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Peter Fisk

Leading the Future at GeniusWorks and IE Business School and Thinkers50

Global, United Kingdom

5308 Followers

Peter is a global thought leader on strategy and leadership, innovation and growth. He is a bestselling author, keynote speaker, and expert consultant. He leads GeniusWorks, a specialist consulting firm based in London. He is also Professor of Strategy, Innovation and Marketing at IE Business School based in Madrid. He is Thinkers50 Global Director, and also features on the "Guru Radar" of the best new business thinkers.

Peter helps leaders to drive smarter innovation and faster growth:

1. Future Growth ... defining an inspiring vision and strategy to grow in fast-changing markets
2. Disruptive Innovation ... design thinking to creative disruption and new business models
3. Brand Building ... developing brands and portfolios to engage people and accelerate growth
4. Smart Marketing ... engaging customers deeply, digital platforms and brand-based communities
5. Effective Leadership ... inspiring and engaging people, driving and delivering performance.

His books, translated into 35 languages, combine global inspiration and practical experience:

1. Marketing Genius ... how Einstein and Picasso would win in today's markets
2. Business Genius ... left and right brain thinking, future back and now forward
3. Customer Genius ... rethinking business from the outside in, like customers do
4. Creative Genius ... creativity and innovation inspired by Leonardo da Vinci
5. People Planet Profit ... sustainability as the best source of innovation and growth
6. Brand Innovation ... how to rethink your brand for innovation and growth
7. Gamechangers ... creating innovative strategies for business and brands

Peter works with companies large and small, across sectors and worldwide. Clients range from Aeroflot to American Express, Cinnamon Hotels and Coca Cola, GSK and Hersheys, Microsoft and O2, Philosophy and Red Bull, Santander and Shell, Tata and Telia Sonera, Governments and United Nations, Virgin and Visa, Vodafone and Volkswagen. And many more!

Available For: Authoring, Consulting, Influencing, Speaking
Travels From: London

Peter FiskPoints
Academic0
Author141
Influencer53
Speaker0
Entrepreneur0
Total194

Points based upon Thinkers360 patent-pending algorithm.

Thought Leader Profile

Portfolio Mix

Company Information

Company Type: Company
Business Unit: Future
Theatre: Global
Media Experience: 30 years

Areas of Expertise

Agile 30.50
AI
Big Data
Business Strategy
Change Management
CRM
Culture 30.13
Customer Experience
Design Thinking
Digital Disruption 35.84
Digital Transformation 30.11
Emerging Technology
Entrepreneurship 30.31
Future of Work 30.12
HR 30.10
Innovation 41.27
Leadership 39.65
Lean Startup
Management 38.43
Marketing 42.24
Open Innovation 61.53
Retail
Sales 30.26
Social
Startups
Sustainability

Industry Experience

Agriculture & Mining
Automotive
Building Materials, Clay & Glass
Chemicals
Consumer Products
Engineering & Construction
Federal & Public Sector
Financial Services & Banking
Furniture
Healthcare
High Tech & Electronics
Hospitality
Industrial Machinery & Components
Insurance
Manufacturing
Media
Oil & Gas
Pharmaceuticals
Professional Services
Retail
Telecommunications
Textiles Production
Travel & Transportation
Utilities

Publications

41 Article/Blogs
Human Capital ... being human in a technological world ... the future of education, healthcare and work
LinkedIn
October 10, 2018
Human capital is a nation’s most valuable asset, and the key to its future growth. However in a world of disruptive change, we need to develop people in new ways – education, healthcare and work – in order to ensure a better human future.
“The world is endowed with a vast wealth of human talent. The ingenuity and creativity at our collective disposal provide us with the means not only to address the great challenges of our time but also, critically, to build a future that is more inclusive and human centric” says Klaus Schwab, founder of the World Economic Forum

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Tags: Culture, HR, Future of Work

New Leadership Mindset … Why business leaders need to think differently to win in today’s incredible fast-changing world
LinkedIn
June 23, 2018
Leadership matters more than ever in today's frantic and fantastic markets. More change in the next decade than the last 300 years. More uncertainty, yet also more possibilities than ever before. We need to make sense of the world, find confidence in the craziness, make better choices about where to go, and harness the collective ideas and talents of our people and partners more than ever before.

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Tags: Innovation, Leadership

Leading from the Future Back … Jump to the future, then work backwards, to shape it to your advantage
LinkedIn
June 06, 2018
We live in an incredible time. More change in the next 10 years than in the last 250 years. New technologies transforming the ways in which we live and work. Digital platforms and blockchains, AI and robotics, 3D printing and nanotech .

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Tags: Innovation, Leadership

Spanish Gamechangers ... disruptive innovators from Camper and Desigual, to wind power and blue wine
LinkedIn
May 21, 2018
Spain is a land of diverse cultures that drives incredible creativity. From the humanistic forms of Antoni Gaudi and cubist renaissance of Pablo Picasso, to great cities like the rejuvenated Bilbao, the ready-baked clothes of Amancio Ortega to the cork-popping of Friexenet, the Spanish are natural lovers of innovation, and of life.

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Tags: Innovation, Leadership

How can brands and marketers can succeed in the 4th industrial
LinkedIn
May 07, 2018
We are in the midst of a new revolution. The internet, social media, and mobile technologies have transformed how customers interact with brands and how companies market their products and services

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Tags: Innovation, Leadership

Winning with a Musk Mindset ... Leadership that drives smarter innovation and faster growth
LinkedIn
April 23, 2018
Today's business leaders need to think and act differently to succeed in a world of relentless change and incredible ideas.

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Tags: Innovation, Leadership

Leading from the future back ... driving agile innovation and faster growth
LinkedIn
March 07, 2018
We live in an incredible time. More change in the next 10 years than in the last 250 years. New technologies transforming the ways in which we live and work. Digital platforms and blockchains, AI and robotics, 3D printing and nanotech .

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Tags: Digital Transformation, Innovation, Leadership, Agile

Next generation healthcare ... patient and personal, predictive and positive
LinkedIn
February 19, 2018
Healthcare, like many other industries is in the midst of disruptive innovation. Whilst technologies - from digital platforms to genetic engineering, remote monitoring and intelligent devices, robotic procedures and new business models - enable this disruption ... it is much more about a change in attitude towards patients and their care.

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Tags: Innovation, Leadership

How SpaceX’s Falcon Heavy launch became a great story of “future back” innovation, brand, and leadership
LinkedIn
February 08, 2018
Elon Musk could not stop smiling. As I sat wide awake in my Dubai hotel bedroom, 0245 local time, watching every moment of SpaceX’s launch spectacle live on YouTube, it initially seemed just another rocket taking off. In 6 hours I would be on a big stage here, delivering a keynote about the world’s most inspiring, disruptive, remarkable innovators, and the leaders who shape them.

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Tags: Innovation, Leadership

NOW+NEXT 2018 … Inspiration and new priorities for courageous business leaders in the year ahead
LinkedIn
January 09, 2018
We live in an incredible time ... More change in the next 10 years, than in the last 250 years ... Connected technologies, augmented intelligence, and possibilities limited only by our imaginations.

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Tags: Innovation, Leadership

The 60 best ideas for business leaders ... Everything you need to know to lead and succeed in today's fast changing world.
LinkedIn
September 16, 2017
We live in an incredible time - more change in the next 10 years than in the last 250 years. How do you make sure that your own thoughts and actions keep pace, and that you are ready to seize the new opportunities for yourself and your business?

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Tags: Innovation, Leadership

My Letter to the CEO
LinkedIn
August 30, 2017
The next 10 years will see more change than the last 250 years. By 2025, human brains will be simulated for $1000, 8 billion consumers will be hyper-connected, and Elon Musk will take us to Mars.

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Tags: Innovation, Leadership

Megatrends ... Global shifts and technological fusion, meta intelligence and the dark side ... Finding the changes to amplify your future success.
LinkedIn
July 12, 2017
Growth is shifting, innovation is relentless, disruption is accelerating, expectations are high, and social tensions are rising. Making sense, and making use, of these dramatic forces of change will help you to make better strategic choices, shape markets to your advantage, and create a brighter future.

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Tags: Innovation, Leadership

Blockbuster drugs … building and sustaining billion dollar brands in a fast-changing world of healthcare
LinkedIn
July 10, 2017
Blockbuster drugs, those medicines that bring in more than $1 billion in sales every year, are the holy grail of drug development. They can make a pharmaceutical company and send them to rock-star status among investors, as demonstrated by the rise of Gilead Sciences after the launch of its hepatitis C treatments.

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Tags: Innovation, Leadership, Sales

Ikea's Recipe Series ... the self-assembly cooking sheets that started out as a Canadian advertising campaign
LinkedIn
June 29, 2017
We're all familiar with the bewildering self-assembly instruction sheets that come with Ikea's flat pack furniture. Now imagine following a cookery recipe in the same format ... Actually it works, incredibly well. It's addictive, and a great way to turn Ikea's Swedish food range, into a masterful Swedish dinner.

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Tags: Innovation, Leadership

Globalisation, innovation and social progress ... What is the new "context" for business innovation and growth?
LinkedIn
June 22, 2017
How do you make sense of a colliding world? From migration to a new populism, a new machine age with a social purpose, the rapid growth of robotics and biotech, the fusion of geographies and sectors, cultures and religions, what are the consequences and opportunities for business? What matters most, and what should business do next?

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Tags: Innovation, Leadership

Humanity Inc ... social innovation, enabled by next tech, is the new agenda for Europe's business leaders.
LinkedIn
June 22, 2017
At the recent European Business Forum - held in the fast transforming Danish city of Odense - I hosted a series of "big talks" with around 400 of Europe's CEOs, supported by some of the world's top business academics.

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Tags: Innovation, Leadership

Glamsquad to Glossier … new business models are rapidly disrupting the world of beauty
LinkedIn
June 01, 2017
The world of beauty is being transformed. Incredibly fast. New consumers, and new aspirations of existing consumers through their experiences in other sectors, have fuelled the opportunities to embrace the potential of digital platforms, new business models, and a radical rethink of products, devices and services.

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Tags: Innovation, Leadership

Creating the future story of business … the best ideas and inspirations from the European Business Forum 2017
LinkedIn
May 22, 2017
Denmark's fairytale city of Odense is a perfect place to write the future story of business. Birthplace of Hans Christian Andersen, and now one of Europe’s leading robotics hubs, it seeks to become "the Davos of business thinking".

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Tags: Innovation, Leadership

The future of luxury … How can luxury brands capture the new luxuries of time, individuality, authenticity, belonging and experiences?
LinkedIn
May 18, 2017
Luxury, as defined by the Oxford dictionary, used to be "a state of great comfort or elegance, especially when involving great expense."

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Tags: Innovation, Leadership

How to drive innovation and growth in a slow growing, fast changing world ... Preview of the Thinkers50 European Business Forum 2017
LinkedIn
May 03, 2017
The Thinkers50 European Business Forum takes place on 9-10 May in Denmark’s fairytale city of Odense. It brings together many of the world’s top business thinkers and Europe’s business leaders.

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Tags: Innovation, Leadership

The Business Storyteller ... what's the story of your brand, your business and your future?
LinkedIn
May 02, 2017
We all love a great story. To share a laugh, shed a few tears, enjoy a chat over a cup of coffee. Great brand stories, from Levi’s classic 501 jeans in the laundrette to Red Bull’s adrenalin-pumping extreme events, resonate more deeply, and with more enduring impact.

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Tags: Innovation, Leadership

German innovation ... from industrial precision to punk entrepreneurship ... is Germany ready to change its game?
LinkedIn
April 19, 2017
Germany means high tech, renewable energy, climate protection, sustainable mobility, better living, individualised medicine, architecture and design, research, science, and education.

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Tags: Innovation, Leadership, Entrepreneurship

Never Stop Reinventing … What does it take to win in today’s world of relentless change and innovation?
LinkedIn
April 18, 2017
It's tempting to keep doing what works. It's particularly tempting to hang on to a business model that achieved today's success, that enabled you to innovate and grow, to become the current market leader.

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Tags: Innovation, Leadership

Brands need to be bold and brave in a polarising world
LinkedIn
March 28, 2017
Airbnb’s equality, Starbuck’s refugees, Zuckerberg’s future ... Brands and business need to be bold and brave to win in today's world. They need to stand up for what they believe in the world, to talk about more than their products, to care about their societies and futures.

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Tags: Innovation, Leadership

Private labels can be more powerful and profitable than classic brands, enabling richer experiences and faster growth
LinkedIn
March 25, 2017
When I want to cook a great dinner at home, I head straight to Marks & Spencer's food store. M&S's Cook range of premium quality, organically farmed self-assembly dishes makes entertaining easy. Not only do they bring together all the ingredients, fresh and locally sourced, but there is an instore tasting kitchen and even a cafe where I can try a full meal if I have time.

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Tags: Innovation, Leadership

Swedish innovation ... fashion and music, meatballs and biotech... welcome to Europe's hotbed of innovation
LinkedIn
March 20, 2017
Millions of hearts around the world beat with the help of a pacemaker. Candles are lit with the help of safety matches. Ball bearings make our machines work smoothly, whilst we instantly recognise Samuelson's iconic Coke bottle design. We depend on Bluetooth to connect our devices, and innumerable lives have been saved with the help of the three-point seatbelt.

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Tags: Innovation, Leadership

Change your brain, Change your game ... 15 big ideas for business leaders to win in a fast-changing world
LinkedIn
March 07, 2017
Thinkers50's European Business Forum brings together Europe's business leaders with the best new ideas in business in Odense on 9-10 May 2017 - including new ideas from the world's #1 business thinker, #1 business leader, and #1 business coach.

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Tags: Innovation, Leadership

Inspired by Spanish innovation … fast fashion, gourmet tapas and quirky shoes
LinkedIn
February 16, 2017
Spain is a land of diverse cultures that drives incredible creativity. From the humanistic forms of Antoni Gaudi and cubist renaissance of Picasso, to great cities like Barcelona and the rejuvenated Bilbao, the ready-baked clothes of Amancio Ortega to the cork-popping of Friexenet, the Spanish are natural lovers of innovation, and of life.

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Tags: Innovation, Leadership

Burberry Kisses ... Luxury brands must innovate to engage new consumers and embrace digital disruption
LinkedIn
February 13, 2017
Instagram likes … Chinese consumers … immersive experiences … service-based start-ups … digital boutiques ... magic mirrors … social influence ... celebrity endorsement … instant customisation …. from runway to my door

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Tags: Innovation, Leadership

The Brand Super Bowl 2017 ... Best marketing moments from Airbnb to IBM Watson
LinkedIn
February 06, 2017
You probably heard ... the 51st Super Bowl, the world´s biggest annual sporting event, exploded with more hype and marketing dollars than ever in Houston last night, as the New England Patriots finally overcame the Atlanta Falcons in extra time.

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Tags: Innovation, Leadership

Ava Winery: Turning water into wine
LinkedIn
February 03, 2017
Ava is a venture-backed food technology startup based in San Francisco creating synthetic wine without grapes or fermentation by analysing the molecular profile of wines to recreate and even perfect them. Ava's mission is to recreate the experience of wine without having to recreate the process of traditional winemaking, making the great vintages available to everyone.

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Tags: Innovation, Leadership

Education 4.0 ... the future of learning will be dramatically different
LinkedIn
January 25, 2017
Global connectivity, smart machines, and new media are just some of the drivers reshaping how we think about work, what constitutes work, and how we learn and develop the skills to work in the future.

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Tags: Innovation, Leadership

parkrun ... creating the world's largest running movement
LinkedIn
January 14, 2017
Parkrun is a beautifully simple concept: turn up every Saturday and run 5km. Over a million people, every week. In Australia, in Russia, in South Africa. Across the world. It doesn’t matter how fast you go. It doesn’t matter what you’re wearing. What matters is taking part. It's free, simple and for everyone.

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Tags: Innovation, Leadership

Designer Danes … Lego to Pandora … Who are Denmark’s most disruptive innovators?
LinkedIn
January 09, 2017
Danes love to innovate. They love to create and play, to appreciate design and newness. From your earliest childhood memories with Lego bricks, to the compulsion of Movie Star Planet, the dream of sinking into your BoConcept chair and turning up your Bang & Olufsen sounds, Danish brands have spread with simplicity and sophistication across the world.

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Tags: Innovation, Leadership

Is Michael Porter still relevant in today's fast and connected markets?
LinkedIn
November 13, 2016
Michael Porter is seen as the guru's guru, the world's best management thinker, the godfather of strategy. Born in Ann Arbor, Michigan, 69 years ago, he credits his own Harvard professor Chris Christensen with inspiring him and encouraging him to speak up during class, hand-writing Porter a note that began: "Mr. Porter, you have a lot to contribute in class and I hope you will."

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Tags: Innovation, Leadership

Exponential Business … how to grow faster with ideas, accelerators and multipliers
LinkedIn
October 12, 2016
Exponential thinking is not just about thinking big, it is about the steps to go from small to big. If I were to take 30 linear steps, I’d end up 30 metres away. But if I said to you take 30 exponential steps, one, two, four, eight, sixteen, thirty-two and said where would you end up? The answer is a billion metres away, or twenty-six times around the planet.

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Tags: Innovation, Leadership

Paper and Pixels … What’s the future of the business book?
LinkedIn
October 12, 2016
We all know that people have fundamentally changed the way they consume information. In the business world, the speed and impact of digital technologies is most obvious. Who wants to read a 300-page book of 80,000 words when you could watch a TED Talk in 20 minutes, or search through an endless array of Youtubes and more? And surely its easy to download an ebook, then have piles of heavy hardbacks?

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Tags: Innovation, Leadership

The "Netflix of the skies" takes off in Europe
LinkedIn
July 12, 2016
There’s a smarter, better way to fly in Europe. Since 2013 Surf Air has delivered all-you-can-fly subscription air travel between key cities in California, and now its taking off in Europe, with the same revolutionary unlimited travel business model.

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Tags: Innovation, Leadership

https://www.linkedin.com/pulse/netflix-skies-takes-off-europe-peter-fisk/
LinkedIn
July 04, 2016
When P&G acquired Gillette for $57 billion a decade ago, everyone described it as a perfect marriage of the two leaders in women's and men's beauty products. Gillette could develop razors of women, with soaps to match, whilst P&G could surf across men's new enthusiasm for grooming.

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Tags: Innovation, Leadership

The Moven Story ... the "bank 3.0" that wasn't a bank, but was more
LinkedIn
June 24, 2016
Moven is a digital financial manager designed around the mobile consumer, making banking and life easier, and through a range of easy and fun analytics, embracing games and social media, and even makes you a rockstar!

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Tags: Innovation, Leadership

2 Books
Gamechangers ... Leading for Innovation and Growth
Wiley
June 01, 2017
Across the world, new ideas, new businesses and new solutions are transforming every market. “Gamechangers” think and act differently. They innovate every aspect of their strategy and business model, brand and marketing, process and leadership.

From Alibaba to Zipcars, Ashmei to Zidisha, Azuri and Zynga, a new generation of businesses are rising out of the maelstrom of economic and technological change across our world. These are just a few of the companies shaking up our world.

Gamechangers are disruptive and innovative, start-ups and corporates, in every sector and region, reshaping our world. They are more ambitious, with stretching vision and enlightened purpose. They see markets as kaleidoscopes of infinite possibilities, assembling and defining them to their advantage. They find their own space, then shape it in their own vision. Most of all they have great ideas. They outthink their competition, thinking bigger and different. They don’t believe in being slightly cheaper or slightly better. That is a short-term game of diminishing returns.

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Tags: Digital Disruption, Leadership, Marketing

Creative Genius: An Innovation Guide for Business Leaders, Border Crossers and Game Changers
Capstone
January 28, 2011
Time and space. Genetics and robotics. Education and fashion. Possibilities limited only by our imaginations. The future is yours to create. Could you be the Leonardo da Vinci of our times?
Most ideas are incremental, quickly copied and suffocated by conventions. "Future back" thinking starts with stretching possibilities then makes them a reality "now forward". The best ideas emerge by seeing what everyone has seen, and thinking like nobody else. Newness occurs in the margins not the mainstream. Solutions emerge through powerful fusions of the best ideas into practical, useful concepts. Creative people rise up. Visionaries, border crossers and game changers. Engage your right brain, open your eyes, think more holistically... intuition rules.

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Tags: Innovation, Open Innovation, Management

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Peter Fisk