictive modeling to confirm commercial viability prior to large-scale investment. He is currently authoring the upcoming book, Innovation Governance: Novera Framework, which introduces a proprietary system for institutionalizing strategic agility.

Aeton’s work in the insights industry is widely recognized. He is an award-winning Thought Leadership contributor, a 2025 Honoree on the prestigious Global GreenBook Future List, and a global and regional judge for ESOMAR. His expertise is further grounded by his executive education in Business Strategy & Financial Performance at INSEAD and certifications from The Futures School and LVMH.

An advocate for sustainable transformation and effective governance, Aeton is a credentialed member of the Singapore Institute of Directors. He frequently speaks on growth and innovation strategy at leading institutions and international conferences, including the IIEX Europe conference and the Global Supply Chain Council.

Available For: Advising, Consulting, Influencing, Speaking
Travels From: Singapore, Denmark
Speaking Topics: Innovation Governance, Foresight, Emerging Risks

Aeton Lim, MSID-AD Points
Academic 30
Author 0
Influencer 0
Speaker 28
Entrepreneur 45
Total 103

Points based upon Thinkers360 patent-pending algorithm.

Thought Leader Profile

Portfolio Mix

Company Information

Company Type: Enterprise
Business Unit: Strategic Analytics & Insights, BASES
Theatre: Global, Asia-Pacific, South-East Asia
Minimum Project Size: $10,000+
Average Hourly Rate: $200-$300
Number of Employees: 10,001-50,000
Company Founded Date: 1923
Last Media Training: 03/01/2025
Last Media Interview: 06/12/2025

Areas of Expertise

Behavioral Science
Big Data 30.39
Business Continuity 30.59
Business Strategy 32.30
Careers 32.05
Change Management 30.03
Diversity and Inclusion 30.24
eCommerce
Ecosystems 30.63
Education 30.80
Healthcare
Innovation 31.81
International Relations 31.12
Leadership 30.58
Marketing
Product Management
Project Management
Retail 30.96
Risk Management
Supply Chain 30.03
Sustainability 30.31
Transformation 31.20

Industry Experience

Consumer Products
Cross Industry
Furniture
Healthcare
Pharmaceuticals
Professional Services
Wholesale Distribution

Publications & Experience

3 Industry Awards
Greenbook Future List 2025 Honoree
Greenbook
January 16, 2025
Aeton Lim, MSID, SID-AD, Innovation Consulting Manager, Strategic Analytics & Insights, has been named an honoree for the Greenbook Future List 2025.


This prestigious award recognizes individuals who are making a significant impact on the market research, insights, and analytics industry through their innovation, leadership, and commitment to the future of the field.


Greenbook, a leading voice in the insights industry, created the Future List to celebrate those who are "creating trailblazing technology, championing innovation, mentoring and setting examples for their colleagues, and laying the foundation to change the world of insights as we know it, for the better."

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Tags: Leadership

NielsenIQ Top Contributor Award for Thought Leadership
NielsenIQ
December 01, 2024
Aeton Lim, MSID, SID-AD, Innovation Consulting Manager, Strategic Analytics & Insights, has been awarded the NielsenIQ Top Contributor Award in Thought Leadership for 2024. This prestigious award recognizes Aeton's exceptional contributions, expertise, and influence in shaping perspectives within the industry.

NielsenIQ presents this award to individuals who demonstrate remarkable thought leadership through innovative ideas, collaborative efforts, and significant impact. Lim's contributions have been instrumental in advancing the company's thought leadership initiatives and driving industry conversations.

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Tags: Business Strategy

Finalist for Greenbook Future List 2023
Greenbook
January 01, 2023
Aeton Lim, Senior Innovation Business Analyst at NielsenIQ BASES, has been named a finalist for the Greenbook Future List 2023. This prestigious recognition celebrates the achievements and potential of insights professionals within the first 10 years of their careers.


Greenbook, a leading voice in the insights industry, describes the Future List as recognizing those who are "defining the future of market research and consumer insights – creating trailblazing technology, championing innovation, mentoring and setting examples for their colleagues, and laying the foundation to change the world of insights for the better."

"It's an honor to be recognized as a finalist for the Greenbook Future List," said Aeton Lim. "This recognition reflects the incredible support and mentorship I've received from my leaders and colleagues at NielsenIQ BASES."

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Tags: Leadership

1 Industry Badge
Awarded Singapore Armed Forces Good Service Medal and NS Excellence Award
Ministry of Defence, Singapore Army
November 03, 2024
Aeton Lim has been awarded the Singapore Armed Forces Good Service Medal and the National Service (NS) Excellence Award for top performers. This recognition marks his fifth year of dedicated service, competent performance, and meaningful contributions to the Ministry of Defence and the Singapore Army.

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Tags: Business Continuity, Ecosystems, Leadership

2 Industry Certifications
Conferred as Accredited Board Director from Singapore Institute of Directors
Singapore Institute of Directors (SID)
November 02, 2024
Aeton Lim, MSID, SID-AD, Innovation Consulting Manager, Strategic Analytics & Insights has been conferred the Accredited Board Director (MSID, SID-AD) status by the Singapore Institute of Directors (SID). This prestigious accreditation recognizes Aeton Lim's competency and knowledge across the eight essential domains for board directors: Governance, Director Duties and Practices, Financial Proficiency, Risk Management, Strategy Development, Digital Proficiency, Human Capital, and Sustainability Fundamentals. The SID Director Accreditation program is a rigorous process that assesses a director's capabilities across a wide range of areas critical to effective board leadership.

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Tags: Business Strategy, Innovation, Leadership

AmCham Singapore's NextGen Program
The American Chamber of Commerce in Singapore (AmCham Singapore)
December 02, 2023
Aeton Lim, MSID, SID-AD, Innovation Consulting Manager, Strategic Analytics & Insights, has officially graduated from The American Chamber of Commerce in Singapore (AmCham Singapore)'s NextGen Program 2023. This intensive one-year program focuses on developing leadership and organizational management skills for professionals.

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Tags: Business Strategy, International Relations, Leadership

1 Instructor
Mentor to Batey Hackathon Winners
Batey Hackathon, Singapore Polytechnic
November 16, 2022
Aeton Lim mentored the winning team of the Batey Hackathon at Singapore Polytechnic. The team, led by Kaleb Nim, developed a proof of concept for an innovative entrepreneurial idea and successfully pitched it to a panel of industry judges.
The team's winning concept focused on data analytics for restuarant and hospitality owners. Their success in the hackathon earned them a prize to help bring their idea to life.

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Tags: Big Data, Business Strategy, Innovation

1 Keynote
Bukit Batok Secondary School Career Talk
Bukit Batok Secondary School
June 01, 2022
Aeton Lim returned to his alma mater Bukit Batok Secondary School, to share career advice and insights with current students.

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Tags: Careers, Education, Transformation

1 Mentor
Pro-Bono Consulting with The Art Faculty
TalentTrust
March 01, 2024
Aeton Lim have recently concluded a year-long pro-bono consulting engagement with The Art Faculty (TAF), a social enterprise affiliated with Autism Resource Centre (Singapore) / Pathlight School.

TAF provides a platform for artists with autism and related challenges to showcase their talents and earn income through the sale of artwork and products. These products, such as the Monstera Green Shopping Bag and the iconic dino pouch featured by Seetoh Sheng Jie and carried by Ho Ching, are gaining recognition throughout Singapore.

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Tags: Business Strategy, Innovation, Retail

3 Miscellaneouss
Finalist for Greenbook Future List 2025
Greenbook
January 04, 2025
Aeton Lim, MSID, SID-AD, Innovation Consulting Manager, Strategic Analytics & Insights, has been named a finalist for the Greenbook Future List 2025. This prestigious recognition celebrates individuals who are shaping the market research, insights, and analytics industry through innovation, leadership, and forward-thinking.

Greenbook, a leading voice in the insights industry, describes the Future List as recognizing those who are "creating trailblazing technology, championing innovation, mentoring and setting examples for their colleagues, and laying the foundation to change the world of insights as we know it, for the better."

See publication

Tags: Business Strategy, Innovation, Leadership

Aeton Lim Named Finalist for Greenbook Future List 2024
Greenbook
January 01, 2024
Aeton Lim, MSID, SID-AD, Innovation Consulting Manager, Strategic Analytics & Insights, has been named a finalist for the Greenbook Future List 2024 for the second consecutive year. This prestigious recognition celebrates the achievements and potential of insights professionals within the first 10 years of their careers.

Greenbook, a leading voice in the insights industry, describes the Future List as recognizing those who are "defining the future of market research and consumer insights – creating trailblazing technology, championing innovation, mentoring and setting examples for their colleagues, and laying the foundation to change the world of insights for the better."

See publication

Tags: Business Strategy, Innovation, Leadership

AmCham Singapore's 50th Anniversary and Receives Award Nominations
The American Chamber of Commerce in Singapore (AmCham Singapore)
December 01, 2023
Aeton Lim joined The American Chamber of Commerce in Singapore (AmCham Singapore) in celebrating their 50th anniversary at a gala event held at Marina Bay Sands last Friday.

The event, which included the 2023 AmCham REPRESENT Awards Ceremony, was graced by Deputy Prime Minister and Minister for Finance Lawrence Wong. Aeton Lim was honored to be nominated for several awards, recognizing his contributions to the business community:

Company Nomination: NielsenIQ BASES

Digital Value Creation
Individual Nominations: Aeton Lim

Anchor Leadership
NextGen Young Professional
Equality Champion Awards

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Tags: Diversity and Inclusion, Innovation, Leadership

1 Miscellaneous
Mentorship to Guide Students in Career Planning
Advisory SG
June 01, 2022
Aeton Lim offered his expertise to students seeking career guidance through Advisory SG, a platform connecting students with experienced professionals.

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Tags: Behavioral Science, Careers, Marketing

6 Panels
Speaker for Future Data Analysts at Singapore University of Social Sciences
Singapore University of Social Sciences (SUSS)
January 01, 2024
Aeton Lim and Prithviraj Chauhan from NielsenIQ BASES shared their expertise with Business Analytics students at the Singapore University of Social Sciences (SUSS). The distinguished speakers engaged a diverse audience of data enthusiasts, from recent graduates to experienced professionals, in a dynamic session exploring the world of business analytics.

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Tags: Big Data, Business Strategy, Innovation

Future of Sustainability with International Society of Sustainability Professionals
International Society of Sustainability Professionals
November 01, 2023
Aeton Lim addressed the International Society of Sustainability Professionals (ISSP) on the evolving landscape of consumer sustainability. The virtual session, which reached professionals across 10 to 15 countries, featured Aeton Lim alongside NielsenIQ colleagues Craig Houliston and Ivan Ong.

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Tags: Business Strategy, Innovation, Sustainability

Insights at NUS Business School Big Data Fireside Chat
NUS Students' Business Club (Bizad Club)
October 01, 2023
Aeton Lim was a distinguished speaker in a fireside chat on "Big Decisions with Big Data" at National University of Singapore (NUS) Business School, hosted by the NUS Students' Business Club (Bizad Club).

Aeton Lim shared his expertise and analytical perspective arising from the consumer goods industry. He was joined by fellow panelist Kanishka Sharma, who brought his experience from the airline travel and household sectors, to provide students with diverse perspectives on leveraging big data for informed decision-making.

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Tags: Big Data, Business Strategy, Innovation

Insights on Data Analytics and Insight at Nanyang Techonological University - NTU Business School (NBS)
NBS Business Analytics Club (BAC), Nanyang Technological University
October 01, 2023
Aeton Lim represented NielsenIQ, a global leader in consumer intelligence as a Distinguished Speaker at the NBS Business Analytics Club (BAC) in Nanyang Technological University.

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Tags: Big Data, Business Strategy, Innovation

Sustainable Supply Chain Strategies at Global Supply Chain Council Event
Global Supply Chain Council (GSCC)
October 01, 2023
Aeton Lim shared his expertise at Global Supply Chain Council (GSCC) on sustainable growth strategies in supply chains.

The event brought together business leaders to discuss the evolving landscape of global trade and the increasing importance of supply chain sustainability. Aeton Lim's presentation focused on key questions such as:

How are Asia companies maturing and evolving in their sustainability journey?
How can business leaders kickstart the thought processes for today, tomorrow, and far future decisions related to sustainability?
How do we design future-forward retail models, supply chain transparency, and cradle-to-cradle accountability?

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Tags: Innovation, Leadership, Supply Chain

Insights on Business Strategy and Transformation at Singapore Polytechnic Fireside Chat
Singapore Polytechnic
February 16, 2022
Aeton Lim was invited as guest speaker to a Fireside Chat for the Specialist Diploma in Professional Accounting class at Singapore Polytechnic. He joined fellow speaker Elton Ho, CEO of Malaysia's homegrown Ho Seng Kee wanton noodles brand and facilitator Roland Soh to discuss business strategy and strategic transformation.

Aeton Lim shared his perspectives on the challenges companies face in crafting, executing, and adapting their strategies in today's dynamic business environment. He also engaged in a lively discussion with Elton Ho, who shared his entrepreneurial journey and insights from building a successful F&B brand.

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Tags: Business Strategy, Careers, Change Management

1 Speaking Engagement
International Society of Sustainability Professionals
ISSP
April 16, 2025

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Tags: Ecosystems, Sustainability, Transformation

2 Visiting Lecturers
NielsenIQ's Aeton Lim and Johann Hall Explore the Rise of Omnishoppers at SMU Re-X Event
Singapore Management University (SMU)
May 01, 2023
Aeton Lim, Innovation Consultant and Johann Hall, Retail Vertical Director, from NielsenIQ, shared their expertise on the rise of omnishoppers at an event hosted by SMU Re-X, the retail consulting arm of Singapore Management University (SMU).

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Tags: Business Strategy, Innovation, Retail

NielsenIQ's Aeton Lim and Johann Hall Discuss the Future of Retail in Asia Pacific at SMU Re-X Event
Singapore Management University (SMU)
April 01, 2023
Aeton Lim, Innovation Consultant and Johann Hall, Retail Vertail Director, from NielsenIQ has led a dynamic session on "The Future of Retail in Asia Pacific" for SMU Re-X, the retail consulting arm of Singapore Management University (SMU).

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Tags: Business Strategy, Innovation, Retail

1 Webinar
NielsenIQ's N-Gen Fosters Multi-Generational Workplace and Celebrates Diversity of Thought
NielsenIQ
April 01, 2024
NielsenIQ, a global leader in consumer intelligence, highlights its commitment to fostering a multi-generational workplace through its employee resource group, N-Gen. N-Gen serves as a community that promotes diversity of thought and leverages the unique strengths of individuals across different generations.

Aeton Lim, Innovation Consulting Manager and an active N-Gen Leader in Asia-Pacific, emphasizes the importance of the group's mission: "N-Gen helps shape a supportive environment that powerfully synergizes wisdom, experience, and fresh ideas. We can leverage the unique strengths of each generation to inspire, influence, and create truly exceptional outcomes that can endure for future generations."

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Tags: Careers, Diversity and Inclusion, Leadership

2 Workshops
The Astronauts Collective Human Library Event
The Astronauts Collective (TAC)
February 01, 2023
Aeton Lim shares at a Human Library event organized by The Astronauts Collective (TAC). The event offered students from various educational institutions the unique opportunity to engage in one-on-one conversations with professionals from diverse fields, gaining valuable career insights and guidance.

Aeton Lim shared his expertise and experiences in the market research industry, sparking insightful discussions with students curious about career paths and professional development.

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Tags: Business Strategy, Ecosystems, Innovation

Roundtable for Future Professionals at The Astronauts Collective Human Library Event
The Astronauts Collective (TAC), SkillsFuture SG, and the Lifelong Learning Institute (LLI)
November 16, 2022
Aeton Lim, Innovation Consultant shared his time as a "human book" at a recent Human Library event organized by The Astronauts Collective (TAC), SkillsFuture SG, and the Lifelong Learning Institute (LLI). The event connected fresh graduates and students from universities, polytechnics, and junior colleges with professionals from diverse fields, fostering engaging conversations and providing valuable career guidance.

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Tags: Big Data, Business Strategy, Innovation

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Aeton Lim, MSID-AD


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